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Final press release
MARBLES CREDIT CARD TO RE-LAUNCH IN RESPONSE TO SPECIFIC
NEAR PRIME MARKET NEED
Designed to help customers re-build their credit score and stay in control
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Near Prime credit market has an estimated 10 million consumers
NewDay has identified different consumer segments that exist within this sector,
each with specific and distinct needs
marbles credit card is designed for and targeted to consumers who have the need to
stay in control as they rebuild their credit score
Before applying, FastCheck provides instant eligibility results without impacting
consumers’ credit records
NewDay, a leading specialist financial services company and one of the largest issuers of
credit cards in the UK, is re-launching the marbles credit card to meet the demands of
consumers in the Near Prime credit market.
The Near Prime credit market has an estimated 10 million consumers*, but NewDay has
identified that the needs of consumers within this group vary, and consequently, they require
specific credit products that are tailored to meet their individual needs. Managing a credit card
responsibly by making payments on time and staying within the credit limit can help
consumers’ improve their credit rating.
While some consumers are looking for products and services that support their need to
establish a credit history, others are seeking products that help them improve their credit rating
after having problems in the past. The re-launch of the marbles credit card is targeted at those
customers.
Rob Holt, Director at NewDay, stated: “As a leading provider of specialist credit cards, we
know this market extremely well. Our research demonstrates that consumers in the Near
Prime sector are not all the same and have varying needs. The marbles card has been
developed specifically for those consumers that want to improve their credit record and remain
in control of their finances in order to enjoy the flexibility and benefits that credit provides.”
The marbles credit card offers a range of tools and features that can help customers manage
their credit closely as they re-build their credit record. Customers can choose a monthly
payment date that suits them (and change it up to twice a year) and, in addition, receive spend
and payment text alerts throughout the month. But importantly, applicants can also use
FastCheck, to discover the likelihood of being accepted before applying, without impacting
their credit record.
The marbles classic credit card, with a representative APR of 33.8% (variable), will offer
customers an initial credit limit of between £250 and £1,200.
Holt concluded: “NewDay is committed to responsibly saying yes to as many customers as
possible. Having access to credit, but at a responsible limit, and being able to improve or
rebuild your credit score is very important given the role of credit in today’s world. The relaunch of the marbles credit card ensures NewDay continues to serve this group of Near
Prime customers, helping them to manage their money better.”
The marbles credit card re-launches on 27th May 2015 and will sit alongside the existing aqua
credit card range also provided by NewDay, supporting the varying needs of customers within
the Near Prime market.
For more information, please visit www.marbles.com
-endsNotes to editors:
* Estimated by NewDay based on the Office for National Statistics publication “MYE1: Population
Estimates Summary for the UK, mid-2013” and Experian data as at Jan-2015 “UK Qualified Adult,
Delphi for Marketing Scores.
For further information, please contact:
Liz Willder / Kelly Hollidge, Teamspirit Public Relations, tel: 020 7360 7878
[email protected] / [email protected]
About NewDay:
NewDay is one of the UK’s major consumer credit finance companies. NewDay has over 5
million customers in the Near-Prime and Co-Brand market segments, offering co-branded
credit cards for brands such as Debenhams, Arcadia Group, House of Fraser and Laura
Ashley, as well as a range of products for Near Prime customers that helps them to
establish and improve their credit record with the aqua and marbles credit card ranges.