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SCAN,BUZZ,
BEEP,OK!
A GUIDE TO KAYWA‘S QR CODE SOLUTIONS
CONTENT
ONE: DIFFERENT KINDS OF QR CODES TWO: GENERATING CODES THREE: READING CODES: A) INPUT METHODS
B) KAYWA SYSTEM C) PROCESSING FOUR: RESOURCES
MONOCHROME SERVICE LOGOS
All content is © Kaywa AG 2007 | Unauthorized reproduction prohibited. Thanks! | Contact us: KAYWA AG | Technoparkstrasse 1 | 8005 Zurich | Switzerland | Tel. +41 (0)43 818 29 40 | Fax +41 (0)43 818 29 41 | [email protected]
MONOCHROME NINJA
ONE: DIFFERENT KINDS OF QR CODES
The Kaywa QR Code Family includes two type of codes: Online and Offline Codes.
ONLINE CODES: Online Codes point to an internet address and require an internet connection. Kaywa has three sorts of
online QR Codes: Short Code, URL, and Short Code URL. The best choice is certainly the Short Code URL, as it can be read by
all QR Code Readers worldwide and offers relevant statistical data (see page 6).
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CODES: Offline Codes do not need an internet connection (= data traffic costs) and are directly resolved on the
phone. You can encode things like addresses, text, SMS and telephone numbers.
ADDRESS
* QR Code is trademarked by Denso Wave, inc.
TEXT
SMS
TELEPHONE
NUMBER
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TWO: GENERATING CODES
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QR CODES can be generated online on these websites:
For professional and commercial use:
http://api.qrcode.kaywa.com or http://mobiletags.kaywa.com
For free use:
http://qrcode.kaywa.com
CODE SIZES: CODES SIZES: Minimum display sizes for QR Codes to be read with the Kaywa Reader vary between 2.5 x 2.5 cm
for Short Codes and 3.2 x 3.2 cm for Short Code URLs and URLs. 90% of the supported phones read smaller codes (1.9 cm
instead of 2.5, 2.6 instead of 3.2), but if possible, keep the size as indicated.
Mobile phones in Japan can handle much smaller sizes due to better camera resolution and macros. The rapid evolution of
western cameras phones will make it possible in the near future to have similar sizes as the Japanese
3.2 cm
2.5 cm
0,75 cm
SHORTCODE
SHORTCODE URL
URL IN JAPAN
THE QUIET ZONE: For optimum readability we recommend a «quiet» area of 4 modules around the code. A module is the
smallest pixel element of a QR Code. For most phones a smaller quiet zone of 2 modules will work, but 4 modules are
required in the official documentation.
1 MODULE
4 MODULES
THREE: READING CODES
A) INPUT METHODS
The information encoded in a QR-Code can be accessed in several ways. The most convenient one is scanning the code with a
camera phone, using a scanning software such as Kaywa Reader. Alternatively, you can type the Short Code in your Kaywa Reader
or send QR followed by the Short Code to a dedicated SMS number.
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C) PROCESSING
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INCLUDED: Live statistics
Every commercial solution includes live QR-Code statistics. That way, the success of the campaign can be followed in realtime.
※ The professional encoding platforms have different customer levels. A customer with a higher level can himself open accounts
for other customers. Whereas the low level customer only sees his campaigns, codes and statistics, the customer on the higher
level sees all his customers doings too.
FOUR: RESOURCES
INFORMATION ABOUT QR CODE PROJECTS:
http://blog.kaywa.com/kaywa-reader (german/english)
http://mobile.kaywa.com/qr-code-data-matrix (english)
KAYWA READER FOR MOBILE PHONES
http://reader.kaywa.com
http://reader.kaywa.com/phones (available phones)
PUBLIC QR CODE AND DATAMATRIX ENCODER
http://qrcode.kaywa.com
http://datamatrix.kaywa.com
FEED2MOBILE (Get a mobile site with QR Code through a RSS-Feed )
http://feed2mobile.kaywa.com
GET IN TOUCH:
KAYWA AG | Technoparkstrasse 1 | 8005 Zurich | Switzerland
Tel. +41 (0)43 818 29 40 | Fax +41 (0)43 818 29 41 |
[email protected]
Sales (Direct):
Roger Fischer | http://id.kaywa.com/roger
+41 78 607 75 06
[email protected]
All content is © Kaywa AG 2007 | Unauthorized reproduction prohibited. Thanks!