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Name: Home Base Iowa
Presenter: Kathy Anderson, Home Base Iowa
Notes:
Economic Development Success:
- For Iowa companies to continue to grow, Iowa needs to grow its workforce
Iowa Workforce Challenges:
- Majority (56%) within the middle-skill workers; companies are looking for these workers in
large numbers
Historic Troop Drawdown:
- In a unique position with our military
o Within the next 5 years, U.S. Armed Services will downsize by at least 350,000 troops
 Downsize will come for two reasons:
1. Retirement of active military members
2. Strategic realignment (shifts and new focuses)
- Large number of active-duty service members to the privatesector with wide variety of ages, skills, service, aspirations,
and family status
Deployment to Employment:
- Home Base Iowa Program:
o The opportunity for veterans to have careers after their service and to bridge Iowa’s
skills gap
o A non-profit, private-public partnership to recruit veterans and transitioning service
members for private-sector careers in Iowa
Home Base Iowa Act:
- Provides military-focused benefits to attract veterans to relocate to Iowa
- Expresses Iowa’s appreciation for veterans and their families
Veteran incentives through Home Base Iowa Act:
o Military pension income tax exemption
o Increases military homeowner assistance
o Permissive veteran preference in employment
o Streamlines occupational licensure
o Automatic in-state tuition for veterans, spouses, and dependents
Home Base Iowa Communities: (3)
- Greene county, Howard county, and Clarke county
- 58 counties in some way investigating becoming a Home Base Iowa Community
Requirements:
o Designated area may include a city, county, or region
o Government support
o 10% of area businesses committed to hire veterans
o Incentives above and beyond incentives in Home Base Iowa Act
o Include key stakeholders: local veteran organizations, businesses, services, and schools
o Signage
Home Base Iowa Businesses:
- Recruit our nation’s best and brightest to Iowa, providing Iowa employers with qualified
workers who already possess highly sought after skills such as:
o Leadership, critical thinking, problem solving, and time management
Requirements:
o Pledge for number of veterans to be hired
o Post-jobs on www.homebaseiowa.org
o Become a skilled Iowa employer
Unique Benefits for Businesses Hiring Veterans:
 Permissive Veterans Preference- Home Base Iowa Act clarifies it is legal to
apply veteran preferences in hiring practices
 Job postings and recognition on www.HomeBaseIowa.org
Keywords:
Home Base, Home Base
Iowa, veterans, nonprofit, leadership,
employment, privatesector jobs, jobs
 Access to transitioning military through marketing efforts
Home Base Iowa Marketing:
- Marketing to recruit veterans and transitioning service members to careers in Iowa
o Concierge-level service:
 E-mail
 Phone w/ questions
o Search careers through HomeBaseIowa.org:
 Career opportunities
 Hiring companies
• Searchable by MOS/military title/position/company/location
o Public relations
o Social Media
o Advertising to targeted military audience
o Direct outreach to military bases and audiences
o Support military and veterans events and organizations
o Business education events
o Special events and partnerships
Ongoing Efforts:
- Additional Efforts
o Education committee
o Licensure
o Continued military service
o Apprenticeships
o Ongoing fundraising