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WEDNESDAY, APRIL 1
Registration desk opens 2:00
3:00-5:00
5:00-7:00
State board meeting
Opening reception – Historic Union Station, sponsored by City of Montgomery
The gang’s all here for food, drinks, music and getting-to-know-you-again.
THURSDAY, APRIL 2
Registration desk opens 7:30
9:00-9:05
9:05-10:15
Welcome
General Session
Lori Miller – President, PRCA State Board of Directors
Attack Your DREAMS with Passion: Tim Earnhart, Werkshop
All of us have been passionate about something or even someone in our
lifetime. We pursue our passions and persevere. We dream. We accomplish. We
fail. We succeed. We face each day with the confidence that we love who we
are and what we do. Join me in the clouds as we journey through an exciting
adventure to help us harness that passion and apply it to everything we do.
10:15-10:45
Education Awards
Dr. Suzanne Horsley, PRCA Board of Directors’ VP of Students
Educator of the Year Award
Recognition of John Wittig of UAB
Student Medallion Awards
10:45-11:00
11:00-12:00
Networking break
Session A
Visual Storytelling: Tricia Lease, Vision Internet
Take your audience from passive to active by telling your story in a visual and
compelling fashion.
Session B
Consumer Anger and Retaliation through Social Media:
Venessa Funches, Auburn Montgomery
Why and how do consumers use digital platforms to express their discontent?
What can firms do to prevent and respond to these behaviors?
Session C
Crisis vs. Issue: Clinton Colmenares, Apiary Consulting
When do you bring out the big guns and when do you let it blow over? Being
able to discern the difference is critical to PR professionals.
11:00-1:45
Student Conference-within-a-Conference
Learn how to use social media to your advantage in creating a
personal brand - Charles Baughman, ITAC Solutions
Put your best foot forward - Suzanna Wasserman, Eastdale Mall
Shake it off! HR Challenges for New Professionals
Jeanine
12:15-1:30
Luncheon
Boddie-LaVan
Auburn
Montgomery
The PR of Farm to Table: Rob McDaniel, Springhouse Restaurant
James Beard finalist and veteran of Top Chef talks about the value of public
relations in the restaurant business.
Welcome to the 2016 State Conference, hosted by the Auburn Chapter
1:45-3:00
1:45-3:00
1:45-3:00
Session A
Session C
Session D
Visual Storytelling: Tricia Lease
Crisis vs. Issue: Clinton Colmenares
So You Want to be an APR? - Panel
Recently accredited professional practitioners will share their experiences and
discuss tips on how to successfully navigate the APR process. You CAN do it!
1:45-3:00
Session E
PR Entrepreneur: Jennifer Jenkins, JJPR, LLC
Always wanted your own firm? Learn from successful PRCA member and SPRF
president-elect about the joys and challenges of stepping out on your own.
3:00-3:15
3:15-4:30
Networking break
The Dream Tour
Jump on the bus for an exclusive private tour
Alabama Governor’s Mansion and presenting sponsor Stamp Idea Group’s
World Headquarters. Hijinks to ensue.
6:00-8:00
Awards Gala
Strut your stuff on the red carpet!
Pose for the Montgomerazzi, enjoy cocktail hour with music duo Terrence and
Angela until it’s finally time to hear “And the Medallion goes to” as the sealed
envelopes are opened. You’re a STAR!
FRIDAY, APRIL 3
Information desk opens at 7:30
8:00-9:00
General session
Finding the Perfect Balance: Tina Wells, Buzz Marketing
How much do you reveal about yourself on social media while remaining
professional? The founder of New Jersey-based Buzz Marketing will help you
discover the right approach for you.
9:00-10:00
Session F
Culturally Speaking: Panel
Economic development efforts over the last 20 years have resulted in
international companies coming to Sweet Home Alabama. Ted Pratt, Honda
Manufacturing Alabama, Scott Posey, AM/NS Calvert and our own Robert
Burns, Hyundai Motor Manufacturing Alabama will discuss the challenges and
rewards of PR for a global company.
9:00-10:00
Session G
Effective, Fun and Creative Brainstorming: Tim Earnhart
Revisit the lost (or never found) art and science of brainstorming. Delve into
the essentials for effective brainstorm sessions and the 9 best tips for fun and
creative brainstorming. Brainstorming can be one of the most effective ways to
bring co-workers together for a common purpose, and can even be viewed as a
form of team building. Your co-workers will be wowed by your savvy the next
time you gather to generate ideas! Learn workable solutions for your company
or clients.
9:00-10:00
Session H
Bringing Value and Resources to Your Organization through
Philanthropy: James Lyons
Explore the similarities and differences in approaches to public relations and
fundraising activities (such as sponsorship for special events). We’ll discuss
those focused activities which can generate the greatest return on the time you
invest.
10:00-10:20
10:20-11:10
10:20-11:10
Hotel check-out/break
General Session
Session I
Crisis Management: Conroy Boxhill, Edelman
APR - by Invitation Only
This “invitation-only” session for senior practitioners, APRs, and members of all
local chapter and the state board. It features Dr. John E. Forde, APR, who will
lead a roundtable discussion on the future of the Accredited in Public Relations
(APR) designation as well as the profession as a whole.
11:10-12:15
General Session
Living Your Desired Leadership Brand:
Brigadier General John Michel, USAF, Retired
We live in a world infatuated with brand; household names like Apple, Coca
Cola, Google Microsoft and IBM, valued at more than $350 billion. Each of us,
as leaders in our own spheres of influence, reflect a personal brand -- the
moment-by-moment sum of all the ways we choose to show up in the world--in
our relationships, our work, our recreation, everything. Ask yourself this
question: Am I routinely living in a meaningful way? Do my words and my ways
align with my values? Am I a person I would be willing to follow?
12:15
ADJOURN
General Michel will be available to sign copies of his newest book.