Tampax On-Boarding for Steve Bishop – DRAFT

About Always® Feminine Care Products
Always understands that every woman’s period is as unique as she is. That's why
Always has developed a wide range of products designed to fit different body
types, period flows and preferences.
ALWAYS INFINITY™ ($6.99-$10.99)
• Soft Cover Sheet is designed to work with the pad's one-of-a-kind Infinicel core to help women
feel dry
• Infinicel absorbs 10 times its weight while remaining extremely lightweight and dry
• Microdots™ are at the center of each pad and engineered to help quickly guide fluid deep
inside and away
• Super flexible wings hug the curvature of the panty and provide optimal coverage at the
panty's sides
• Form-fitting channels move with the body for an intimate, three-dimensional body fit and
great leakage protection
• Always Infinity is wider in the back, providing increased coverage where it is needed most
• Available in regular, heavy and overnight
• Recipient of the 2010 Edison Awards Gold Medal in Consumer Packaged Goods – Personal Care
ALWAYS ULTRA THINS ($4.99-$6.99)
• Dri-Weave™ top sheet helps keep women comfortable, clean and dry
• Leak-Guard™ Core absorbs fluid quickly
• Barriers help pull fluid deep into the middle of the pad and away from the edges
• Breathable odor lock layer does so without perfumes and deodorants
• Flexi-Wings wrap snugly around panties to help stop leaks in their tracks (also available
without wings)
• Available in slender and regular
ALWAYS MAXIS ($6.99-$9.99)
• Always’ softest Dri-Weave ever pulls fluid away quickly for great clean, dry protection
• The secondary top sheet draws the moisture away from the skin quickly
• LeakGuard™ Core + Barriers work with the Dri-Weave cover to draw moisture in and
keep it away
• Flexi-Wings fold up, not down, so one can position the pad before releasing the wings
• Pads are individually wrapped, so women can take them anywhere
• Release tape is perfect for neatly and discretely rewrapping the liner for disposal
• Available in regular, long super and overnight (all with and without wings) as well as extra
heavy overnight and maximum protection with wings and regular LeakGuard™ and long
super LeakGuard™ without wings
ALWAYS FEMININE WIPES ($2.99-$5.99)
• Soft and lightly scented to help women feel fresh and clean all day, every day
• Perfect for freshening up during a woman’s period, after activity or anytime a woman
wants to feel fresh
• Flushable for easy, no-worry disposal
• Available in regular, long and overnight
ALWAYS PANTILINERS ($2.99-$6.99)
• Always Flexi-Style™ promotes everyday freshness while fitting multiple panty styles
• Always Thin Liners are known for their invisible feel while remaining convenient and
discreet
• Always Dri-Liners™ offer a clean feel, reliable protection and helps block away fluid
and odor
• Always Dri-Liners Plus+ uses Odor Lock ™ to neutralize odor, a Leakguard Core® to
absorb fluid and an edge-to-edge adhesive
• Available in regular, long, overnight, maximum protection ultra and long super