ARM YOUR COLOUR. FIGHT THE FADE WITH BEDHEAD’S NEW COLOUR COMBAT SHAMPOOS, CONDITIONERS AND LEAVE-IN TREATMENTS OMG! Did you know that 90% of colour fade occurs through water, UV and heat damage? And no one wants their colour to fade or their shine to subside, which is why renowned industry experts and colour junkies, Bedhead by TIGI, are introducing a revolutionary new collection, Colour Combat, containing two fade-fighting ranges – Colour Goddess and Dumb Blonde. Formulated using TIGI’s patented Colour LockDown Technology, it’s a three-step regime combining shampoo, conditioner and leave-in treatment. This charged up trio promises to give you shinier, brighter, statement-making colour. Forget being the supporting act, with Colour Combat you’ll be on the main stage every night. COLOUR LOCKDOWN TECHNOLOGY Unique to Bedhead, this technology forms a protective barrier on the hair. This barrier traps in all sizes of colour pigments, sealing in colour and protecting it from the harmful effects of water, heat and UV. These super charged molecules work to strengthen, reflect light and protect against UV and thermal damage to enhances the look and life of the colour. And FYI, you’ll be rocking some seriously HD hair. For more information contact PR and marketing department. Roger Stav. Email:[email protected] tel: +47 93218859 WATER HEAT UV THE PRODUCTS The Colour Goddess System The Scoop: Battles fading and dulling dryness for red heads and brunettes Colour Goddess Shampoo: Keep your colour vibrancy with Colour LockDown Technology. Not only does it shield from colour fade, this sulphate-free shampoo smoothes, shines and protects against UV damage, leaving those rich caramel and striking red hues look seriously look-at-me. Colour Goddess Conditioner: Maintain headlining hair by using this creamy shine-boosting conditioner. The Colour LockDown Technology prevents the dulling and fading that every Colour Goddess suffers, plus will soften your hair and lock in essential moisture. Colour Goddess Sealant Spray: Keep your colour clarity with this hi-tech sealant that will provide the day-to-day protection that rich tones crave. The Colour LockDown Technology secures your colour to prevent fading, whilst a perfect balance of moisture adds shine, softens and strengthens the hair to leave it looking radiant. THE PRODUCTS The Dumb Blonde System The Scoop: Battles breakage and lifeless colour for highlights or bleached blondes Dumb Blonde Shampoo: Lightened hair needs proper care and this rich lather is packed with tons of nourishing treats to help strengthen bleached and multi-processed hair. Let the Colour LockDown Technology work its magic to add vibrancy and healthy hair to your vocabulary. Dumb Blonde Conditioner: Protect your platinum with a blend of nourishing elements to balance bleached and multi-processed hair. Plus, Colour LockDown Technology will safeguard against fading so colour your tone stays perfectly pure. Dumb Blonde Leave In Treatment: Packed full of defending ingredients to help boost the strength that bleached and over processed hair lacks, the Colour LockDown Technology secures the vibrancy of your gorgeous tones. And bonus – this formula protects from the common, dull locks that UV and thermal damage can cause.