1. technology and computing
2. software

PARTNER
SUCCESS
SERIES
Industrial machinery
•
Energy
•
Oil, gas and refinery
•
Consumer products
Team 3D
Transitioning to sales focus fuels market expansion
Business challenges
Business expansion
Transition from tech to sales/
problem-solving focus
Compelling and sustainable
marketing approach
Key to success
Partnership with Siemens
PLM Software
Customer relationship
management system
Marketing support portal
Results
Significant new business,
including new market
penetration
Bigger sales/revenue/profit
opportunities
Expanded ability to help
customer’s support top-line
revenue growth targets and
secure competitive advantage
Expanded geographic
coverage
Precise lead tracking/
follow-up
Team 3D utilizes Siemens PLM
Software’s Partner Portal to
bolster expertise, training and
sales activities
Fast start
Located in the heart of the industrial
district in northern Italy, Team 3D is a
Siemens PLM Software partner that has
successfully evolved from a technical
engineering firm to a marketing-driven
sales organization.
Team 3D’s desirable location, 60 kilometers north of Milan, provides access to a
wide variety of manufacturing and design
firms. The company’s diverse client base
ranges from machinery manufacturers, to
aluminum and plastic mold and die companies, to industrial power generation
companies and oil and gas firms, to manufacturers of bicycle helmets, skis, gardening tools and other consumer products.
Under the leadership of the company
founder, Mauro Barra, the company has
supported the Siemens PLM Software
direct sales force as a training partner
since 2000. In 2006, the organization
was approached by Siemens PLM Software
to join the partner program to increase
support of the NX™ software and
Teamcenter® software for manufacturing,
and Team 3D was formed. Siemens PLM
Software helped get the partnership off to
a fast start by providing the first install
base of twenty or so customers.
Core transformation
In 2011, Antonio Martinelli joined the
company as a partner and head of sales.
With a successful track record selling of NX
and Teamcenter products, and deep technical experience, Martinelli helped focus
the company on growing the customer
base. Armed with a new business plan and
product quota commitment, the company
initiated a sales management process and
installed a customer relationship management (CRM) system to allow more accurate
tracking of leads and prospects. Team 3D
transformed from an engineering company to a value-added, technical product
reseller.
Driving through economic challenges
The Italian economy was hard hit by the
Team 3D’s leadership is recognized for their superior
performance.
www.siemens.com/plm
Partner profile
recent economic crisis, and is still in recovery mode, but laser-sharp focus and continued investment in sales and marketing
allows Team 3D to increase business in
spite of the inherent challenges. Now with
13 employees, the company recently
added regional sales and sales engineering
reps in the city of Turin. This expanded its
geographic coverage and created a new
target market with increased
opportunities.
Team 3D is a value-added,
technical product reseller for
Siemens PLM Software. The
company provides implementation and training services,
specializing in the industrial
machinery and equipment,
energy and utility, oil, gas
and refinery, and consumer
products industries.
www.team3d.it/it/download/
software/
Location
Milan
Italy
“We leverage the Siemens
PLM Software business
development group to continually update our technical
expertise and help with
new employee training and
pre-sales activity.”
Mauro Barra
Founder
Team 3D
The company recognizes that it needs a lot
of marketing activity to support growth,
and uses a variety of marketing tactics,
including tradeshow participation, to generate quality leads. Team 3D understands
where to focus attention, effort, and
investment to convert these leads into
sales prospects, and market development
funds from Siemens PLM Software help
finance many of these activities.
Utilizing Partner Portal
The Siemens PLM Software Partner Portal
provides access to case studies, competitive information and presentation material, which Team 3D uses for proposals and
customer demonstrations. “We leverage
the Siemens PLM Software business devel-
opment group to continually update our
technical expertise and help with new
employee training and pre-sales activity,”
says Barra.
Siemens PLM Software’s products enable
Team 3D to help its customers strategically
grow top-line revenue and maintain a
competitive advantage. With a 100 percent focus on Siemens PLM Software products, Team 3D is able to pursue bigger
opportunities. “For Team 3D, the Siemens
brand is a valuable door-opener to manufacturing companies facing eroding margins, who are seeking solutions to increase
productivity,” notes Mr. Barra.
Measurable and significant results
The company’s hard work and investments
are paying off, as the company continues
to grow. With Siemens PLM Software as a
partner, Team 3D’s results are measurable
and significant. Moreover, the success
being realized by Team 3D proves that a
company can make the transition from
tech to sales, especially with the support
of a powerful network like the Siemens
PLM Software Partner Program.
With Siemens PLM Software as
a partner, Team 3D’s results are
measurable and significant.
Siemens PLM Software
Americas
+1 314 264 8499
Europe +44 (0) 1276 413200
Asia-Pacific +852 2230 3308
www.siemens.com/plm
© 2014 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks
of Siemens AG. D-Cubed, Femap, Fibersim, Geolus, GO PLM, I-deas, JT, NX, Parasolid,Solid Edge, Syncrofit, Teamcenter
and Tecnomatix are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its
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