know your printing details

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TAKE A SECOND LOOK AT YOUR DOCUMENT. A CLOSER LOOK.
Check your document’s safe margin, bleeds and trim marks before uploading.
Please note:
Business cards
have been used as an
example throughout
the PDF to mark what
you need to keep
track of.
Starting document layout
Final printed product
THE TOP THREE CHECK-LIST
BLEED AREA: The extreme edges of a document are called the bleed area. Remember
to extend the background colour or the design element all the way to the edge of the
document to prevent the appearance of a disturbing while border showing up at the
edge of your document.
TRIM MARKS: The highlighted area marked by red lines is called the trim line. This
marks the final, finished size of the business card. The actual cut usually appears close
to the trim line but due to functional discrepancies while printing, this cut can happen
anywhere from the bleed area to the safe margin. Be sure to retain your text and
images within the safe margin.
SAFE MARGIN: The highlighted area marked by the blue line is called the safe margin.
Remember to retain all relevant information like names, addresses, phone numbers
or logos within the safe margin. (at least from .137 from the edge) to ensure that they
aren’t chopped off when your document is trimmed.
HAVE YOU CHECKED THE SAFE MARGIN?
All relevant text and images are retained
within the safe margin and nothing will be
eliminated.
© Nukkad Printer Private Limited 2014. All rights reserved.
This is incorrect. The text extends beyond
the safe margin and could be cut off after
the blue line.
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HAVE YOU CHECKED THE BLEED AREA?
The image is extended to the edges
of the document. No white border will
appear after this is cut.
This is incorrect. The image has been
extended to the trim line but does not
bleed to the edge. The disturbing white
border may appear at the edge of your
document.
IS YOUR DOCUMENT IN CMYK?
Check your document’s colour settings. If it says ‘RGB’ then the colours that will appear after getting
printed will be different from what appears on the screen.
THE QUICK GUIDE ON HOW TO CHECK COLOUR SETTINGS IN ADOBE PRODUCTS
INDESIGN
a) Direct yourself to Edit Menu and choose Colour Settings
b) Be sure to retain your artwork in Working Space: CMYK: ‘U.S. Web Coated (SWOP) v2.’
RGB value will not affect your design.
HOW TO CHANGE COLOUR SETTINGS?
a) Direct yourself to Edit Menu and choose ‘Convert to profile.’
b) Change the Destination Space to CMYK: ‘U.S. Web Coated (SWOP) v2’ and click OK.
PHOTOSHOP
a) Go to the Image Menu and choose ‘Colour Mode’
b) A check mark will be visible next to the current colour mode
c) Select CMYK colour
ILLUSTRATOR
a) Go the File Menu and choose ‘Document Colour Mode’
b) A check mark will be visible next to the current colour mode
c) Select CMYK colour
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HOW TO CHECK DOCUMENT SIZE IN MICROSOFT WINDOWS?
a)Right click on the image
b)Click on Properties
c)Click on the Summary Tab
d)Read Width and Height (pixels)
CONVERTING VECTOR FONTS TO OUTLINES
The text can be converted to path in some graphic programs. This will fix upload errors that result
when fonts cannot be embedded in your file. Following this method will ensure that your text prints
are generated distinctly.
HOW TO CONVERT FONTS TO OUTLINES IN ADOBE ILLUSTRATOR:
Select all the text (Control + A)
Click Type Menu > Type > Create
Outlines
The text now has a blue outline.
Remember to save a copy and then
upload again.
HOW TO CONVERT FONTS TO OUTLINES IN CORELDRAW:
Select all the text (Control + A)
Click Arrange Menu > Convert to
Curves
The text now has been curved.
Remember to save a copy and then
upload again.
PLEASE DO NOT CONVERT FONTS INTO OUTLINES WHILE USING INDESIGN.
PACKAGE THE DOCUMENT IN ORDER TO KEEP ALL THE LINK AND FONTS ALONG WITH THE
MAIN FILE (FILE > PACKAGE)
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LAYOUT AND PLACEMENT
Download our ready templates to get fine results with ease.
1. Find ready templates without hassle
Download one of our design templates in Step 2 of the upload process.
Choose our templates from the following formats:
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
CREATING A PDF DOCUMENT IN ACROBAT DISTILLER? FOLLOW OUR DISTILLER SETTINGS.
ADOBE ACROBAT DISTILLER
TIPS ON WORKING WITH PHOTOSHOP TEMPLATES
Remember to save your file with the ‘Guides Layer’ eyeball OFF otherwise the guides will print.
Note: The blue lines represent software layout guides and will not print.
INSTRUCTIONS ON TURNING OFF THE GUIDES LAYER IN PHOTOSHOP:
Highlight the name of the
layer by clicking on it. Select
the ‘Your Artwork’ or ‘Your
Design’ layer and create
your design in that layer.
When the eyeball icon
appears, it means that the
layer is visible.
© Nukkad Printer Private Limited 2014. All rights reserved.
Click on the eyeball in the
layers menu to turn off the
guides.
When the padlock icon
appears, it means that the
layer is locked.
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MAKING YOUR OWN DOCUMENT WITHOUT NUKKAD TEMPLATES?
Follow the listed guidelines to set up your own document.
FORMAT YOUR DOCUMENT IN PHOTOSHOP
Make your document within full bleed dimensions*.
This is called the Bleed Area.
*Check up the section on Evaluating Document Size.
Set a Colour Space
NUKKAD USES “CMYK: WEB COATED (SWOP) V2” COLOUR SPACE. THIS ENSURES YOU
GET CLOSE TO THE EXACT COLOUR MATCH TO THE FINAL PRODUCT.
Establish a Trim Size. This area is called the
Trim Line.
© Nukkad Printer Private Limited 2014. All rights reserved.
Create a Safe Margin. This marked portion is
called the Safe Margin. Retain all important
matter – text, images – within the safe margin
(.137” from the edge of your document).
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FOLLOW THE LAYOUT AND PLACEMENT EXAMPLES. IT’S EASY TO MAKE YOUR OWN.
If your design extends to the edge of your document, then some portion of the design may be chopped
off. While working with Adobe workspace, you are viewing the original and complete image.
Before
Trimming
Visual
After
Trimming
Visual
HERE’S THE CORRECT RENDITION OF KEEPING ALL DESIGN ELEMENTS WITHIN THE SAFE
MARGIN.
Before
Trimming
Visual
After
Trimming
Visual
EXTEND YOUR DESIGN BEYOND THE SAFE AREA WHEN YOU WANT THE DESIGN TO PRINT TO
THE EDGE OF THE DOCUMENT. FOR INSTANCE, YOU MIGHT WANT SOME DESIGN ELEMENTS
TO EXTEND OFF YOUR DOCUMENT. THE EXTREME EDGES OF THE DOCUMENT ARE CALLED THE
BLEED AREA.
Extend your background colour or design element all the way to the edge of the document to avoid
the appearance of a white border showing up at the edge.
Before
Trimming
Visual
After
Trimming
Visual
In the visual below, all the essential elements of the design are retained within the safe area. Design
motifs that are placed outside the safe area will be chopped off and no white edges will show on the
card.
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Before
Trimming
Visual
After
Trimming
Visual
CANNOT DO WITHOUT BORDERS?
TRY TO AVOID IDENTICAL MATCHED SETS (TOP AND BOTTOM OR LEFT AND RIGHT) AND EXTEND
THE BORDERS CLOSELY INSIDE THE SAFE AREA TO ENSURE THAT ENOUGH BORDER REMAINS
AFTER CUTTING.
Find below the rendition of a card as shown at the full document size. Although the borders appear to
be equally sized, after it is cut, the borders will be uneven.
JOHN DOE
Manager
Before
Trimming
Visual
Ab c Road, WXY- 00
+0 0 0000000 0
JOHN DOE
Manager
After
Trimming
Visual
Ab c Road, WXY- 00
+0 0 0000000 0
This design change eliminates the parallel borders and moves the clipped text up into the safe area.
The design is unaffected if any cutting has to be done.
JOHN DOE
Manager
Before
Trimming
Visual
Ab c Road, WXY- 00
+0 0 0000000 0
© Nukkad Printer Private Limited 2014. All rights reserved.
JOHN DOE
Manager
Ab c Road, WXY- 00
+0 0 0000000 0
After
Trimming
Visual
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GRAPHICS
DO YOU KNOW WHAT ARE VECTOR IMAGES?
Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead,
vector graphics are comprised of paths, which are defined by a start and end point, along with other
points, curves, and angles along the way. A path can be a line, a square, a triangle, or a curvy shape.
These paths can be used to create simple drawings or complex diagrams. Paths are even used to
define the characters of specific typefaces.
Because vector-based images are not made up of a specific number of dots, they can be scaled to a
larger size and not lose any image quality. This makes vector graphics ideal for logos, which can be
small enough to appear on a business card, but can also be scaled to fill a billboard. Common types
of vector graphics include Adobe Illustrator, Macromedia Freehand, and EPS files
DO YOU KNOW WHAT ARE RASTER IMAGES?
Raster images use many coloured pixels or individual building blocks to form a complete image.
JPEGs, GIFs and PNGs are common raster image types. Almost all of the photos found on the web
and in print catalogs are raster images.
Because raster images are constructed using a fixed number of colored pixels, they can’t be dramatically
resized without compromising their resolution. When stretched to fit a space they weren’t designed
to fill, their pixels become visibly grainy and the image distorts. This is why altered photos may appear
pixilated or low resolution. Therefore, it is important that you save raster files at precisely the dimensions
needed to eliminate possible complications.
Vector images retains smooth edges when resized.
HIGH RESOLUTION OR LOW RESOLUTION?
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Raster images can becme pixelated & blurred when resized.
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To determine whether your raster images are a suitable resolution for a specific application, you need
to check their pixel density. Units of measurement such as dots per inch (DPI) or pixels per inch (PPI)
refer to the number of pixels in one inch of the image. These measurements become important when
you attempt to use raster images in specific places, such as on the web or in print publications.
The web, for instance, displays 72dpi (72 dots or pixels per inch) – a relatively low pixel density. Raster
images with a low DPI like 72dpi look nice and crisp on the web. But this same low DPI image may not
be suitable for printing on a brochure or packaging. To correctly print an image, it should be at least
300dpi, a much higher pixel density than the web displays. Resizing a low DPI image pulled from the
web to fit the dimensions of your print project won’t work because the same finite number of pixels
only get bigger and begin to distort. All documents prepared for upload should be 300 dpi at 100%
of the final print size.
HAVE YOU COPY-CHECKED YOUR DOCUMENT?
Run a second glance over your document. Is the colour quality impressive? Did you miss out a wrong
spelling? Did you check lower case and upper case consistency? Proof read your document thoroughly
before finalizing your document for print.
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WE ACCEPT THE FOLLOWING FILE FORMATS
To get the best of your finished design, we recommend using Adobe Acrobat, Adobe
Illustrator or Adobe Photoshop files.
Adobe Acrobat Document (*.pdf)
(recommended)
Bitmap Image (*.bmp)
Adobe Illustrator Artwork 8.0 (*.ai)
(recommended)
GIF Image (*.gif)
Adobe Photoshop Image (*.psd)
(recommended)
PCX Image Document (*.pcx)
CorelDRAW Image (*.cdr, *.clk)
JPEG Image (*.jpg, *.jpeg)
PICT Image (*.pic)
PNG Image (*.png)
PostScript File (*.ps)
Scalable Vector Graphics (*.svg, *.svgz)
TARGA Image (*.tga, *.vda)
Windows Enhanced Metafile (*.emf)
Windows Metafile (*.wmf)
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