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C o u n ci l mem b er
J os É H u i z ar ’ s
2015 - DEMOGRAPHICS
21 3 -4 73 -70 1 4
20 0 N . S P R IN G ST R EET, S U I T E 4 6 5
lo s a nge l es ca
90012
BASIC DEMOGRAPHICS
Of the 95% California attendees,
67% live in the central Los Angeles area.
L.A. VALLEY
RESIDENTS
Another 24% came from L.A. valley areas.
More than 20% of all attendees live in
Downtown L.A. and nearly 44% of those
DTL A
RESIDENTS
who live in DTLA also work in DTLA.
CENTRAL L.A.
RESIDENTS
Night on broadway
saw a higher than
normal turnout of
the LGBTQ population
*
Although the attendees mostly
identified as heterosexual (83%),
17% overall identified as LGBTQ – above the segment’s purported 10% in
*56% of dtl a residents
the general population. 26% of male attendees identified as LGBTQ.
were male
6%
14%
35%
42%
Attendees WERE rel atively young
The median attendee age was 35, and 35%
of attendees were in the age group of 18-30.
No one group of attendees comprised a majority;
42% identify as Caucasian, 35% as Hispanic, with
14% Asian-American and 6% African-American
Over half of attendees were single.
81% of attendees did not have kids. Of the
19% with kids, a third have kids in the 5 - 12
age group, and about a quarter each are in
the 13 - 18 group and over age 18.
EDUCATION, INCOME & EMPLOYMENT
67%
H I G H LY E D U C AT E D
80%
h e a lt h y
employment r at e
19%
Attendees are highly educated,
with over 67% having completed a
four year college degree.
Two thirds are employed full time
and 14% part time. An additional 5%
were students who are employed
full time, and finally, another 5%
of students are employed part time.
One third of attendees work
within the Cit y of Los Angeles.
E M P L OY E D I N D T L A
19% are employed in DTL A
HIGHER THAN NORMAL
HOUSEHOLD INCOME
The median household income of
attendees was $60,000 - well above
the cit y median of $49,500.
23.7%
H AV E A H O U S E H O L D
I N C O M E O F 100K +
93%
H AV E B A N K I N G
R E L AT I O N S H I P S
1/3
bank with chase or
bank of america
71%
use a visa
credit card
23.7% of attendees have a
household income of $100,000
or more. 36.7% have a household
income of greater than $75,000.
Most attendees have banking
rel ationships (93%) and most own
multiple credit cards.
One third of attendees bank with
Chase Bank or Bank of America.
A smaller number (15%) bank with
Wells Fargo.
The majorit y of attendees (71%)
use a Visa credit card, while
another 33% use MasterCard and
24% use Amex.
PRODUCT
OWNERSHIP
Toyota, Honda and BMW
are the most popular car brands
amongst Night on Broadway attendees.
which include
share rides
and taxis
TO find out about
the night on
broadway event
Attendees were heavy
social media users drew in 1,000 posts
across platforms
LIFESTYLE
95% of attendees list “eating
at a casual restaurant”
as their most frequent
activit y with a frequency
of 3.33x per month
Nearly as popul ar – at 80%- are
“going to coffee shops” 3x a month,
fine-dining establishments 1.5x a
month, happy hour 2.23x a month
performances
f e s t i va l
s ta g e
79%
75%
54%
49%
43%
Reported the
event was
extremely
or very
enjoyable
Came
downtown
specifically
to attend
NOB
Watched
performances
in the historic
Broadway
theatres
Went to the
festival stage
performances
Attended
art exhibits
Ate at the
food trucks
food
trucks
c a m e for n o b
85.6%
ar t
v e r y e n j oya b l e
and going to the movies 1.3x a month
C o u n ci l mem b er
J os É H u i z ar ’ s
2015 - DEMOGRAPHICS
21 3 -4 73 -70 1 4
20 0 N . S P R IN G ST R EET, S U I T E 4 6 5
lo s a nge l es ca
90012