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YONGE EGLINTON CENTRE
A One-of-a-Kind Digital Opportunity
MEDIA KIT
www.OUTFRONTmedia.ca
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YONGE EGLINTON CENTRE
OUTFRONT
Media’s
YONGE
& EGLINTON
centre
YONGE & EGLINTON CENTRE
81,480
47,084
CIRCULATION
70,000
Pedestrian
190,000
UNION STATION
YONGE & DUNDAS
EGLINTON STATION
96,674
70,000
Yonge & Eglinton is one the busiest
intersections in Toronto with a 128,564
daily traffic volume. Approximately 70,000
people daily access the TTC via the YEC.
Yonge & Eglinton is at the hub of several key
midtown Toronto neighbourhoods: North
Toronto, Davisville Village, Forest Hill Village,
Leaside.
Source: City of Toronto Intersection counts, historical TTC platform counts
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33,030
Vehicular
Interior
YONGE EGLINTON CENTRE
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FEATURES
Full Yonge Eglinton Centre domination
Static and video capability. Full-motion content possible (indoor)
Multiple designs can be easily scheduled allowing for creative flexibility
Mobile integration, dayparting or location-specific messaging
Real-time data like time of day, sports scores, radio song/artists can be
added via RSS/HTML feeds
Outdoor and indoor event space, sampling, product display, street teams
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YONGE EGLINTON CENTRE
As of
May 2015
Digital
Exterior Panorama
2
Video Wall
1
Bulkhead
1
Centre Court Panorama
1
Interior Vertical Network
30
Food Court
7
Digital Total
42
Static Posters
15
Exterior Loop:
8 x 10 seconds = 80 second loop
Interior Loop:
6 x 15 seconds = 90 second loop
10
10
10
10
15
15
15
10
10
10
10
15
15
15
Each ad = 10/80 =
12.5% of play
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Each ad = 15/90 =
16.7% of play
PRODUCTS
FAST FACTS: YONGE & EGLINTON
PROFILE & LIFESTYLE
Household Income: $190,465
YONGE & EGLINTON’S
GROWTH SPURT
AGE BREAKDOWN
Index vs. Toronto
Index 153
134
114
University 58.4%
86
Index 183
77
92 98 99
House Value: $936,447
Yonge & Eglinton is growing rapidly, outpacing the city of
Toronto and projected to continue to rise dramatically
with multiple condominium developments in progress
and the Eglinton Crosstown LRT scheduled for
completion in 2020. During the weekdays, Yonge &
Eglinton is a bustling business hub.
DAYTIME GROWTH
Index 158
Daytime population
Index 136 vs. resident population
Spent $4,000+ on last vacation
Index 129
ENTERTAINMENT
0-14 15-24 25-34 35-44 45-54 55-64 65+
RESIDENT GROWTH
DRINK ALCOHOL
Between 2001 and 2011, the population of the Yonge and
Eglinton area grew 18%, versus a 5% population growth
in the City of Toronto during the same time period.
Regularly Attend
Index
Past Month
Index
Ballet/Opera
200
Wine
135
Art
Galleries/Museums
184
Spirits (heavy)
138
123
Film Festivals
164
Microbrew / imported
beer
Live Theatre
146
Zoos/Parks
143
Historical Sites
131
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+5%
DINING OUT: MONTHLY SPEND
For Business: $100-199 Index 129
For Pleasure: $200+
Index 111
City of Toronto
Yonge and Eglinton
Source: Manifold Data Mining: SuperDemographics
+18%
increase
YONGE EGLINTON CENTRE - ATRIUM
Activations
Host an event, interactive display, sample or demo product, or otherwise showcase your brand
in the heart of the YEC.
• Provides 360° perspective from multiple levels.
• Centre court position means it will be seen, the Atrium is the main passageway through the YEC.
• Opportunity to add digital ad content for domination, directional messaging and to reinforce brand sell.
• 24 hour security in a 24 hour venue that is the hub of some of the most desirable neighbourhoods in the city.
*All events subject to approval by RioCan.
www.OUTFRONTmedia.ca
YONGE EGLINTON CENTRE - ATRIUM
Auto Installation
Showcase your nameplate in the newly refurbished Yonge Eglinton Centre Atrium. Located at
the core of the Centre, it won’t be missed.
• Provides 360° perspective from multiple levels.
• Opportunity to add digital ad content for directional messaging and to reinforce brand sell.
• 24 hour security in a 24 hour facility that is the hub of some of the most desirable neighbourhoods in the city.
*All displays subject to approval by RioCan.
www.OUTFRONTmedia.ca