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Media Kit
2015
MAGAZINE
ON BOARD
MAGAZINE
ON BOARD
www.ournewzealand.co.nz
See our latest copy online:
http://www.ournewzealand.co.nz/read-our-emag.html
Reader Profile
NZ SPRING
The Onboard Magazine has editorial content
to inform the traveller of the New Zealand
experiences available whilst travelling through
the country - with full colour photographs &
editorial to encourage them to visit your area
and experience your product.
SPEIGHT’S
COAST TO COAST
We sponsor a large number of events and
activities around the country, which we
believe brings a good mix of community
spirit and support for some unique
sporting, cultural and community activities.
Here’s a short list of the events and
activities we’re sponsoring over the
summer period. We’re proud to be
associated with all of them and we’re
looking forward to getting amongst the
summer spirit over the next few months.
INTERISLANDER
INTERISLANDER SUmmER FESTIVAL
A day at the races is a quintessential Kiwi
summertime tradition and the Interislander
SUmm
ER FESTIVAL
a day at the races
with live music, free
kids entertainment
country racing action
and good ol’
to enjoy with friends
and family!
BOxING DAY 2014
UNTIL 7TH FEBRUA
RY 2015
Summer Festival events provide the
perfect day out for the whole family. From
Boxing Day through to mid-February, over
30 Interislander Summer Festival events
will take place at some of New Zealand’s
most picturesque racecourses and hottest
holiday spots.
From Ruakaka to Gore – and everywhere
in between – Interislander Summer Festival
brings a celebration of summer to town,
providing the perfect opportunity to catch
up with friends and family in a fun and
relaxed environment. Family picnics, deck
chairs, shorts, jandals and chilly bins – it’s a
classic Kiwi summer’s day out.
• Complimentary magazine on board all
Interislander Ferries and all KiwiRail Scenic
Trains in New Zealand.
LE RACE
CHRISTCHURCH
TO AkARO
21ST mARCH, 2015
A
PICTON’S 10TH ANNUA
L mARITImE FESTIVA
17TH JaNuary
L
6
Come and help celebrate
the unique maritime
heritage of Picton
and the Marlborough
Sounds. There’ll be
music, great food,
interactive activities
and fun for the whole
family.
mARLBOROUGH
WINE AND FOOD
FESTIVAL
14TH February
aucklanD
Make it a special Valentine
’s Day with the Marlboro
Food Festival. The
ugh Wine and
festival is a celebratio
n of wine, food and
New Zealand’s leading
musical talent. It is
held at the original
home of Marlboro
ugh Sauvignon Blanc,
Brancott Vineyard
This internationally
.
renowned event is
not to be missed.
There’ll be wine tastings
and classes, the best
of local cuisine, a
fashion show, great
music and an opportun
ity to meet the people
behind your favourite
wines.
• At least 20,000 high quality glossy
A4 magazines printed every issue.
• Four issues per year- seasonal.
RY, 2015
INTERISLANDER
IN YOUR COmmUNITY
Distribution
• A fantastic yield for your marketing dollar.
32,000 in the summer period.
13TH – 14TH FEBRUA
SPEIGHT’S COAST
TO COAST
13TH - 14TH Februa
ry
Run since 1983, this
is one of the world’s
most iconic multispo
endurance races, traversin
rt
g 243 kilometres from
on the West Coast
Kumara Beach
to the new finish line
at New Brighton Beach,
Christchurch.
Over 18,000 people
have tested themselv
es over the course
the event’s inception
since
, with 2015’s event
set to be the best ever.
LE RACE – CHRIST
CHURCH
21sT MarcH
visit t
might he
y Waik
ato
100 kilometres from
Christchurch to Akaroa
– this long-running
Canterbury cycle race
has been running
in various forms since
the 1930s, and brings
the best of local scenery
to keen cyclists
from around the country.
With big climbs, fast
flat sections and
exhilarating down-hi
lls, it’s one of the best
and longest running
bike races in New
Zealand.
7
From th
e stun
ning bl
beache
ack sa
s of Ra
nd surf
glan to
café sc
Ha
ene an
d the ro milton’s vib
majes
rant
lling hi
tic fore
lls and
sts that
the mig
shape
hty Wai
the land
kato is
of New
scape,
a spec
Zealan
tacula
d.
r part
prepare for
aucklanD’s non-stop
summer
• Onboard gives you the chance to reach
over 1.5 million captive targeted travellers
every year.
up a
What’s your perfect summer getaway? Relaxation or adventure? Shopping
you can
storm or riding the waves? Island hopping or bar hopping? In Auckland,
have it all!
They have time to read the magazine and a
lot take it away with them.
the world.
A great cup of coffee is never far away in Auckland, so start your
day at a local café or coffee roasters. Later, sip a vino and watch the
sunset as you dine by the water at Viaduct Harbour or Wynyard
Quarter. Take your pick from the eclectic eateries in the stylish
Britomart and Federal Street precincts, or along hip Ponsonby
Road. You can also stock up on goodies at weekend farmers’
markets, seafood at the Auckland Fish Market and mouthwatering ethnic foods at the night markets.
photos: WWW.aucklanDnZ.com
fooD anD Wine lovers
Sink your teeth into Auckland’s fabulous food and wine scene.
As well as New Zealand’s signature Pacific flavours and seafood
caught fresh daily, the city serves up cuisine from every corner of
enjoy country life
Even though Auckland is the biggest city in New Zealand, it is also
only a short travelling distance from many rural retreats including
the Franklin region, just south of the city, which is identified by its
lush boundaries, olive groves, vineyards and market gardens.
If you’re a motor racing fan, you will also enjoy spending time in
the city of Pukekohe which is well known for its vibrant V8 motor
racing history.
The west coast of Auckland is also a pretty, rural part of the
region which includes dramatic beaches and a variety of vineyards
which thrive in the warmer climates.
cable Bay Vineyard, Waiheke island
set your Watch to islanD time
It’s easy to explore the beautiful islands of the Hauraki Gulf, with
many of them just a short ferry ride from downtown Auckland.
A visit to Waiheke Island’s award-winning wineries and
gorgeous beaches is a must this summer. The cool lava caves and
panoramic views from the summit of Rangitoto Island, Auckland’s
youngest volcano, make it one of the city’s most popular visitor
spots. Nature lovers will be in their element on Tiritiri Matangi
Island – the whole island is an open wildlife sanctuary – and keen
anglers, surfers, divers and hikers can escape to the more remote
Great Barrier Island, a real Kiwi slice of heaven.
37
ima ge
cour tesy
of Wai
kato rive
r trails
43
Reason for travel: 55% holiday, 23% VFR, 6% Business KIW IR AIL S CEN IC U PDATES
Demographics: Domestic travellers 60%, international travellers 40%
Travellers from the UK, Australia and the USA account for approximately half of all international passengers.
Most travellers use the Interislander to travel daily between Wellington & Picton.
Reason for travel: 34% holiday, 49% VFR
Demographics: Point to point travellers plus overseas visitors
Carries passengers daily between Auckland & Wellington.
ELCOME TO OUR
NEW ZEaLaNd
Reason for travel: 50% holiday, 49% VFR
Demographics: Point to point travellers plus
overseas visitors
Carries passengers daily between Christchurch & Picton.
Te
¯na
¯ koutou. Nau mai ki Aotearoa.
Hello and welcome aboard this KiwiRail Scenic Journeys train service.
Reason for travel: 58% holiday, 8% VFR,
25% just for the train trip
Demographics: Majority of customers are
overseas visitors
Carries passengers daily between
Christchurch & Greymouth.
WELLI
WaNG
ika
TON
to
Editorial Focus
The editorial will focus on specific destination features, different destinations in each issue
and catering to the seasons. It is designed to give the traveller every opportunity to know
what is available in the area prior to moving on. For those thinking of planning a holiday it
is designed to give them as much information as possible, so as to be an asset in planning
their holiday.
The editorial is enhanced with eye catching photographs and local editorials submitted by
the local RTO’s (Regional Tourism Organsations) and advertisers within the areas.
Wellington
thornDon
the kauri coast
KIWIRaIl sCenIC UpDates
Wellington
Fresh-water lakes, extensiv
e sand dunes, delicious
kumara (sweet potato),
artists, stunning scenery,
world-class
lush kauri forests, volcanic
peaks to climb and great
to enjoy - There is so much
adventures
to experience during your
stay on the Kauri Coast
Northland.
region of
iCC CRiCKET
WORLd CUP 2015
hiTs NZ sOiL
the coolest
little city!
Wellington has the
When it comes to having a break,
you don’t need
goods for a fun time. It’s a city where
tuck in to all
a plan – just roll up, settle down and
historical thornDo
n
that the capital has to offer.
enjoy stepping
back in time.
bang
kick-start 2015 with a
new Zealand is set to
nal
world’s largest internatio
as we host one of the
sports tournaments.
New Zealand
During February and march,
the ICC Cricket
and Australia will co-host
is billed
World Cup 2015. The tournament
TV event,
as the world’s third largest
viewers from
with 953 million projected
thousands of
around the world and
into New Zealand
supporters expected
throughout the event.
is the flagship
The ICC Cricket World Cup
cricket calendar
event of the international
four years, with
and takes place every
a 50-over format
matches contested in
, one over is six
(for those non-cricketers
balls bowled).
23 of the 49
New Zealand will host
matches each
matches, with three pool
host cities:
in the seven New Zealand
Wellington,
Auckland, Hamilton, Napier,
Dunedin.
Nelson, Christchurch and
a quarter-final
Wellington also hosts
Zealand (should
which will include New
semi-final.
they qualify) and Auckland’s
will play at
teams
competing
All fourteen
New Zealand.
least one pool match in
be played in
The first matches will
on
Christchurch and Melbourne
final at the
February 14th, with the
on March 29th.
Melbourne Cricket Ground
and Christchurch
Wellington, Auckland
pool matches
on the Coastal
– Train/ferry thoroughfare
for the game in
Pacific from Christchurch
on February
Wellington against England
Hamilton or
20th or train from Auckland,
on the
Palmerston North to Wellington
Northern Explorer.
Palmerston North
– Train from Wellington,
Explorer to
or Hamilton on the Northern
against Australia
Auckland for the game
over option at
on February 28th. Stop
What to expect?
Park to walk the Tongariro
National
fantastic
Intense competition,
up.
of
Crossing on your way
sportsmanship and thousands
on non-game days,
You can also look
– While in Christchurch
passionate supporters.
for a day or
festive afternoons
jump on the TranzAlpine
forward to sunny and
the West Coast.
well as entertaining
overnight train trip to
at the cricket ovals, as
match commentary.
work?
How does the tournament
in the ICC
Fourteen teams will participate
The initial phase
Cricket World Cup 2015.
of seven teams
will involve two pools
format. The top
playing in a round-robin
pool will proceed
four teams from each
of the tournament,
to the knock-out stage
semiwhich will comprise quarter-finals,
will be no third
finals and the final. There
place play-off.
Where do I get tickets?
tickets available
There are $5 children’s
adult tickets
to all pool matches and
tour,
start at just $20. For trophy
see
match and ticketing information
www.cricketworldcup.com.
game
Getting a train to the
ways to include one
There are a number of
scenic trains
of the three long-distance
Cup itinerary.
into your Cricket World
so many locations,
With so many games in
we’ve put
there’s a lot to cover, but
suggestions for
together a few itinerary
Black Caps supporters.
QUaRTER FiNaLs
21 MARcH, WellINgtoN
from
Train/ferry Thoroughfare
on
Christchurch to Wellington
train from
the Coastal Pacific, or
Palmerston
Auckland, Hamilton or
the
North to Wellington on
Northern Explorer.
sEMi FiNaLs
24 MARcH, AucKlANd
on the
Head north from Wellington
22nd of
Northern Explorer on the
Auckland
March for the game in
on the 24th.
A visit to the capital wouldn’t
be
complete without a visit
to New Zealand’s
beautifully refurbished
Parliament
Buildings on the corner
of Lambton Quay
and Molesworth Street.
The complex
is made up of three architec
turally
distinctive buildings includin
g the
Edwardian neo-classical
Parliament
House, the Victorian Gothic
Parliamentary
Library and the unique
1970s-style
Beehive building.
perfect Bayleys Beach
Travel just over an hour
north of Auckland along
the Twin Coast
Discovery Highway, turn
off State Highway One at
the Brynderwyn
junction and on to State
Highway 12 where you
will begin your Kauri
Coast adventure.
Start your Kauri Coast holiday
in Matakohe at the award-winnin
Kauri Museum, where you
g
are sure to spend at least
two hours
enjoying the interesting
displays. This huge museum
provides a
stimulating insight into how
the settlers harvested both
the timber and
gum from the giant kauri
trees and what life was like
in early New
Zealand.
Wake up to a delicious cooked
breakfast at the delightful
Matakohe
House Bed and Breakfast
Hotel which is a purpose-built
boutique
property offering four rooms
with added ensuites. The
adjacent
licensed café is open seven
days a week, with evening
meals
available.
Travel on to Dargaville,
which is approximately
45 minutes north
of Matakohe on State Highway
12. On your travels you
will witness
the pointed peak of Tokatoka,
which takes 20 minutes
to climb, and
the more rounded peak
of Maungaraho which is
a more challenging
climb and should take about
45 minutes.
Begin by visiting the Dargaville
and Kauri Coast Visitor
Information Centre where
you can pick up a map of
the town and
find out what you can see
and do in the region.
Adjacent to the Visitor Information
Centre is the studio of world32
A walk in the Kauri forest
famous wood turner - Rick
Taylor. The Woodturners
Kauri Gallery
and Studio showcases a
unique variety of top-quality,
kauri bowls,
platters and other works
of art. Rick offers woodturning
tuition and
a variety of products are
available to purchase as
a memory of the
Kauri Coast.
Dargaville Park Over is
the ideal stopover for those
travelling in
a self-contained motor-home
or campervan. Your friendly
hosts, Sue
and Rick, will supply you
with all the help you need
and
the
sites are
reasonably priced at only
$15 per van ($13.50 for
NZMCA). Power is
also available at an extra
$3 per van.
Visit the Dargaville Museum,
which is situated in Harding
Park,
with beautiful views from
Mount Wesley. Learn the
fascinating
stories of the Kauri Coast
region and find out more
about
the
famous
Greenpeace ship (The Rainbow
Warrior) which was sunk
in 1985.
Wander around some magnificent
displays including shipwreck
parts which have been recovered
from the coastline. These
include
the French warship L’Alcmene
which was wrecked in 1851.
The Kaipara Vintage Machinery
Club, adjacent to the Dargaville
Museum, is also very interesting
and the rail and cruise adventures
promise a lot of fun for friends
and family alike.
Rail Adventures is the latest
venture to open on the Kauri
Coast.
It gives you the opportunity
to look out at the rolling
farm-land where
the mighty kauri once stood
while you ride in the specially
designed
self-drive rail-cars, along
the banks of the Northern
Wairoa River.
Continuing with the architecture
trail, Old St Paul’s at 34 Mulgrave
Street is a fine example of
19th century gothic revival
architecture
adapted to colonial conditions
and material. Constructed
entirely
from native timbers, the
glowing interior is enhanced
by stunning
stained glass windows. No
longer a parish church but
still
consecrated, Old St Paul’s
remains a place of spiritual
significance
to many.
Old St Paul’s hosts a variety
of functions from rock concerts
(including New Zealand
favourites such as Dragon,
Dave Dobbyn,
and Holly Smith) to fashion
shows. There is also a function
centre
and room for seated dinner
functions.
Open seven days from 9:30am
till 5pm, (except on Christmas
days), this beautiful building
can be found at 34 Mulgrave
Street in
Thorndon. You can find
out more at www.oldstpau
ls.co.nz.
Thorndon
YOUR PERFECT TRAVEL
COMPANION
QUEST ON THORND
ON
61-63 THORNDON
QUAY, WELLINGTON
E: host@questonthorndo
n.co.nz
T: 04 333 0007 or 0800
895 134
12
55
oriental Bay during the summer
- courtesy of Wellingtonnz.com
See our latest copy online:
http://www.ournewzealand.co.nz/read-our-emag.html
67
Rates & Dimensions
Advertising Rates (One rate to advertise on both the ferries and trains for 3 months)
*plus GST 15%
Casual 4 Issues per issue
Inside Front Cover
Full Page
$2,960
Inside Front Cover
Double Page
$4,840
Back Cover$3,230
Inside Back Cover
Full Page
$2,670
Double Page Spread
$4,250
Full Page$2,420
Half Page$1,345
Third Page$1,025
Quarter Page$ 800
Sixth Page
$ 400
$2,660
$4,550
$2,900
$2,425
$3,830
$2,180
$1,215
$ 915
$ 725
$ 375
Technical Specifications
Bleed: At least 3mm on eash side for
applicable ads
File Types: We accept PDF files, Tiffs or
high resolution jpegs for supplied
advertisements. PSD and AI files are also
accepted. We do not accept publisher,
Corel Draw or Microsoft Word documents
for finished art.
Tech Specs: All artwork must be supplied at
300dpi (minimum) in CMYK colour. All text
must be converted to curves for
Illustrator or EPS files. If supplying text
for advertisements to be typeset, please
supply in MS Word or TXT file.
Responsibility Waiver: No guarantee can
be given for the accuracy in setting
hand-written copy or for the quality of
reproduction from unsuitable or previously
screened illustration material. The
publisher accepts no responsibility for any
loss arising from failure of all or part of an
advertisement to appear or for any error in
an advertisement.
Full Page - with bleed
Bleed Size: 303mm h x 216mm w
Trim Size: 297mm h x 210mm w
Double Page Spread - with bleed
Bleed Size: 303mm high x 426mm wide
Trim Size: 297mm high x 420mm wide
Half Page Horizontal
132mm high x 190mm wide
Third Page Vertical
268mm high x 61mm wide
Half Page Vertical
268mm high x 93mm wide
Third Page Horizontal
88mm high x 190mm wide
Quarter Page
132mm high x 93mm wide
Sixth Page
132mm high x 61mm wide
Distribution & Deadlines
SEASON
Autumn 2015
Winter 2015
Spring 2015
Summer 2015/16
ISSUE #
27
28
29
30
ON BOARD
Mar/Apr/May
Jun/Jul/Aug
Sep/Oct/Nov
Dec/Jan/Feb
PRINT RUN
20,000 copies
20,000 copies
20,000 copies
32,000 copies
*If we are designing your advertisement your material must be given to us at least one week before this deadline.
ALL ENQUIRIES:
michelle AGNEW New Zealand MANAGER
PHONE: 0274 664384
Publishing (NZ)
Email: [email protected]
Web: www.ournewzealand.co.nz
See our latest copy online:
http://www.ournewzealand.co.nz/read-our-emag.html
DEADLINE*
2nd February 2015
24th April 2015
22nd July 2015
20th Oct 2015