PRESS PACK 2015
CONTACT:
Lil’ Spin / t. +44 (0) 330 223 1409 / e. [email protected]
OmniO - Background
Who:
What:
Where:
When:
Why:
How:
Founded by parentpreneurs Samantha (former Teacher of Product Design and IT) & Markus Warwick (former
Operations Manager).
OmniO Rider – a highly innovative, next generation stroller quickly and conveniently transforms from
pushchair to backpack with perfect ease, in a matter of seconds, for ‘hands-free’ on-the-go parenting!
The company is based in Wales with wholly British design at the core of the product.
Samantha & Markus formed Innovation Makers Limited in May 2013.
OmniO Rider was born out of Markus & Samantha’s personal experiences as parents. They felt conventional
strollers didn’t truly cater for the lifestyles of parents and their children. Strollers proved inconvenient when
travelling. As children begin walking, there’s little choice but to take the bulky, weighty and highly impractical
stroller along as backup. Unable to find a pushchair light enough on the market to carry as a backpack, in true
entrepreneurial spirit, the couple decided instead to set up their own company, Innovation Makers Ltd, in
2013, assembling a talented team to make their vision for the ultimate stroller a reality.
They successfully secured £180,000 investment, £30k above the original target, through an equity
crowdsourcing platform – Crowdcube – in November 2014. The currently have a live Indiegogo.com
campaign (http://igg.me/at/OmnioRiderStroller) to provide parents worldwide the opportunity to place
advanced orders for OmniO Rider, at a discounted ‘early-bird’ price. Samantha & Markus have surrounded
their company by a strong team of partners to bring their product to fruition.
OmniO – Key Features
Lightweight: One of the lightest on the market, weighing under 6kg
Multi-Terrain: At home on city pavements and woodland walks. Superior steering offered
by the ‘Omni-wheel ‘– an innovative and responsive steering system which
can be swapped to the rear axle for easier one-handed steering, while
puncture proof wheels seamlessly glide over smooth/even and
rough/uneven surfaces
Compact:
Folding to 50 x 40 x 20cm, OmniO Rider fits with IATA cabin baggage
guidelines, ideal when travelling by air, or public transport
Versatile:
Adapts to the growing lifestyle demands of the family
Accessible:
Can be used to transport children from 6 months up to 22kg
Portable:
Converts quickly and easily from stroller to backpack, using a fully
adjustable, padded shoulder harness
OmniO – Key Features
(continued)
From Stroller to Backpack: Unlike any stroller that has gone before,
OmniO Rider conveniently transforms from pushchair to backpack
with perfect ease, in a matter of seconds, for ‘hands-free’, on-the-go
parenting – suitable for everyday use and holidays!
The adjustable, padded, six-point child harness doubles-up to act as
shoulder and hip straps in backpack mode – helping keep the weight
of OmniO Rider down to a minimum.
A deluxe carry bag / cover ensures clothing and home / car interior
areas are kept clean and clear of dirt and debris.
OmniO – Key Features
Omni-Wheels : The team at OmniO have quite literally
redesigned the wheel for their innovative new stroller. The
ground-breaking new ‘omni-wheel’ is a responsive,
patented, wheel-in-a-wheel which provides controlled,
multi-direction steering to offer parents greater agility and
manoeuvrability, ensuring OmniO Rider is at home on city
pavements and woodland walks.
For increased multi-terrain flexibility, the innovative omniwheels can be swapped to the rear axle for easier off-road
steering, while puncture proof tyres seamlessly glide over
smooth/even and rough/uneven surfaces.
The omni-wheels aren’t the end of the innovation: a special
new braking system (patent pending) has been developed in
order that OmniO Rider meets strict international safety
standards. The brakes are applied to the omni-wheels
whether they are on the front or rear axle, by operating the
red foot brake on the rear axle, ensuring OmniO Rider
remains stationary – very clever!
(continued)
OmniO – An Ideal Solution…
Single & Stay-At-Home Parents:
OmniO Rider frees both hands and takes the strain out of stairs, escalators, lifts and
narrow shop aisles
Active Parents:
Cycle or walk anywhere & everywhere with OmniO Rider
Tired Toddlers:
OmniO Rider is the perfect backup, immediately on hand, when toddlers tire of walking
Travel:
Whether travelling by land, sea or air, OmniO Rider is a perfect travel companion
Public Transport:
OmniO Rider fits well within baggage compartments of planes and trains
Working Parents:
OmniO Rider can be stowed neatly under the office desk
Grandparents:
OmniO Rider is lightweight, practical and requires limited storage space
OmniO – Media Release
OmniO Rider: Redesigning the Wheel
OmniO Rider, the revolutionary new stroller that can be
carried like a backpack, incorporates a fundamental design
feature which quite literally ‘redesigns the wheel’, to take
both use and functionality to new heights.
The brainchild of parentpreneur duo, Markus and Samantha
Warwick, OmniO Rider is lightweight, stylish and
extraordinarily versatile. Seamlessly converting from stroller
to backpack mode, the design offers limitless applications for
on-the-go parenting, opening-up a world of adventure for
children and parents alike!
An integral element of the design revolves around the
innovative steering system – the omni-wheel - a revolutionary
new wheel-in-a-wheel which provides controlled multidirection steering, for highly responsive manoeuvrability,
ensuring OmniO Rider is at home on city pavements or
woodland walks. For increased flexibility, the innovative omniwheels can be swapped to the rear axle for easier off-road
steering, while puncture proof tyres glide over smooth/even
and rough/uneven surfaces.
Weighing under 6kg, OmniO Rider is one of the lightest
strollers on the market, making it a breeze to push and carry.
OmniO Rider’s robust and stable frame boasts a larger than
average maximum carry weight of 22kg, enabling OmniO
Rider to grow with the child (from 6 months upwards) and
adapt to the increasing lifestyle demands of the family;
providing an ideal backup for tired toddlers yet to master long
walks!
Folding to briefcase proportions (50 x 40 x 20cm), the stroller
is so compact that it complies with IATA cabin baggage
guidelines, making it ideal for travelling by air or public
transport, and small enough to fit in the boot of the car with
plenty of space for more! A deluxe carry bag ensures clothing
and interior areas are kept clean and clear of dirt and debris.
OmniO Rider will be produced in four colourways and will be
priced competitively, in-line with other lightweight stroller
brands currently on the market.
For further information visit: www.omnioworld.com
ENDS
OmniO – Media Release
Innovation Makers brings Revolutionary Stroller Direct to Public through Indiegogo
The forward thinking team at Innovation Makers Ltd is taking their
revolutionary new stroller – OmniO Rider – direct to the public through
the global crowdfunding platform Indiegogo. This unique campaign offers
parents and grandparents worldwide the opportunity to ‘pre-purchase’
their OmniO Rider and take advantage of an exclusive early bird discount,
well below the standard RRP.
At its core, the OmniO Rider is designed to offer parents a safe and easy
way of transporting children aged between six months to a maximum of
22kg. When the stroller is not in use, it can be collapsed into a rectangular
shaped backpack measuring just 50 x 40 x 20cm. A fully adjustable,
padded shoulder harness offers parents comfort and support, while
keeping their hands free to look after little ones. Developers have even
addressed the issue of dirty wheels and a deluxe carry bag prevents them
from coming into contact with clothing and interiors.
Through the campaign, Innovation Makers hope to secure the support of
the public to help fast-track OmniO Rider into markets around the
globe. Parents can opt to purchase the stroller discounted by up to 30%,
as well as a range of specialised accessories: footmuff, panniers and bags.
Weighing in at under 6kg, OmniO Rider is one of the lightest strollers on
the market. The use of robust materials makes it capable of carrying up to
22kg as well as enduring the wear-and-tear of everyday use. A unique
omni-wheel steering system means parents can swap control between the
front and rear axles for a more maneuverable handling experience. Armed
with ‘multi-terrain’ puncture-proof wheels, the OmniO Rider effortlessly
glides over smooth, rough and uneven surfaces with ease. A generous sun
hood and rain cover also ensures that the OmniO Rider can adapt to any
environment.
Markus Warwick, parent and founder of Innovation Makers Ltd said:
“We’ve got a revolutionary product on our hands, all we need now is the
support of the public and fellow parents, searching for a superlative stroller
solution. OmniO Rider has the power to change the lifestyles of families
worldwide, and make transporting kids from A-to-B easier than ever”.
Safe, convenient and portable, OmniO Rider represents a new breed of
stroller. Design engineers have incorporated a myriad of innovative
features which ensure that the stroller fits seamlessly into the life of any
modern family. The compact stroller also fits well within standard IATA
cabin baggage sizes, which makes it perfect for families travelling by plane,
train, or bus.
“As parents, my partner and I found ourselves continually facing the
dilemma of whether or not to pack our bulky stroller. This dilemma arose
on a daily basis; whether it was picking the kids up from nursery, heading
out shopping, or embarking on a family holiday. We scoured the market for
something lightweight, portable and compact and found nothing of the
kind existed. So we took it into our own hands to innovate a stroller that
met all the needs of contemporary parents like us. The result is OmniO
Rider and we couldn’t be more thrilled with the finished product”, adds
Markus.
To find out more about OmniO Rider and sign up for all the latest news
and updates, visit the website at: http://www.omnioworld.com
Indiegogo:
Campaign Title - OmniO Rider: portable stroller for tired toddlers!
Indiegogo Web link: http://igg.me/at/OmnioRiderStroller
Target: $50,000 US
Campaign ends: 26 April 2015
OmniO – Awards
OmniO Rider announced a finalist in Baby Products
Association (BPA) ‘Innovation Awards’
OmniO Rider selected to exhibit in the British
Inventors’ Project at the Gadget Gadget Show Live
– April 2015
Innovation Makers Ltd awarded ‘Business Start-Up’
& announced a Runner-up in ‘Welsh Business of
the Year’ – Welsh Business Awards
OmniO – Mk. 3 Prototype
OmniO - Accessories
Gadget Bag
OmniO Eclipse Footmuff
OmniO – Press Contact
For all press related enquiries and
requests contact:
Lisa Kingsnorth - Lil’ Spin
t. 0330 223 1409
m. 07977 928571
e. [email protected]