2015 Sponsorship Packet First class events, first class marketing Produced by Tony Sapp, Sponsorship Director 281.532.5124 [email protected] Who are the production companies? ● Onurmark Productions ○ Has produced the premiere fitness events in the Houston area for over 10 years, including some of the largest triathlons in the country ■ Triathlon: Kemah, Cypress, Towne Lake, and Mammoth Lake ■ Running: Run Houston! Race Series, Katy Half Marathon, and Cypress Half Marathon ○ Massive reach among the Houston athletic community ● Negative Split Productions ○ Brings over three years of event production and operations experience, four years marketing in both traditional and digital media, and 10+ years of business management consulting ○ Produced and assisted in production of events throughout the Houston area including: ■ All Onurmark events ■ Run Houston! Race Series ■ Katy Half Marathon ■ The Woodlands Marathon © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Events & Athletes Tony Sapp, Sponsorship Director 281.532.5124 [email protected] Triathlon Events & Demographics The Premier Triathlons in the Houston area Age and Gender Average age: 38 53% are between 30-44 60% athletes are male Unique venues, high quality production, the best finishers medals in town…Onurmark triathlons are second to none in the Houston area. As some of the largest multi-sport events in the country Onurmark triathlons have become destination events for athletes, pro and amateur, from all over the world. Relationships 63% married 44% have children at home Income & Occupation Average HHI: $126,000 52% income $75k to $199k 49% white collar jobs 19% professional industry Profile Triathletes are highly motivated, hardworking, and loyal. Seek adventure and challenge themselves. July 26, 2015 April 12, 2015 2015: est. 1,800 athletes 2014: 1,840 athletes 2013: 1,128 athletes 2015: est. 1,400 athletes 2014: 1,220 athletes 2013: 1,368 athletes October 3, 2015 September 7, 2015 2015: est. 1,500 athletes 2014: 1,367 athletes 2013: 1,220 athletes NEW RACE! 2015: est 1,000 athletes © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Run Houston! Race Series Events & Demographics Experience Houston One 5k/10k at a time Age and Gender Average age: 38 54% are between 30-49 65% athletes are male The Run Houston! Race Series started in 2015 as a series of five 5k, 10k, and kids 1k races showcasing unique venues around the Houston area. Relationships 62% married 49% have children Income & Occupation Average HHI: $75,000+ 76% college-educated January 1, 2016 2016: est. 1500 athletes 2015: 1053 athletes March 21, 2015 2016: est. 2400 athletes 2015: est. 2000 athletes May 31, 2015 2016: est. 1800 athletes 2015: est. 1500 athletes Running Avg years running: 12 Events per year: 8 Motivation: exercise 5th Race will be announced soon! September 27, 2015 2016: est. 2400 athletes 2015: est. 2000 athletes 2016: est. 2500 athletes 2015: est. 2000 athletes © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Half Marathon Events & Demographics Age and Gender Average age: 38 54% are between 30-49 65% athletes are male Saturday February 6, 2016 In it’s first year, the Katy Half Marathon drew runners from over 30 states and was one of the largest half marathons in the state of Texas. Relationships 62% married 49% have children 2016: est. 4,000 athletes 2015: 3,786 athletes Income & Occupation Average HHI: $75,000+ 76% college-educated Sunday November 15, 2015 Running Fav. Distance (M&F): Half Avg years running: 12 Events per year: 8 Motivation: exercise Cypress is one of the largest running communities in Texas and we are bringing a half marathon right to their back yard. 2016: est. 3,500 athletes 2015: est. 2,500 athletes © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Exposure & Sponsorship Tony Sapp, Sponsorship Director 281.532.5124 [email protected] Exposure & Impressions Title/Presenting Your logo goes where the event logo goes which includes all promotional material. Exclusivity Your brand is the only industry specific category attendees see at our events. Available Title Areas ● Giving Challenge ● Packet Pick-up ● Finish Festival ● Awards Ceremony ● Finish/Start Line ● And others... Digital Advertising 20,000+ Social Media Followers 1 million page views annually 50,000+ email list Branding Available ● Hydration stations ● Flags ● Tents ● Promotional Items ● Port-a-Cans ● And others... On-Site Engagement Signage, booths, and active engagement for 50,000+ athletes and spectators. Potential Benefits ● Digital Guide Ads ● Digital Media Logos & Ads ● Event booths ● Logo inclusion ● Comped entries ● And others... © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Sponsorship Package Examples ON-SITE Logo Inclusion Category Exclusivity Event Booth (10’x10’) Comped Entries PRINT On-site Signage Logo on Event Shirt Collateral in Athlete Packets Press Release DIGITAL Sponsor Benefits Social Media Announcement Social Media Advertisements Onurmark E-Blast Event-specific E-Blast Digital Guide Ad Exposure Participating Supporting Presenting Title 5,000+ per event ✓ ✓ ✓ ✓ x 3+ ✓ ✓ ✓x2 ✓ x 5+ ✓ ✓ ✓x3 ✓ x 10+ 20,000+ 100,000+ 50,000+ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓x3 ✓ ✓ ✓ x 1 half ✓ ✓x5 ✓ ✓ ✓ x 1 full ✓ ✓ x 10 ✓ ✓ ✓ x 2 full 1+ million 18,000+ followers 45,000+ per send 1,800+ per send 2,000+ ✓ ✓ ✓x2 ✓ ✓ x 1 quarter © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved. Event Packages Supporting Presenting Title (exclusivity) (exclusivity) (exclusivity) $1,000 (per event) $2,500 (per event) $5,000 (per event) $10,000 (per event) $1,500 $6,000 $12,000 $25,000 $1,000 $5,000 $12,000 $20,000 $1,000 $4,000 $8,000 $15,000 $1,000 $4,000 $8,000 $15,000 $1,000 $4,000 $7,000 $12,000 $1,500 $6,000 $12,000 $25,000 Participating © 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
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