4 1 0 2 FY 2012 FY 2012 Connection Ideas and information for our retailers Follow us @wilottery August 2014 Volume 15 Issue 8 INSIDE: Note from the Director and Security Corner, page 2 Retailer of the Month, page 3 ® Retailer gives back to community, page 4 New scratch tickets, page 6 Retailer Honor Roll on page 7 http://retailer.wilottery.com A note from the Director Wow! You did it again. Another record year. That makes three in a row. At the end of the Lottery's fiscal year on June 30, we had $568.8 million in sales, $2.8 million more than last year. This year's record is remarkable because there were no large Powerball jackpots to drive sales, resulting in a $27 million drop in sales for our biggest game. So it wasn't looking good for a record year. Michael Edmonds Lottery Director But you made it all back. And then some. You did it with hard work, selling more scratch tickets than ever before - $337.7 million. $568.8 million will provide Wisconsin homeowners with about $160 million in property tax relief. You, our retailers, will receive about $38 million in commissions and incentives. You have done a great job. Again. Thank you! SECURITY ® Wi s co n s i n L o t t e r y We're Here to Help Unfortunately, security problems are part of our retail reality. Our Security department can help identify security issues or determine whether or not you have a security concern. Recently, a retailer contacted the Lottery with concerns about employee theft. The Lottery Security department has access to reports that show who accepted the scratch ticket delivery, exactly when and where all tickets are cashed and even attempts to validate tickets. We were able to help him identify the problem by reviewing the cashing of tickets and detecting a pattern. Chances are good that if someone is stealing lottery tickets, they are stealing other products too. No one wants to think they have someone working for them that they can't trust. If you have concerns and think we may be able to help you, please call Lottery Security 608-267-6882. We're here to help. ® August 2014 3 National Quick Food Mart 5631 W. National Ave. West Allis, WI 53214 Special thanks to Manager Gary Singh for his great committment to Lottery marketing. The city of West Allis is best known as the home of the Wisconsin State Fair and the Pettit National Ice Center. In addison to these well-known attractions, you will find Gary Singh at the National Quick Food Mart on National Avenue. Manager Gary Singh is one of the many proud lottery retailers in the state of Wisconsin. Gary's support for the Lottery is seen immediately as you enter his store. Hanging above the register, you will find over a dozen winner announcements exemplifying his player's successes. Tickets sold at Gary's National Quick Food Mart have resulted in several big wins, including a $1,000,000 instant win in March of 2014 and two $350,000 SuperCash tickets in March of 2013. West Allis is the home of the Wisconsin State Fair, part of the Milwaukee suburb. LUCKY TIMES TWO! In February, the Lottery launched Instant Million, its first $30 scratch ticket. Two days later, a Ultimart store in Ripon sold the first of four $1,000,000 top prizes. In June, a Ultimart store in Wautoma sold the last $1,000,000 prize for Instant Million. Both stores are owned by Condon Oil, which received a $20,000 Winning Ticket Incentive for selling each $1 million ticket. Is Condon lucky or what? While Condon is lucky, they also make their own luck. Over the past year, Condon has made a conscious effort to maximize their Lottery offerings – including putting all of their stores on the $30 game auto ship before Instant Million was launched. They have improved the game mix in their stores by following a set plan-o-gram. Finally, Condon has improved their display of Lottery products. The result? An 8.9% increase in instant ticket sales last year, more than double the state average. The community benefits from Condon's luck and hard work. Condon is donating $15,000 to the Ripon Police Department's new K-9 fund to help resurrect the long-lost program. Hats off to Condon Oil! Ultimart Family Fill Q Mart Success! Who said lightning doesn’t strike twice? Q Mart, Sheboygan Lottery lightening luck struck twice for Q Mart Marketplace in June, bringing them two $1 million Powerball winners! The first $1 million Powerball win was sold on June 4th in Kohler, earning them their first $20,000 winning ticket incentive. The second $1 million Powerball winning ticket was sold in Sheboygan on June 25th, earning them another $20,000! Lottery luck seems to come in two's lately; maybe Lottery lightning will strike for you next? Kohler Q Mart New Packers Commercial August 2014 5 Brings an Exciting Twist! Photo shoot took place in Green Bay! This guy is really flexible! Enter your Packers tickets for a chance to win this Packers experience! Look for the creative but flexible way we explain how the Packers Bonus Drawing works - in the commercial set to air in August! Details on how to enter the Packers Bonus Drawing can be found in the Packers brochure or on the back of all the 2014 Packers tickets. 1 6 11 12 2 14 3 4 7 8 13 15 5 9 10 ACROSS 3. What is the favorite past-time of Packer fans before a game? 6. Who is currently the starting Quarterback for the Green Bay Packers? 8. Lambeau Field is known as the Frozen ________? 11. What field do the Packers play on for all of their home games? 12. Who was the Packer great that played Quarterback right before Aaron Rodgers took over in 2008? 13. Who is the current head coach for the Packers? 14. What player currently wears the number 87 for the Packers? 15. Green Bay Packers are famously known as what? DOWN 1. Who was the first player to do the “Lambeau Leap”? 2. Who was the last team Brett Favre played for before he retired for good? 4. How many Super Bowls have the Packers won? 5. What team is the Packers’ division rival that is located in the state of Illinois? 7. Who did the Packers beat in their Super Bowl win in 2010? 9. Who did the Packers beat in the 1996 Super Bowl? 10. Who is the Packers outside linebacker and wears number 52? Scratch-offs Odds are you’ll like ‘em #461 TOP PRIZE $30,000  Overall odds of winning: 1:3.8  Prize payout: 63%  Gold coins pay $3 #482 TOP PRIZE $2,100    Overall odds of winning: 1:4.7 Prize payout: 59% Get "21" in your hand win all four prizes! Ask your Lottery Telemarketer for the most current launch dates #494 TOP PRIZE $30,000  Overall odds of winning: 1:3.4  Prize payout: 63%  Reveal 3 or more words to win! #484 TOP PRIZE $6,000  Overall odds of winning: 1:4.2  Prize payout: 62%  Win up to 8 times! Go to retailer.wilottery.com for information on ticket launches. Retailer Honor Roll August 2014 Our fiscal year 2014 has ended, and we congratulate our Honor Roll of top selling retailers! Top 20 Independent Retailers Korneli's Main Street Express Fond Du Lac Durand Avenue Mart Racine Hansens BP Fond Du Lac Philly's Grocery & Deli Fond Du Lac Bobs Mini Mart Of Oshkosh LLC Oshkosh Sunrise Citgo Cudahy Piggly Wiggly #275/Majdeckis West Allis Keefe Ave Mobil/Sahej LLC Milwaukee Marathon Mini Mart Milwaukee Kens Shell Etd/Kjk & Son Ltd Greenfield Village Food & Liquor Mart Sturtevant Sentry #560/Metcalfe Foods Wauwatosa Pantry Plus/Dipsha Inc Racine Lieungh's On Lathrop LLC Racine Spring Street Mobil/S&S Racine Racine Charlies Discount Tobacco & Liquor Cudahy Fine Fare Foods-1819 Durand Racine Sentry Foods #2839 Milwaukee Deli Food Xpress Greenfield Sentry #215/Seftar & Son Foods Milwaukee Totaling over $13.5 Million in Sales Top 20 Chain Retailers Woodman's Food Market #16 Madison (East) Woodman's Food Market #14 Beloit Woodman's Food Market #1 Janesville Pick N Save # 6887 Greenfield Pick N Save #6348 Oak Creek Piggly Wiggly #037 Racine Woodmans Food Market Inc #37 Oak Creek Pick N Save #6845 Milwaukee Pick N Save #6853 Brookfield Pick N Save #6878 Milwaukee Pick N Save #6857 Saint Francis Pick N Save #6862 Oak Creek Kwik Trip #750 La Crosse Kwik Trip #373 Waukesha Pick N Save #6847 West Allis Kwik Trip #819 La Crosse Pdq #355 Oak Creek Kwik Trip #395 Mt Pleasant Pick N Save #6846 West Allis Kwik Trip #422 Oak Creek Totaling over $15.7 Million in Sales 7 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI 53708-8941 PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No. 1369 August Events Wisconsin State Fair State Fair Park, West Allis July 31 - August 10, 2014 Brewer Game August 22, 2014 Timber Rattlers Fox Cities Stadium, Appleton August 28, 2014 August 2014 Volume 15 Issue 8 Kami Blatter, graphic designer Mike Edmonds, editor Connection is a monthly publication of the Wisconsin Lottery. ®®