» 2015 MEDIA KIT
125 Park St., Suite 155
Traverse City, MI 49684
231.941.8174
[email protected]
mynorth.com
» 2015 MEDIA KIT
Custom Communication Services
Website Design & Development High Definition Video Production
Custom Publishing Custom E-newsletter Design and Management
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» 2015 MEDIA KIT
Website Design & Development
MyNorth Media has custom developed and designed more than 150
websites in every business sector.
MyNorth Media offers website design & development for as low as $2,000.
Enterprise-class CMS and e-commerce solutions available. Custom designs.
MyNorth Media never uses templates or stock designs.
Microsites
Custom CMS Sites
Custom Blogs
E-Commerce Solutions
Custom Form Development
Lead Generation
Landing Pages
Custom Email Templates
CRM Integration
SEO/SEM Best Practices Consulting
Custom Web Application Development
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» 2015 MEDIA KIT
Sponsored Content on MyNorth.com
Sponsored content allows companies to purchase advertising on a page
with relevant, complimentary Northern Michigan stories and stay there.
MyNorth Media editorial staff creates the article, which doesn’t mention the
company specifically, but is designed and written to ensure a ongoing interest and
excellent search engine optimization—meaning that it is designed to be easy for
Google and other search engines to include in their search results lists. Visitors
return again and again to evergreen content and find the ad and the brand of the
sponsoring company.
Sponsored Content Features
•Box ad permanently displayed in the upper right
•Logo near the start of the article
•Logo and 30 -35 words of copy at the end of the article indicating who the sponsor is and a few words of description.
•MyNorth Media editors provide sponsors with a list of proposed topics to choose from; topics are designed to include keywords that attract traffic
•MyNorth Media editors produce the content and provide the image
•Advertisers may periodically change the ad creative, box ads are 300 x 250 pixels
•One-time fee of $2,500
Content Promotion Includes
•Featured on the MyNorth.com Splash on the home page, MyNorth.com has an average of 100,000 visits per month
•Included in relevant e-newsletters with 57 – 74,000 subscribers
•Content lives in the appropriate category, for example articles on camping skills are in the Outdoors category
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» 2015 MEDIA KIT
Custom High-Definition Video
Put the Traverse Magazine distribution, editorial and design
team's work in front of your audience.
MyNorth Media has produced more than 500 high-definition
videos covering Northern Michigan travel, the outdoors, arts,
food & wine, home services, real estate and more.
Custom videos can be any length and can focus on branding,
instruction, information and more.
Distribute and use the video as desired:
Marketing
Commercial broadcast
Corporate/industry promotions
Trade shows
Fundraising
Packages start as low as $450
Scan here for video:
mynorth.com/gallery50
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» 2015 MEDIA KIT
Custom Publishing
MyNorth Media has been designing and producing custom
publications for decades. Your custom publication can take any
form, to meet any need.
Corporate Branding
Anniversary celebrations
Overviews of interiors
Travel materials
Corporate History
Print
Leverage our design team to lay out your images and copy
Take advantage of our high-volume printing relationships
Self-published soft cover books in high or low quantities
Digital
Digital production formats available for use online
Distribution
Direct mail
Distribution of free publications throughout Michigan
Newspaper Insertions
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» 2015 MEDIA KIT
Custom E-newsletter Creation & Management
You could buy an email management system, learn how to use it, research best
practices for improving open rates, design a header, lay out the copy and graphics and analyze the tracking. Or could you let us do that for you. We’ll send out
more than a half million emails this year with open rates of 20% to 33%. Let us
bring that expertise and proven success to your business.
Email Distribution
Blast an email to your list
Develop an ongoing e-newsletter
Email design
Layout your images and copy
Custom header designs
List Maintenance
CANSPAM compliance
Track unsubscribes and bounced emails
Automatically add online subscribers to your list
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» 2015 MEDIA KIT
Event Sponsorships
Consumer Events
• Ultimate Up North Kitchen Tour
• Northern Home and Cottage Tour
Attendee Profile
• Subscribers of Traverse, Northern Michigan's Magazine
• Local Business Owners
• Media
• Northern Michigan Consumers
• Businesses targeted by segment
Event Sponsorship Benefits
• Valuable advertising packages
• Opportunity to engage directly with prospects
• Exceptional editorial coverage of the events
• Targeted business audiences
Business Events
• Red Hot Best Winners' Reception
• Special Section Launch Parties
Attendee Profile
• Businesses targeted by segment
Event Sponsorship Benefits
• Targeted business audiences
• Valuable advertising packages
• Opportunity to engage directly with prospects
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» 2015 MEDIA KIT
Advertising Production Rates
PRODUCTION PRICING BY AD SIZE
• Price includes initial ad design and two design revisions.
You can recieve a total of 3 ad design proofs. If you make
changes to the 3rd proof, all additional ad design proofs
are $10 each.
WEB ADVERTISING PRODUCTION RATES
• Static ad: $40
• Animated Flash ad: $90
• Purchase of 100,000 impressions includes four non-animated
ad changes
AD SIZES
Leather Backpack: Black or Tan
Reg. $175.00 Now $139.00
1/6
1/3 and 1/2
2/3 and Full Page
2 Page Spread
$70
$130
$195
$265
Minor Change
Hourly Rate
$35
$70
(Broken into increments of 15 minutes with a $35 minimum charge.)
Experience an
Interactive Way
to Shop...
Service & Staff
Always Available
to Make Shopping
Specialized for You
Open 7 Days A Week
509 W. Front, Traverse City • 946.3300
mon-sat 9-7
112 E. Front Street • 231-947-5615
Downtown, Traverse City
SARA BUSBY DESIGN
Kitchen & Bath Design
We design memories that last a lifetime...
Sara Ann Busby, CKD
2008 NKBA President
231-922-7499
811 S. Garfield Ave., Traverse City MI 49686
www.sarabusbydesign.com
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» 2015 MEDIA KIT
MyNorth Media Online & Social Media Marketing Services
FACEBOOK PAGE MANAGEMENT
FACEBOOK PAGE MANAGEMENT
Entrepreneur Package $250/Month, Three Month Contract
Advanced Package
$375/Month, Three Month Contract
• Monthly Cover Photo Update that reflects Brand Identity
• Monthly Cover Photo Update that reflects Brand Identity
Content Management
• Daily Postings Scheduled 7 Days a week based on an
Editorial Calendar created with input from client.
Content Management
• 2 Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.
• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.
• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.
• Integrate opportunities around product launches, marketing campaigns, events and any offline promotions.
• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.
Reporting
• Monthly reporting on insights from posts.
• Utilize insights from reporting to create content that
increases engagement and user response.
• Integrate opportunities around product launches, marketing campaigns, events and any offline promotions.
• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.
Reporting
• Monthly reporting on insights from posts.
• Utilize insights from reporting to create content that
increases engagement and user response.
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» 2015 MEDIA KIT
MyNorth Media Online & Social Media Marketing Services
PPC MANAGEMENT
FOUR PACKAGES/MODELS
Campaign Setup
We do all the legwork, research, writing, and
set-up. Once the campaign is live, we’ll hand
off the management to the client. Includes
one hour of training/support.
Campaign Set Up $1000 Includes:
• Keyword Research (up to 200 Keywords)
• Adgroup Creation
• One PPC Ad written per Adgroup
• Targeted Landing Pages Chosen
• Account Creation and Setup on Google or Bing
Campaign Audit
$800 ( up to 200 keywords)Looking for
someone to take your existing campaign to
the next level? We will audit an existing PPC
campaign, and develop a detailed analysis of
performance. Upon audit completion, clients
will receive concrete recommendations for
campaign improvement. For an additional fee
we’d be happy to implement the recommendations or hand-off to your in-house
marketer.
Consulting $80 per hour
Our PPC consulting services are designed
to help in-house PPC managers tackle
specific questions and improve performance.
PPC Management
This is our full service package. We’ll set up a
well-researched and targeted campaign, and
manage everything from keyword bids to landing
page performance. We provide regular reporting
and analysis with actionable recommendations
as needed.
Minimum Campaign Spend $500
Campaign Set Up $500 Includes:
• Keyword Research (up to 200 Keywords)
• Adgroup Creation
• One PPC Ad written per Adgroup
• Targeted Landing Pages Chosen
• Account Creation and Setup on Google or Bing
• One hour training session
Monthly Management Includes: (% based Fee dependent on monthly ad spend)
• Keyword analysis and revisions
• Creative testing and analysis
• Landing page testing
• Monthly reporting and analysis
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