SHERATON KANSAS CITY HOTEL AT CROWN CENTER
2015
AGRI-MARKETING
CONFERENCE
PERSONAL BEST STARTS HERE
GROWING GREATNESS WITH NAMA
Elevate Your Performance—Advance Your Career
Join NAMA in Kansas City for three fast-paced days
guaranteed to grow your professionalism and widen your
professional circle. You’ll walk away with ideas you can
put to work in your organization immediately.
GROUNDWORK FOR GREATNESS
Take a critical look at leadership styles …
reframe your perception of change … and
explore your impact on those around you in our
three outstanding keynote sessions.
Deepen your skill set with all new breakout
sessions on video content, consumer digital,
personal branding, multi-sensory marketing and
more.
Fantastic networking. Connect with clients,
make new friends and learn from NAMA members
from across the country.
EXCELLENCE AWAITS.
HEAD TO KC FOR:
n
Ideas to capitalize on every bit of talent
on your team
n
T he latest tools and strategies to gain new
leads and new customers
n
T hought provoking conversations about
change and how to benefit from it
REGISTER online at nama.org/amc/home
2 2015 AGRI-MARKETING CONFERENCE
YOUR 2015 AGRI‑MARKETING CONFERENCE
KEYNOTERS
WHO SHOULD BE HERE?
Agencies
Account Executives
Creatives
HANK MOORE
Learn from one of the
world’s leading business
gurus
PR Specialists
DR. JIM CRUPI
Gain insights to help you
anticipate—and capitalize
on—change
2015 CONFERENCE
COMMITTEE
DR. JACKIE FREIBERG
Upgrade your leadership style
and unlock the power of
teamwork
Committee Members
Katana Ewbank, Woodruff Sweitzer Keith Harrison, Tennessee Farmers Co-Op Emily Kay, Alltech Anthony Pingel, Cooperative Producers Inc. John Rozum, Association of Equipment
Manufacturers Rich Tiller, Ag Speakers Network Rachel Zwirlein, Colle+McVoy
KENI THOMAS
Identify your strengths and
discover how they can make
your organization stronger
Product Developers
Product Managers
New Hires
Chair
Christine Hart-Nieland, Brighton Agency
Vice Chair Laura Svec, DuPont Crop Protection
Executive Committee Liaisons
Amy Bugg, Verdesian Life Sciences
Scott McClure, Brighton Agency
2015 CONFERENCE AT A GLANCE
ABEF Golf Outing
6:00–8:00 p.m.
Golf Reception
9:00 a.m.–Noon
Chapter Leaders’ Workshop
1:30–2:30 p.m.
Board of Directors’ Meeting
Pre-Conference Workshop—Secrets of the CEOs with Hank Moore
Friday
April 17
Wednesday
April 15
1:30–3:00 p.m.
Tuesday
April 14
Tuesday
April 14
11:30 a.m.–6:00 p.m.
Noon–5:00 p.m.
Student Practice
5:30–6:15 p.m.
Student Orientation
6:30–7:30 p.m.
Judges’ Reception/Orientation
6:30–8:30 p.m.
Student Practice
7:30–11:00 a.m.
Preliminary Heats
11:00 a.m.–12:15 p.m.
Student Luncheon
12:30–3:00 p.m.
Semi-Finals
3:00–4:00 p.m.
Student Critiques
7:30–8:45 a.m.
Omelet Feast
7:30 a.m.–Noon
Student Finals Practice
3:00–4:00 p.m.
Leader/First-Timer Reception
4:00–5:00 p.m.
Best of NAMA Finalists’ Reception
5:00–6:00 p.m.
Best of NAMA Awards Ceremony
6:00–7:30 p.m.
Best of NAMA Celebration Reception in the Connection Point
7:30–8:45 a.m.
Omelet Feast
9:00–10:30 a.m.
Opening General Session
9:00–10:30 a.m.
Opening General Session—Forces Shaping the Future with Dr. Jim Crupi
11:00 a.m.–12:30 p.m.
Second General Session
10:30–11:00 a.m.
Break
Noon–1:30 p.m.
Student Mentor Luncheon
11:00 a.m.–12:30 p.m.
Second General Session—Re-Imagine Your Leadership Brand with Dr. Jackie
Freiberg
1:30–5:30 p.m.
Student Competition Finals
12:30–2:00 p.m.
Connection Point Luncheon
5:45–6:30 p.m.
Student Awards
6:30–7:30 p.m.
Student Advisors’ Reception
1:30–5:30 p.m.
Student Marketing Competition Finals
6:30–7:30 p.m.
2:00–3:00 p.m.
Breakout Sessions
Leadership: “If I
Take Away Your
Title, Will They
Follow You?”
Outgoing & Incoming Student Chapter
Presidents’ Reception
9:00 p.m.–Midnight
Student Party
Midnight–2:00 a.m.
The After the After Party Breakfast
Bringing Consumer
Digital to the Ag
World
Video Content is
King
3:00–4:00 p.m.
Connection Point Break
4:00–5:00 p.m.
Breakout Sessions
Brand You: 10
Strategies to ReImage YOU
5:00–7:00 p.m.
Connection Point Closing Reception/ABEF Silent Auction
Midnight–2:00 a.m.
The After the After Party Breakfast
8:00–8:45 a.m.
Continental Breakfast
9:00–10:00 a.m.
Breakout Sessions
The Drive to Feed
the World
10:30 a.m.–Noon
Closing Session Brunch—
Get It On! What It Means to Lead the Way with Keni Thomas
Growing Great
Creative:
Multisensory
Marketing For
Maximum Impact
Busting Creativity
Barriers—An
Inspiring Dose of
Brainzooming
DIY Video: Tips for
Production
Ads In Crosshairs:
Editorial &
Advertising in this
New Multi-Media
Age
Thursday
April 16
Thursday
April 16
Executive Committee Meeting
Wednesday
April 15
STUDENT SCHEDULE
9:00–11:00 a.m.
Tapping Pivotal
Talent to Stay
Ahead of the Curve
Going Native:
Can Multi-Media
Advertising Pass
Media Ethics Sniff
Test?
Follow NAMA on and on
@officialNAMA
2015 AGRI-MARKETING CONFERENCE 3
KEYNOTE SESSIONS AND WORKSHOPS
OPENING GENERAL SESSION
Forces Shaping the Future
DR. JIM CRUPI
The business world is advancing faster than ever
before. How do you prepare for what’s ahead when
the speed of change increases more and more
each day?
Dr. Crupi will share how to identify important and
understandable patterns that provide invaluable
insights into the challenges of our rapidly evolving
world.
He will reveal the key underlying forces shaping the
future and discuss what they mean in a practical
way for managing organizations and people. Forces
he’ll discuss include Demographics, Resource
Scarcity, Technology, Information Proliferation, Conflict and Economic
Integration. You’ll never look at the world the same way again.
Dr. Crupi is President and founder of Strategic Leadership Solutions,
Inc. He is a recognized authority in international business, future
trends and leadership development. Dr. Crupi has been featured on
CNN, Fox Business Network with Neil Cavuto, National Public Radio,
served as a TED speaker and quoted in many publications throughout
the world.
He’s served as a consultant to the Office of the President of the United
States and works for many Fortune 1000 corporations, including CocaCola, Turner Broadcasting Corporation, AT&T, HP, Siemens, Intel and
IBM, among others.
THURSDAY, APRIL 16 | 9:00–10:30 A.M.
PRE-CONFERENCE WORKSHOP
Secrets of the CEOs
HANK MOORE
Get a first look at emerging
business trends. Learn to thrive
in the face of adversity. And
take advantage of this inside
perspective of today’s business
world. Hank Moore, Futurist and
Corporate Strategist™, will show
you the way.
Mr. Moore advises top CEOs at
companies like Disney, Marriott,
4 2015 AGRI-MARKETING CONFERENCE
Hewlett-Packard, AT&T and Texaco, to name a few. But this April, he’s
making a special trip to Kansas City to share his top five strategies for
business success at the 2015 Agri-Marketing Conference.
This is a rare opportunity for you to get career and strategic advice
from one of the world’s leading business gurus.
Hank Moore is recognized internationally as a high level advisor. His
peers include world-renowned experts such as Peter Drucker, Tom
Peters, Steven Covey, Peter Sengie and W. Edwards Deming. Drucker
termed Hank Moore’s Business Tree™ the most original business model
of the past 50 years. The Business Tree is his trademarked approach to
growing, strengthening and evolving business, while mastering change.
SECOND GENERAL SESSION
Re-Imagine Your Leadership Brand
DR. JACKIE FREIBERG
Today’s effective leaders know how to ask
the right questions and generate the energy
to inspire a movement. The modern leader
knows how to look for the story behind
the story and how to tap into a collection
of varied talents for the best results. In
her keynote presentation, Dr. Freiberg will
reframe leadership in the agri-marketing
industry for today and beyond.
As a bestselling author and leadership
expert, Dr. Freiberg has dedicated her career
to helping executives and managers practice
Moore advises companies about growth strategies, visioning, planning,
leadership development, futurism and Big Picture issues which
profoundly affect the business climate. He has presented Think Tanks
for five U.S. Presidents and has spoken at six Economic Summits.
the art of leadership and build
great companies, where great
people can do great work.
in International Business
Program and was the Director
of the Institute for Quality &
Productivity.
Dr. Freiberg has been recognized
as one of the “Top 30 Best Minds
on Leadership” by Leadership
Excellence Magazine, and is one
of the most sought-after female
business speakers in the nation.
Sponsored by Syngenta
THURSDAY, APRIL 16
11:00 A.M.–12:30 P.M.
She was the Manager of Corporate
and Professional Programs at the
University of San Diego’s Executive
Conference Center before joining
Freibergs.com in 1993. During
her tenure at USD, Dr. Freiberg
co-founded the Family Business
Institute, founded the Certificate
WEDNESDAY, APRIL 15
1:30–3:00 P.M.
Mr. Moore has provided senior level advising services for more than
5,000 client organizations, companies in transition, public sector
entities, professional associations and non-profit organizations.
REGISTER online at nama.org/amc/home
2015 AGRI-MARKETING CONFERENCE 5
KEYNOTE SESSIONS AND WORKSHOPS
CLOSING GENERAL SESSION/BRUNCH
is never enough because better is expected. Keni Thomas will help you
see yourself in a new light. He’ll empower you to choose to have a
positive impact on those around you every day.
Get It On!
What It Means to Lead the Way
KENI THOMAS
Your presence is critical to everyone
on your team. Each team is made up
of personalities crucial to the success
of your enterprise. But in the day-today of work and home life, it can be
easy to lose perspective on your value
to others. But make no mistake: your
actions have an effect on every person
you come in contact with.
On October 3, 1993, Keni and his fellow rangers distinguished
themselves in an 18-hour firefight that would later be recounted in
the highly successful book and movie “Blackhawk Down.” Nineteen
Americans gave their lives, and 78 were wounded in the worst urban
combat seen by U.S. troops since WWII.
Keni will command your attention from beginning to end as he tells
the incredible story of extraordinary individuals and how they fought
to bring each other home. Drawing from his experiences on the
battlefield, Keni will inspire you to achieve greatness by stressing the
importance of outstanding leadership on every level.
FRIDAY, APRIL 17 | 10:30 A.M.-NOON
When you raise your hand or assume a
task, you have put on the “uniform.”
Duty follows that responsibility. Good
Oversimplified? Maybe. But it gets to the point of
our involvement in agriculture and the food system:
to connect people with what they need.
charlestonorwig.com
CO05138254
6 2015 AGRI-MARKETING CONFERENCE
OUT AND ABOUT IN K.C.
HOTEL
RETAIL ADVENTURES
You’ll find a shopping experience to satisfy every yen in this city. 39
Street is lined with small boutiques and great vintage shops. For a
more traditional outing, explore the big names and brands you’ll find
in Crown Center and the Country Club Plaza.
th
GET MOVING
If there’s a balmy springtime breeze, strike out for a walk in Loose
Park or a brisk jog along the Parkway. Check out an exhibit at the
Nelson-Atkins Art Museum or head to Midtown for some people
watching in the city’s up-and-coming arts district. Come 5:00 p.m.,
follow the crowds to Power & Light or the Crossroads for cocktails.
CHOW DOWN
K.C. is a haven for the gourmand
and the average Joe when
dinnertime comes around. Grab
your wet wipes and head to a
BBQ joint. But don’t forget the
more adventurous fare found at
some of the city’s newest hot
spots. Ask your concierge for
some recommendations.
GOOGLE IT
These sites will help you plan
your stay in K.C.
powerandlightdistrict.com
kcrestaurantguide.com
kccrossroads.org
countryclubplaza.com
nightlifekc.com
crowncenter.com
artskc.org
visitkc.com
The Sheraton Crown Center in
Kansas City, MO is the hotel
for the 2015 Agri-Marketing
Conference. The hotel deadline
for making reservations is March
19, 2015. Reservations made
after this date are subject to
higher rates and potential
unavailability. Make sure you
mention “NAMA” when making
reservations. All reservation
requests will require a credit card
guarantee or one night’s deposit.
Deposits will be refunded by the
hotel for rooms cancelled more
than three (3) days prior to
arrival.
Sheraton Kansas City Hotel at
Crown Center 2345 McGee Street Kansas City, MO 64108 Phone: (816) 841-1000 Reservations: 1-800-325-3535
Reserve your room online at
nama.org/amc/registration-hotel
Room Rates:
Single $159.00
Double $159.00
Triple $184.00
Quad $209.00
2015 AGRI-MARKETING CONFERENCE 7
BREAKOUT SESSIONS
THURSDAY, APRIL 16
2:00–3:00 P.M.
Leadership: “If I Take
Away Your Title, Will
They Follow You?”
DR. JIM CRUPI
Do you have what it
takes to be a leader in
the information age?
Dr. Jim Crupi will help
you understand leadership in
these quickly evolving times and
explain the truth of a paradox:
Your greatest strength is also
your greatest weakness.
He’ll show you that in today’s
world, people are substituting
belief for knowledge and hope
for expectation, and what
implications this has for you
as a leader. You’ll also learn six
principles of leadership to secure
your position as a knowledgeable
and trusted leader:
• From Manager to Leader
• Six Attributes Needed by
Leaders in the 21st Century
• Getting Peak Performance from
People
REGISTER online at
nama.org/amc/home
8 2015 AGRI-MARKETING CONFERENCE
• Strategic Leadership
• Building High Performance
Teams
lies in bringing innovative C2C
thinking to the world of agrimarketing.
• Why Decision Speed is
Everything
Video Content is King
Bringing Consumer
Digital to the Ag
World
MAUREEN STREETT,
SapientNitro
Consumer brands are
historically first-tomarket with innovative
digital thinking and
tactics. In this session, Maureen
Streett will explore how—and
why—some of those tactics can
be easily and effectively applied
to agri-marketing.
Maureen Streett is currently
with SapientNitro. She has been
building and deploying integrated
digital media strategies for the
past eight years, and has spent
time at agencies in Atlanta and
San Francisco, with some of
the nation’s most recognizable
brands, including Coca-Cola,
Delta, Taco Bell and eBay.
Born on a farm, raised in 4-H,
and surrounded by a family in
agribusiness, Maureen’s passion
DARREN MARK,
Scenic Road Productions
It’s on virtually every
top marketing trend
list in the worldwide
hunger for visual
content. In fact, online video
consumption has skyrocketed by
800% since 2008. But simply
having video isn’t enough. It
needs to be effective.
Darren Mark, partner at Scenic
Road Productions, will take you
on a tour of video content and
show you why video is taking
the marketing industry by storm.
You’ll learn what makes viewers
keep watching and see examples
of effective videos. He’ll share the
pitfalls to avoid and fill you in on
emerging video trends.
After graduating from NYU
film school, Darren worked in
producing capacities for HGTV
and Hearst Television. His
position as a network affiliate
feature reporter took him through
the next 10 years. He then co-
founded Scenic Road with his
partner, Kevin Schwarzenberger.
Today, the two of them tell
stories for some of the world’s
most exciting brands including
Monsanto, Merial and J.P.
Morgan.
Tapping Pivotal Talent
to Stay Ahead of the
Curve
CHRISTOPHER FISCHER,
Land O’Lakes, Inc.
Winning in the
marketplace requires
the foresight to
identify gaps between
current actions and future needs.
By taking cues from the science
of human behavior, you can gain
a competitive advantage when
you ask the right questions of
your organization’s strategic
imperatives. Christopher Fischer
can show you how the answers
you uncover will help you align
pivotal resources and invest for
success.
Christopher Fischer is Director
of Organizational Effectiveness
within Business Development
Services at Land O’ Lakes, Inc. He
has several years of experience
in Industrial Organizational
Sponsored by AgriLife Studios, Fastline Publications, FMC Agricultural Products and National Cotton Council of America
Psychology, Human Resources
consulting and talent
management.
Prior to joining Land O’ Lakes,
Inc., Christopher worked as
an industrial psychologist,
operating his own consulting
business. He has worked with
many leaders from several
organizations delivering executive
coaching, facilitating leadership
workshops and assessing top
talent. Before starting his own
business, Christopher worked as
a consultant and manager in the
global consulting firm Personnel
Decisions International.
confidence in your abilties, you
won’t want to miss this one.
In this drilled down breakout
session, Dr. Freiberg builds on
the concepts she shared in her
keynote. Plus, she’ll challenge
you to engage in a journey
of personal and professional
development by embracing 10
specific strategies to build a more
intentional and memorable brand.
Growing Great
Creative:
Multisensory
Marketing For
Maximum Impact
THURSDAY, APRIL 16
4:00–5:00 P.M.
PHILIP BUNTING,
Americhip, Inc.
Brand You: 10
Strategies to
Re-Image YOU
Want to “bond” your
target customer to
your brand at a deeply
emotional level and in
entirely new ways? Join Philip
Bunting, national account
manager with Americhip, Inc., as
he introduces you to technologies
that employ sight, sound, touch,
taste and smell to elevate your
brand to an emotional connection
and trigger customer responses
that conventional communication
methods simply cannot achieve.
DR. JACKIE FREIBERG
This intensive
workshop is a
continuation of the
information Dr.
Freiberg shared in her keynote
presentation. If you’re ready to
embrace a proven plan to improve
your leadership skills and inspire
DIY Video:
Tips for Production
Specializing in hybrid
communications and specialty
printing that marry the analog
experience of print with the new
frontiers of digital technology,
Bunting will share with you new
and original ways to capture,
educate and influence your
audience.
DARREN MARK AND KEVIN
SCHWARZENBERGER,
Scenic Road Productions
Americhip, Inc. is the global
leader in the design, development
and production of multisensory
and digital solutions in
marketing, advertising and
communications. Americhip
collaborates with leading
companies in every vertical
and their agencies to create
high-impact campaigns that
captivate audiences through
expert integration of various
technologies into print media,
publishing, packaging and
displays. Americhip is also the
inventor of Video in Print, an
innovative technology that
incorporates live video into print
communications and point of
sale displays. On the technology
innovation front, Americhip is
now developing applications
around RFID, NFC, BLE and
Augmented Reality.
Video cameras are the
new still cameras.
They’re everywhere,
they’re affordable and
they’re easy to use.
This means marketing
professionals have a
growing responsibility
to develop in-house video
content. But without training
or experience, marketing
directors turned videographers
are producing work defined by
shadowy lighting, hollow audio
and questionable framing.
The principals at Scenic Road
Productions draw from their
experience in broadcast, cable
and corporate video to lead
you through tips for producing
professional web videos. You’ll
learn:
• How to use a camera,
microphone and tripod
• How to light an interview
• How to frame the best shots
• Zoom lens 101
• And much more …
2015 AGRI-MARKETING CONFERENCE 9
BREAKOUT SESSIONS
Darren Mark and Kevin
Schwarzenberger are founding
partners at Scenic Road
Productions. Their company has
established itself as a national
leader in video storytelling,
working on video projects for
clients like Monsanto, Merial,
Applebee’s and J.P. Morgan,
among others.
Going Native:
Can Multi-Media
Advertising Pass
Media Ethics Sniff
Test?
WALLY SNYDER,
American Advertising
Federation
It’s a great time to
be in advertising, with
new trends popping
up all over. But do
these trends conflict with
American Business Media and
American Agricultural Editors’
Association ethical guidelines
in how they are created and
disseminated to audiences?
This session is not a heavy-
handed sermon. But rather, a
frank discussion of new methods
and how the trend to combine
digital, print and broadcast
direct-delivery buys creates
potential for ethical, ownership
and legal conflicts for journalists,
publishers, advertisers and
agencies. Agency account
managers, creative/design
personnel, media buyers, ad sales
reps and publishing staff will all
benefit from this discussion
about how to sharpen that blurry
line between editorial content
and advertising in new media.
Wally Snyder has devoted
his professional career to
establishing the importance of
advertising to consumers and to
the economy. A lawyer with a
J.D. degree from the University
of Iowa College of Law, Snyder
spent 16 years at the Federal
Trade Commission in the field of
advertising law and policy. He
litigated and argued on appeal
national cases, and he then
advanced to associate director for
advertising practices becoming
the Commission’s liaison
to the advertising industry.
During this formative time in
new advertising regulation he
facilitated interaction between
the Commission and the
advertising industry. In 1985,
Snyder joined the American
Advertising Federation as senior
vice president, government
affairs, where he represented
and testified on behalf of 40,000
advertising professionals before
Congress and state legislative
bodies. Considered an advertising
industry expert on public policy
and law, Snyder has appeared on
CNBC, CNN, Fox News, National
Public Radio and NBC. He has
written articles for publications
including Advertising Age,
Business & Professional Ethics
Journal, the Advertising Journal
and The Journal of Advertising
Research. Snyder remains active
in the business of advertising. In
May of 2008, Snyder was named
Distinguished Visiting Professor,
Missouri School of Journalism.
His current blogs on ethical
advertising can be found on the
University of Missouri Reynolds
Journalism Institute website:
www.rjionline.org.
Check out the grid on page 3 for exact dates and times for all the conference activities.
10 2015 AGRI-MARKETING CONFERENCE
FRIDAY, APRIL 17
9:00–10:00 A.M.
The Drive to Feed
the World
RANDY SHANKS,
Nutra Blend LLC
Why is public opinion
of our industry headed
in the wrong
direction? We assume
people will research the facts ...
WRONG! We have been fighting
the war on the wrong front.
Randy Shanks will show you how
to get involved in a bold new
movement to reshape public
opinion and why our strategy is
working. This battle is too
important. We must win not only
for the sake of our industry, but
more importantly, for the millions
of innocent children who will be
affected if we don’t.
The first phase of this effort
has been the Chew on This Tour
(www.drivetofeed.com), a unique
interactive road show traveling
the nation to heighten awareness
about one of the biggest
problems facing our world,
hunger. The tour has stopped
at feed mills, universities, fairs,
state capitols and civic events
around the country.
Sponsored by AgriLife Studios, Fastline Publications, FMC Agricultural Products and National Cotton Council of America
Phase two has been the
production of a feature length
movie, “Ivy League Farmer.”
The movie tells the story of a
young man returning home after
finishing college and learning
of the financial challenges
facing the family farm. His
journey exposes him to the
importance of new, production
enhancing technologies and the
misconceptions that exist about
modern farm practices. The goal
of the movie is to reveal to the
general public the challenges
that face production animal
agriculture in supplying enough
food to a growing population.
Randy has been with Nutra Blend
LLC for more than 12 years. He
currently serves as National
Director of Sales.
Busting Creativity
Barriers—An
Inspiring Dose of
Brainzooming
MIKE BROWN,
The Brainzooming Group
Creative instigators do
more than simply
suggest or encourage
creativity. Being a
creative instigator means
cultivating your own creativity,
serving as an energy source to
trigger it in others, and making
sure all of your creative efforts
support your team accomplishing
its goals. Fan your creative sparks
in this fun, highly interactive
creativity event. You’ll learn tools
and techniques to help you:
•A
waken and strengthen your
creative talents and those of
your team
• I ncorporate Brainzooming to
foster creativity in diverse
aspects of your life
•M
ore effectively battle internal
and external forces that stifle
creativity and accomplishment
Mike Brown is the founder of The
Brainzooming™ Group. He has
been at the forefront of leading
Fortune 500 culture change,
contributing new approaches in
research, developing simplified
tools for strategic planning, and
aligning organizational objectives
and implementation tactics for
maximum impact.
He has extensive experience on
the corporate level in research,
market analysis, communications,
strategic planning and digital
media. Additionally, Mike authors
daily articles on strategy,
creativity and innovation at
http://Brainzooming.com/blog,
where he’s been recognized as
one of the top six innovation
bloggers on the web.
Ads In Crosshairs:
Editorial &
Advertising in this
New Multi-Media Age
concerns among editors. A panel
of agency, company and editorial
representatives will comment on
the examples, offer their thoughts
on the issue, and discuss the
need for continued conversation
between advertising and editorial
groups on ever-changing multimedia advertising forms.
MODERATOR:
Jeanne Bernick,
American Agricultural
Editors’ Association
PANELISTS:
Holly Martin, High Plains Journal;
Scott McClure, Brighton Agency;
and Doug Reynolds, Dupont
Pioneer
Are you creating, selling or
running ads that are unethical?
Did you even know that was
possible? Learn what’s right and
wrong in this new, multi-media
age. The session will kick off
describing several examples of
advertising that raised ethical
Follow NAMA on and on
@officialNAMA
2015 AGRI-MARKETING CONFERENCE 11
CONFERENCE ACTIVITIES
BEST OF NAMA
The conference kicks off with
the Best of NAMA Awards.
You’ll be wowed by 60
categories of agri-marketing
creativity and excellence. It’s
the perfect way to begin a fun
evening that still leaves you
plenty of time to wine and dine
your clients and customers.
The accolades don’t stop there
... Awards for Agribusiness
Leader of the Year, NAMA
Marketer of the Year and NAMA
Leadership Award winners will
all be presented during the
General Sessions.
ABEF SILENT AUCTION/
STUDENT CAREERS
PROGRAM
Check out the exhibits in the
Connection Point and support
future agri-business professionals
at the same time. The exhibit hall
is the bidding area for the AgriBusiness Educational Foundation
(ABEF) Silent Auction and Raffle
that benefit NAMA’s Student Careers
Program and the ABEF respectively.
Make your auction bids and buy
your raffle tickets as you chat with
exhibitors. To donate items to the
auction, contact Jenny Pickett at
[email protected], (913) 491-6500.
NETWORKING NEVER TASTED BETTER
ABEF GOLF OUTING
TUESDAY, APRIL 14, 2015
Gather your foursome and enjoy a relaxing day of golf.
The Agri-Business Educational Foundation (ABEF) Golf
Outing will take place at The Duece at the National Golf
Club. A chartered bus will leave the hotel at 11:30 a.m.
to take everyone to the golf course and a boxed lunch
and beverages will be provided. Tee time begins at 1:00
p.m. An awards ceremony and reception will cap your
day on the greens.
THURSDAY, APRIL 16
$195 per golfer
Omelet Feast
Register online at nama.org/amc/activities
7:30–8:45 A.M.
Sponsored by High Plains/
Midwest Ag Journal
The After the After Party Breakfast
MIDNIGHT–2:00 A.M.
Sponsored by Rhea + Kaiser
REGISTER online at nama.org/amc/home
12 2015 AGRI-MARKETING CONFERENCE
STUDENT MENTORING LUNCHEON
One of the most lucrative aspects of NAMA student membership
is the chance to receive advice from experienced professionals
who have been around the block a time or two. Take part in this
luncheon and share your knowledge with students just beginning
their careers.
THE CONNECTION POINT
GET NEW IDEAS AT THE
CONNECTION POINT
The social epicenter of the conference, the
Connection Point is the place to meet new
faces, reconnect with old friends and forge new
relationships. Schedule plenty of time in your
conference plan to visit over 50 exhibiting
companies and mingle with industry leaders.
You’ll get a first look at the latest products
and services entering the industry. Plus, most
booths host drawings for door prizes and other
giveaways. Expand your network, peruse new
technology and services and win cool stuff—
see you there.
EXHIBIT BOOTHS AT THE
CONNECTION POINT
Stand out in Kansas City. With over 1,000
in attendance, there’s no better way to get
noticed. Influencers and decision-makers will
take note when you purchase booth space
on this tradeshow floor. Lunch, refreshment
breaks, and receptions are scheduled to
maximize traffic and draw the clients and
customers you want to meet!
CONNECTION POINT PRICING
Booth space cost (10’ x 10’ space) = $550
(includes one Exhibit Hall Only pass).
Trade your Exhibit Hall Only pass for a full
conference registration and receive $100
off the full cost. Additional trade show
floor passes are $250 with a maximum of
two per booth space.
Multiple Space Discount:
2 spaces = 10% off the single booth price
for a total of $990
3 spaces = 15% off the single booth price
for a total of $1,405
4 spaces = 20% off the single booth price
for a total of $1,760
5 or more spaces—call for price
Exhibitor Fees Include:
• One 10’ x 10’ exhibit space
• Uniform back wall and side rails (both
draped)
• One-line company identification sign
Visit www.nama.org to secure your spot
in the Connection Point!
TRADE SHOW HOURS
Wednesday, April 15 6:00–7:30 p.m. Best of NAMA Reception/Trade Show Grand Opening
Thursday, April 16
12:30–2:00 p.m. Luncheon
3:00–4:00 p.m. Break
5:00–7:00 p.m. Closing Reception/ABEF Silent Auction
2015 AGRI-MARKETING CONFERENCE 13
SPONSORS as of January 1, 2015
PLATINUM SPONSORS
iNet Solutions Group, Inc. –
Technology Services
Compass Minerals – Welcome Banner
GOLD SPONSORS
DuPont Pioneer –
BON National Judges’ Luncheon
Ag Speakers Network –
Keynote Speakers
Farm Business Communications –
Name Badges
AgriLife Studios – Breakout Sessions,
Opening Session Video
Farm Market iD –
Registration Envelopes
Farm Journal Media –
Best of NAMA Opening Video
Fastline Publications –
Breakout Sessions
Natl. Cattlemen’s Beef Assn. –
Trade Show Services
FMC Agricultural Products –
Breakout Sessions
Western Producer Media –
Registration Bags
Hoard’s Dairyman –
Regional BON Judges’ Break
SILVER SPONSORS
John Deere Financial –
Banner Ad on AMC Website
BicMedia – Best of NAMA
Video Production
Learfield – General Conference Support
Charleston|Orwig, Inc. –
Registration Brochure
DTN/The Progressive Farmer –
Key Cards, Entry Signage
New Holland North America –
Program Guide
MustangRED Marketing
Communications –
Thursday Morning Break
Natl. Cotton Council of America –
Breakout Sessions
Progressive Ag Safety Day –
Program Booklet Ad
Western Farm Show – Welcome Banner
This Week in AgriBusiness –
E-Newsletter, Program Booklet Ad
Zoetis – Thursday Afternoon Break
WNAX Radio – Full-Page Ad
ABEF CONFERENCE
SPONSORS
BRONZE SPONSORS
14 Colle+McVoy – Lanyards
Readex – Producer’s Choice Tabulations
Boelte-Hall – Sign Printing
Conference logo design courtesy of Brighton.
Sponsorship opportunities are still available.
Call Jenny Pickett at (913) 491-6500 or email [email protected] for details.
Blasdel Cleaver Schwalbe –
Registration List
Bader Rutter
Agriculture Future of America –
Welcome Banner
Bayer CropScience
American Ag Network –
Conference Registration Desk
Growmark
Association of Equipment
Manufacturers – Thursday Morning
Break
Monsanto
FMC
Land O’Lakes
New Holland North America
Penton Farm Progress
REGISTRATION
REMEMBER, YOU CAN REGISTER ONLINE AT WWW.NAMA.ORG/AMC/HOME
TO REGISTER:
SPECIAL NOTE:
Check fees that apply
Fill out the registration form
below and mail, fax or phone it
in to the NAMA office. You may
also register securely online at
www.nama.org/amc/home. Note
that the early registration cutoff is
March 19, 2015.
If you register by fax or online, you
should receive confirmation within 5-7
working days. If you do not, please call
(913) 491-6500 to confirm receipt of
registration.
Full Registration On/Before March 19
Send the registration form to:
Cancellations until March 19 are entitled
to a full refund. Cancellations from
March 20 to April 6 will receive a 50%
refund. No refunds are given after
April 6. All refunds will be subject to a
$25 processing fee. No “Bill Me’s” will
be accepted after April 3.
NAMA
11020 King Street, Suite 205
Overland Park, KS 66210
Phone: (913) 491-6500
Fax: (913) 491-6502
Online: www.nama.org/amc/home
CANCELLATION POLICY:
REGISTRATION INFORMATION
Name____________________________________________________________________________
Title_____________________________________________________________________________
After March 19
Members
$585
$640
________________
Non-Members*
$700
$770
________________
Members
$465
$510
________________
Non-Members
$555
$605
________________
Members
$210
$225
________________
Non-Members
$250
$270
________________
$185
$210
________________
$125
$125
________________
Thursday & Friday Only
Friday Only
Spouse
Full Registration
Student/Advisor
Total
________________
* Includes one year of NAMA Membership. This membership offer is only available to
non-members. Current members may not register at the non-member rate to receive
free membership.
PAYMENT METHOD
Check
Visa MasterCard American Express
Card No._______________________________________________________________ Exp. Date________________
Company_________________________________________________________________________
Signature______________________________________________________________________________________
Address__________________________________________________________________________
Please check if this is your first Conference.
Please check if you were a Student NAMA member.
City___________________________________ State_________ Zip_________________________
Phone_________________________________ Fax_______________________________________
Email____________________________________________________________________________
Please check if you have special ADA requirements.
Please check if you are a vegetarian or have other dietary needs.
Payment due upon registration. Fax, phone and online registrations are by
credit card only. Students should register as a group through their advisor.
Send the registration form to the national office:
First Name for Badge________________________________________________________________
Spouse’s Name (if registering)________________________________________________________
NAMA, 11020 King Street, Suite 205, Overland Park, KS 66210
Phone: (913) 491-6500, Fax: (913) 491-6502
Online: www.nama.org/amc/home
2015 AGRI-MARKETING CONFERENCE 15
National Agri-Marketing Association
11020 King Street, Suite 205
Overland Park, KS 66210
PRSRT
First-Class
US Postage
PAID
Boelte-Hall Inc.
66205
Growing Greatness
with NAMA
THE CONFERENCE RETURNS TO KANSAS CITY
No matter which state we’re in, you can count on NAMA for
the very best—and the very latest—in agri-marketing trends,
innovations and career advancement.
Grow your understanding of the critical issues facing agriculture
and agri-marketers today.
ENHANCE YOUR PERSPECTIVE
 Check out the new breakout topics planned for 2015: video
content, consumer digital, personal branding, multi-sensory
marketing, advertising ethics and more
 Brand new keynote speakers ready to help you take advantage
of professional and leadership opportunities at every turn
 Connect with peers, mentors and colleagues to widen your
circle
SHERATON KANSAS CITY HOTEL AT CROWN CENTER