1 ZPro Guide: Craigslist Posting Strategy How to Post a Listing to craigslist™ Craigslist Benefits Generate Immediate Buyer Traffic to Your Website o Log onto Z57.com and sign in to your Marketing Control Center (MCC) o Mouse over “Listings” and click on “Professional Ad”    o Click on the listing category to find the listing you want to post to craigslist and then click on the address  o Scroll down the page and in the field containing HTML Code, click on the code. The code will highlight automatically o Right-mouse click inside the box and select “Copy” o Scroll up just above the code to step #3 of the posting instructions, and click on “Craigslist Account Login” o Log in using your email address and password o Once you’re logged in to craigslist, click on the second tab at the top titled “New Posting” o Select your geographic area, then click “Go” o Click “Housing Offered” o Click “Real Estate by Broker” o If prompted by craigslist, click on a more specific area. o Locate the Posting Description filed below “Posting Title” and right-mouse, click then select “Paste” o Type in a Posting Title Be bold! Have a “what’s in it for the buyer” mindset. o Type in the Price, Bedrooms, Bathrooms, Housing Type, and Specific Location o Click in the bubble to the left of “Hide” to hide your email address When you hide your email, prospects are required to click back to your website to contact you. This prevents spammers and scammers! o Click in the bubble to the left of “Hide” to hide your email address. o Check off the box that says “Show on Map” and add the address o Scroll down and click “Continue” o The Professional Ad already contains an image of the property so click “Done with Images” o A preview of your ad will appear, review your listing to make sure all your content is correct , the click “Continue” o Craigslist may have you verify your account and/or posting by email or telephone. You must follow these instructions to completion for you listing to appear on craigslist. Copyright ©2013, Z57 Inc.| 800-899-8148 x5 | [email protected] | www.Z57.com 9th Most Visited Site in the U.S. 10 Billion Page Views per Month Housing is Second Most Searched Category, Following Jobs FREE Strategy Overview Craigslist is one of the largest real estate directories on the planet. Yet, unlike other real estate directories craigslist does not automatically display every listing in the MLS. Therefore, your listing has more buyer visibility, making craigslist a huge traffic driver to your website when you post using the Professional Ad. The Professional Ad was designed to simplify the posting process as well as generate the best results possible from craigslist. By design, the ad highlights only a few features of the property and includes just one property photo. For the full property details, a prospect must use the “Learn More!” button linking to your website. The idea being, a prospective buyer does you no good inside craigslist. We want prospects to go to your website where they can search thousands of homes in the MLS. No buyer on the planet looks at just one listing. Again by design, the Professional ad contains links for additional buyer resources, for example, “Search Thousands of Listings” connects the buyer to a landing page with lead capture and prompts the prospect to start their search. These additional resource links ensure, that even if the property posted to craigslist does not match the buyer’s criteria, you still have options to excite that prospect and draw them back to your website. ZPro Guide: Craigslist Posting Strategy For Results, You Must Repost to craigslist Track Your Results Renew Every 48 hours and Stay Atop craigslist. Consistency Is Key with craigslist 1. Go to craigslist.org and click “My Account” to login 1. Log onto Z57.com and sign in to your Marketing Control Center (MCC) Set a recurring event in your calendar to remind you to post and repost every Tuesday and Friday. 2. Once signed, you are first presented with the craigslist ad manager. Next to each active post, highlighted in green, locate and click “renew” 2 2. Hover over “Marketing” and click on “View Website Stats” 3. Click “View Details” underneath the bar graph titled “Top Visited Pages” 4. From the menu across the top, select “Referring Sites” Or “Days of Month”. Referring Sites reports the URL from which a prospect came to your site. You should see URLs containing craigslist.org, clicking the URL will take you to your listing on craigslist. Days of the Month reports traffic for every day of the current month. You should see spikes in traffic on the days you posted to craigslist 3. You will see a green box stating “This Posting has been renewed”; your listing is not back to the top of craigslist. Craigslist Success Standards  Adding a Listing to the Listing Portfolio Attract the Buyers and Sellers You Want to Work with a Listing Portfolio Showcasing the Types of Homes you Sell! 1. Log onto Z57.com and sign in to your Marketing Control Center (MCC)    2. Hover over “Listings” and click on “Add Listings” 3. Click on “Add a Listing” (located in the upper right-hand corner of the page) When Posting  4. Add in the listing features and descriptions Have a less-is-more mindset. Your goal is to generate excitement, create a phone call, or interest a craigslist user to learn more about the listing. To add listings quickly, have the MLS open in another window or tab to copy and paste property description and features. 5. Click “Edit Pictures” to add photos from your computer. Click on “Save Listing” when finished Post and Repost every Tuesday or Friday or every 48 hours, no sooner. Only 5 active listings posted to craigslist at any given time. Do not post listings into other geographic territories or cities on craigslist Do not post from multiple craigslist account as IP addresses are tracked and you could be blocked for over posting   Post to the correct category; post commercial properties to the “office and commercial” category Do not include punctuation in the Posting Title Post no more than 5 listings in an hour as craigslist may flag your account as spamming the system and block your posts The more traffic to your website, the more leads you will capture Copyright ©2013, Z57 Inc.| 800-899-8148 x5 | [email protected] | www.Z57.com Z57, ZPro and Z57 Academy are trademarks of Z57 Inc. Craigslist is a registered trademark of craigslist Inc. Z57 is in no way affiliated with craigslist Inc.