Promote, promote, promote:
Promote, promote, promote: How to make your PLTW program stand out and gain the recognition it deserves You are part of a national conversation. You are part of something bigger than yourself. Project Lead The Way is the largest and most influential STEM organization in the United States, with more than 6,500 schools offering PLTW programs. Together, we’re solving the national workforce challenge. PLTW students from your school and district will be the next generation of leaders, entrepreneurs, and innovators. Let’s tell people about it. What’s newsworthy? How do we spread the message? Where can I find resources? What’s newsworthy? More than you think. Visually engaging • Course activities: – – – – Anna Garcia Rapid prototyping PLTW Launch: Animal rescue or Jack and the Beanstalk PLTW Gateway: Glider activity or designing a playground • Poster fairs or project showcases • EDD or BI final project presentations What’s newsworthy? More than you think. Prestigious for your school or community • Teachers completing core training or becoming a master teacher • Student success and scholarships • K-12 Pathway Real-world meaning • Adding new courses • Competitions • Connecting student learning to industry through mentoring or internships Make the first connection Just reach out • Send press release or media advisory and include: – – – – – Who, what, when, where Photos Offer interviews and help reporter visualize what will happen Include stats and facts PLTW key messaging Seek help from communication/PR pros or journalism students Share your perspective • Submit an op-ed – Back to school – Preparing students for success – Graduation plans – Community’s role in education – Value of PLTW Partnership Team Partner for shared recognition Coverage can take many forms • • • • School or district newsletters Community papers and newsletters Website Social media Social networks Promote within your school • • • • • • Display cases Posters, banners, photos Stickers Spirit wear Biomedical Science white coat ceremony Graduation stoles and cords Promote across schools • • • • Personal letters School visits Open houses Involve girls Additional Resources • Find PLTW logos, logo guidelines, messaging, and more at www.PLTW.org/News/Media-Center • PLTW Promotion School Toolkit • Order PLTW gear, including graduation cords and stoles https://shoppltw.org/ We want to hear from you Share your stories and best practices with us. – Email [email protected] – Tweet us @PLTWorg – Share it on Facebook at facebook.com/Project LeadThe Way
© Copyright 2024