The Personality Powerhouse
AWARD-‐WINNING ORIGINAL CONTENT Award-‐Winning Radio The pres2gious Marconi Award has been won by Rush Limbaugh four 2mes for Syndicated Radio Personality of The Year, and the 2009 Winner is Dave Ramsey. ORIGINAL CONTENT = GOOD BUSINESS You won t ﬁnd these top personali2es streaming live on anybody s IPod. You have to be tuned to the radio to ﬁnd out what these newsmakers are talking about, and that provides a great place to showcase your business. In today s fragmented media landscape, talk radio s2ll provides original content that can t be found anywhere else, and we have the personali2es that everyone s talking about! BUD HEDINGER 6-9a
Bud Hedinger is one of the most recognized personali2es in Central Florida with more than 30 years of broadcast news experience. Broadcas2ng from the 50,000 waV front porch, as Bud proudly proclaims, Bud ignites his audience each morning and regularly has guests that are top newsmakers. Bud s loyal audience calls him each day in a highly interac2ve morning show that is informa2ve and entertaining. GLENN BECK 9a – 12n
One of the most popular personali2es in the U.S., Glenn Beck con2nues to be a top newsmaker in his own right. From TV and radio personality, to #1 New York Times bestseller in both ﬁc2on and non-‐ﬁc2on, Glenn Beck is truly one of the most unique and compelling personali2es of our 2me. RUSH LIMBAUGH 12-3p
A true legend in radio broadcas2ng, Rush Limbaugh has for more than 15 years has the most listened to radio show in the country with an es2mated 20 million weekly listeners. The leading conserva2ve poli2cal voice in the U.S., Limbaugh is a four-‐2me Marconi Award winner for Syndicated Personality of The Year and was inducted into the Radio Hall of Fame in 1993. DAVE RAMSEY 3-6p Now heard on more than 350 aﬃliates, Dave Ramsey is a personal money management expert with a highly interac2ve show, as he takes calls from across the country from listeners looking for advice on various ﬁnancial issues. A mul2ple New York Times best-‐selling author, his latest book is Total Money Makeover, Ramsey daily oﬀers life-‐changing advice to his callers, in addi2on to the more than 500,000 that have aVended his live appearances. THEY DON T JUST TALK ABOUT THE NEWS. . .THEY ARE THE NEWS They re America s top opinion formers. Top radio hosts? Yes. But they re also TV stars, top-‐selling authors, and sought a`er speakers. And they re on the minds of millions of Americans, every day. 50,000 WATTS OF COAST TO COAST COVERAGE! 50,000 WATTS
Metro Counties of Orange, Seminole, Osceola,
Total Survey Area Counties of Lake, Volusia,
Pasco, Hillsborough, Polk, Brevard
Total Orlando Metro Population 12+:
1,418,600
Total Orlando TSA Population 12+:
2,962,500
Primary Demo: A 25-54
Secondary Demo: A 35-64
Owned by: Clear Channel Communication, also
own WMGF-FM, WXXL-FM, WTKS-FM, WJRRFM, WRUM-FM and WYGM-AM in the Orlando,
Florida Market
SOURCE: SPRING 2010 ARBITRON MSA & TSA, M-Su 6a-12m,12+
ALL-‐STAR LINE-‐UP EDUCATED, HIGH-‐INCOME AUDIENCE Monday – Friday 6-‐9a Bud Hedinger Live 9a-‐12n Glenn Beck 12-‐3p
Rush Limbaugh 3-‐6p
Dave Ramsey 6-‐7p WFLA Experts Attended some college or college grads
Household Income of $50k+
Household Income of $75k+
Own residence
Age 25-34
Age 35-64
PLUS •  Traﬃc &Weather every 10 minutes •  FOX NEWS & Local News every half hour •  Wall Street Journal Report •  Florida Gator Football & Basketball 75%
53%
38%
86%
13%
70%
MORE THAN 47,000 ONLINE LISTENERS EVERY MONTH!
43,000 UNIQUE USERS & 355,000 PAGE VIEWS MONTHLY!
ONLINE ALL THE TIME •  Leaderboard banners •  Sponsorships •  Custom features •  Streaming audio commercials •  Video gateway ads •  Custom, live-‐mo2on overlays •  540 MAX Tex2ng •  Video On Demand Sponsors of our new 540 MAX tex2ng service receive on-‐air men2ons, text links and online exposure! FEATURE YOUR BUSINESS IN YOUR OWN RADIO SHOW! WFLA provides an opportunity for you to be the star of your very own radio talk show, featuring your business! Our Weekend and Weekday Experts Programming is a great place for you to host an hour-‐
long talk show. We provide the studio, producer, phone lines and of course, the microphone. You provide the content and feature your business for a full hour! WE RE HELPING BUSINESSES OF ALL SIZES INCREASE SALES! INTEGRATED MARKETING FOR YOUR BUSINESS Live Endorsements by Top PersonaliQes, including Bud Hedinger, Glen Beck & Dave Ramsey! In-‐content sponsorships of news, weather, sports and more! Hospitality for Clients with Tickets to UCF, Orlando Magic, and more! Your Own Hour-‐Long Show, Featuring Your Business Internet banners, streaming audio and rich video overlays Event Sponsorships -‐ Dave Ramsey LIVE at UCF Arena!