Mazda Dealers, Yesterday, MNAO announced the 2016 MX-5 Launch Edition pre-order program that will officially begin May 5, 2015. This unique opportunity allows for the first 1,000 pre-order registrants to be the first to own a new 2016 MX-5 Miata. The exclusive MX-5 Launch Edition will be a Grand Touring trim with Soul Red exterior, Sport Tan leather interior and costumer’s choice of transmission. How consumers can pre-order the 2016 MX-5 Launch Edition: 1. April 1, at 12:01 a.m. ET: Pre-launch countdown page announced, LongLiveTheRoadster.com. a. Until the pre-orders are officially accepted on May 5, the website will serve as a pre-order countdown and information site providing prospective customers an opportunity to sign up for a reminder email prior to the May 5th pre-order opening. b. The site will be promoted on Mazda owned websites and social properties. 2. May 5, at 9:00 a.m. PDT: Pre-order opens to the public. a. On this day buyers can now reserve the MX-5 Launch Edition on LongLiveTheRoadster.com where they will input their contact information, select a dealership and make a deposit. b. Pre-order buyers are required to put down a $500 deposit. i. Dealers will claim the $500 towards a sale through the incentives system at the time of delivery. 3. All consumer information will be sent to Dealers via specially designated leads through the MDOL system. a. Dealers will then contact the MX-5 pre-order buyer to finalize the sale and make delivery arrangements. 4. Once the first 1,000 vehicles have been ordered (with deposits) the site will continue accepting waitlist customer information and dealer leads. 5. Additional Launch Edition Features: 17” Alloy Wheels Heated Seats MAZDA CONNECT™ Infotainment System with Navigation BOSE® Nine-Speaker Audio System i-ACTIVSENSE Safety Technologies Blind Spot Monitoring with Rear Cross-Traffic Alert SiriusXM® Satellite Radio Lane Departure Warning Automatic High-Beam Control Automatic Climate Control Everyone who registers and provided information for the waitlist will receive an embossed leather Mazda keychain. The 1,000 customers who placed a deposit on a MX-5 Launch Edition and take delivery will also receive a custom Mazda branded BOSE SoundLink® Mini Bluetooth® speaker and specially designed items from Mazda’s upcoming Heritage Collection apparel line. Good selling, Russell Wager Vice President, Marketing Mazda North American Operations
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