Polished Galaxy Dreams GET THE LOOK! fabulous fall Autumn 2013 - Issue 23 - FREE Tear and Share! Tear out these fantastic offers from Louella Belle and then leave our brand new-look Polished magazine for your customers to enjoy. Artistic Colour Gloss 3 for 2 Artistic Fall Collection Four piece display Just £49.95 On all shades +VAT MORGAN TAYLOR, ARTISTIC, SECHE AND ESSIE’S AUTUMN COLLECTIONS OUT NOW! Liquidand powder ARTISTIC NAIL DESIGN’S BRAND NEW TECHNOLOGY Salon of the Season WHICH SALON HAS TAKEN THE TITLE? Gel Kit and Training Just £169.95 +VAT Buy any 24 polishes and receive a Any 2 Gena Mani Spa Package Seche Nail Lacquers, Seche Base And Seche Vite +VAT Gena Pedi Spa Package Just £45 +VAT Includes: Foot Soak, Scrub, Mask And Cream Only £90+VAT Buy five 15ml bottles of Dadi Oil and receive an additional bottle free! free display Only £10 24 professional nail lacquers Just £25 +VAT Includes: Liquid Hand Soak, Exfoliating Sugar Scrub, Massage Lotion and Cuticle Gel GENALIKE RANGE 3 for 2 Lotion, Pumice and Soap Inside this issue 04 The Fall Collection by essie 06 Louella Belle News 08 Customer News and Social Media 10 Morgan Taylor Fall Collection 11 Education, Education, Education! 12 Digital Developments 14 Spotlight on an Educator: Jillian Woodward 15 A Step-By-Step Guide to Artistic Nails by Joanna Webb 16 Ardell Professional Lashes 17 The Infamous Seche Vite 18 Salon of the Season! 20 Fall Trios by Morgan Taylor 22 This Season’s Colour Trends 24 Get the Galaxy Look 26 Artistic Fall Collection 28 In the Press! Celebs Wearing! 30 New From essie - Lux Effects 31 Fall Looks by essie 32 Polish with a Purpose by Morgan Taylor 34 A Day in the Life of a Salon Owner 35 Dadi’Oil – The Celebrated Cuticle Oil 36 Seche Breast Cancer Awareness Duo 37 The Story Behind essie’s ‘Wicked’ 38 Footsie Bath of Beverly Hills 39 GenaLike, The New Collection from Gena 40 Artistic Nail Design Introduces Liquid and Powder 42 Rock Hard World Tour 43 Louella Belle Nail Art Forum 44 Clever and Confident by Seche 46 The Top Ten Beauty Essentials 48 Tried and Tested 49 Question Time with Nail Technician Roxanne Campbell 50 Get Your After Work Party Paws Here! 51 In The Next Issue! Autumn 2013 20 Louella Belle Limited Unit 1, Atlantic Business Centre Stirling Way, Borehamwood Herts, WD6 2FQ At Louella Belle Headquarters we would like to introduce you to our newest members of the team, Holly Randles in Customer Services and Kim Lauren in Marketing! Read the full story on page 6. Congratulations are in order! In July we were presented with an International Distributor of the Year Award for Dadi’Oil by Famous Names’ Jim Nordstrom! page 38 page For further information about Louella Belle contact us at UK Tel: 0844 800 9396 UK Fax: 0844 800 9397 [email protected] www.louellabelle.co.uk hello... Autumn is upon us! The shift from summer to autumn means fresh fashion trends, altered beauty regimes and best of all – new nail lacquer colours and collections! page Contributors Feature Writers: Jennie Beebe, Abby French and Kim Lauren Design: The Creative Clinic WELCOME 17 JOIN US The new season means new collections! We have lots of new fall collections to share with you, including Seche’s Clever and Confident collection, Artistic, Morgan Taylor and essie! As well as new colour collections, we recently launched Gena’s brand new Mani-Spa range consisting of sweet and refreshing cuticle gel, hand scrub exfoliator, liquid soak and massage lotion. Infused with natural oils and rich in antioxidants, they smell gorgeous too! Gena have also launched GenaLike, a collection of three products which all feature fission technology! Read more about this on page 39. Not forgetting Artistic Rock Hard LED Gel and Liquid and Powder! The reception of this latest technology has been overwhelmingly positive! Which brings me onto the Artistic roadshows held by the Louella Belle team themselves. Louella Belle’s Director of Education, Sam Watkinson, hosted four roadshows across the country in the month of July. fb.com/louellabelle @louella_belle linkedin.com/company/louella-belle Be the first to know! Follow us on Facebook Scan the QR code with your smartphone to go to our Facebook page www.louellabelle.co.uk 03 The idea behind the roadshows was to introduce the Artistic brand in detail and to demonstrate the latest technology – Rock Hard LED Gel and Liquid and Powder. Roadshow attendees were extremely keen to learn about the brand and the feedback was remarkably positive, read more on this story on page 7. In other news, we have a brand new education website showcasing all of our education and training courses on offer. Take a look at www.louellebelle.co.uk/education. We have received a lot of fantastic national press recently including exposure in Vogue magazine, Cosmopolitan, Stylist, InStyle, Glamour and many many more! Check out page 29 for more press coverage! Not only are the press loving our brands but celebrities have also taken a shine to them, especially Artistic Colour Gloss spotted on the talons of the likes of Rihanna, Jennifer Lopez, Alexandra Burke and Shirley Manson. See which other celebrities are adoring our brands on page 28. Have a great autumn season, until next time! Lisa Crook - Louella Belle, Managing Director X Essie Colour Essie COSY UP TO 4 piece Mega Mini Colour Cube Holds 4 mega mini colours: For the twill of It The lace Is On Cashmere bathrobe Vested interest Introducing the essie Fall 2013 Collection “It’s a material world, full of sensorial sartorial delights. Fall is the perfect time to pile on the cosy and amp up the chic. Rich flannels, sumptuous knits punctuated with accents of lace and the occasional ultra-fine silk twill create a lavish palette of textures that’s impossible to resist. This season’s sensual allure comes from a glorious mix of luxe, languid knits, warm woolens and elegant lace. It’s a look that’s incredibly sophisticated, and yet completely cosy. Bouclé knits and tartan plaids wrap the body in amply cut overcoats and delicious sweater dresses. Feminine frills add a touch of femme fatale flair to loosely tailored, boyish looks.” – Essie Weingarten, Founder and Global Creative Director of essie. For the twill of it Twin sweater set The lace is on Afterschool boy blazer Deep midnight blue Cashmere bathrobe Vested interest Medium brown with reflective green shimmer 04 Polished Autumn 2013 Vibrant crimson red True flannel grey www.louellabelle.co.uk 05 Toned pearlescent fuchsia Cool grey teal news news News It’s n io competit time! The Artistic Roadshows took place in July across the country in four locations: Malmaison London, Malmaison Manchester, Malmaison Glasgow and Malmaison Birmingham. It’s been another action-packed Summer and moving into a new season, not only are we looking forward to showing off all of the new colour collections and products to you but we’re also very proud of this brand new Polished. We hope you like reading it as much as we have loved putting it together! New Joiners! Here at Louella Belle Head Office we are so excited to be continually growing and expanding and as such we are very pleased to welcome two new members to the team! Kim Lauren Kim has joined the marketing team as Assistant Brand Manager, with a background in advertising and campaign management Kim is really looking forward to getting to know our key brands. I’m having a great time here at Louella Belle, what girl wouldn’t want to be surrounded by award winning beauty products all day long? I’m really excited to be working with Seche, Morgan Taylor and Artistic, they’re all fantastic brands and products. To top it off, it’s a privilege to spend each day with such a lovely bunch of people!’ Star Product – ‘I’m absolutely loving trying all of the products but so far it has to be Seche Vite, it’s changed my life!’ Holly Randles As a trained Beauty Therapist and Nail Technician, Holly is a perfect addition to our customer services team. I am really happy to have joined Louella Belle’s customer service team, everyone is so lovely and as a Beauty Therapist I naturally love all of the products and brands. I enjoy helping customers with their enquiries and having worked with the products myself definitely helps! Star Product – It’s got to be Hotness by Artistic, it’s the perfect sparkly red for Autumn and it never fails to cheer me up!’ 06 Polished Autumn 2013 For your chance to win a selection of Morgan Taylor and Seche goodies, we want to see photographic evidence of you enjoying Polished. To enter, take a picture of yourself or a colleague and post to our social media channels or send via email to [email protected] Sam Watkinson, hosted each roadshow in which she introduced Artistic and discussed the origins and background behind the brand. She also talked attendees through the newest and latest technology – Rock Hard LED Gel and Liquid and Powder. Her charm and passion for Artistic Nail Design shone through and was very encouraging for all guests! During the Q&A with Sam, there was an opportunity for attendees to ask questions about the brand, application, techniques, nail art – the variety of questions was endless! Attendees were very responsive to the products and were extremely keen to learn more, especially about Rock Hard LED Gel and Liquid and Powder. The weirder the location, the better! fb.com/louellabelle @louella_belle Congratulations Are In Order! Louella Belle has won International Distributor of the Year! July 14th – 16th marked the 2013 Cosmoprof North America tradeshow in Las Vegas. Whilst in town for Cosmoprof, Lisa and Darren Crook attended Famous Names’ private cocktail reception at the swanky Mandalay Bay Hotel to honour their top performing customers and distributor base. Louella Belle was awarded with ‘International Distributor of the Year’ for Dadi’Oil presented by Jim Nordstrom, co-founder of Famous Names, himself! We hope to run more roadshows in the future, if you would like to be the first to know about forthcoming events then please email [email protected] www.louellabelle.co.uk 07 Customer news social media snapshots! Pretty_pamper: Amazing customer service @Louella_Belle, made my order 10 mins ago and already been despatched!! news News social media snapshots! Abi_greenop: @Louella_Belle had a fantastic morning at the Artistic roadshow can’t wait to start using Rock Hard LED Gel in the salon! The_beauty_shed: Excited for the launch of the @Louella_Belle Rock Hard gel Salonvertbeauty: New essie resort collection has arrived thanks to @ Louella_Belle hmm which to choose! Stoke Park Welcomes Artistic! Skinblondon: CAN’T WAIT to apply the new colour range of Artistic Gel Polish and Morgan Taylor colours on our clients’ nails. We are thrilled that Stoke Park is now a part of the ever-growing Louella Belle customer base. As one of Britain's leading 5 star Hotel, Spa and Country Clubs, Stoke Park is set among 300 acres of glorious parkland, lakes, historic gardens and monuments created over the past one thousand years. Boasting an award winning Health and Beauty Spa with 11 treatment rooms which has recently been awarded the 5 Bubble Spa Award by the Good Spa Guide, there could not be a more perfect setting for a luxurious Artistic manicure or pedicure! Essential92: Loving my new Gena Mani and Pedi products!! Smell gorgeous! The Potting Shed Spa, Batley, Yorkshire Nakedhealthspa: Loving our new stock of Morgan Taylor colours! The Potting Shed have just gone in at number one for the UK’s ‘Most Inspiring Salon’. This huge accolade was voted for by Professional Beauty Magazine readers. In addition to this they are celebrating a ‘My Face, My Body’ award for Best Customer Experience. With new treatment rooms and a blow-dry bar to come it’s a very exciting time for Sam Pearce and her team! Miss_lynseyc: Big #ff @Louella_ Belle for undoubtedly the BEST power polish Artistic Colour Gloss! Rocking Snapdragon these days Niks_gray: On a cloudy, rainy day what’s better than #artisticcolourgloss @Louella_Belle 08 Polished Autumn 2013 ‘We are very excited to be launching Artistic Nail Design at Stoke Park, we are looking forward to working with a brand that has on trend colours in a gel we know is long lasting. We cannot wait to start introducing it to our guests.’ Anna Williams, Spa Operations Manager, Stoke Park. We want to hear your news! If you have something to shout about then please drop us a line on [email protected] as we would love to publish this in forthcoming features! www.louellabelle.co.uk 09 Thepinkgallery: @Louella_Belle what a fab morning at the roadshow in Glasgow! Thank you to Sam! What an amazing talent and a great teacher!! :-D Shell_bell_93: Excited to be doing some Rock Hard Nails in the next few days @Louella_Belle Helenscottreed Me and @alipinknails had a great day at the @Louella_Belle workshop. Exciting new products all chosen with our lovely clients in mind Beautiflybeauty: Always great customer service at @Louella_Belle thanks for my Artistic poster, super fast delivery x Rosiefortescue: Just had the best Artistic manicure @Glofulham @ Louella_Belle. Deblu is my spring colour! Lovehonourbetru: Morgan Taylor these are perfect for brides. We absolutely love them x @Louella_Belle Training is the key to career success! THE FALL COLLECTION Morgan Taylor, the next generation of nail lacquer, has taken inspiration from the world’s catwalks to create a 12 piece colour collection of striking bold berries, smoky greys, gorgeous glitters and midnight blues exclusively for the Fall Collection 2013. Enthused by the beauty of luminous pearls, raw gems, semi-precious stones, glimmering silvers and radiant gold all drawn from the earth. The Morgan Taylor Fall Collection is infused with saturated and finely milled rare and precious elements for smooth, even long lasting colour with a gorgeous professional finish. Invest in yourself and your business today by taking part in training with Artistic Colour Gloss and Rock Hard LED Gel. Why choose Louella Belle for your training? • Industry accreditation • Small class sizes • Personal motivation • Continual support • Professional inspiration • In-salon training available on request We also offer training packages which boast exceptional value for money, from the Bronze Package to the Platinum, there is something for all business needs! A Perfect Package... “Darker colours are always classic for the fall season, and our hand-selected Morgan Taylor fall hues provide an interesting twist to on what you would normally see on-shelf. The 12 colours include shimmering metallics and rich crèmes that can be worn separately or together for an all-together, polished look.” Alesia Lanzo, Creative Director for Morgan Taylor. 10 Polished Autumn 2013 Continuing your education is so important for any career! It doesn’t matter if you have been in the industry for many years or have recently completed a college course, attending training will ensure you stay relevant and as fresh as possible within your field. Sam Watkinson, Director of Education. View fantastic offers and book yourself onto a course today through www.louellabelle.co.uk/education/ Alternatively, contact us via [email protected] or 0844 800 9396. educate educate New Education website We have created a quick and easy way for you to purchase and browse through the various training courses and packages, directly through the education website. As well as listing which courses are available in different locations across the UK, the education website also showcases the Education Teams’ individual profiles and which Educator is available in your area. For convenience, once you have added a training course to your basket, all of the essential and recommended items are listed so that you can see exactly what products you need to attend the training and if you are eligible for any discounts. Our team is so passionate about education and this website is just the next step in offering our customers the best possible service we can! Educator Joanna Webb Learning little industry tips from tutors, and of course, from your peers is always invaluable. As a team, all of the Educators enjoy sharing our passion for a great nail brand as well as our years of industry experience Educator Nicky Webb Students are guided through in a professional but relaxed environment and shown where Artistic Colour Gloss can take them as a high end brand. 12 Polished Autumn 2013 What our students say about their experience… I decided to organise a Training Day with 12 of our top technicians to improve our knowledge, skill and overall confidence in using the product for our clients. The lovely Nicky Webb came to our salon in Dublin during a Sunday and the day was such a success! Kate Verlin, Mink Hand and Foot Spa I was given lots of encouragement and the confidence to try competitions that I wouldn't even have considered before; I even managed to win first place in the regional and reach the final of advanced nail art! Kristen Mabbott www.louellabelle.co.uk 13 educate Ask educator an Jillian Woodward What first attracted you to the nail industry? My friend used me to practice on and then I started doing my own and I really enjoyed it so I looked around for courses and it went from there. Which qualifications do you hold? I have many certificates in Manicure, Pedicure, Acrylic, Gel, Gel Polish, Art and Educator certificates as well as my teaching certificate Ptlls. What does being an educator involve? It's not as easy as some people think, I don't just turn up and deliver a lesson and then go home. You need to be prepared and have a Plan B. You need to make sure you tailor the class to meet the needs of the student. You are their I love to see the "light bulb" moment in students and then the look of joy and pride that follows. I also enjoy inspiring students with new ideas and skills. Education is important to learn how to use the products correctly, to get the results you need and also the best out of the product. It keeps you up to date within an industry that is constantly changing too. A Step by Step Guide to Creating Artistic Nails! back up and support so you need to be friendly and approachable. It’s all about listening, supporting and troubleshooting too as well as giving them confidence and inspiration. You also need to keep yourself current and up-to-date and I am constantly learning by reading articles or books and by attending courses. When there is a new product at Louella Belle I road test it to see what its limitations are and its capabilities too. Ultimately, the job role is about sharing your knowledge and experience to help others achieve. What is your favourite nail brand and why? Artistic because it does what it says on the tin and is moving forward with the times. It’s a joy to use and gives the results I want. I love the Morgan Taylor colour range, it’s amazing and it has matches to the Artistic Colour Gloss Gel Polish too. What do you love most about your job? I enjoy meeting people with the same passion and helping them blossom. What’s the most difficult part? I get frustrated when students have attended a course with another provider who has knocked their confidence or not given them the right information. 14 Polished Autumn 2013 Attending the World Nail Championships in Austria where I met some of the greats including Alisha Botero. Also, doing the VIP nails at the Hard Rock Calling 40th birthday event was definitely a highlight of my career! 1 By Louella Belle Educator Joanna Webb Career Highlights: NAME: How long have you been working in the industry? It’s been about 11 years now. how to Artistic Nail Design is a professional only brand, if you’re a qualified Nail Technician and looking to use a gel polish, check out our training courses on www.louellabelle.co.uk/education/ 2 3 Prep as usual using Artistic PH Prep and apply a thin layer of Artistic Bonding Gel 4 Location: Derby, Derbyshire / Bury St Edmunds, Suffolk What is your day to day like? Non-stop! Who or what inspires you? Inspiration is all around us. I drive my family mad because everywhere I go I see a nail design idea or new colour combo. What is your favourite nail trend this year? The pastel colours as there is so much you can do with them. Apply two even thin layers of Artistic Colour Gloss shade Java Java 5 Using an Artistic Striping Brush apply a thin line across the nail 6 Apply more lines to break up the nails into sections and allow to air dry 7 Which celebrity has the perfect nails? Jennifer Lopez always seems to have the perfect nails! What is your desert island nail product? Dadi’Oil or the new GenaLike Soap Sanitizer. What is your favourite nail art to create on a client? I love to marble; it can be just the free edge or the whole nail. It’s fun and the client wonders what you are doing to start off with and then the finished product definitely has the wow factor! Pick two colours to put into the sections. I have used Artistic Colour Gloss shades Chill and Psyched Paint the sections carefully using the Artistic #9 Oval Brush. Make sure you apply two layers to get an even colour when curing each layer www.louellabelle.co.uk 15 Apply Artistic Glossing Gel to seal the design and cleanse after curing using Artistic Nail Surface Cleanser LASH OUT. A favourite of make up artists and A-listers, industry forerunner Ardell has everything you need to create a variety of head turning looks; from strip lashes for demure natural styles, to more dramatic, fuller lashes for parties and special occasions, there are lashes for every woman in search of something spectacular. LOVE YOUR NAILS, NATURALLY. FEATURE FEATURE SalonSeason of the beauty salon: The Salon Treatment rooms: Three treatment rooms, a nail area and manicure and pedicure area Highlights: ‘As we are still such a new salon our best memory is our opening night – we were overwhelmed and so grateful for the support we received. After years of planning and stress it was amazing to see The Salon finally put together and filled with people wishing us well. It was an amazing start for us!’ Emily Bickerstaff Manager at The Salon Location: Sheffield What makes your salon different to others? Our relaxed, rustic approach to beauty - we wanted to steer away from the ‘typical’ beauty salon and create something very rustic and social. We have a large table in our reception area where clients are invited to relax with a drink from our bar area - this social aspect of the salon is really popular as clients coming in for treatments can relax with friends before or after. Which services do you offer? Artistic Colour Gloss, manicures and pedicures using Morgan Taylor, holistic treatments including reflexology and hopi ear candles, full range of facials and body treatments including massages, salt scrubs and back cleanses, make-up, full range of waxing and tinting. What is your top beauty tip? Wear suncream every day! Even in winter skin damaging rays can get to you so make sure you protect your skin all year round. I also recommend using Dadi’Oil cuticle oil between nail treatments - this keeps your nail bed healthy and hydrated and helps prevent any broken nails or torn cuticles. What are your favourite shades currently? Since we have started stocking Morgan Taylor my favourite shade in summer has been Mint Chocolate Chip - it is such a fresh pale green shade and definitely catches people’s eyes! Orange You Glad and Hot Hot Tamale have also been very popular shades with clients as they are very bright and vibrant which is lovely in the summer sun. What is your favourite aspect of your salon? I love the social grooming aspect of our salon. It is very innovative and definitely brand new to Sheffield. This means a group can sit together and relax while they get pampered, which is a real treat! This aspect also opens so many doors for us in terms of private parties - the salon is available to rent for your own private events. ESTABLISHED: May 4th 2013 THE TEAM: Five in total - Three therapists and two managers 18 Polished Autumn 2013 Which celebrity has the perfect nails? We love Rihanna’s trend setting nails, she is always the first to wear the newest shade or shape of nails. Just look at what she did for the stiletto nail shape! She is a great inspiration for nail artists and clients and was recently seen wearing Artistic! What advice would you give to achieve healthier nails? Have regular manicures and apply Dadi’Oil between treatments to keep the nail bed hydrated. Also drink plenty of water, it just makes everything better! What are your favourite Louella Belle products and why? I love Dadi’Oil - it is by far the best cuticle oil I’ve ever used! As the style of The Salon is very rustic we are using as many organic products as possible, I love that this cuticle oil fits in with that. We use Dadi’Oil in all our nail treatments and sell it in our retail section, which our clients www.louellabelle.co.uk 19 love! I also love Morgan Taylor polishes. I was introduced to this amazing brand by Louella Belle when trying to find products to use and stock in The Salon. We wanted to offer exclusive high end brands at The Salon and Morgan Taylor fits this perfectly as it offers an amazing long lasting result. It has definitely bought us many return clients! The Salon @thesalon_s1 facebook.com/thesalon.s1 T: 01142754848 Would you like your salon to be featured in Polished? Send your story to [email protected] MORGAN TAYLOR Colour as Expressive as You Exclusive Fall Trios The Matte has become a timeless nail look, which is why we decided to include it in one of the trios for fall. It’s perfect for an easy and quick nail art look that can be performed by both the novice and the professional. The “Classic Colours” and “Trendy Colours” trios include some of the best-selling and most popular Morgan Taylor colours – neutrals, pinks and reds that will always be in style…no matter what’s on trend or what’s in season. Alesia Lanzo, Creative Director for Morgan Taylor Morgan Taylor, the NEW standard in Professional Nail Lacquer, the crème de la crème of nail colour, developed by professionals for you, is now available in three exclusive trio collections for fall 2013. Ideal for the professional and equally for retail use, the trios feature the world’s finest ingredients for a finish that is smooth, even, and long-lasting. You get out what you put in. Each Morgan Taylor trio collection is a definition of classic sophistication, containing luxury nail lacquers in timeless colours. Empowering the artist within, Matte About Gloss comes with two top coats allowing your finish to be taken from gloss to matte in one perfect sweep of Morgan Taylor’s ergonomically designed fine bristle brush. The Classic Colours trio offers a soft feminine pink crème lacquer, an iconic yet charming scarlet and to ensure ultimate perfection, a glossy top coat for chip resistant mirror like shine. Trendy Colours indulges in smooth, even, long lasting colour with two gorgeous neutral shades and comes with Morgan Taylor’s essential base coat ensuring strength and flexibility. style essie’s ‘Aft – Dee er School B p mid night lazer’ blue. Seche Won derfully W itty – Navy blu e crème. e’ eja Blu aylor’s ‘D Morgan T lue night sky. – Dark b etermined Artistic’s D crème. vy – Dark na this season’s colour trends MORGAN TAYLOR SECHE ESSIE ‘‘ ARTISTIC Inspired by the runways of Paris, Milan, New York and London this season’s hottest colour is varying tones of darker blues. From navy to A wide variety of different blue shades work well across all skin tones. royal blue to indigo and electric blue, the likes of Michael Kors, Victoria Beckham, Valentino and Marc by Marc Jacobs were sporting these shades of blue on the autumn/winter 2013 runways. Sleek and powerful, saturated blue is a very versatile shade, whether you choose to wear it during the day or out on the town you will never pull a fashion faux pas with this midnight shade! Expect the autumn season to be flooded with blue shades, referred to as one of the top power-dressing colours for women, darker blue tones exert confidence and sophistication as well as being on-trend for this autumn. 22 Polished Autumn 2013 www.louellabelle.co.uk 23 ’’ the look the look Get look the the look: Galaxy Dreams Nail art has become a huge phenomenon within the industry and is expanding rapidly into the celebrity world. Clients are now opting for nail art as opposed to the regular mani and we can see why! Nail art is an art form in its own right and it can be custom created for each individual client. We don’t see this changing any time soon, nail art is definitely sticking around and Louella Belle is here to help you create an individual look! Autumn is all about darkened duskier tones but its not all doom and gloom! To create this cosmic nail art look, you will need the following: Artistic Colour Gloss Colours: Sovereign and Halo Artistic Colour Gloss Essentials: Artistic PH Prep, Artistic Soak Off Bonding Gel, Artistic Pro 30 LED Lamp (or 36 watt UV Lamp), Artistic Glossing Gel, Artistic Nail Surface Cleanser, Artistic Revive It is as simple to create as it is beautiful to look at. Tools: Artistic Nail Design #7 Square Brush, Artistic Mini Striper Brush, Artistic Stylus Tool, Loose Glitter and Mineral Makeup Pigments in Blue, Pink and Gold 24 Polished Autumn 2013 Inspired by the galactic night sky, International Ambassador for Switchfunky, Leah Light, has created ‘Galaxy Dreams’ which is just one of the many fantastic nail art designs which can be found in NAIL THE LOOK Volume 1 by Kylie Clare (available to buy from www.louellabelle.co.uk). create the look: Galaxy Dreams STEP 1: PREP • Remove non-living cuticle from the nail plate using a metal cuticle pusher • Shape free edge of the natural nail • Gently remove shine from the natural nail using the 180 side of the Artistic Effect Buffer, in the direction of the nail growth • Remove dust • Scrub nails with Artistic Nail Surface Cleanser on a lint free wipe • Apply PH Prep to nail plate STEP 2: BONDING GEL • Apply Colour Gloss Soak Off Bonding Gel to the natural nail plate in a thin application, ensure to seal free edge • Cure for 10 seconds in LED Lamp (or 60 seconds in 36 watt UV Lamp) • Wipe sticky inhibition layer with a clean, dry Artistic Nail Design #7 Square Brush (for smooth application of Artistic Colour Gloss) STEP 3: COLOUR GLOSS • Apply a thin application of Artistic Colour Gloss in shade Sovereign and seal the free edge • Cure for 30 seconds in LED Lamp (or 2 minutes in 36 watt UV Lamp) • Apply a second coat of Sovereign and seal the free edge • Cure for 30 seconds in LED Lamp (or 2 minutes in 36 watt UV Lamp) STEP 4: DESIGN APPLICATION • Using a dry Artistic Mini Striper Brush pick up a small amount of Blue Pigment and apply on the desired angle of the nail in a sweeping motion • Repeat this step for both the Pink and Gold Colour Pigments, applying both in different areas/angles of the nail to create your design www.louellabelle.co.uk 25 • Apply Artistic Colour Gloss in shade Halo to seal in the pigment design, application should follow the angles in which the pigment was applied in the nail and only cover these areas • Cure for 30 seconds in a LED Lamp • Apply random loose glitter particles using the needle point end of the Artistic Stylus Tool to complete the design application, these should be applied to resemble stars and planets STEP 5: GLOSSING GEL • Apply one coat of Colour Gloss Glossing Gel and seal free edge • Cure for 30 seconds in LED Lamp (or 2 minutes in 36 watt UV Lamp) STEP 6: CLEANSE • Remove sticky inhibition layer with Artistic Nail Surface Cleanser and lint free wipe STEP 7: REVIVE • Massage Artistic Revive into nail, cuticle area and surrounding skin THE NEW FALL ‘Artistic Colour Gloss has arrived in four dramatic new colours to welcome Fall 2013. Embrace your darker side with these sumptuous new shades.’ Artistic colour gloss soak off gel colour has been developed to ensure a shiny, even, long lasting manicure with no chipping or dulling, with true artists at the heart of every collection.’ COLLECTION FROM ARTISTIC COLOUR GLOSS Inspired by the runways, couture designers all brought deep, dark, sexy hues to the forefront for fall. From laser cut leathers to lady like silhouettes, the hard metal zipper accents and cinched waists gave a dangerous and seductive vibe on the runways of Paris and Milan. These sleek and powerful shades inspired the Artistic Colour Gloss Fall 2013 Collection.’ Alisha Rimando Botero, Artistic Nail Design’s Creative Director. INTOXICATING – The season’s essential burgundy EMPOWERED – Stay in charge with charcoal INTRIGUING – A deeply seductive rich plum DETERMINED – The midnight navy Available in 15 mL. - 0.5 Fl. Oz. PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS TM CEleb press Celebs wearing Shirley Manson’s Rock Hard Nails! Artistic Nail Design’s lead educator Zoe Vokis created a full set of Rock Hard Nail tips and coated them in the super vibrant ‘Sultry’ from the Artistic Colour Gloss Summer collection. In the press Nicole Scherzinger wears ‘In Bloom’ applied by nail technician Elize Star. Jennifer Lopez is the latest fan of Artistic Colour Gloss. Whilst visiting London recently she opted for three different Colour Gloss shades in five days! Applied by nail technician, Jo Webb, she sported burgundy red ‘Majestic’, pearly white ‘Purity’ and sparkling silver ‘Suspicious’. Rosie Fortescue, from Made in Chelsea, wears Artistic Colour Gloss’ ‘Tease’. Dionne Bromfield wears ‘Hype’ applied by nail technician Jamie Nunn. The Made in Chelsea females are big fans of Morgan Taylor Nail Lacquer! Louise Thompson wears ‘Eye Candy’ 28 Polished Autumn 2013 Ashley James wears ‘All White Now’ and ‘Hot Hot Tamale’ Fabulous magazine round up their favourite purple shades including Seche Nail Lacquer shade ‘Prim and Polished’ The Telegraph Online loved Morgan Taylor’s wide variety of shades and commented on how creative the colour palette was! They also displayed Morgan Taylor’s ‘Sugar Fix’ as manicure of the week Binky Felstead wears ‘Water Baby’ Alexandra Burke sported ‘Chill’ from the Artistic Colour Gloss Summer collection applied by nail technician Jamie Nunn. MTV presenter, Laura Whitmore, wears ‘Little Black Dress’ Red Online introduces the launch of Morgan Taylor Glamour parade ‘Takes Chances’ with Seche on their tootsies Glamour included both Seche Vite and ‘Wild One’ within their goody bags for their prestigious Women of the Year Awards! Company magazine show off ‘Blanc ll’ by Seche Stylist magazine rate ‘Wild One’ by Seche as a long-lasting densely pigmented polish! Cosmopolitan declare ‘Dives in Head First’ by Seche as the number one sexiest new shades for toes! Pride magazine showcased their favourite gold hues ‘Give Me Gold’ and ‘Glitter and Gold’ by Morgan Taylor Heat loves essie’s Canyon Coral OK! uses essie to punk up a statement look www.louellabelle.co.uk 29 ESSIE New from Fall Looks ... The Geisha The ultimate in seductive red charm! The perfect nail art for creating the long nail look – so hot this season Aphrodite, Paul Edmonds Colours: Twin sweater set and After school boy blazer coming soon Diagonal Bliss Sophisticated and retro. The ultimate in edgy cool Aphrodite, Paul Edmonds A cut above As gold as it gets Pure perfection Set in stones Stroke of brilliance Colours: Vested interest and For the twill of it 30 Polished Autumn 2013 31 Polished Autumn 2013 ESSIE The Polish with a Purpose trio indulges in the world’s most exclusive glimmering glitters, perfect for the party season a never-before-now shimmering pink and a triple-creamy crème, ideal for perfecting your classic manicure. It’s colour as expressive as you. With every purchase of the Morgan Taylor Polish with a Purpose Breast Cancer Awareness set, 10% of all sales will be donated to Future Dreams which plays a fundamental role in improving the lives of mothers, sisters and daughters who have had or are suffering from breast cancer. POLISH WITH A PURPOSE Supporting Future Dreams and their fight against Breast Cancer, a trio of triumphant pink Morgan Taylor professional nail lacquers, fortified with rare and precious pigments have arrived for professional and retail use. Who’s That Girl All Dolled Up Make Me Blush YOU a day in the life of a salon owner Name: Melissa Cobbett Salon: The Maple Tree Beauty Salon Years in the Nail Industry: 11 years Achievements: Owning my own salon at the age of 24 Highlights: Expanding the salon and moving to larger premises in July of 2013 What is the general day to day running of the salon like? The Maple Tree is a very busy salon offering a variety of treatments so clients are always coming and going. We do get a number of walk ins each day and also people popping in to look at and buy new products – especially the fabulous new essie and Morgan Taylor colours. There is never a dull moment! beauty salon: The Maple Tree Beauty Salon What do you enjoy the most about it? Meeting a variety of people from all walks of life – from the famous (Frankie from The Saturdays) to the not so famous. Everyone has a story to tell and every day is different. What do you dislike the most? There is nothing I really dislike – I love every aspect of my job. How do you generally start the day? Once everything has been switched on and the rooms are ready we all like to put the kettle on and have a short chat with the girls to make sure we all know what is happening that day. It is very important to keep staff up to date with any new products / colours etc. What time does your day start? The salon opens at 9am but we like to be here by 8.30am in order to make sure everything is up and running and ready for the day. What is the last thing you do before you finish for the day? Once everything has been tidied up and hoovered and set up ready for the next day – I like to thank the girls for all their hard work. We are so lucky to have an amazing team working for us and they need to know how much we appreciate them. What time does your day finish? We are open late four days a week and I work three of those late nights so often my day doesn’t finish until 8.30pm. What is your favourite part of the day? Opening the salon at 9am knowing that we have a busy day and feeling very lucky to own my own salon. Do you have a structured everyday routine when it comes to running the salon or does spontaneity kick in? The salon needs a structured routine but every now and again spontaneity kicks in – especially when we have wedding parties or a particularly amusing client – often the staff and clients can all end up in fits of laughter (hopefully not when we have facials or massage clients though!). What are your favourite Louella Belle products to use daily and why? My daily must haves are Dadi’Oil and Gena Hand Scrub Exfoliator. I recommend Dadi’Oil to every client – the results are fabulous and it flys off the shelf! 34 Polished Autumn 2013 ESSIE essie shade story: Together making a difference During Breast Cancer Awareness month, take inspiration from the Seche nail lacquer and Seche Vite Top Coat limited edition duo. The perfect pairing represents best friends, sisters, mothers and daughters, but most of all they take us another step closer to supporting all of those affected by Breast Cancer. Wicked Born in 1993, Wicked was seen as a revolutionary shade for its dark cherry tint, a seductive colour significantly ahead of its time. Striking and bold, this deep red lacquer gave women an edgy sense of confidence and empowerment like no other before. Over the course of a few months, Wicked became a must-have amongst designers and trendsetters, going so far as to inspire the iconic house Chanel, who followed the next year with the famous “Rouge Noir”. 20 years after its birth, Wicked was spotted on the New York runways at Wes Gordon for Fall/Winter 13’, and the previous season at Jenny Packham for Fall/Winter 12’, inspiring women all around the world to sport the must-have shade. “Wicked is a shade for the fearless, self-assured, modern woman whose power and charisma is off limit.” – Essie Weingarten, Founder and Creative Director of essie. As well as receiving a pretty commemorative angel key chain, a portion of your purchase will be donated to Future Dreams; the charity which plays a fundamental role in improving the lives of those affected by Breast Cancer. Even Bobbi Brown, legendary Founder and CEO of Bobbi Brown Cosmetics, admitted her obsession for essie’s Wicked to InStyle US in the May 2013 issue, adding: “This is my signature polish, it goes well with everything!” This strong colour resonates most with powerful women, who wear it as an emblem of their sex-appeal. Award winning Seche Vite is renowned as the Number One leading top coat and is an essential beauty bag item for celebrities and nail technicians worldwide. Seche Supports “This is my signature polish, it goes well with everything!” – Bobbi Brown Includes one 14ml/.5fl oz Seche Nail Lacquer and one 14ml / .5fl oz Seche Vite Top Coat. WICKED 36 Polished Autumn 2013 37 Polished Autumn 2013 LikeLotion – leg and foot moisturiser LikeSoap – antibacterial sanitiser LikePumice – sloughing lotion All three GenaLike products feature exclusive fission technology, incorporating an effervescent action initiator to penetrate, nourish and revitalise skin. Gena’s Mani Spa collection is sweet and refreshing with the scent of pink grapefruit, formulated for hands, nails and cuticles. Infused with an Argan Oil complex consisting of Argan, Jojoba, Olive Oil and Sunflower Seed Oil, it is rich in antioxidants, AHAs and Vitamins A, B, C and E. Saturating, nourishing and revitalising for the skin. INTRODUCING GENA LIKE, THE LATEST COLLECTION FROM THE O N LY PROFESSIONAL PEDICURE W I T H A N E A S Y- T O - U S E C A R R I E R T R AY DISPOSABLE LINER SYSTEM We at FootsiteBath™ recommend that you always wear protective gloves while giving pedicures S PA AND Also infused with Argan, Jojoba, Olive Oil and Sunflower Seed Oil, Gena’s Pedi Spa collection offers high quality pedicure products rich with antioxidants, AHAs and Vitamins A, B, C and E. PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS TM name Nail Art Forum All nail art has been created using Artistic Colour Gloss gel polishes available to buy from www.louellabelle.co.uk We have taken to social media to find the greatest nail art around! Here are the contenders and wow are they great designs! /2013 /2013 /2013 /2013 /2013 /2013 /2013 /2014 /2014 /2014 /2014 /2014 /2014 /2014 /2014 /2014 Welcome to the opportunity of a lifetime for any nail artist… Come join world renown Artistic Nail Design Educators for a two day training you will NEVER forget! This intensive training will cover the chemistry behind the most innovative gel and liquid and powder products on the market. Learn the ease of application, tips and tricks, and art techniques to turn your clients into groupies. Best of all your admission is FREE with the purchase of your ROCK HARD WORLD TOUR KIT! Come join Artistic Nail Design for a rockin’ good time and a blast of education that you will never forget. Be a part of the hottest, globally recognised event in the nail industry! 42 Polished Autumn 2013 On Ca ll B polka d eauty create d the ot techn ique ‘Twist’ and ‘R by using oyalty’ . ed eauty Sh e! The B em ly’, th ‘F w o es Rainb ght shad super bri .Pink d .I se ‘V u d s n a h ill’ a n. ultry’, ‘Ch ‘Wild’, ‘S achieve this desig to Room’ It’s n io competit time! tte ma this g’ and d ate ‘Swa cre as using ! h g g Leg art by buffin sa f Tes h nail lot o a s fini ated has cre e’, y Nails rid m e ‘B d g a c in A onds us ‘Tease’. lm a r d suga ivid’ an ‘Trist’, ‘V Abi Simons has created this ‘Busy Bee’ nail art look using the teal shade ‘With It’. antwich, ’s Nails, N Dee at Dee and ‘Bride’ to y’ used ‘Hotz look. is nail art achieve th k, Jeanette To create this loo Appe-Teal’, on ‘B ed us Cluskey, ut Orange’. Co te au ‘Owned’ and ‘H ny Tiffa ’ tical! t’, ‘Hotzy u a N n y a t k fi o h e o ! g Nau s used ‘D e a cool l t a a h e e cr Jayn ride’ to ‘B and ‘Glisten’, ‘Inn ocence’ and glitter were used to complete th stunning na is il art by Jo Handley. Would you like your nail art to be featured in the next issue of Polished and to be in with a chance of winning the latest Morgan Taylor Collection? Then please post your greatest nail art images on the Louella Belle Twitter page @Louella_Belle #polishedcomp or on the Louella Belle Facebook page www.facebook.com/LouellaBelle. www.louellabelle.co.uk inspire 43 Jo Webb has create d cute little She achie pandas! ved this by using sha Latte’, ‘Bri des ‘Café de’ and ‘C ontrolling’ . The new 2013 Fall collection from the creators of award winning Seche Vite™ Delivering the same cult quality as demonstrated by the award winning Seche Vite Top Coat, Fall 2013’s instalment of high-intensity crème nail lacquers offers rich autumnal accents for a season which is as wonderfully diverse as womankind. Seche, already well-established amongst professionals and beauty lovers worldwide, presents its latest collection of fast drying, single coat formulas, so there’s no need to wait for the leaves to fall to embrace this opulent time of year. ‘Wonderfully Witty’, ‘Versatile’, ‘Silly But Sensible’, ‘Intuition’, ‘Happy, As Is’, ‘Clever & Confident’ I spy top beauty ten essentials 7 2 Sam Watkinson, Director of Education at Louella Belle 6 1 I highly recommend essie’s Fill the Gap! as it does a really great job in smoothing the nail bed 3 8 5 9 I absolutely love Dadi’Oil! It is such a fantastic cuticle oil and it’s 95% certified organic too! 4 10 Sarah Shaw, Director of Sales at Louella Belle 1. Seche Vite The world renowned dry fast top coat is truly a nail miracle! As the market leader Seche Vite has been acknowledged as the world’s finest top coat which is guaranteed to leave the nail feeling stronger, more durable and chip-resistant! 2. Terry Thong Pedi Slippers Perfect for pedicures, the thong separates toes and therefore eliminating smudges. They are also washable and reusable! 3. Gena Lavendar and Mint Foot Scrub This pedicure essential removes unwanted dry skin, revealing soft, smooth feet while relaxing the mind. And the scent is lovely too! 4. Morgan Taylor’s Stick With It The new longer-wearing base coat never gives up on you. Adding Olympian strength and flexibility to the natural nail for maximum staying power, it ensures nails are super chip-resistant. 46 Polished Autumn 2013 5. Dadi’Oil A real treat for your nails! Dadi’Oil is 95% certified organic cuticle oil which absorbs quickly and penetrates deeply. This nail saviour enhances flexibility and prevents nail brittleness which is also a great moisturiser for the skin. 6. Artistic Professional Starter Kit This handy kit contains all of the necessary tools to get you started with Artistic Colour Gloss. 8. Tropical Shine Medium/Fine 180/240 File Looking for a reliable nail file? You can’t go wrong with Tropical Shine! 7. essie’s Fill the Gap! Fill the Gap is the solution to deep, unsightly ridges. The formula contains a special blend of strengtheners, conditioners and micro-fibers to replenish and smooth the nail plate. 9. Footsie Bath of Beverly Hills Footsie Bath has received praise and recognition from top professionals around the world. With four heating and vibrating variations, the Footsie Bath allows you to customise the pedicure experience for your clients. www.louellabelle.co.uk 47 10. Gena Hand Scrub Exfoliator As part of the new Gena Mani-Spa range, the hand scrub exfoliator is a gentle exfoliating scrub ideal for smoothing the hands and removing dry skin. FEATURE Age: 25 Location: Name: London Roxanne Campbell Your Job Title: Nail Technician Years In The Industry: Tried and Tested Seven years 1. What inspired you to become a Nail Technician? My mother inspired me to become a Nail Technician. She used to always have her nails painted and I remember dipping my hands into her handbag when I was five years old and painting my nails bright red - I was so excited! As I got older I taught myself how to do manicures and pedicures on my aunties and cousins. I really wanted to become a Nail Technician, so In 2005 I studied Nail Technology. make-upartist: Flora Moody The Seche range has only come to my attention in the last year and I can safely say that I have all but given up on other brands. Seche does seem to have it all in one bottle; the range of colours is fantastic, ranging from 'on-trend' pastels through to classic deep reds; the ability to have complete rich coverage with one coat is incredibly time effective; it is quick drying and the gloss achieved by Seche Vite top coat is unparalleled. I am happily using the Seche Nail Lacquer range on the new Rob Marshall film 'Into The Woods' and will be using it on Anna Kendrick who plays the character Cinderella. Actual shades have not yet been confirmed but watch this space! @floramoody: Name the film.......... I couldn't help myself :) @floramoody: Sporting a superb shade of lavender from #SecheVite. One might say I have too much time on my hands.. 48 Polished Autumn 2013 2. What is your signature manicure? I always aim to create a flawless finish and ensure that the client feels relaxed even if I only have a short time to work with. White nails are the hottest trend at the moment. Since white is a statement colour I decided to go for a shorter length. I created this look by shaping my client's nails into an almond shape. I then applied a base coat of Seche Base, followed by two thin coats of Morgan Taylor’s ‘All White Now' - to create a perfect finish I used Seche Vite as a high gloss top coat. 3. What is the best thing about your job? Expressing my creativity, travelling to different countries, meeting new people, working at fashion shows and photoshoots. 4. What is your must-have product? Morgan Taylor Nail Lacquer is a must have product. I started using Morgan at the beginning of the year, everywhere from festivals to photoshoots. My clients love the quality and the finished product is outstanding!!! Roxanne Campbell 5. Tell us about the highlight of your career so far… Winning Manicurist of the year 2013 is the highlight of my career so far as this was one of my many goals. www.floramoody.com www.roxannecampbell.com www.louellabelle.co.uk 49 the look After work party This season there are plenty of autumnal colours to choose from to make sure you stand out at the after work party! Colour trends this season include darker shades of purples, crimson, navy, teal, greys and black is of course, always chic. Gracious and Kind, t ex n e h t n I icst ssomue execit.in..g new the Holiday Collection from Seche Expe tmas nd Chris a r te in W s! collection So if you’re looking for some inspiration for that after work party then look no further! Artistic Holiday Collection The Sophisticated Do Blue glitter is very on-trend this season, team your nail art with blue suede shoes and a bright fuchsia coat – don’t be afraid to colour block! Morgan Taylor’s Royal Life Holiday Collection Artistic It's Party Time! Winter Collection Purple nails are a safer option and yet another statement colour of the season. Pair this with a purple shift dress and don’t forget to accessorise with that all important handbag. Fun, fun, fun! Go wild with your nail art if you dare! Nail art is all the rage right now so take full advantage! Mix and match with a crimson dress and eye-catching green clutch bag. Warm and Cosy, the Winter Collection from Seche 50 Polished Autumn 2013 www.louellabelle.co.uk essie Winter 51 ty i v i t a e r c o t dedicated d client care an
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