1. health and fitness

By using an exclamatory sentence, the writer put emphasis on something. The exclamatory mark at the end of
the sentence gives readers a profound impression. In addition, it stimulates the consumers‘ desire: Gets your kids to
drink more milk (Аnd it will be without even mentioning cookies) Nestle NesQuik. Milk Made Fun!
Ellipsis refers to the omission of the unnecessary elements of a sentence or of those that have already occurred in
the context. It can be used to give prominence to a message, to simplify the procedure of expression, to intensify the
linguistic effect. In advertisements, ellipsis results in vividness. Elliptical sentences are incomplete in structure but
complete in meaning. They also can spare more print space, and take less time for readers to finish reading. Such
sentences are far more brief and eye-catching. Therefore skillful arrangement of elliptical sentences may add color
to a sentence. Ellipsis can be the omission of subject, predicate, object or others, and even one-word or one-phrase
sentence can be used.
This manipulation of language succeeds because people believe they are immune to the advertisements that
surround them. This illusion of immunity makes them even more vulnerable to the various techniques advertisers
use to target exactly those people. They infuse advertisements for parity products with Weasel Claims, Unfinished
Claims, and illusions of superiority to attract consumers to their products, and consumers think they are buying a
superior product when, in fact, they are not. The grammatical structure of the English language makes this kind of
advertising especially lucrative, because of people‘s tendency to only register those parts of the ad that they want to
be true. The relationship between words in a sentence is intricate, and we must be aware of the way a subtle shift in
the structure of a sentence can change the entire sentence‘s meaning before we can claim to be immune to the
linguistic gimmicks of advertising.
References
1. Dyer, G. Advertising as Communication / G. Dyer. – London: Routledge, 1988. – 224 p.
2. Leech, G.N. English in advertising / G.N. Leech. – London: Longman, 1972. – 224 p.
3. Leiss, W. Social communication in advertising: consumption in the mediated marketplace / ed. W.Leiss [еt al.]. – 3rd ed. –
New York: Routledge, 2005. – 683 p.
УДК 330.59
THE PROBLEMS AND PECULIARITIES OF QUALITY OF LIFE IN BELARUS
V.А. Davydik, D.A. Martynyuk, second-year students
Scientific supervisor –Y.N. Rusina, PhD
Polessky State University
П
ол
ес
ГУ
Nowadays, the economic category of "quality of life" and its parameters are of particular interest to scientists,
economists, sociologists and statisticians. The study of quality of life is one of the main analyses of the socioeconomic development of the country.
The relevance of the topic of our research is determined by the fact that the situation in human potential sphere is
currently being improved in Belarusian society. We can speak not only about its maintenance and preservation, but
also about its further development.
Quality of life is an assessment of conditions and characteristics of a person's life, usually based on their own
degree of satisfaction with these conditions and characteristics. Quality of life includes different factors, such as
health, life expectancy, environmental conditions, food, everyday comfort with living conditions, social
environment, psychological comfort, and satisfaction with cultural and spiritual needs [1].
One of the main indicators characterizing the quality of life is the human development index (HDI). Belarus is
among the countries with high HDI and occupies place 53 among 187 countries [2].
High quality of living standard means that living conditions in Belarus are very good for people. Belarus
provides its residents with high level of education, long life expectancy, reasonable income and other parameters
characterizing the quality of life.
However, despite the high level of quality of life, there are still some unsolved problems such as [3]:
- negative population growth;
- reduction in life expectancy;
- high housing prices in the capital and in the regions, which makes it difficult to purchase a flat for young
families, as well as for citizens who want to improve their living conditions;
- decrease in purchasing power of the population, population differentiation in terms of material wealth,
dependence of certain segments of the population on the financial support from the state;
- low average wages compared to countries with developed market economies;
- preservation of hidden unemployment, low material support for the unemployed;
- preservation of overemployment of elderly citizens, women with children, students, due to the low wages and
the lack of social welfare;
- sufficiently high level of low-income citizens; small pensions.
To solve these problems, we should follow socio-economic policy. And the main directions of the policy of our
country should be:
301
ол
ес
ГУ
• salary increase;
• improvement of working conditions;
• improvement of the efficiency of production;
• tax cuts.
To determine the living standards of the population of Pinsk we used the method of public opinion survey. Our
questionnaire contained one question only: ―How would you assess the development of the following areas in Pinsk:
1) Communications;
2) Ecology;
3) Quality of transport system;
4) Quality of goods consumed;
5) Health service;
6) Culture and leisure facilities in the city;
7) Educational institutions;
8) Living conditions;
9) Available jobs;
10) Income?‖
We interviewed 30 people. The results of the survey can be seen in table.
Table – The results of the survey.
satisfactory
good
9
7
5
9
16
10
7
5
15
12
16
11
18
18
12
14
15
12
11
9
5
12
7
3
2
6
8
13
4
9
П
Communications
Ecology
Quality of transport system
Quality of goods consumed
Health service
Culture and leisure facilities in the town
Educational institutions
Living conditions
Available jobs
Income
bad
One of the main priorities of the country is to fight poverty, increase average wages and salaries, improve
pensioners‘ living conditions, and give governmental support to the destitute.
In our town we should take into consideration problems of low wages and salaries, bad situation with jobs, not
very good health service and small amount of leisure facilities. Some of these problems, like health service and low
wages, exist all over Belarus but the others can be solved locally.
If we stick to the main directions of social and economic policy, we will be able to solve all the current problems
in our republic and even improve the overall level of quality of life.
References
1. Quality of life [electronic resource]. – Mode of access: https://ru.wikipedia.org/wiki/Quality_of_life
2. Голубев, С.Г. Макроэкономика: Лекции / С.Г. Голубев, О.В. Володько, Ж.Г. Шумак. – Минск: "Мисанта", 2006. –
200 с.
3. The level and quality of life, their performance [electronic resource]. – Mode of access: http://dfk-dfr.com/load/34-1-02621 .
УДК 811.133.1 (076.5)
LES PARTICULARITÉS DU DISCOURS DES SMS FRANÇAIS
Е.В. Жур, А.А. Фибик, 2 курс
Научный руководитель – О.Ф. Жилевич, к.филол.н.
Полесский государственный университет
La fin du XXème siècle a été marquée par un essor sans précédent des Nouvelles Technologies de l‘Information
et de la Communication (NTIC). Courriels, forums de discussion, blogs, SMS, tchats sont autant de situations
nouvelles de communication écrite nées du développement et de la diffusion des outils électroniques (ordinateur et
téléphone mobile). L‘utilisation de plus en plus étendue de ces outils, que ce soit dans le cadre privé, professionnel
voire scolaire, est à l‘origine de nouveaux codes et de manières différentes de traiter l‘écrit. De fait, les conditions
techniques de la communication électronique ont une influence sur les pratiques scripturales et le rapport que les
individus entretiennent avec la langue écrite.
302