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“AR IS LOOKING TO BE THE 8TH MASS MARKET TO EVOLVE, FOLLOWING
PRINT, RECORDINGS, CINEMA, RADIO, TV, THE INTERNET AND MOBILE.”
Tomi Ahonen, http://www.cnet.com/news/the-next-big-thing-in-tech-augmented-reality/
FACTS & FIGURES
AUGMENTED REALITY (AR)
DEFINITION:
MARKET POTENTIAL:
Augmented reality is a thriving
technology in which digital
data merge with the real world.
This technology superimposes
computer generated data
upon the real world with. AR
technology uses virtual reality to
amend and transform with the
real world.
Predictions say Augmented Reality
(AR)/ Virtual Reality (VR) will reach a
market volume of $150 billion by 2020
Digi-capital, Augmented/Virtual Reality to hit
$150 billion disrupting mobile by 2020,
http://www.digi-capital.com/news/2015/04/
augmentedvirtual-reality-to-hit-150-billiondisrupting-mobile-by-2020/
$ 150 billion
AUGMENTED/VIRTUAL REALITY REVENUE FORECAST ($B)
160
140
120
AUGMENTED/VIRTUAL REALITY REVENUE SHARE 2020F
Digi-capital, Augmented/Virtual Reality to
hit $150 billion disrupting mobile by 2020,
http://www.digi-capital.com/news/2015/04/
augmentedvirtual-reality-to-hit-150-billiondisrupting-mobile-by-2020/
Augmented Reality
Virtual Reality
100
AR consumer
AR games
AR adspend
AR theme park
Enterprise AR
80
60
VR theme park
40
VR niche markets
20
0
AR hardware
AUGMENTED
REALITY
$ 120 B
VR games
2016F
2017F
2018F
2019F
2020F
1,000,000,000
(1 billion)
users by 2020
AR film/TV
AR voice
AR data
eCommerce
VIRTUAL
REALITY
$ 30 B
http://www.cnet.com/news/the-next-big-thing-in-tech-augmented-reality/
VR film
VR hardware
DIFFERENTIATION VIRTUAL REALITY VS. AUGMENTED REALITY:
Virtual reality is the three-dimensional interactive world produced by a computer. The term “augmented reality” was introduced
as a variation of virtual reality; it is a form of technology used to enhance real-time objects by imposing virtual images over it.
http://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html
TYPES OF TECHNOLOGY:
mobile device based –
wearable type –
video spatial display-type of technology –
http://www.marketsandmarkets.com/Market-Reports/augmentedreality-virtual-reality-market-1185.html
AR TECHNOLOGY FEATURES:
– Visualising and communicating various contents
– De-complication/simplification of contents needing explanation(s)
– Live situation-linked information flow
– Automatic capture of reality by way of advanced recognition
PROVIDE ADDED-VALUE
FOR USERS AND BUSINESSES:
LOWER
ERROR
RATES
NEW
EMOTIONAL
CUSTOMER
EXPERIENCE
INCREASED
CONVERSION
RATES IN
ECOMMERCE
HIGHER
EFFICIENCY
NEW
REVENUE
OPPORTUNITIES
OF
MARKETING
/
ADVERTISING
the AR i
for p fact it s not
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They include
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AR serves as one of several business development fields
that Konica Minolta will develop in the future. In early 2014,
the company established four Business Innovation Centres
(BICs) in each of its key regional markets of North America,
Europe, Asia Pacific and Japan. The aim of the BICs is to
develop new businesses and respond to regional customer
needs and markets.
Each BIC will manage the entire lifecycle of new service business
development, from the initial ideation process to actual business
deployment activities. During the development process, the BICs
will be closely collaborating with a diverse range of entities, such
as research institutes, partner companies and start-ups. With the
+“Leading Edge Partner Community”, the BIC Europe intends to
build up new partnerships and develop innovations together with
these partners http://bic.konicaminolta.eu/