1. business and industrial
2. advertising and marketing
3. public relations

Spring 2015
For
IMMEDIATE
Release
Kimberly’s KeyNote
Spring is here and it’s PRPLI’s busiest time of the
year. Our upcoming events include Meet the Media
on April 15; our largest event of the year, the annual
awards dinner on May 12; and our year-end membership dinner in mid-June, which is a free event for
members. Please be sure to read the PRPLI weekly
Newsbites to stay tuned for more information.
what’s inside?
from the editor
design corner, trading post
the press release, prpli spotlight
socially connected, awards dinner
shout it out
by the numbers
he said, she said
new members, opinions
in case you missed it
coming events
On May 12 we will honor a talented group of individuals who are dedicated to their profession. The honorees will be recognized at our awards dinner, my
favorite PRPLI event of the year. Year after year, this event gets better and better. This year’s exceptional list of honorees include Lifetime
Achiever Jeff Morosoff; Long Island Achievement Award winners Cynthia Scott and Sandy Oliva of The Safe Center LI; Outstanding Media
Member Greg Cergol; Outstanding Mentor Donna Rivera-Downey; Rising Star Diana Ziskin; and PR Campaign of the Year Award Winner Julie
Gross Gelfand for the Marcum Workplace Challenge. I hope you will join
me on May 12 to celebrate their accomplishments.
Our talented Board of Directors, with whom I have had a privilege of
working side-by-side this year, includes Kali Chan, Ellen Christie,
Patricia Gambale, Virginia Lestingi, Louise Cassano, Valerie Esposito,
Andrea Jones, Julie Manteria, Nina McCann, Sharyn O’Mara, Donna
Rivera-Downey, and Stu Vincent. Our board members have dedicated
countless hours of their personal time to attend board and committee
meetings, programs, and mixers, and help strategize on how to best
serve our members. I’m proud of their accomplishments, and I look forward to another successful year for PRPLI.
I’d be remiss not to mention our newest Board member, Melissa Rose.
Melissa is the assistant marketing manager for Alcott HR and an important member of PRPLI’s Newsletter Committee. Welcome back, Melissa!
Thank you for allowing me to serve as your president for the past two
years. It has been quite the journey; I’ve learned so much, and I’m grateful for this incredible opportunity that I’ve experienced.
Best regards,
Kimberly Elardo, President
2
from the
EDITOR
For this newsletter endeavor, the 365-day cycle designated as one year breaks down to
fairly even quarters. As we approach each edition, the season changes; new technologies
are announced; new wars are fomented; some people are born, some die; the sun rises
and sets some 90 or more times; and life just simply goes on. How extraordinary that is.
If you’ve read this column often enough, you’ll know that I often reference time. It’s a
compelling subject to me because of its infinity, its lack of boundaries, and the fact that it
had no beginning and will have no end. Yet, it impacts all that we are and all that we do.
I attended a concert recently of a popular musician, composer and singer, whom I thought of as a peer. My
friends and I grew up swooning to his love songs, choosing them as our wedding music, and cataloguing his
music with that of our generation.
Perhaps even more interesting than that night’s great music was what I witnessed. Swarms of young people
who, judging from their gyrations, hand and arm gestures, and undulating bodies had embraced the message
delivered by this charming but aging talent. It was a surreal experience watching this melding of the ages – the
complete and utter enjoyment of two or three distinctly different populations, proving to me, again, that time
imposes no restrictions and that there is a level of appreciation of good entertainment or information that may
be experienced differently but no less ardently by different groups.
What does all of this have to do with our profession? Simply this: whether a seasoned professional, one with
a few years under their belt, or a newbie in public relations or interrelated fields, we can all learn from one
another and bring a new level of appreciation to all that we do.
Read through this newsletter and discover some new ideas; ponder them, express your feelings and simply
enjoy the read.
Happy Spring,
Louise Cassano, Editor
Who We Are
Our Executive Board and Board
of Directors consist of the following members:
Kimberly Elardo
Kali Chan
Ellen Christie
Patricia Gambale
Virginia Lestingi
Louise Cassano
Valerie Esposito
Andrea Jones
Nina McCann
Julie Manteria
Sharyn O’Mara
Donna Rivera-Downey
Melissa Rose
Stu Vincent
Contact Us
Public Relations
Professionals of
Long Island
P.O. Box 158
Hicksville, New York 11802
[email protected]
To visit our website go
to www.prpli.org
Editor:
Louise Cassano
Design/Layout:
Melissa Rose
Copy Editor:
Bill Krol
For more information about
PRPLI, please visit our
website at PRPLI.org or
email us at [email protected]
Get Involved
3
Design Corner
The Anatomy of Effective Web Design
by Melissa Rose
In today’s business environment, websites can’t be just pretty or just functional – they must be both. Here
are some elements that make an effective web page.
•
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•
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Design & Content
•
Headline – The headline is the most important copy on your page. It needs to
describe the content featured on the page so the user knows what to expect and if
they are in the right place.
•
Navigation – Research shows that 60 percent of users cannot find the information they are looking for on a website. One of the most detrimental usability issues of many sites is the navigation structure. It must be as easy as
possible for your visitors to navigate your site so they can complete their
immediate goals.
•
Copy – Your website copy is created for both users as well as robots. SEO
plays a huge part in the way you write your content. It should be unique copy, and you should use your
keywords/synonyms wherever possible. Avoid the use of industry-specific jargon. Font size and type
should be legible.
Call to action (CTA) – The main call to action. This is typically a banner, button, or graphic that is
created to trigger interaction between user and the website. A secondary CTA can be found further down
on the page or in the footer.
Usability – There are a few factors that go into a sites usability:
• Load times – Site speed effects your Google ranking.
• Image compression – You can improve your page load time by optimizing your images. Saving
your images for web will ensure the best picture.
• Responsive design – Your website should be responsive. A responsive website allows people who
are using mobile devices and large computer monitors to view the same content in a way that is
appropriate for their device.
Video – Depending on your industry, video content can increase your conversion rates. Embedding
product videos will advance user trust.
Breadcrumbs – Breadcrumbs are an important factor for website usability. They confirm to the user
where they are and allow users to jump back to higher level categories. They are also useful for SEO
because they enable search engines to determine your site structure more easily.
Social Media – Social buttons remind the user to share your content and follow your business on social
media.
SEO – Good SEO gets the visitor to your site, but your content is what needs to welcome and retain the
visitor. The majority of users (62 percent) click on a link on the first page of search results. Include plenty
of keywords in your site HTML.
Footer – Users might expect to see certain information in your website footer. It is common to think that
once users have scrolled to the bottom of your page that they are highly engaged. You should optimize
your footer with additional CTAs, such as a newsletter sign-up form.
Tracking & Analytics – Knowing how users interact and reach your site is critical. More than 80 percent
of all websites use Google Analytics.
The Best of Times and The Worst of Times
When posting on social media sites, it’s not only subject matter
but timing that matters. Knowing what to post and the time of day
that will make the most impact will make a difference in the attention your post receives. PRPLI First Vice President Ellen Christie
shares the following link to an article that appeared in PR Newsonline in February. Written by Richard Brownell, the article references an infographic that lists the best and worst times to post on the
most popular social media sites. Thanks, Ellen. Check it out here.
4
The Press Release
Technology public relations provides opportunities
to reach new audiences and build bridges between
technology enthusiasts and a less technical public. Often, a story related to daily life can attract a
reporter’s attention. Yet, there are many other technology stories most suitable for trade and technologyspecific publications.
Hilary Topper, CEO at HJMT Public Relations, Inc.,
wears many hats, among which is her position as
an adjunct professor of communications technology at Hofstra University. When Topper’s B2C (business-to-consumer) stories relate to people’s daily
lives, they are often picked up by technical editors
around the country.
Jackie Savage, account manager at Epoch 5 Public Relations, speaks from her extensive experience
publicizing B2B (business-to-business) technology
companies. Much of her outreach is to trade media,
and usually there are “very specific trades for each
audience,” she says.
“Stories that impact the everyman and woman
always do well,” says James T. Madore, a business
and economy reporter for Newsday who also covers
related technology stories.
For B2B products, expanding beyond the trades often
involves research analysts first.
“The media does respect the analyst community,” Savage says, adding, “[those individuals] offer
impartial advice as to how to market the product, if you are a paid client. For unpaid clients, [the
analysts] often provide an endorsement that you can
use for other PR purposes.”
“Many years ago, I wrote about how consumers
were using the Internet to comparison shop and do
research before stepping into a store. That activity
has,...to read more, click here.
by Krista Giannak
Spotlight On Wendy O’Neill
After a long career in a variety of
industries including fashion/manufacturing, hospitality, and healthcare, Wendy O’Neill, now an
assistant vice president with Astoria
Bank, is facing a new challenge –
the empty nest syndrome!
She and husband, Mike, enjoyed raising their three
daughters who were very involved in sports and
school activities that kept their folks involved as well.
The girls have now gone off to college, and the nest
is pretty quiet. O’Neill, however, already has a special
project in mind.
She is interested in researching her maternal
roots, the Italian side of her family. She’s already
discovered relatives who have provided previously
unknown and valuable information – their great-grandparents came from a town in the Italian Piedmont
region at the foothill of the Alps. O’Neill and her mother are planning a trip later this year to visit and continue their ancestry research.
O’Neill grew up in Carroll Gardens, Brooklyn. She
attended C.W. Post in Brookville, Long Island, where
she was on the equestrian team and earned a
degree in communication arts with a specialization
in journalism. After graduation she returned home
to Brooklyn and to her first job at a fur industry
trade paper in New York City. Later, she moved to
Long Island permanently and found employment at
Executive Business Media, editing trade publications
that served the U.S. military.
“I traveled to military installations, did interviews on
aircraft carriers, and covered congressional hearings
in DC. It was all very exciting!” she says.
After EBM, she joined St. Francis Hospital, The Heart
Center, and remained there for 18 rewarding years in
various positions: writer, communications manager,
and later as a research officer. When the hospital,...to
read more, click here.
by Martha Carney
5
Socially Connected
Demographics of Social Media:
How Analytics Help
Social media can be a useful tool for PR practitioners
who rely on its power to spread the word about news
and events. Just as important as social media itself
is knowing your audience and what it wants to learn
from you.
According to a report published by BusinessInsider.
com, social media demographics of who uses what
sites are shifting as the original social networks are
reaching maturity and newer networks are growing in
popularity among younger users.
Overall, according to the report, women are the
majority of users on Facebook; Instagram is the
place for teenagers; LinkedIn is most popular for
career-minded folks; and Twitter boasts the most
male users.
With so many social media platforms from which to
choose, it is imperative to stay up to speed on the
tools that are available to determine how to put the
right content on the right platform.
“At times, it can be a challenge to reach our intended audience on social media, especially when the
demographics of our audience are so diverse,” says
Cassandra Rowan, interactive media and marketing
manager at Girl Scouts of Nassau County. “When
deciding where to post content, we pay attention
to three things: our social media analytics, who our
followers are on each platform, and how our followers respond to previous posts on each platform.
25th Annual Awards Dinner
Make your reservations now for PRPLI’s 2015 Annual
Awards Dinner to be held on Tuesday, May 12, 2015,
from 6 to 9 p.m. at the beautiful Chateau Briand in
Carle Place.
This year’s honorees include Jeff Morosoff, Hofstra University, Lifetime Achievement; Cynthia Scott
and Sandy Oliva, The Safe Center LI, Long Island
Achievement; Greg Cergol, WNBC-TV, Outstanding
Media; Donna Rivera-Downey, Girl Scouts of Nassau
County, Outstanding Mentor; Julie Gross Gelfand,
Marcum LLP, PR Campaign for the Marcum Workplace Challenge; and Diana Ziskin, Full Scale Media,
Rising Star.
Tickets, if purchased before April 21, are $90 for
members and $120 for non-members. A table for 10
is $900. After April 21, tickets are $100 for members
and $130 for non-members, and $950 for a table of
Ultimately, even though our audience is diverse, they
all follow us for a common reason.”
Social media analytics can gather data from
social media platforms and analyze that data to make
social media decisions. Every social media platform
offers the analytics tool, and as Kathryn Greene, digital media manager at Farmingdale State College
states, “Analytics tell you how many people saw your
post and help evaluate your content to see what the
best time is, as an organization or business, to put
your posts out.”
Also stressing the importance of analytics is Jerry
Allocca, founder of CORE Interactive Marketing. “A
social media platform is, at its core, a community
of people and you need to learn the culture of each
platform before becoming too active,” he says. “Most
critical is to properly set up your analytics once you
become active in a community, so you can measure the performance of your posts. With the proper
analytics in place, you can better gauge your success
by seeing if your posts are resulting in your organization’s desired outcomes, or if you need to change
your strategy until you see the results you are looking
for.”
Now, more than ever, PR practitioners are utilizing social media in their everyday lives. Evaluating
the success of your social media posts is critical in
planning effective campaigns for
clients. Whether you are hoping
to reach teenagers, career seekers or anyone in between, analytics will ensure that you are on the
right path.
by Valerie Esposito
10. The student price is $50. To reserve your tickets,
please go to Event Registration.
Sponsorships are available in three categories:
Platinum: $1,500. Includes a table of ten, full-page
ad, logo and name on promotional materials, signage
and public acknowledgement at the event and corporate logo on prpli.org for one year.
Gold: $1,000. Includes a table of 10, half-page ad,
logo and name on promotional materials, and signage and public acknowledgement at the event.
Silver: $500. Includes two tickets, half-page ad, and
signage at the event.
Journal ads are available at $150 for a full-page and
$100 for a half-page. To book your sponsorship or
journal ad, please go to Event Registration.
Chateau Briand is located at 440 Old Country Road
in Carle Place.
6
Shout It Out
Time.com reporter Martha C. White recently interviewed Evan Bloom, co-owner of Sir Speedy
in Westbury, Hauppauge, and Melville, on the employer/employee relationship. They talked
about how the need to skip the excuses and what bosses wants to hear. Read the article at
here.
Former board member Jessica Bellucci was promoted to vice president of communications
at Tribune Broadcasting. Way to go, Jessica!
Vanessa Mota is the new marketing coordinator at Anchin, Block & Anchin.
PRPLI Lifetime Member Howard Blankman recently published a book titled Hope Can Make
It Happen, an inspiring true-life story of tragedy overcome by love. Quite an achievement,
Howard!
Several original art works by PRPLI Newsletter Editor Louise Cassano were exhibited
during March at the Seaford Public Library. Another show is scheduled for May at the Levittown Public Library. Louise was also the recipient of this year’s Trailblazer Award presented
during Women’s History Month by the Nassau County Legislature.
Movin’ on up is Jessica McAleer Decatur, who was recently promoted to vice president
for marketing and communications at St. Joseph’s College in Patchogue. Formerly, Jessica
was director of public relations at the Patchogue campus. Her new position extends her
responsibilities to the Brooklyn campus.
Melissa Rose recently accepted a position on the board of directors of PRPLI. Melissa
returns to the board after a three-year hiatus during which she gave birth to two beautiful
babies. Throughout that time, she continued to do layout for this newsletter. Welcome back
to the board, Melissa!
Donna Rivera-Downey was recently honored by the Long Island Executive Team of TD
Bank and the Hicksville Chamber of Commerce during their celebration of Women’s History
Month. Donna was acknowledged for her work with the Girl Scouts of Nassau County, the
Hicksville Public Library and the Hicksville-Jericho Rotary Club.
7
By The Numbers
Responses to weekly survey questions are calculated and comments are compiled by Bonnie Eissner.
February question
Mastering social media should be the top priority of practicing and aspiring public relations
professionals. Agree or Disagree? Why?
Agree: 71 % Disagree: 29 %
Comments:
PR practitioners must focus on social media as a 24/7
delivery channel and master the art of content generation to be relevant and effective.
Social media is a new tool and must be properly used, but it is not the alpha and the omega of
PR. Aspiring PR professionals should master the
basics—let’s start with excellent oral and written communication skills.
Social media is an essential, cost-effective PR/marketing platform for delivering messages directly to
those who will be most receptive to them.
Social media is the new frontier for PR professionals.
It expands your reach, allows you a more flexibility in
how you deliver your message.
You have to be where your audience is. Tech keeps
updating and we have to be there on that cutting edge
and that takes constant training.
March question
In our new digital age, traditional press releases
are dead. Agree or Disagree? Why?
Comments:
I disagree. I don’t think any of us can rely on any one
thing to always be effective anymore, but it is one
piece to the puzzle and, with a local publication and
the right release at the right time, it can be a winner.
We as professionals need to adapt to the changing
media landscape and write according to what makes
sense in that landscape.
I disagree. While press releases may be a bit more
modernized now with hyperlinks and images, it is still
a traditional press release at its core.
8
She Said...
Spring Fever
They say that the season you were born in is the season that becomes your favorite. I’m a July baby, and
although I have always favored summer, I am beginning to appreciate winter more and more each year. It
forces us to hibernate. It gives us time to get to know
ourselves better. It challenges us to appreciate white
space.
The white space I’m looking at now is the snowcovered baseball field outside my office. By the time
you’re reading this, a Little League pitcher from East
Meadow will be on the mound and throwing his curve
ball. The bleachers will fill up, the parents will cheer,
and the teams will be calling for sponsorships from
local businesses.
As we progress through the seasons of our lives, the
seasons take on different meanings for us. For me,
as a marketer, March is madness (and not the college
basketball kind.) March means the non-stop pitching
from the not-for-profit community. It’s the creation of
journal ads and the filling of dinner gala seats and the
signing of contracts for sponsorships.
It’s one of the most rewarding aspects of my job. I
enjoy making that call: “We’re happy to give you ‘xyz’
this year.” BUT, there are some things that could make
this task run more smoothly.
If you’re on the not-for-profit side of this phenomenon called fundraising (and some call it friendraising), then you know how stressful life becomes by the
incessant pitching.
You make reminder calls, attend committee meetings,
and grapple with the questions and doubts about how
you are going to reach your goal – again – this year.
How about a few pointers so that you don’t strike out
in the process?
(1)
Make sure the person who actually took care
of your sponsorship last year receives the material
again this year. Solicitations can have long desk lives,
and sometimes they never reach the desk of the person who will create your ad…until the last minute.
(2)
In regard to the dimensions of the ads, please
try to make the type a bit BIGGER. The same holds
true for the email contact information. If you make it
too hard to be reached or to be read, you might be
forgotten…or better yet, thrown into the trash can.
(3) About that contact information, please
include a phone number and an email address, and if
you have a phone number, please make sure somebody picks up the phone or at least has the chance to
leave a voicemail message and is not cut off because
nobody bothered to delete all of the other previous
messages after your donor leaves a long-winded
message inquiring about the exact size of the journal
ad and whether it’s black or white. Phew…
(4)
Never lose hope when you’re fundraising but
also realize that you have tons of competition out
there, and the best way to get a yes is through an
established relationship. People have a harder time
saying no to people they know.
Happy spring. If you’re promoting a not-for-profit,
keep swinging, and try your best to make it easy for
your pitch to become a home run.
Debra Scala Giokas is the director of marketing at Certilman Balin. Follow her on Twitter
@debrascalag.
He Said...
...Means Only One Thing
I’m glad Deb filled her column with baseball
references. There is no better time of year than
the couple of weeks before baseball starts for real.
Emerging crocuses and the smell of fresh-cut grass
are fine, but the sound of “Play ball!” after surviving
the Tennis Open, Super Bowl, March Madness and
the specter of the Stanley Cup Playoffs is as sweet as
a cardinal’s morning song.
For me, a perpetual Mets fan, this time of year means
renewed hope and talk of “this is the year” when predictions of World Series championships are based
on nothing but passion for your team. In the end, we
can’t all be No. 1, but it’s lots of fun to fantasize.
After this winter’s brutal grasp, baseball season
arrives just about the time we all stick our toes out to
see if the water is fine. Of course there are still things
we all need to get through like tax deadlines, but all in
he said continued on page 9
9
he said continued from page 8
all, we’re well on our way to being more visible again.
Baseball and business have a lot in common. There are
winners and losers in every game, but there are lots of
chances at the next one to do better or get picked off at
first base. In business, ups and downs occur so often
we sometimes feel like we’re running in place.
In all the years that I’ve been running businesses
there has always been one common thread: accept,
and even embrace, the down days. These are the
days that challenge us to look at the way we’re doing
things and have the courage to either change them or
abandon them for a better formula. Complacency in
success is dangerous. It sometimes leads to keeping
things the way they are. Before you know it, someone
comes along and does it better and you didn’t even
notice them stealing the base until they were comfortably safe at second. Taking your foot off first is the only
way to steal second and if you’re constantly comfortable at first – well, you get the point.
More than ever, we live in constant threat of disruptive technologies, methods, or businesses that seem
to grow like mushrooms overnight and take over the
landscape. To get a sense of what the next disruptive
technology is in your business, catapult yourself and
your surroundings into the year 2020, or better yet,
2025.
Will you still have a computer or will you be carrying it
in some form on your wrist or even your clothing? Will
you still have a website or will that morph into a portable
directory of information incorporated into your everyday devices? Or will you be communicating in email,
text messages or nothing at all as apps designed to
organize your life take over your daily dealings, and
probably communicate with other similar devices?
Please join us in welcoming our new members,
and please spend some time with one or more
of them at one of our upcoming meetings.
Edith Reinhardt, RDT Content Marketing, LLC
Jo Keim, Communications Consultant
Donald Patane, Main Street Financial Group
Vanessa Mota, Anchin, Block & Anchin, LLP
Melinda Megale, Diabetes Research Institute Foundation
Tina Atlas Panos, Panos Graphic Services, Inc.
Jessica Lawlor, Visit Bucks County
Rick Eberle, Rick Eberle Public Relations
Williams Ekanem Brittany Scalise, Gotham Government
Relations & Communications
Tim Hurley, Gotham Government
Relations & Communications
Heshani Wijemanne, Gotham Government
Relations & Communications
Tara Rogers, Sisters of St. Joseph, Brentwood
Thinking ahead is not just planning for next week or
next month or even next year. It’s preparing for when
your way of doing things will inevitably be controlled by
someone else’s vision.
It’s time to “Play ball!” But remember to keep an eye on
that guy with his foot off first.
George Giokas is chairman of
the board of HealthDay, president/CEO of StaffWriters Plus,
Inc., an adjunct professor at
Stony Brook University’s journalism department, and author
of the young adult novel “Nickel Ice.” Follow him on Twitter @
georegiokas5.
Regarding our February 4 meeting:
• A great learning experience from Amy Poland. A
great refresher from Katherine Heaviside.
• Katherine and Amy were very knowledgeable and
generous with their expertise.
• Very informative. I always learn something new.
• Very good.
• Both presenters were great.
• Great speakers. Enjoyed the Prezi presentation.
10
In Case You Missed It
PRPLI’s February Program - Build Your Professional Toolkit
by Catherine Ciccone
Among a group of professionals in their field, speakers Katherine Heaviside, founder and president of
Epoch 5 Public Relations, and Amy Poland, Ph.D.,
assistant Criminal Justice professor at St. Joseph’s
College, discussed two very different, but integral
workplace topics. Heaviside explained how to protect your reputation with crisis communications, and
Poland introduced the dynamic presentation software, Prezi.
Crisis Management
Heaviside explained crisis communication by sharing
stories of stress-filled situations she has experienced
throughout her career and important tips to remember
in order to handle a crisis more effectively.
Try your best to resolve a situation and to gather as
much information as possible, she advised.
“Issues management and crisis management are not
just about the first thing that happens and what you
say. It really encompasses getting every possible nuance of what could go wrong and how to fix it,” she
said, adding that it is important to dig deep into complicated situations and avoid acting too quickly just to
produce what looks like a solution.
Organizations should put more thought into how they
will be prepared when a crisis arises to avoid the
backlash when it does. The way to deal with a crisis
effectively is to learn from experience and realize that
there is value in working with a team to think through
the approach to a situation and how to resolve it.
Prezi Presentations
PowerPoint has proven to be useful for students and
professionals in the workplace, and Poland showed
how a Prezi presentation can look more impressive
to an audience by providing many more options to
showcase information.
Poland explained that the bold, new, and improved
online software, Prezi, is a tool that provides “a lot
of flexibility.” She uses Prezi to engage her students
and maintain their attention. The program provides
options to add many eye-catching elements such as
YouTube videos, music, and creative layouts.
The utilization and capabilities of this software was
something that was both intriguing and exciting to
many in the audience who had not previously seen it
demonstrated. Time constraints limited Poland from
presenting all of the options Prezi provides, but her
pure love, interest, and willingness to embrace technology clearly shone through her enthusiastic presentation.
Both speakers did an exceptional job in engaging
their audience with topics from which any professional would benefit. They created an inviting and relaxed
atmosphere, and the PRPLI event was an enjoyable
experience for all.
11
coming EVENTS
your source for PRPLI programs
Wednesday, April 15, 2015; 6–8 p.m.
Meet & Pitch the Media Night
Location: Farmingdale State College
Farmingdale, NY
Event Details: Meet award-winning reporters and
editors from top local news outlets and learn how to
successfully pitch stories to them. Bring your one-minute news story pitch!
Panelists include Antoinette Biordi, reporter, News 12
Long Island; Scott Brinton, senior editor, Herald Community Newspapers; Peter Haskell, reporter, WCBS
News Radio; Joseph Dowd, editor, Long Island Business News; John Houseman, executive producer,
RNN
$50 for members
$65 for non-members
$40 for members in transition
$25 for students
Fee includes buffet dinner
Register: Event Registration at prpli.org
Tuesday, May 12, 2015; 6–9 p.m.
PRPLI Annual Awards Dinner
Location: Chateau Briand Caterers
Address: 440 Old Country Road
Carle Place, NY 11514
Event Details: Join us as we toast our honorees and
recognize our scholarship recipients. (See the list of
award recipients in this newsletter.)
Tickets & Tables
Members: $90; after April 21: $100
Non-members: $120; after April 21: $130
Students: $50
Table of 10: $900; after April 21: $950
Sponsorships:
Platinum: $1,500. Includes a table of 10, full-page
ad, logo and name on promotional materials, and signage and public acknowledgement at the event.
Gold: $1,000. Includes a table of 10, half-page
ad, logo and name on promotional materials, and
signage and public acknowledgement at the event.
Silver: $500. Includes two tickets, half-page ad, and
signage at the event.
Journal Ads:
Full page: $150
Half page: $100
Register: Event Registration at prpli.org
Tuesday, June 16, 2015; 6:00 p.m.
Annual Membership Dinner Meeting
TBD
Tuesday, July 28, 2015; 7:00 p.m.
Marcum Workplace Challenge
Location: Jones Beach State Park