Trustees Appointment Brief | April 2015 Introduction from Roger Paffard, Chair Thank you for your interest in becoming a Trustee at Sue Ryder. Sue Ryder is a large and complex charity delivering over 3 million hours of care in the UK each year from our community services and 13 care centres. We are also now the country’s second largest provider of specialist end-of-life care and a leading provider of complex neurological and long-term condition care. 2015 will be another momentous year for Sue Ryder, as we enter the third full year of our five year growth strategy, within which we will witness a significant expansion of our end of life services, and the dramatic repositioning of our neurological services through the delivering of two ‘Centres of Excellence’. We have just realised our new fundraising structures - the new national - local split - which will enable us to meet our fundraising challenges and support the delivery of the vision for our services. Sue Ryder delivers services through our people: 3,200 staff and 12,000 volunteers, service users, supporters (those who donate stock to our shops, participate in our events, donate funds and promote us positively in the community), commissioners (large government organisations through to private individuals), and those who we lobby to influence government policy or raise issues on behalf of our service users. Trustees | April 2015 Our current Board is balanced and experienced and benefits from a stable executive team of able and ambitious professionals and a Trustee Council who bring considerable and varied expertise across a wide range of disciplines. In order to achieve our plans we now require the support of three new trustees – one with investment expertise, another with marketing, digital and public affairs expertise, and one with expert specialist knowledge and experience of the service users voice and how best to represent them, to help us navigate these tricky waters successfully. Within the rest of this pack you will find information about our work, our values, our structure and our plans for the future. You will also find specific details on our current requirements and information on how to apply for these exceptional opportunities. I very much hope that you will seriously consider this opportunity and take the time to contact our retained consultant, Philip Nelson on 020 7691 1920 or via email at [email protected] for an initial discussion. Yours sincerely Roger Paffard Chair 2 About us OUR VISION, MISSION AND VALUES Vision We aspire to create a world where everyone has access to personalised and compassionate care. Mission To provide incredible care for people with life-changing illness and end of life care needs, and campaign to improve the lives of everyone living with the conditions. Our Values At Sue Ryder we’re passionate about giving people the care the they want, that’s why we: • push the boundaries • do the right thing • make the future together WHERE WE ARE TODAY 2013-2015 saw us deliver the first two years of our ambitious five year plan. Thanks to the hard work and efforts of our staff and volunteers, as well as the amazing support we’ve received from local communities across the country, we’ve taken some great strides towards achieving our goals. However, we appreciate that there is so much more to do. Change in leadership After seven years as our Chief Executive Officer (CEO), Paul Woodward retired at the end of 2013. After a competitive recruitment process, Heidi Travis was appointed our new CEO, and took over the operational day-to-day management from Paul on 30 September 2013. Heidi originally joined Sue Ryder in March 2010 as our Director of Retail. Since then she has revolutionised our retail business, which now delivers a contribution in excess of £11.2 million a year. Trustees | April 2015 We also said goodbye to our Director of Health & Social Care, Steve Jenkin, in the summer of 2013 and our Director of Finance, Jeanette Wilkins, in the spring of 2014. We welcomed Mike Smeeton, who joined Sue Ryder in March 2014, as our new Director of Health & Social Care and Phil Oldfield joined us as our Interim Director of Finance in October 2013, taking on the permanent role in March 2014. Our aim over the past year, for the coming year and beyond is to grow and develop our range of services. We will achieve this by using our experience in neurological and palliative care services and by giving more ownership and control to our neurological care centres and hospices so they can maximise their local opportunities. We have restructured our Health & Social Care Leadership Team, replacing the Regional Manager roles with Assistant Directors for Palliative, Neurological and Scottish Services. This will provide us a structure that utilises sector, and health care economy expertise to enhance care delivery and development. Incredible people Our people – both staff and volunteers – are the driving force behind our care. We are proud of their dedication and continued achievements. We have also grown our voluntary activities and are now supported by over 12,000 incredible volunteers. 3 Our strategy In our 5 year plan to 2018 we’ve set our 6 key roles: 1. We will deliver an increased range of highquality, flexible and responsive care services. Our ambition is to increase our range of high quality, flexible, and responsive end of life care services so that everyone gets the right care. We want to offer new services and expand existing services into the communities to give our patients and carers more choice and control over how and where they are supported. 2. We will use the experiences of our service users to develop our national voice and campaign to improve the lives of everyone living with end of life and complex conditions. The knowledge and expertise we have comes from many years of supporting our service users. We listen to people, providing the care they tell us they want. All of this knowledge informs our campaigns, which will influence the development of services across the whole healthcare sector. We will use the experiences of our services users to push for personalised care to be available to everyone. 3. We will support our international partners. We have continued to grow our profit in retail, and build on the relationships we have with our customers and we will continue to develop and use our networks to inspire and engage our supporters. 5. We will be a great place to work The process of inspiring and engaging our supporters starts with inspiring and engaging our staff and volunteers, so we can all help to build understanding of the important work we do. We have incredible people working for Sue Ryder, they are the driving force behind our care and we are proud of their dedication and continued achievements. We have once again grown our voluntary activities this year and for the first time exceeded 12,000 volunteers, who have contributed the of value of almost £30m. 6. We will ensure all our systems and processes are effective and efficient. Ensuring all our systems and processes are effective and efficient, will allow our staff to focus on what’s really important. We will give people the tools they need to do their job, removing the duplication and inefficiency that can often get in the way. We are already planning a broader rollout going forward. We work with independent partners who provide services in Malawi and Albania. We support them to continue to provide care, and help them build their capacity to become self-reliant. 4. We will develop and use our networks to inspire and engage our supporters to grow income. Morrisons staff voted for Sue Ryder to be their new charity partner, and this partnership could potentially last up to three years. Our ultimate aim for the partnership is for everyone to have access to the care they need at the end of their lives. The partnership could generate more than £7m and has the potential to be transformational for both our fundraising and the expansion of our end of life care services. Trustees | April 2015 4 FINANCIAL STRENGTH LOOKING AHEAD For the financial year to 31 March 2014 total incoming resources were in excess of £90 million, an increase of £6.7 million on the previous year, which was driven mainly by an increase in retail income of £6.2 million as a result of the opening of new stores. We have developed a plan which both stretches and challenges us, which will help the organisation to move forward and grow over the next three to five years. There will be challenges for all the teams but Centre Directors have been proactive in discussing ways to increase income, particularly in our neurological centres, to ensure we are paid appropriately for the great care we provide. Retail will focus on reaching and exceeding their targets whilst managing costs wisely. Income from healthcare increased by £0.8 million to £26.9 million, income from retail operations increased from £41.9 million to £48.1 million, donations and other voluntary income increased from £5.7 million to £6.9 million as a result of a capital appeal and grant income increased from £0.1 million to £1.2 million. At the same time operating costs for the year increased by £7.6 million from £82.6 million to £90.2 million, largely due to operating more retail shops. Overall the net movement of funds after investment gains was a surplus of £0.9 million, compared with the previous year’s surplus of £2.5 million. Despite the tough economic climate, the charity delivered net incoming resources of £0.4 million and continues to benefit from a strong reserves position, with total funds at the end of the last financial year standing at a figure in excess of £45 million. Trustees | April 2015 Fundraising will look at embedding and driving business as usual income around our hospices, using detailed activity plans, continuing the momentum of the Thorpe Hall Capital Appeal, now that we have started the build of the new hospice, and developing the partnership with Morrisons. We are proud of our history, our people and the incredible care we provide. We need to and are conscious of the fact that we must continue to adapt to the changing environment we operate within and build greater collaboration across the charity we know that by working together we will be able to improve the lives of everyone living with life-changing illnesses. 5 Our people Our Chief Executive Officer, CEO Michael Attwood Heidi Travis, CEO Mike has spent over 25 years as an NHS leader. He took on the leadership of the Total Place Programme for Coventry Solihull and Warwickshire in December 2009 and from there was asked to lead the wider collaborative “better for less” transformation programme across 15 public sector organisations on the patch. Mike joined Coventry PCT as Joint Chief Executive in June 2005 and was previously Chief Executive at Slough Teaching Primary Care Trust from 2001 to 2005. At Coventry PCT Mike took the organisation through a financial turn around and worked closely with Coventry City Council to establish a newly funded, innovative Health Improvement Partnership as well as agreement on plans for a major city centre health facility. Heidi took on the role of Chief Executive in September 2013. She joined Sue Ryder in March 2010 as our Director or Retail. Previously, Heidi worked as a business consultant developing small businesses and during this time worked with the Sue Ryder New Goods operation. Before that she had spent a total of 25 years at Marks & Spencer, most recently as an executive in group planning and strategy, as well as managing a buying group. Members of the Nominations Committee Roger Paffard, Chair of Trustees, Chair of Nominations Sub Committee Roger Paffard’s career has spanned the business, public and voluntary sectors in a variety of chief executive and non-executive roles. He has been a chief executive of Alberto toiletries, Staples office superstores and Thornton’s chocolates. In the last decade he has worked in the public and voluntary sectors - initially as Chief Executive of Remploy and then as Chief Executive of United Lincolnshire NHS Trust. Over this period Roger has also been a Trustee and Policy Advisor for Marie Curie Cancer Care, a Trustee for WRVS, a Strategy Consultant and Trustee for a number of educational and funding charities. Mike is also a Trustee of the Myton Hospices in the West Midlands, a leadership coach and public service Organisational Development consultant. To view the biographies of our Trustees and Members of the Senior Leadership Team, please visit www.sueryder.org/ about-us/our-people Keith Cameron, Chair Commercial Sub Committee (in rotation), Chair Remuneration Sub Committee, Director of Sue Ryder Direct Limited Keith Cameron brings a wealth of experience at a senior level within high street retail management to the Council of Trustees. Keith was previously the Chief Operating Officer for The Burton Group plc/Arcadia Group plc and latterly HR Director for Marks and Spencer plc. Keith is currently a Non Executive Director of the Work Group plc, Affinity Trust Ltd, Imperial War Museum Trading Co Ltd and Chairman of Nickleby & Co Ltd. Trustees | April 2015 6 Role profile This is a pro bono appointment which brings rewards other than money. If you would welcome the opportunity to make a difference in our world, this is a great opportunity to bring your skills, knowledge and experience to help us deliver our mission. Travel expenses directly incurred in the role of Trustees on official business are reimbursed. Board meetings are held at various locations across the UK, with Committee meetings held in London. Trustees are appointed for an intial three year term with the opportunity to extend for two further three year periods, subject to board performance reviews. 2.2 Management Effectiveness The time commitment is approximately twelve days per year, comprising of five Council meetings, two Strategy Away Days and Committee meetings. We also encourage Trustees to become more involved with specific projects and to visit our centres. Trustees are expected to join one of the charity’s Committees. • monitor management’s performance against the 1. Role • play an active part in the recruitment of Chief • Trustees, acting together, govern Sue Ryder, safeguarding its assets and applying them as efficiently and effectively as possible to further the charity’s objects as set out in its governing document 2. Responsibilities 2.1 Strategy and Policy • develop the strategy and over-arching policies • provide an independent challenge of the key assumptions and assess whether the strategy is reasonable in relation to the risks involved, the resources required and the benefits to be achieved • satisfy itself that management is implementing appropriate strategic planning and policy development processes • agree the parameters on which the budget is • constructively question, test and challenge management’s views and proposals agreed strategy and objectives • establish, and from time to time review, clear written terms of reference setting out the decisionmaking authority that is delegated to the Chief Executive Executives, monitor their performance against specified goals, set their remuneration and, if necessary, dismiss them 2.3 Internal Control and Management Information Systems • ensure that management has implemented effective internal control systems and management information that enable it to evaluate operational effectiveness and efficiency, compliance with legislation and regulations, compliance with the charity’s own policies and procedures, and the reliability of management and financial information 2.4 Risk identification and management • ensure that management has implemented an effective process to identify, minimise (where appropriate and possible), monitor and manage the potential risks facing the charity based and agree a budget and reserves policy that supports the strategy Trustees | April 2015 7 Role profile 2.5 A ccountability and Communication with Stakeholders. • constructively work with commissioners of services, donors, users of services and their carers, disease specific campaign groups and supporters of the charity • determine the way in which the organisation will communicate with its stakeholders, the kind of information it will make available and under what conditions information will be disclosed • determine to whom it will delegate authority to speak publicly on behalf of the charity • determine the way in which stakeholders should be consulted and feedback information to the charity, and how that information should be used • be accountable to stakeholders for the ways in which it has used the charity’s assets 3. Duties 3.1 Statutory • ensure that the Charity complies with the Charities Act 1993 as amended by the Charities Act 2006 and all legislation relevant to the charity’s work and activities 3.2 Legal • be aware of and understand the charity’s objects and the powers of the trustees, as set out in the charity’s governing document • ensure that all the charity’s activities are within its objects and within the law and relevant statutory regulations • ensure that the charity’s resources are applied exclusively for the purposes set out in the governing document and applied with fairness between persons properly qualified to benefit from it Trustees | April 2015 • act in the best interests of the present and future beneficiaries, setting aside personal views and prejudices and the interests of any section, group, region or nation where the charity has a presence • keep the charity’s mission and purpose under review, up-to-date and relevant to the needs of the beneficiaries • safeguard the good name, ethos and values of the charity • take professional advice when required by the Charities Acts or on other major issues when the expertise required is not possessed by the trustees or staff and when doing so or employing agents to set out, in writing, clear guidelines within which their advisers and agents must act • avoid conflicts of interest and where a potential conflict arises absent themselves from any discussion where Trustees are required to make a decision that affects their personal or other interests • serve gratuitously and not receive any benefit from the charity, unless this is explicitly allowed by the governing document or Charities Acts • attend a minimum of four Trustee Board meetings a year and to participate in corporate decision making 3.3 Financial • ensure that the charity keeps proper financial records, prepares annual accounts in accordance with the Charities Acts and the Charities SORP, to have the accounts audited and to make them available to the public on receipt of a written request • safeguard the charity’s assets by ensuring that it receives all sums due, takes reasonable precautions to safeguard against fraud and dishonesty and invests prudently 8 Role profile 3.4 Duties as employers • discharge their responsibilities as good employers and to ensure that management has implemented appropriate human resource policies, systems and procedures and promotes equal opportunities in all aspects of the charity’s work • participate in grievance and disciplinary panels relating to the Chief Executive and members of his/ her Executive Leadership Team 3.5 Board and its Sub-committees • set out in writing the authority delegated to Sub-committees and task groups • monitor the Committees’ and task groups’ compliance with delegated powers of decision-making • hold Committees and task groups accountable for the way in which they have discharged the authority delegated to them • agree, implement and review an open process for selecting new Trustees and Committee Members • periodically review the Board’s performance and that of its Sub-committees • represent the Board’s position when speaking publicly and to speak publicly in the name of the charity, comment to the media or write letters on behalf of the organisation only with the prior consent of the Chair of the Board of Trustees • abide by the Code of Conduct for Trustees of Sue Ryder Trustees | April 2015 9 Person specification Skills and Experience • experience of working with a Board, either as an executive or board member in the charity, public or private sector • high level governance experience; strategic planning/ financial risk/ performance management expertise • experience of managing through change, business development and/or organizational development • excellent communication skills and the ability to listen sensitively to the views of others, gaining trust and respect from other Board Members • ability to represent the charity internally and externally • evidence of personal credibility and integrity with strong influencing and negotiating skills practiced at board/senior level • evidence of robust judgment and the ability to seek, challenge, assimilate and analyze information quickly in order to debate complex issues at a high level and to inform decision making • commitment to and understanding of diversity and equality Personal Attributes • understanding and acceptance of the legal duties, responsibilities and liabilities of trusteeship • demonstrate Nolan’s seven principles of public life: selflessness, integrity, objectivity, accountability, openness, honesty and leadership Specific Requirements Service User Voice Trustee The Trustee responsible for the promotion of the service user voice will help to ensure that, in all parts of Sue Ryder’s services and operations, the service user voice is heard and that opportunities are created and protected for the service users and their carers in the work of the charity. Essential • able to give an independent view on possible internal conflicts of interest • demonstrable understanding of the local arrangements for listening and responding to the voices of patients, service users and carers • passionate about championing the service user voice and improving the service user experience • identify with, be motivated by, and demonstrate commitment to Sue Ryder’s purpose and values • track record of successfully involving service users, their carers and the public in the work of a charitable organisation • evidence real and present interest in improving care for vulnerable people in the community with either health or social care needs • understanding of effective involvement and engagement techniques, and how these can be applied in practice • think innovatively, creatively, critically, independently, and strategically, with the ability and a proven track record of translating strategy into operational plans • experience or knowledge of palliative or complex neurological care such as to enable them to express informed views about the discharge of the charities functions so that they are able to act as a champion for service user, carer and public involvement • demonstrate a healthy understanding of risk, its benefits and have entrepreneurial instincts • command the respect of fellow Trustees, the Chief Executive and the wider Senior Leadership Team • competent and experienced to chair meetings • willingness to speak their mind and be constructive • experience of best in class service user voice mechanisms in a person centred health & social care environment • demonstrate a consultative and supportive style, and the ability to work effectively as a member of a team Desirable • capacity and willingness to devote the necessary time and effort Trustees | April 2015 10 Person specification Futures Funding Trustee The Trustee with specific expertise in funding will help to ensure that Sue Ryder has appropriate funding mechanisms to meet its present and future needs and obligations, as well as help inform and advise on appropriate vehicles to fund its aspirations, using their robust and sound business judgement. Marketing, Digital & Public Affairs Trustee The Trustee with expertise in marketing, digital & public affairs will help to ensure that Sue Ryder builds a strong and well understood brand with the development of a clear voice and by the well structured implementation of its strategies in marketing, digital and public affairs. Essential Essential • senior level board experience, extensive experience of capital markers as a lender or as a borrower • strong background and experience in communications, public affairs and marketing • senior level experience of investment appraisals (business cases) and funding mechanisms • understanding national markets and cause related marketing • experience of evaluating business cases and the risks associated with them • strong background in developing and facilitating successful political and stakeholder relationships, and representing a company’s interest before HM Government, political audiences and other relevant stakeholders • demonstrable strategic financial management track record • experience of governance and risk management Desirable • demonstrable experience of investment and capital funding of health & social care initiatives and hospital/ health centre builds • an insight into at least one of the specialist areas in which the charity operates – palliative, neurological and long-term conditions, retail and fundraising • strong political networks, a track record in sucessful relationship building an political influencing • significant expertise in repositioning and launching a national brand that reflects current trends in digital and social media • knowledge of the not for profit arena • acting as a brand champion at a senior board/ strategic level and engaging with key internal and external stakeholders to optimise and drive brand related opportunities • experience of public/private partnerships and other funding structures in healthcare • track record of success in managing a strategy to increase profile and awareness globally • experience of developing social media content and campaigns globally Desirable • experience in social medial marketing and digital strategy • detailed knowledge and understanding of the UK health and social care economy Trustees | April 2015 11 How to Apply To apply in confidence to become a Trustee of Sue Ryder, please forward your CV or an extended biography together with a supporting statement and a list of any directorships or trusteeships that you currently hold. Please ensure that your application fully addresses the requirements for the role to which you are applying. Timetable You should provide the names, positions, organisations and telephone contact numbers of two referees, relevant to this role. References will only be taken once your express permission has been granted. Final panel interviews: PR and Digital Marketing Trustee - Wednesday 1st July Service User Voice Trustee - Wednesday 8th July Futures Funding Trustee - Friday 10th July We ask that you complete the equal opportunities information online when you submit your application via our website. The information collected will be treated as confidential, used for statistical purposes only and will not be treated as part of your application. Finally please ensure that you have included mobile, work and home telephone numbers, as well as any dates when you will not be available or might have difficulty with the indicative timetable. Applications should be submitted via our website: www.prospect-us.co.uk/executive/job/hq00156337 Applications may also be posted to: Sarah Hill, Prospectus, 20-22 Stukeley Street, London, WC2B 5LR Trustees | April 2015 Published advert closing date: Thursday 14th May Preliminary interviews at Prospectus: weeks commencing 25th May and 1st June Centre visits: From Thursday 25th June These dates may be subject to change and candidates will be advised in advance should this happen. Recruitment Process You will receive feedback within seven working days of the closing date. Shortlisted candidates may be required to undertake additional assessment prior to the interview. If you have any questions on any aspect of the appointment process, need additional information or wish to have an informal discussion, please contact Philip Nelson on 020 7691 1920 or via email at [email protected] 12 Prospectus Ltd 020 7691 1925 www.prospect-us.co.uk Created by the Prospectus Advertising & Design team
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