Mazda Dealers,
Yesterday, MNAO announced the 2016 MX-5 Launch Edition pre-order program that will officially begin May
5, 2015. This unique opportunity allows for the first 1,000 pre-order registrants to be the first to own a new
2016 MX-5 Miata. The exclusive MX-5 Launch Edition will be a Grand Touring trim with Soul Red exterior,
Sport Tan leather interior and costumer’s choice of transmission.
How consumers can pre-order the 2016 MX-5 Launch Edition:
1. April 1, at 12:01 a.m. ET: Pre-launch countdown page announced, LongLiveTheRoadster.com.
a. Until the pre-orders are officially accepted on May 5, the website will serve as a pre-order
countdown and information site providing prospective customers an opportunity to sign up for a
reminder email prior to the May 5th pre-order opening.
b. The site will be promoted on Mazda owned websites and social properties.
2. May 5, at 9:00 a.m. PDT: Pre-order opens to the public.
a. On this day buyers can now reserve the MX-5 Launch Edition on LongLiveTheRoadster.com
where they will input their contact information, select a dealership and make a deposit.
b. Pre-order buyers are required to put down a $500 deposit.
i. Dealers will claim the $500 towards a sale through the incentives system at the time of
delivery.
3. All consumer information will be sent to Dealers via specially designated leads through the MDOL
system.
a. Dealers will then contact the MX-5 pre-order buyer to finalize the sale and make delivery
arrangements.
4. Once the first 1,000 vehicles have been ordered (with deposits) the site will continue accepting waitlist
customer information and dealer leads.
5. Additional Launch Edition Features:
17” Alloy Wheels
Heated Seats
MAZDA CONNECT™ Infotainment
System with Navigation
BOSE® Nine-Speaker Audio System
i-ACTIVSENSE Safety Technologies
Blind Spot Monitoring with Rear Cross-Traffic
Alert
SiriusXM® Satellite Radio
Lane Departure Warning
Automatic High-Beam Control
Automatic Climate Control
Everyone who registers and provided information for the waitlist will receive an embossed leather Mazda
keychain. The 1,000 customers who placed a deposit on a MX-5 Launch Edition and take delivery will also
receive a custom Mazda branded BOSE SoundLink® Mini Bluetooth® speaker and specially designed items
from Mazda’s upcoming Heritage Collection apparel line.
Good selling,
Russell Wager
Vice President, Marketing
Mazda North American Operations