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Our view of Northern Michigan reaches 1.7 million people. But not just anyone. Our audience is looking
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Traverse, Northern Michigan’s Magazine
Northern Home & Cottage
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Guide to
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44 Easy Ways to Support our Local Nonprofits
Plus:
12 Inspiring Stories
and Charitable
Events Calendar
2014 GUIDE TO GIVING Cover.indd 1
2014-2015
From MyNorthMedia, publisher of
9/10/14 5:08 PM
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» 2015 MEDIA KIT
Flagship Magazines
Traverse, Northern Michigan’s Magazine
Northern Home & Cottage
MyNorth Vacation Guide
4.14.15
» 2015 MEDIA KIT
NORTHERN MICHIGAN’S MAGAZINE
Traverse, Northern Michigan's Magazine subscribers are more affluent than Wine Spectator
or Cigar Afficianado, with an average household income of more than $225,000.
55
FABULOUS
FOOD FINDS
Mario Batali
d Faves ... Join
Up North Foo cious culinary romp.
table with 55
deli
We've set the northern foodies for a
TOWSKI ]
TODD ZAWIS
and four
BY
S
PHOTO
TEBEAU //
[ TEXT BY TIM
Shannon Beia
City’s
Daniela Weiner t from
A native of Traverse Beia
llA culinary transplan
Ninth Street, ShannonPharchef
Merck
Innsbruck, Austria,
resigned from
North’s
caught
chase her
Born to one of the
Daniela Weiner
maceuticals to
dynasties,
in her
as “CEO of
best-loved food
the cooking fever
three children
-Rashid rode
ing.” An
kitchen
Noah Marshall
grandmother’s
domestic engineer
foraging
food
on his father’s back
prowler of the TC
and moved to Chicago
avid
wild
and
culinary
loves the
for mushrooms
in 2004 to study
scene, Shannon
eye-high to
and
both the
fruit and stood
arts, excelling in
burgeoning diversity
family’s
sides of
ingrethe counter at the
sweet and savory
access to specialty
spent
Spoon Foods
first American
She and husband
kitchen. Having
the
dients.
. After
working
cooks
store in Petoskey
the last four years
Terry are avid home and
theory
way through
Thai
her
Italian,
eating
studying political
and
exploring
Madison
dining
as well as
at MSU’s James
the dynamic local
Indian cuisines
worked in the
is an enthuof serious
College, Noah
scene, Daniela
the intricacies
restaurant
.
farmers
L.A. and Chicago
siastic patron of
backyard barbecue
she seeks
scenes before moving
markets, where
to use
family
home to join the
out heirloom produce
Fervent
which
enterprise in 2005.
in her own recipes
takes
and his
locavores, Noah
often involve creative
cook
to
food.
wife, Jessica, love
on classic comfort
l recipes.
rustic, elementa
Noah Marsha
Rashid
Noah’s Pick
ket
Fried Perch Bas
SKEY
HARBOR-PETO
GRILL // 2264
655
FRESHWATER
EY // 231.487.1
ROAD // PETOSK
beer batter
y fried in crunchy ppies and
fillets are perfectl
slaw, hushpu
Pearlescent perch e in a basket with fries,
sauce.
tablesid
and brought
homemade tartar
30
Kim Skeltis
for kim.
Dummy text bio
conem
In rem sitas ea
dolorro
reperspe vid mos
is maginvenditis ab ium
essit
nim quae et quam
denit
elentem re, veliquos conipitatem. Itas andipitis
adicill
sequist dolestium
harumqu
uptata voluptat
ipsamusassecti berupti
te nati
cipsa seces repeliti t
numqua
pe
debitatem
ipictota
evelentiunto dolo
dolo porepel.
Traverse, Northern
Mario Batali
his signaGlobe trotting in
Italian
ture orange Crocs,
chef
food guru, celebrity
entrepreand international
makes
neur Mario Batali
right
his summer home
County
here in Leelanau
ardent
where he is an
Leelanau
champion of the
and our
Land Conservancy
nt.
local food moveme
e | MAR’14
Michigan’s Magazin
31
MyNorth.com
4.14.15
» 2015 MEDIA KIT
Traverse, Northern Michigan’s Magazine Mission
For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated
and protected Northern Michigan’s natural resources, small communities,
travel opportunities, entrepreneurial spirit and quality of life with award-winning
writing and photography.
Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation magazine focused
exclusively on Northern Michigan, with loyal, passionate subscribers and newsstand buyers
throughout the Midwest.
Magazine of the Year
International City & Regional Magazine Association
General Excellence Gold, Silver, Bronze
City & Regional Magazine Association
CRMA
SILVER
Michigan 50 Companies to Watch
BRONZE
CRMA
CRMA
4.14.15
» 2015 MEDIA KIT
All summer, intense weather
fronts rip through the northern
Great Lakes, and conditions
during the Unsalted Island Hop
of 2013 fit the expectation.
Traverse, Northern Michigan’s Magazine Editorial
MONTHLY FEATURE ARTICLES:
Traverse, Northern Michigan’s Magazine features award-winning
writing and photography in its four to ten page feature stories.
Every month, readers explore the region’s spectacular beauty,
food and wine, people, outstanding recreational opportunities,
lifestyle and more.
ANNUAL FEATURE ARTICLES:
• Ski Travel Guide (January)
• Food Finds (March)
• Real Estate (April)
• Red Hot Best of Northern Michigan (June)
• Fall Travel (September)
• Color Tour (October) and more!
island journey
SEVEN SAILBOATS HEAD OFF FROM TRAVERSE CITY WITH
THE SIMPLE MISSION OF TAGGING GREAT LAKES ISLANDS
AND LETTING THE WIND SHAPE THEIR DAYS.
TEX T BY MIKE LEE // PHOTOS BY MARIANNE LEE
Island Hopping 2013
DAY 1: ARRIVED AT NORTHPORT MARINA. MET THE CREW, CAPTAIN, AND OTHER MEMBERS OF THE FLEET. EVERYONE GATHERED FOR DINNER
AND BEER AT THE GARAGE BAR. (CASUAL, TASTY, MY KIND OF PLACE.) CRAZY WEATHER FRONTS RIPPING ACROSS THE AREA! DAY 2: HEADED FOR BEAVER ISLAND. FOGGY WITH A
Caption goes here.
Ibusa cus rehendiatur
saperiorum vollatiuntia
dolupti nam, incte eatium
autaecta que pernam
laboreicil initas.
One Sweet Bet
The Honeycrisp apple was born in Minnesota,
but two Northern Michigan growers proved that
Northern Michigan is the variety’s Eden.
Text by Kim Skeltis // Photos by Todd Zawistowski
Be sure to take a look at
the 2015 Editorial Calendar
to see the complete line-up.
54
Traverse, Northern Michigan’s Magazine | SEP ’14
MyNorth.com
Red
HOT
55
FAVORITE HIKE, TEACHER, BARTENDER, APPETIZER, BEACH,
KIDS MENU, GUITAR TEACHER, CAMPGROUND, SHERIFF …
We served up 101 categories for voting and more than 10,000 people
showed their devotion on our website, MyNorth.com. Check the top
three vote-getters in each category. (No. 1 gets a custom congrats.)
TEXT BY JEFF SMITH • PORTRAITS BY TODD ZAWISTOWSKI
BEST
OF NORTHERN MICHIGAN
4.14.15
42
MyNorth.com
Traverse, Northern Michigan’s Magazine | JUN ’14
43
» 2015 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial
Septembe
r
SUNDAY
MONDAY
Labor Day
Bridg
7-11am, 906.6 e Walks: Mack
inac
Downtown 43.7600; Traverse Bridge,
Cheboygan Bridges, 8am, 231.94 City, 4
4.3054;
231.627.7183State Street Bridge,
11am,
noon, 231.33 ; Glen Arbor Narro
ws
noon, 877.5 4.3238; Leland M-22 Bridge,
35.2631. 
Bridge,
MONTHLY SERVICES
It isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to
celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to
make it easy for them to get up and out into Northern Michigan.
orth
Up N
2014
FALL ARTS
PREVIEW
ne
Rosan sh
Ca
14
AYHO
USE
ys
y Wa
Manlay
to P
That’s why the service sections of Traverse, Northern Michigan’s Magazine are so
important, and why these sections are referred to again and again each month.
• Calendar
• Dining Guide
• Recipes
• Wine/Microbrews/Spirits
• Outdoors
TOW
N PL
TIX
Look for this
in our Event symbol
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inclusive,
from bike
and guide
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met lunch gour. Suttons
Bay, 231.4
21.68
mynorthtick 15,
ets.com.
SPORTS
7
Reap the
benefits of
the harve
st—but only
after you’v
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peded” throu“stomvineyards gh the
of
County. The Leelanau
Stompede Harvest
Wine Tour
includes 23
231.271.7100wineries.
lpwines.com ,
.
AND
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EDITED BY
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THURSDAY
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HOME TOUR
18
MORE
19
Party at Pearl’
s! Blueg
and Beer,
accompanierass, Blues, Bourbon
cuisine. Elk
d by fabulo
Rapids, 231.26
us Southern
magnumho
spitality.co 4.0530,
FESTIVALS
m/pearls.
23
Catch the
new
exhibit at
Dennos
Museum—
a dramatic
display of
stacked
and folded
paper as
sculpture,
featuring
Chinese and
artists. Trave American
rse
City,
231.995.10
55,
dennosmus
eum.o
rg.
ART
25
Gail Griffin
, Artistin-Residence
Glen Arbor at
Art
Association
,
ents a talk preson
poetry and prose,
publication. 231.33
4.6112,
glenarborart
.org.
LITER
26
27
Leelanau UnCa
in Northport ged
music, art, wraps
food and
dance into
a
Street Fair festive
package.
231.883.108
nauuncaged 1, leela.com.
FESTI
ARY
VALS
30
Save Yours
elf a Trip!
Find mor
these even e information on
ts at MyN
orth.com
and call ahea
,
d
times and to verify all
dates.
Traverse,
Northern
Michigan’s
Magazine
| SEP’14
25
8/6/14
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Plus! Service and resource boxes
in most every feature article.
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4.14.15
» 2015 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial Calendar
January
February
March
April
SKI GUIDE
WINTER SOJOURNS
FOOD FINDS
REAL ESTATE DREAMS TURNED REALITY
Our love note to hills and snow appeals to
snowgoers and armchair adventurers, both.
Winter wonderfest of outdoor fun: gorgeous
places to enjoy winter, including ice caves.
AD MATERIALS DUE: MID NOVEMBER
AD MATERIALS DUE: MID DECEMBER
Our proven popular guide to culinary cool sells
out every year. Referred to by one advertiser as
the Academy Awards of Northern Michigan.
Considered the gateway of the real estate season, we
map out several ways to home ownership in Northern
Michigan and a life Up North.
AD MATERIALS DUE: MID JANUARY
AD MATERIALS DUE: MID FEBRUARY
Meetings
mynorth.com/meetings
CONNECTING CAREGIVERS, SENIORS AND RESOURCES
May
June
July
August
SEASON OF GROWTH
KICK OFF TO SUMMER WITH RED
HOT BEST OF NORTHERN MICHIGAN
SUMMER SOJOURNS ABOVE &
BELOW WATER
ULTIMATE SUMMER: WINE, WATER, &
FEASTING AL FRESCO
It’s the handbook to fun all year long: our reader’s
choice survey results with 300+ winners.
Magnificent trips, cherries, Mackinac and water—
all the best of Northern Michigan summer.
This issue will leap off newsstands! A keeper with
wine, Mackinac, sailing and water. Lots of water.
AD MATERIALS DUE: MID APRIL
AD MATERIALS DUE: MID MAY
September
October
November
December
TRAVEL
COLOR TOUR UP NORTH
HOLIDAYS, SKIING, PARTIES
Northern Michigan dresses in her most
outrageous reds, gold and sapphire blues and we
invite color tour-goers out of the car and through
your doors.
Must-have tips, recipes and holiday hints in time
to plan for the best ever Holiday season Up North
(including those all-important shopping trips!)
WINTER FESTIVALS & HOLIDAYS
Northern Michigan’s notable experts on food,
art and science are broadening the reach of their
influence, including tips and recipes on morels.
MyNorth Vacation Guides kick off summer
vacation planning before Memorial Day.
AD MATERIALS DUE: MID JUNE
AD MATERIALS DUE: MID MARCH
Vacation!
We keep the heat of summer burning, sharing
travel stories to keep ‘em coming Up North after
labor day.
AD MATERIALS DUE: MID JULY
AD MATERIALS DUE: MID SEPTEMBER
Northern Michigan holidays of evergreen, spice
and firelight. Festivals of music, beer, ice and even
a Yeti.
AD MATERIALS DUE: MID OCTOBER
AD MATERIALS DUE: MID AUGUST
Estate & Financial
Planning
Arts & Entertainment
Preview Guide
Giving
Guide to
MyNorth
MEDICAL
GUIDE
wedding
for couples who love up north
4.14.15
» 2015 MEDIA KIT
Traverse, Northern Michigan’s Magazine Circulation
Average Monthly
Circulation 24,000
Print and Digital Editions
18,000 print subscribers
6,000 distributed on newsstands throughout Michigan
Digital edition available. Readers access the magazine on their
tablets, smart phones and computers.
As the map indicates, our Michigan subscribers
break out as follows:
TRAVERSE CITY
42% in Northern Michigan
23% in Western Michigan
35% in Eastern Michigan
Source: February 2014 Circulation file, Traverse, Northern Michigan’s Magazine
42%
MANISTEE
23%
20% of subscribers are located outside of Michigan
• Ohio
• Illinois
• Indiana
• Florida
• California
• Texas
• Colorado
• Arizona
• Missouri
• Virginia
35%
GRAND RAPIDS
LANSING
DETROIT
JACKSON
BENTON HARBOR
4.14.15
» 2015 MEDIA KIT
Traverse, Northern Michigan’s Magazine Reader Profile
Traverse, Northern Michigan's Magazine readers are active,
affluent, educated, loyal to our products and passionate about
Northern Michigan.
Traverse Magazine Subscriber Profile
Average annual household income: $225,000+
Average estimated value of primary home: $519,000+
Second home value: $539,000+
92% have attended college or hold a college or post-graduate degree.
Subscribers by age group:
Subcribers annual income:
35-54: 29%
$99,999 and under: 33%
55-64: 40%
$100,000 to $199,000: 39%
65-74: 18%
$200,000 to $299,000: 9%
$300,000 to $499,000: 8%
$500,000+: 10%
4.14.15
» 2015 MEDIA KIT
Traverse Magazine Triggers Purchasing
FACT: Traverse, Northern Michigan's Magazine
subscribers are far more likely to use
magazines as a source for ideas on
recreation, travel, shopping and home
improvement.
After reading Traverse, Northern Michigan's
Magazine, 85% of subscribers have
visited a store or bought a product
or service because they saw it in
Traverse, Northern Michigan's Magazine.
4.14.15
» 2015 MEDIA KIT
Traverse Magazine Advertising Rates & Closing Dates
Traverse, Northern Michigan’s Magazine (monthly)
FOUR COLOR 12X
T PAGE
535
N PAGE
715
L PAGE
1.030
K PAGE
1,385
M PAGE
1,595
FULL PAGE 2,225
SPREAD
$4,120
estaurant
uide
9X
555
745
1,085
1,425
1,630
2,350
$4,345
6X
575
755
1,125
1,505
1,710
2,570
$4,760
The Bistro
favorite for saucer-sized
homemade pancakes,
• 15% charge
forLocal
guaranteed
position
home-cooked comfort food and soups like carrot bisque and
• All rates are
net
chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583
Chandler’s Brick-walled and -floored dining inside or on the
patio offerscolor
two ways
to savor this art-filled eatery’s upscale
COVERS (Four
only)
menu. LD • BAR • $-$$$ 215 ⁄ hoWARD St., PEtoSkEy, BELoW
eakfast, Lunch and Dinner BAR: Alcohol served
1
es under $10 $$: $10–20
ove $20
Water view
bor
7
2
3X
610
800
1,195
1,615
1,885
2,700
$5,000
1X
765
1,000
1,500
2,025
2,275
3,105
$5,745
Dining
BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and
après-ski entertainment on the slopes of Schuss Mtn.—BLD •
BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111
Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine
from the deli menu in a renovated hardware store. LD • BAR •
$ 121 n. BRiDgE St., BELLAiRE, 533-6622
BACK COVER
$2,800
$3,500
$3,805
SyMonS gEnERAL
StoRE, 347-2981 $3,085
Boyne Area
City Park Grill hemingway drank at the massive mahogany
INSIDE FRONT
$
2,690
$2,970
$3,305
$3,580
220 Lake Street Burgers, walleye, broasted chicken, and
bar in this casual spot. Pastas, regional specialties and live
specials in the$3,580
restaurant, bar
and club levels upstairs. BLD •
entertainment
Wed.–Sat. are the
draws at this popular
INSIDE BACK
$2,690
$2,970
$3,305
BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272
Steak house in a casual environment. BLD •
hARBoR goLF cLUB, BAy hARBoR, 439-4085
A sleek modern lounge with huge view and small
e wood-fired pizza with housemade chorizo, homeatballs, caterpillar sushi rolls. Dinner is seared diver
Photo
with sweet corn risotto or barbecue braised
short
haunt. LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101
Jesperson’s the city’s oldest continually operating restaurant offers homestyle soups, sandwiches and homemade
pies. L $ 312 hoWARD, PEtoSkEy, 347-3601
Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309
Boyne Mountain Resort Everett’s Restaurant & Lounge—
Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959.
Eriksen’s—Stunning view of the slopes and a menu with Austrian
and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD •
Featured Dining Listing in Traverse Magazine
PEtoSkEy St., PEtoSkEy, 231-348-3299
Julienne Tomatoes Fresh sandwiches, comfort food, and
homemade
like lemonphone
raspberry bars,
banana caraBAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282Bold headline
withpastries
address,
& website
urmet Sparkling Balducci’s-style deli and
market type mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250
Large
La Señorita Mexican cantina with fajitas, jumbo margaritas. LD
rtable meals, wine, fresh baked goods, gift baskets
words of
copy
• BAR
• $ 1285 n. U.S. 31, PEtoSkEy, 247-7750
4181 MAin
unter from which to inhale it all. BL • $-$$30
RBoR, 439-2665
Mim’s Mediterranean
3 consecutive
issues Grill A sunny hangout with homemade
falafel, kebabs, spinach pie, saganaki and other greek delights.
a Bar
contemporary sports and oyster bar
LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994
on the Bay harbor marina. LD • BAR • $-$$ 840 FRont
$260 per Mitchell
month
forPub3and
months
RBoR, 439-2770
Street
Café classic pub with fresh peanuts,
fantastic nachos,
Maurice
salad, patty melts. LD • BAR • $-$$
ncake House Flapjacks and breakfast. BL$230
• $ MAin per month
for 12
months
RBoR, 439-9989
Bay Harbor
Sagamore’s Dining Room—
Victorian inn with glorious Lake Michigan views
isticated gourmet fare. Wine Spectator’s Award of
e. Live music on weekends. South American grille
e Bar—Enjoy casual fare, a game of chess or a cockintimate leather-and-mahogany lounge. Live music
ends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600
BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000
PEtoSkEy, 877-442-6464
QR Codes
4-page Piece Tipped In: No printing included
$25 per code
5,000 issues$311 plus full page ad
10,000 issues$439 plus full page ad
17,000 issues$620 plus full page ad
Closing Dates
January: Ad materials due mid November
February: Ad materials due mid December
March: Ad materials due mid January
April: Ad materials due mid February
May: Ad materials due mid March
June: Ad materials due mid April
July: Ad materials due mid May
August: Ad materials due mid June
Café Santé
Open air dining beside Lake
Charlevoix featuring
bistro classics.
BLD • BAR • $-$$. 1 WAtER
St.. BoynE city, 231-582-8800
426 E. MitchELL St., PEtoSkEy, 231-347-1801
Odawa Casino Resort Sage—Sumptuous fine dining with
curried grilled lamb loin, salmon saltimbocca, seared scallops and an extensive wine list. D, SUN. BRUNCH • BAR •
$$-$$$$ Waas-no-dé Buffet—generous spread including
“live-action food stations,” a rotisserie and a wood-burning
pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,
Special Products
Red Mesa Grill colorful decor and creative Latin American cuisine with costa Rican and Argentinean influences punctuate
this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049
Walloon Lake Inn
chef David Beier’s exceptional
culinary skills play out in a century-old pine-paneled
September: Ad materials due mid July
October: Ad materials due mid August
November: Ad materials due mid September
December: Ad materials due mid October
4.14.15
» 2015 MEDIA KIT
Traverse Magazine Ad Sizes & Digital
AD SIZES
Inches
width x height
1/6 Vertical
2.125 x 4.75
1/6 Horizontal
1/3 Square
4.5 x 2.125
4.5 x 4.75
1/3 Vertical
2.125 x 9.75
1/2 Horizontal
1/2 Vertical
6.875 x 4.75
4.5 x 7.25
2/3 Vertical
4.5 x 9.75
1/4 Vertical 1/9 Vertical*
3.375 x 4.75
2.125 x 3
1/12 square*
2.125 x 2.125
DIGITAL SPECIFICATIONS
1/4 V
FULL PAGE
1/3 V
•Artwork must be 300dpi.
•All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.
•Change any Pantone colors to CMYK.
1/6 H
1/2 H
IF SUPPLYING A NATIVE FILE:
• Include all linked graphics files. DO NOT rename graphics files after linking.
•Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts
will not be accepted.
NOTE: If file is not set at CMYK values, the ad will run in black and white.
*
1/3 S
*only available on group pages
2/3 V
•Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or
earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files
from other programs. If there is a question, please call. We do not accept ads created in
Publisher.
1/6 V
1/2 V
Files can be delivered via:
• email: [email protected]
• FTP Site: Call or email for address, username and password (231-941-5714, Theresa)
• CD/DVD
NOTE: Files should not be compressed.
Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or
information. We assume PDF files are press ready and cannot be held responsible for errors in printing.
STANDARD
Full Page:
Trim
Bleed
Live Area
8.25 x 10.875
8.5 x 11.125
7.75 x 10.375
Your ad proof will come from Rachel Dorie at: [email protected]
SADDLE
Full Page:
Trim
Bleed
Live Area
Send your files to Theresa at: [email protected]
8.375 x 10.875
8.625 x 11.125
7.875 x 10.375
4.14.15