kinky cocktailstm newest addition to the growing progressive adult

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KINKY COCKTAILS NEWEST ADDITION TO THE GROWING
PROGRESSIVE ADULT BEVERAGE CATEGORY!
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KINKY Cocktails Blue provides a mouth watering
combination of tropical and wild berry flavors.
KINKY Cocktails Gold is a refreshing blend of
luscious peach and tropical flavors.
We’re not just another margarita!
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THE CATEGORY:
The Craft, P.A.B. (Progressive Adult Beverage) category is
HOT, approaching 100,000,000 cases in the U.S.!
THE OPPORTUNITY:
Many female adult beverage consumers are looking for a
alternative to traditional beer products - KINKY Cocktails
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provides that alternative with our innovative and exciting
line up of refreshing ready-to-drink cocktails.
Since introducing KINKY Cocktails Pink into the test
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market of Des Moines, IA, KINKY Cocktails has become the
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#1 ranked SKU among P.A.B., ciders and coolers.*
5% ABV
* Source: IRI Worldwide Data Summer 2014
ADVERTISING:
→→ We will be driving consumer awareness for KINKY Cocktails
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through Facebook, Instagram and on-premise promotions.
→→ Additionally, we are supporting our full line of KINKY
®
products with a national print advertising campaign.
→→ POS is available on our website www.Kinky-Cocktails.com.
PLACEMENT STANDARDS:
Shelf
→→ Eye-level in the P.A.B. Section.
→→ Adjacent to Mikes Hard Lemonade and Smirnoff Ice.
Floor
→→ In the beer aisle and end caps. The colorful creative
packaging is a huge attention getter - displays work!
Cold Box
→→ Eye-level in the cooler “on the handle” (with cold box
acetates).
→→ Adjacent to Mikes Hard Lemonade and Smirnoff Ice.
→→ KINKY Cocktails due to being premium will generate greater
KINKY CocktailsTM is a Premium Malt Beverage with Natural Flavors & Certified Colors, 5% Alc./Vol., ©2015 KINKY® Beverage Company, Princeton, MN
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dollars than the competitive brands.
EIGHTY PERCENT OF THE P.A.B. SALES
COME FROM THE COOLERS - KINKY
COCKTAILS EYE-CATCHING PACKAGE
WILL POP IN YOUR COLD BOXES.
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12 oz. Bottle
6pk. Carrier
Four-6pk. Shipper
KINKY COCKTAILS
12 oz. Bottle
6pk. Carrier Four-6pk. Shipper
12 oz. Bottle
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LIKE US ON FACEBOOK FOR A
CHANCE TO WIN FREE PRIZES!
P: 651.649.5823 · F: 651.649.5827
www.prestigewineandspiritsgroup.com
6pk. Carrier
Four-6pk. Shipper