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CASE STUDY
APT Packaging Ltd
Enhances Customer Contentment With
Power2SME’s Effective Procurement Strategy
The Client
The company, a division of Anil Chemicals And Industries Limited, is one of the leading firms
in the manufacturing spectrum that makes co-extruded seamless plastic tubes. Its envious
global reach and product portfolio make it a force to reckon with. The company has been
constantly striving to meet standards of excellence and delivering high-end products to a
wide customer base across India since 1997. That explains why the firm has more than 50%
share in the domestic market and are major leaders in their respective business segment. In
2002, APT Packaging Ltd widened its footprints and started exporting products to customers
across the USA, Europe, Middle East and African markets. Armed with the State-of-the-art
technology, experienced professionals and good manufacturing practices, the firm manages
to produce tubes of international standards. The company’s strong commitment to quality
combined with constant technological up gradations, make them a customer’s delight.
Business Challenge
APT Packaging has been procuring raw materials from both global and local vendors. However,
they have been facing a few bottlenecks in working with the Indian vendors, in terms of the price
points, timely delivery and quality of products they offer. Needless to say, there was a loss of
production and the company was finding it difficult to cope up with the issues. With the
company’s focus on both global as well as Indian markets, it was next to impossible for them to
delay their production cycle. APT Packaging was looking for a vendor who could supply raw
materials within the stipulated timelines and was located close to their production unit in
Haridwar.
www.power2sme.com
The Solution
APT Packaging chose to partner with Power2SME to drive greater efficiency in their business processes. Leveraging its expertise
in delivering innovation solutions, Power2SME’s expert team of professionals met Nischint Machhar, CEO of Apt Packaging, to
unlock the business complexities. Power2SME’s experts mapped out a strategy to ensure timely and a smooth transition in the
procurement procedure. With a ready stock of raw materials, APT Packaging procured the products from Power2SME effectively.
The Benefits
With this association, Power2SME has been able to help APT Packaging in earning customer satisfaction to a great extent.
Power2SME’s team provided seamless services to the company, ensuring that they get premium quality of products at a competitive price, delivered in accordance to their timelines.
“
I have had some great experiences with the global vendors, and I am happy
to see an Indian company working in such a professional manner, matching
up to the global standards. Power2SME has readily available stocks and is
located in the proximity of our production house in Haridwar. I look forward to
work with the company in the near future.
”
- Nischint Machhar,
CEO of Apt Packaging
ABOUT POWER2SME
Power2SME is the first ‘Buying Club’ for SMEs in India that started its operations in
2012. We are committed to empowering SMEs by increasing their business profits. As
the ‘Buying Club’ for SMEs, we focus on reducing the purchase prices for the SMEs and
enhancing productivity.
Gurgaon
Ahmedabad
Mumbai
Pune
Kolkata
Chennai
www.power2sme.com