New York State Broadcasters Association 2015 Summer Conference Conrad Hotel New York, NY Monday, June 22nd 12:00 – 4:00 PM Registration – Hotel Foyer 6:00‐ 7:00 PM Awards Reception ‐ Gallery Ballroom Foyer 7:00 – 9:30 PM Excellence in Broadcasting Awards Dinner ‐ Gallery Ballroom  Elvis Duran ‐ Broadcaster of the Year  Wendy Williams – New Yorker of the Year  Excellence in Broadcasting Awards Tuesday June 23rd 8:00 AM Breakfast ‐ Gallery Ballroom 8:15‐ 8:45 AM Audience Measurement: Confronting a Changing Marketplace ‐Gallery Ballroom Steve Posnock, V.P. Sales, Director of Local Client Services Nielsen Rich Tunkel, Director of Sales Audio Nielsen Top executives from Nielsen will discuss measurement updates in the radio and TV marketplace. 8:45 – 9:45 AM 9:45 – 10:15 AM 10:15 – 10:45 AM The Advertising Market: What's Now and What's Next ‐ Gallery Ballroom Steve Lanzano, President, TVB (moderator) Erica Farber, President & CEO, RAB (moderator) A panel of top advertisers and agency executives discuss the state of the current business and trends shaping broadcasting for the next 5 years The Honorable Michael O’Rielly ‐ Gallery Ballroom Commissioner, Federal Communications Commission Sen. Gordon Smith ‐ Gallery Ballroom President and CEO, NAB New York State Broadcasters Association, Inc. (518) 456‐8888 www.nysbroadcasters.org 10: 45 – 11:00 AM Coffee Break ‐ Gallery Ballroom Foyer 11:00 – 12 Noon Breakout Sessions (Radio, TV & Engineering) 
TV ‐ “Selling Success in TV, Mobile, & Digital” ‐ Studio 3/4 Adam Armbruster, Partner with Eckstein, Summer, Armbruster & Company Learn new approaches that engage clients immediately; ideas that win the client ad budget; strategies that drive client business and BizTrak, the measurement method that gets you the credit! 
Radio ‐ The Multi‐Generational Workforce: Getting Millennial, Gen‐X, Gen‐Y and Baby Boomers To Work Together ‐ Studio 6 John Potter, Sr. V.P. Radio Advertising Bureau Never before has there been such a diversity of generations coexisting in the workforce. Each has different learning and communication styles, different work‐life balance needs, and different preferences in how their contributions are recognized; all of which can make it more challenging to manage and integrate into a dynamic, unified company culture. A must see seminar for sales managers and GMs. Brandeis Hall, V.P. Professional Development, RAB 
12 Noon 12:30 – 2:00 PM Engineering ‐ Using Category 5e, 6, 6a for Audio and Video Applications ‐ Northeast Gallery Foyer Steve Lampen, Multimedia Technology Manager, Product Line Manager Entertainment Products for Belden Can you use Category 5e, 6 or 6a “augmented 6” to carry analog and digital audio? Or analog or digital video? How about S‐video, RGB or VGA? Or HDMI? Or broadband/CATV? Of course you can! For some applications, baluns are required. I’ve recently added sections on Ethernet AVB and HDbaseT. Included is a tutorial on balanced lines and how they reject noise and crosstalk. Hall of Fame Luncheon Reception ‐ Gallery Ballroom Foyer Hall of Fame Induction Luncheon ‐ Gallery Ballroom 
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Al Roker ‐ NBC Today Show Robert Ausfeld – Former GM Albany Broadcasting John Palvino – Former CEO Lincoln Group Rochester NY Bill Parker‐ WNBF Binghamton NY Cathy Pircsuk – former GMWWNY/WNYF‐TV, Watertown NY Charles M. Warfield, Jr., Sr. Advisor YMF Media LLC. 2:00 – 3:00 PM Breakout Sessions (Radio, TV & Engineering) 
TV – TV Incentive Auctions and Repacking ‐ Studio 3/4 Harry Jessell, Editor and Co‐Publisher, TV NewsCheck (moderator) Rick Kaplan, General Counsel NAB Preston Padden, Ex. Dir. Expanding Opportunities for Broadcasters Coalition With the TV spectrum auctions fast approaching, stations must make a decision whether to participate and determine what the world will look like in a post New York State Broadcasters Association, Inc. (518) 456‐8888 www.nysbroadcasters.org auction environment. The panel will discuss auction pricing policies and repacking issues. 
Radio – Selling in the New Age of Competitive Media ‐ Studio 6 John Potter, Sr. VP. Professional Development RAB A transformational change in media has already taken place, and with it client expectations. Competition now includes mobile, digital, on‐line, social media as well as traditional radio, TV and print. We will discuss new sales strategies for this new age and outline successful tools to achieve top results. 
3:00 – 4:00 PM Engineering – Deploying a Nationwide Monitoring and Control Network ‐ Northeast Gallery Foyer Tony Peterle, C.P.B.E., Manager Sales and Support Worldcast Systems This seminar will explore the details of a project, to monitor and control 19 ATSC transmitters at 11 different physical sites across the United States. In order to meet these requirements, the solution employs the Simple Network Management Protocol (SNMP), for both the transmitter controls and the sharing of information with the Master Control room in Atlanta. Breakout Sessions (Radio, TV and Engineering) 
TV – Selling on all screens ‐ Studio 3/4 TVB Speaker (TBA) The television market is changing dramatically. Consumers are increasingly relying on multiple screens to watch content. TVB will provide new insights as to how to confront the competition in this brave new world. 
Radio ‐ The New Breed of Salespeople: Integrated Marketing Solutions Providers‐ Studio 6 Brandeis Hall, V.P. Professional Development, RAB Combining on air, online, on site and on demand advertising opportunities maximizes advertiser results and station revenues. The process starts with a thorough CNA and concludes with an integrated campaign recommendation. We’ll outline a process that will increase your number of orders and the size of each. 
5:30 PM Engineering – Wireless Microphones Problems for Radio and Television ‐ Northeast Gallery Foyer Dennis Wallace, Managing Partner, Meintel, Sgrignoli & Wallace The FCC is looking at several replacement bands for licensed wireless microphones. This affects both radio and TV. This session will discuss the ways stations may protect their microphones from interference. Hudson River Cruise on the Atlantis Boarding from the World Financial Center Pier, which is across the street from the Conrad Hotel Entrance on North End Avenue. Ship departs exactly at 6 PM New York State Broadcasters Association, Inc. (518) 456‐8888 www.nysbroadcasters.org