1. travel
2. tourist destinations
3. australia and new zealand

Chas Jacobsen,
Founder,
The Village Glen
Anna Learmonth,
GM Sales and Legals,
Stockland Retirement
LtCol (Retd)
Peter Murphy,
CEO, Noetic Group
Dan Woods,
Executive GM Business
Development, RDNS
Edgar Baltins,
Principal,
Baltins & Co
Patrick Smith,
Principal,
Henley on Broadwater
Rob Levison,
Chairman,
Eureka Communities
Danielle Robertson,
CEO,
DIAL-AN-ANGEL
Retirement Villages and Aged Care
Leadership – Key For Survival And Success
2015 and the LEADERS SUMMIT addresses the accelerating changes facing village and care operators.
24 significant businesspeople present their view of the landscape and their strategy for survival and
success. Real information, real insights.
Brian White,
Co-Chairman,
Ray White
Valerie Lyons,
CEO,
Uniting Age Well
Will retirement villages survive – or become irrelevant
Village sales have returned – but for how long? Villages are ageing, little new stock is being built and future
residents are being told stay in the family home, safe and secure, with care delivered and paid by the
Government.
Rob Freeman,
CEO,
ARV
Jim Hazel,
Chairman,
Ingenia
Will mid size care operators survive – or stumble and fall
Well funded, big private residential and home care operators are targeting prime geographic markets,
investing in services, technology, marketing and staff recruitment. Who will survive 5 years out?
Leadership, vision and empowerment within is key to survival
Katie Sloan Smith,
Senior Vice President,
Leading Age (USA)
Dr. Peter Wilton,
Lecturer – Marketing,
UCLA (Berkeley)
Leaders lead change – at every level in an organisation. But first there has to be a clear, articulated vision.
Engage your leaders by exposing them to 24 different businesses and strategies at the LEADERS SUMMIT 2015.
Knowledge is power – 24 LEADERS, 24 presentations PLUS networking
Each speaker has been carefully selected to deliver new knowledge across:
John McNamara,
Phil Smith,
Head of Retirement Living,
National Director,
Bendigo Bank
Colliers International
•Leadership
•Strategy
•Operations
• Marketing & Sales
•Investment
• Government & Policy
• Future of villages/care
•Property
• Banks / Finance
8 REASONS
Tomorrow’s customers
July 2015 and CDC funding control will
start to flow to your potential customers
– US experience says within two years
big cracks will appear in village and care
business models
Leadership – through your ranks
The military knows it is a matter of life and
death that leaders are developed through
all ranks. Learn how at the LEADERS
SUMMIT
Leaders lead change
Disruptive left field market challenges is
the new reality. Staff expect their leaders
to be active, not reactive. Learn at the
LEADERS SUMMIT
Funding – banks interested
Will funders fund your care or village
growth? Equity, balance sheet, cash flow,
mission – learn what counts
The property story
We may be in the people business
but property is key. What is ahead for
commercial and residential property
Supportive living villages
Retirement Villages and Aged Care
Leadership – Key For Survival And Success
2015 will be a critical year for both the village sector and the aged care sector.
In July the Government will deliver true disruption to every business model with
the release of Consumer Directed Care. The Government will tell ageing Australians
they can stay at home as long as they want and the Government will pay for care.
This message will challenge the health driver for new customers of retirement
villages and create new competitors for care providers.
2014 saw just 1,500 new village units built when 5,500 are required to maintain
traditional penetration.
Australian care providers are building new beds while in America the largest
residential care providers are decommissioning care beds and redirecting all
funding to competitive recruitment of care staff to deliver CDC home care services.
Five years from now everything will be different. Today’s true leaders will lead their
organisations to new successes. They will have a vision and they will nurture and
support the leaders in their ranks to carry the organisation. Others will disappear.
The LEADERS SUMMIT 2015 has selected 24 proven leaders who will share their
vision and especially their experience in building leaders within their ranks.
Networking: The program has also been designed to provide expanded networking
sessions to allow you to meet and share your experiences with other sector
leaders. Please join us for an enlightening, challenging and invigorating two days.
NETWORKING: Exclusive ‘hatted’ networking dinners
plus extended coffee breaks
The LEADERS SUMMIT ‘hatted’ restaurant dinners are famous for building
relationships. Every delegate is invited to dine on Thursday 19th March at one
of nine of Sydney’s finest ‘hatted’ restaurants as part of an intimate group
(maximum 30 people), from 6pm to 10pm.
• Spice Temple
• Sailors Thai
• Est.
• The Cut Bar & Grill
• Bentley Restaurant & Bar
• Sepia
• Rockpool Bar & Grill
• Cafe Sydney
• Sake
Our services include:
Blending DMF, home care and high care
under the RV Act – supportive living is
growing. Is it the future
Dementia in villages
New villages in the US now have dedicated
dementia sub villages. Why, and can it
happen here too
We are pleased to introduce you to
DOCOMEMONDAY, our new master
media group that specialises in servicing
the over 50s constituency.
‘Do Come Monday’ is a representation
of our respect for older Australians –
whose participation in all aspects of
society is valued.
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villages.com.au – No.1 web site
The SOURCE - eNewsletter
McCrindle Baynes Research
RESISTAR village rating
vres village & education videos
LEADERS Events
Villages Legal Services
Affordable housing - rentals
After 10 years of phenomenal losses rental
villages are in demand and in the black.
Customers like the new packages
is a National Partner of ACSA
Day One
Day Two
Pamela Judge, President,
Thur 8.35
South Australian Retirement Village Residents
Association (SARVRA)
Pam brings wide aged care and administration experience
to her positive advocacy role on behalf of village residents.
Edgar Baltins, Principal,
Fri 8.30
Baltins & Co
As Senior Tax Partner at KPMG, Edgar has been at the
forefront of every major financial structure for villages and
care operators for more than 30 years
Katie Sloan Smith, Senior Vice President,
Thur 8.50
Leading Age (USA)
Since 2003 Katie has been the key executive supporting
the businesses of 7,500 US not for profit village and
care operator through accelerating structural change.
Mark McCrindle, Principal,
Fri 9.10
McCrindle Research
Mark is the village sector’s most experienced consumer
researcher and a leading social commentator.
Christopher Baynes, Publisher,
Thur 9.00
DoComeMonday Media Group
Chris writes the industry weekly eNewsletter,
The SOURCE, co-authors the McCrindle Baynes
Village Survey and is principal of villages.com.au
Simon Owen, CEO,
Fri 9.45
Ingenia
Simon has relaunched Ingenia as Australia’s fastest growing
manufactured home estate group, adding to Ingenia’s retirement and rental villages.
Dr. Peter Wilton, Lecturer – Marketing,
Thur 9.20
UCLA School of Business (Berkeley)
Peter teaches marketing strategy at UCLA and is
Visiting Prof. at Stanford. He consults to CEOs internationally
including Coca Cola, Macquarie Bank, Goldman Sachs
Patrick Smith, Principal,
Fri 10.10
Henley on Broadwater
Patrick will review the success of privately funded supported
living in two villages plus expanding his ‘wellness’ concept
into a 180 unit high rise.
Chas Jacobsen, Founder,
Thur 11.00
The Village Glen
Highly acclaimed at out 2014 SUMMIT, Chas returns to
share further village wisdom, demonstrating why he is the
sector’s most successful operator
Rob Levison, Chairman,
Fri 11.00
Eureka Communities
Eureka has been successfully turned around from 30 loss
making rental villages to profit. Rob is now leading acquisitions
and expansion.
John McNamara, Head of Retirement Living,
Thur 11.30
Bendigo and Adelaide Bank
Under John’s guidance Bendigo and Adelaide Banks funds
more village development deals than any bank, giving him
the most informed view of the development landscape.
Danielle Robertson, CEO,
Fri 11.25
DIAL-AN-ANGEL
Danielle is the industry’s most experienced executive in
privately funded home care. She has led DIAL-AN-ANGEL
since 1986, Australia’s only national group.
Andrew Larpent OBE, CEO,
Thur 12.00
Southern Cross Care SA & NT
As CEO of Somerset Care UK Andrew pioneered NFP/private
partnerships with McCartney and Stone, the
UKs largest village developer.
Andrew Giles, Managing Partner,
Fri 11.50
One Fell Swoop
The Ex CEO of the RVA, Andrew leads OFS’ village and care
marketing strategy, urban economic research and advisory
services.
Anna Learmonth, GM Sales and Legals,
Thur 12.25
Stockland Retirement Living
Anna led the stabilization of village operations and
manager development at Stockland before taking over
sales and contract development.
Phil Smith, National Director,
Fri 1.20
Transaction Services Colliers International
With Shane Nicholson, Phil has executed the major aged
care portfolio transactions of the past five years plus a
numerous village transactions.
LtCol (Retd) Peter Murphy,
Thur 12.45
CEO, Noetic Group
Peter is one of Australia’s pre-eminent leaders of
organisations through change, transversing the military
and the public and private sectors.
Surprise Special Guest
Dan Woods, Executive GM Brand &
Thur 2.45
Business Development, Royal District Nursing Service
Dan has led the export of the RDNS knowledge base to
China, guiding two major joint ventures to execution.
Brian White, Co-Chairman,
Fri 2.15
Ray White
Brian White is a real estate pioneer. He was the driving
force behind CBRE and has built Ray White into 1,000
offices across six countries.
Eugene Marchese, Principal,
Thur 3.10
Marchese Partners
Eugene is a leading innovator in seniors living and aged
care design. His practice is now engaged in China,
Malaysia and West Coast USA.
Valerie Lyons, CEO,
Fri 2.40
Uniting AgeWell VIC & TAS
Valerie has comprehensive experience in leading organisations
though change across all levels of care and retirement village
development.
Surprise Special Guest
Thur 4.10
Rob Freeman, CEO,
Fri 2.40
Anglican Retirement Villages
Rob continues ARV’s tradition of recruiting leaders from the
private sector. He has overseen the rapid growth of home
care and village development
Adj. Professor John Kelly AM, CEO,
Thur 4.50
Aged and Community Services Australia
John is past Chair of The Smith Family and Uniting
Care Ageing NSW & ACT. A lawyer, he lectures the
legal program in Masters in Health Administration.
Jim Hazel, Chairman,
Fri 2.40
Ingenia, Omega Communities
One of the country’s most experienced village and care
executives, Jim continues to lead the evolution of seniors’
accommodation.
Lois Towart, Principal,
Fri 8.30
Stantons Research
Lois’ experience as an analyst, valuer and property finance
researcher gives her an unrivalled understanding of the
investment grade of village and care businesses.
Mary Wood, Executive Director,
Fri 3.20
Retirement Living Council
Mary leads the RLC advocacy. She has been Chief of
Staff to the Federal Minister for Human Services and
Senior Adviser to the Minister of Housing.
Fri 1.50
LEADERS SUMMIT 2015 - PROGRAM
Conference Day One - Thursday 19th March 2015
8.00am REGISTRATION
8.30am
WELCOME
8.35am
The village customers’ perspective plus some
collegiate advice
Pamela Judge, President
South Australian Retirement Village Residents Association (SARVRA)
Residents are the customers of the village sector,
their homes are their biggest investment, they pay
the wages of the manager and the maintenance
of the owner’s asset – how much say should
they have
9.20am
Plenary: Marketing leadership and
‘disruptive’ change
Dr Peter Wilton, Resident Marketing Lecturer
UCLA School of Business (Berkeley)
Peter Wilton advises the CEOs of some of the
world’s greatest marketing companies on how
to create new customers. They range from Apple
Computers to Coca Cola, Johnson & Johnson
and QLD Treasury here in Australia.
In just the past 12 months he has consulted with
corporations and government in the USA, Norway,
Portugal, Mexico, Colombia, Japan, Saudi Arabia
and Mongolia.
• Successful villages are a ‘win/win’
An Australian who returns home every month, he has
been based in San Francisco for 35 years where he
is the resident MBA Lecturer on marketing at the
international Top 5 Haas Business School, UCLA
Berkeley. He has also been Visiting Lecturer at
Stanford, Duke and Purdue Universities.
• Residents and operators are partners
• Areas where the partnership needs investment
and why
• Coal face recommendations to maximize the
sector’s health
8.50am
The US CDC / Home Care experience – who is
winning/losing customers, the financial impacts
and a look to the future (video interview)
Katie Sloan Smith,
Senior Vice President, Leading Age (USA)
Executive Director, IAHSA
Challenge for not for profit care operators
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Boards and management challenged by speed
of change
Underfunding compared to private operators
Shrinking bed occupancy and duration
Village operators facing different pre
Baby Boomer customers
session of learning, challenges and inspiration.
10.35am COFFEE
11.00am A veteran village operator’s vision: lessons
learnt from the last 30 years applied to building
• Changing expectations Versus ageing housing stock
a village for the next 30 years
• More frail new village residents
• Lower wealth post GFC but higher expectations
9.00am
A helicopter view – the real story of village and care bricks and mortar development today for retirement village and aged care markets –
plus looking back 12-24 months
Christopher Baynes, Publisher
DoComeMonday Media Group
The retirement village market
• The competitive landscape – a detailed review
of 2014 construction
• Performance by private and not for profit operators
• Forecasts for the next 24 months
Peter brings a strong understanding of both the
village and care markets in Australia. He will focus
on the dynamics of real world markets and the customer
of today and tomorrow. He will put shape to the
challenges and opportunities. He will present the
corporate strategies and cultures of disruptive
organisations that are creating new market segments
and winning large scale new customer bases. This is a
The aged care market
• 2014 – an amazing year and why
• 2015 – what to expect
Chas Jacobsen, Founder,
The Village Glen
Highly acclaimed at out 2014 SUMMIT, Chas returns
to share further village wisdom, demonstrating
why he is the sector’s most successful village
operator
• The village sector is only now catching up with the village contract that Chas pioneered in the 1980s – what does he plan for tomorrow’s customers
• Villages are living communities – what does Chas think is the optimum resident mix looking forward
• Having just built his own 160 bed care facility, why is he now building another
• What is his advice to the leaders of the
sector, responsible for its future health
Papua New Guinea, Timor Leste and USA. Noetic
brings a ‘boots on the ground’ perspective to assist
organisations navigate difficult, new terrains.
11.30am The funding landscape
John McNamara, Head of Retirement Living,
Bendigo and Adelaide Bank
What every village and care operator needs
to know
• A report card on funding villages and care facilities
• Current valuations and the influencer’s
• Outlook for borrowers
• Outlook for sellers
Advice from a banker
• What will secure funding
• Looking forward – confidence or caution
The Noetic approach to leadership is founded in
experience often in some of the most challenging
‘do or die’ circumstances. Most importantly, Noetic’s
heritage and approach acknowledges the critical
importance of a values-based, outcomes-focused
leadership culture.
Peter Murphy has an unrivalled leadership track
record. In the Australia Defence Force he served
in the Middle East and India. His final appointment
was as Chief of Staff at the Royal Military College of
Australia – a globally recognised leadership institution.
He is currently CEO of Noetic and has helped
implement change in both private enterprise and
public sector organisations in Australia and overseas.
12.00pm Not For Profit and Private operators – can they
work together
Andrew Leparnt, CEO,
Southern Cross Care SA & NT
Philosophical and practical divide between
NFPs and private operators
• Mission and profit – can they co-exist
• Practical challenges
• Critical risks – clients, organisation, government
Case study: Somerset Care and McCarthy and
Stone
• The business case
• The execution
• 10 years later – the outcome
12.25pm A private operator’s perspective of the village
landscape
The application of lessons from this experience has
direct relevance to the aged care sector. Peter will
provide practical and valuable insights as to how aged
care sector leaders can build resilient and effective
organisations that will survive and thrive in rapidly
changing, disruptive markets.
2.45pm
Dan Woods, Executive GM Brand & Business
Development, Royal District Nursing Service
Anna Learmonth, GM Sales and Legals
Stockland Retirement
The village market today
• Where Stockland sits – portfolio and performance
• Short and medium objectives
• Priority measures – training, consumer confidence
Looking forward – how to re-energize the village
sector
• Sales and building demand are fundamental to
a strong sector with a future
• Cohesive presentation of the village value
proposition
• Healthy industry leadership
12.30pm LUNCH
12.45pm Plenary: Organisational leadership – when
failure is not an option
LtCol (Retd) Peter Murphy, CEO,
Noetic Group
The aged care sector is facing significant change
as new competitors aggressively seek market
share. International experience indicates this
change will be fast, disruptive and challenging
to core business/mission values, staff and viability.
A key element to success will be strong leadership.
Leadership case studies: Exporting our care
IP to China and care services JV with Aveo
RDNS’ village and care joint venture in Guongjo
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Identifying the opportunity
RDNS IP value proposition
What RDNS delivers
The rewards– hard and soft
• The future
The Aveo home care service agreement
• The services deal and how it works
• Risks and rewards
• Is it scalable
3.10pm
Creating a premium village offering for the
affordable market
Eugene Marchese, Partner,
Marchese Partners
Designing a new village today still relevant for
Noetic Group was founded nearly fifteen years
ago in Canberra to facilitate change and leadership
within organisations, and now works directly w i t h all levels of government, private and not
for profit organisations in Australia, China, 3.35pm
a market 30 years from now
• Today’s 50 year old is the 2044 customer
• Physical design and philosophical positioning –
what are the right answers
• Discussions with clients today about funding and
building for tomorrow
Case studies: real villages going up now
COFFEE
4.10pm
Surprise Special Guest
4.50pm
View from the bridge – ACSA wrap up
Adj. professor John Kelly AM, CEO,
Aged and Community Services Australia (ACSA
Three key government observations affecting
aged care
Wrap up of Day One of the SUMMIT
5.15pm CLOSE
5.30pm DEPART FOR
HATTED RESTAURANTS / DINNER
Conference Day One - Friday 20th March 2015
8.30am
Village investors and owners at the cross roads 9.45am The Manufactured Home Estates business
model explained
– a State of the Nation review of the investment
health of the sector by the accountant and
Simon Owen, CEO,
the analyist
Ingenia
Lois Towart, Principal,
Why the MHE accommodation model works for
Stantons Research
ageing Australians
Edgar Baltins, Principal,
Baltins & Co
Are professional investors ready to re-enter
the village sector
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The past 10 years indicate that professional
investors are not likely to invest in villages –
a review of why
What is required for ‘the wind to change’
– and will it ever given the emerging alternatives
Who are the likely winners and losers
10.10am Innovation case study: Blending care in to the
retirement village model – is this the future
Patrick Smith, Principal,
Henley on Broadwater
A ‘hands on’ investor’s experience building a
supported care delivery model into two DMF
villages
Private and Not for Profit village investors in
villages – new and pre loved. Who has incentive
to invest, why and who is more likely to come
out on top
• Villages are a long term play for private investors,
with risk across planning, funding, sales and
legislation – why do it?
• Do Not for Profits face the same risk profile?
Is it a level playing field?
• Who should build, who should buy and why
9.10am A strategic approach to marketing retirement
villages – a sector initiative
Christopher Baynes,
DoComeMonday Media Group,
Mark McCrindle, McCrindle Research
Report on the shaping of the village value
proposition research
• Why the research has been done
• The results – a single village value proposition
A sector marketing plan and strategy
• 12 months strategy supported by major operators
• How all operators can participate
• A resident and village rating program
• Demand proven in the US, demand proven here
• The business fundamentals
• The challenges and the rewards
• The customer vision and value proposition
• The strategy, the financials, the operational
structure, the outcome
Pioneering this business model into Henley on
Broadwater, a high rise stand alone business
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Why this consumer model is winning customers,
overcoming seven years of negative project history
The principles of ‘wellness’, the finances of
delivering it
Lessons to be learnt
10.35am COFFEE
11.00am Rental villages come of age with a new
business model
Rob Levinson, Chairman,
Eureka Communities
How 45 loss making rental villages were turned
around to 30 profitable villages
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Creating a product and services proposition that
is valued
Empowering and rewarding village mangers
The financial model
Addressing care
Growth by acquisition
11.25am A private home care providor’s view of the
CDC future
Australia’s only national home care business is
restructuring
• 30 years experience leading DIAL-AN-ANGEL
has guided a new strategy executed in 2014
• Why private home care will prosper in the CDC world
• Who will win, who will lose and why
11.50pm American lessons learnt. Crafting new village
services; new housing product
2.15pm
Ray White
Residential real estate sales is now a science
One Fell Swoop
How the US village sector has repositioned
• Sophisticated, mature marketing is now key
its product post GFC
• Each of the 165,000 sales a year is a relationship
• Fundamental shifts are taking place in the
• Systems that starting building relationships
traditional village model
• Demand for services is impacting the roles of
managers and staffing
• New financial models and new property models
• Understanding journey, tailoring services
• Win/Win for clients and sector
are evolving
income to balance the increasing hard and soft
investment required by operators
12.20pm LUNCH
PLUS a residential property outlook – the next
12 months
2.40pm Podium discussion: Property from the coalface
Panel: Predicting the future – 12 months out,
5 years out
Statements and analysis by three leading operators.
Phil Smith, National Director,
What will the two sectors, villages and residential
Transaction Services Colliers International
care, look like in 12 months time and five years
Shane Nicholson, Head of Colliers international
time. Which models will prosper. Who will win;
who will lose.
Phil and Shane review the portfolio and single village
and care transactions of 2014
Valerie Lyons, CEO,
• What sold above and below the radar
Uniting AgeWell VIC & TAS
• What were the drivers for the values achieved
Rob Freeman, CEO,
• What is happening with village valuations
1.50pm Ray White is committed to partnering the
• 1,000 offices being prepared for the new aged
in a village
• Marketing is becoming core to generate the extra
1.20pm 36 months out
‘transition’ sector
• Dementia accommodation is increasingly required
retirement transitioning is important to Ray White
Brian White, Joint Chairman,
Andrew Giles, Managing Partner,
Relationship real estate marketing and why
• Where are the buyers in 2015
Anglican Retirement Villages
• Predictions on prices and volumes
Jim Hazel, Chairman,
Surprise Special Guest
Ingenia, Omega Communities
3.20pm
View from the bridge - RLC wrap up
Mary Wood
Retirement Living Council
Three key government observations affecting
the retirement village sector
Wrap up of Day Two of the SUMMIT
3.40pm CLOSE
Registration
LEADERS SUMMIT 2015
“LE A DER SHIP K EY FOR SURV I VA L A ND SUCCESS”
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Private Networking Dinner 1st Preference
• Morning and afternoon tea
•Lunches
• Private Networking Dinner (19th March)
• Accommodation Packages ($320-$380pn)
contact Shangri-La 02 9250 6000
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Sailors Thai
Cafe Sydney
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Sepia
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