Download Report

2015 Ridgway Home Tour
Benefiting the Ridgway Chamber of Commerce
Sunday, May 3 1-4 pm
TICKETS/ATTENDEES
WHERE/HOW TO
BUY TICKETS
check made out to
BDAssociates
Alpine Bank
Ridgway branch
x
x
Ridgway Office
Supply
x
x
Mail to Home
Tours,
1565 Canyon Dr,
Ridgway 81432
x
cash
debit/credit card
(“BDAssociates home
tours” will appear on
your statement)
x
x
Early bird ticket price $20
After March 22 $25
Early bird rate still available after Mar 22 for quantity purchase (in one transaction):
Buy four tickets, get one FREE or buy five or more tickets at $20 each.
Day of the tour: Go to the Ridgway Chamber of Commerce website
(ridgwaycolorado.com) for home locations and a map, which will be posted at least a
week before the event. The tour will go on rain or shine. Homes may be visited in any
order. Be sure to pick up a program at your first stop.
Carpooling is encouraged. Be courteous to other attendees and homeowners and use
good judgment about where you park. Be careful that your car does not cause any
damage to the landscaping, does not block anyone in or impede traffic flow.
Show your ticket as you enter each house. Wear shoes that are easy to remove or use
booties. If you decide on booties, please recycle and take them with you to the other
homes.
The sponsor, owner, subcontractors and others present will want to talk with you. You
should be able to identify them as architect, builder, plumber, etc. from their name tags.
Feel free to ask questions and interact with them and get business cards.
If we have your email address, we will send an evaluation after the tour. We would
welcome your comments and suggestions for future tours.
Keep and show your ticket for special offers: A number of sponsors and advertisers
have established discounts, drawings or special offers for tour attendees the first two
weeks of May. A list of these will be in the event program, so don’t discard your ticket!
Keep and show your ticket to access the special offers until the promotional period is
over.
SPONSORS/ADVERTISERS
Sponsors - getting a home on the tour
Criteria for homes: Home are well-appointed, furnished residences built or remodeled in
the last five years. In special cases we may accept an older home that is particularly
noteworthy.
Application and approval process: Homes are reviewed and approved before being
added to the tour. Prospective sponsors complete a home tour sponsor application form
and submit it with the sponsor fee. An appointment is arranged to view the home, with
notification of the outcome within a week. Payment is not processed unless the home is
approved.
Realtors/for sale homes: One home currently on the market will be accepted for the
tour. To be eligible, a prospective realtor sponsor follows the same steps enumerated
above, submitting the home tour realtor application and payment, and getting approved.
The realtor must be a member of the Ridgway Chamber. An owner or a bank may also
sponsor a for sale home as long as it is listed with a realtor. A lottery will be held April 1
if more than one home for sale is submitted. Notifications will be made within a week of
that date. Only the payment for the home selected will be processed.
If no homes for sale are submitted by the lottery date, admittance to the tour will be
awarded to the first for sale home application submitted after April 1 that qualifies.
Please note, as mentioned above, that homes must be furnished.
Sponsor obligations: If a home is accepted for the tour, the sponsor is responsible for:
• getting owner permission
• completing some additional paperwork, including a description of the house
• within two weeks of house approval, submitting black-and-white artwork for the
program ad, a photo of the house exterior (we can convert the photo to black-andwhite if necessary) and a color and black-and-white logo for the sponsor sign/program
• arranging appropriate on-site coverage during the tour. (We provide a letter to make
this easy. The sponsor sends it to his/her subs or others who could benefit by being on
site during the tour and interacting with attendees.)
Sponsor/advertiser information & benefits
Number of attendees: A good turnout from quality prospects.
Attendee profile: If you are engaged in the building field, you’ll find home tour attendees
to be good prospects. Many tour goers will be in the construction business (and could
hire you or buy your product/service), interested in buying/building/remodeling a home
(source of future work) or could refer you (real estate agents, mortgage brokers,
residents). Or they may be existing homeowners who need repairs or updates to their
home (another opportunity for work) or are looking for fresh, creative ideas for their
indoor or outdoor living spaces.
Who should advertise? In addition to home building related businesses, non-buildingrelated businesses or individuals who advertise or sponsor a home will find the home
tour a good buy for their promotional dollars. Providers of goods or services for homes or
homeowners — whether medical, dental, banking or personal services such as massage
and spa treatments — who advertise or sponsor a house will also benefit from increasing
awareness among this high income segment.
Program booklet doubles as directory: The publication distributed to the 2015
Ridgway Tour attendees serves a two-fold purpose. It functions as the event program
and a year-round directory.
1. The event program contains pictures, descriptions and a map of homes on the tour
and the ads. Also included is a list of sponsor and advertiser specials and discounts
available the first two weeks of May to tour goers who show their ticket. (So don’t
throw away your ticket after the event.)
2. Flip it over and it’s a home building directory. Tour attendees retain it for later use to
locate companies and individuals who perform home design, construction,
renovation or repair, and others who provide services and products for the home and
for homeowners. Being included in the home building directory is a smart, costeffective way to make it easy for prospective clients to reach you. Listings, grouped
by category (builders, architects, electricians, painters, and so on), consist of name,
company name, address, phone and email.
Any programs left after the tour will be given to new residents or distributed through
the Visitors Center.
Home sponsors. You don’t have to be in home construction to be a home sponsor. Any
entity may sponsor a home. It may be an architect, construction company, designer,
window or mortgage company, or bank. Up to three entities may co-sponsor a house.
Sponsor benefits. Sponsors are prominently listed in the home building directory section
of the program by category (Builder, Architect, Designer and so on) and are identified on
a sign outside the home. A two-page spread is allocated in the event section of the
program per house, whether it has one or three sponsors. One page features the house
and one is for the sponsor(s). Sponsors receive two tickets to the tour, co-sponsors one
each.
Advertisers. Many types of businesses in addition to those in the construction field
advertise in home tour programs because attendees are typically upscale consumers.
The Telluride Art & Architecture (July 2014) Weekend Tour program includes ads from
restaurants, furniture stores, liquor stores, a pharmacy, rug and carpet company, dress
shop, bank and luxury vacation rental company.
The Savor the San Juans Food and Home tour in Montrose in September featured other
advertisers: a car wash, home loan insurance company, golf course and a financial
planning firm. A review of non-local home tours showed investment firms, realtors,
jewelers and property management companies advertise as well.
Special promotion. Sponsors and advertisers have the opportunity to extend the reach of
the home tour by establishing discounts, drawings or special offers to draw tour goers
into their stores the first two weeks of May. Attendees retain their ticket and show it to
access the offers.
Rates
Ad and sponsorship prices include free tickets for you or someone else to attend the
tour.
The 5.5” x 8.5” program/directory is a black-and-white publication with two front covers.
The first cover will be labeled as the home tour program. Ads are placed in this section.
Flip the booklet upside down and this cover will be for the directory. A listing for your
company will appear in the appropriate section (e.g., electrician, builder) of the
directory. Both the inside cover of the program and the inside cover of the directory are
available for ad purchase.
Advertiser deadline to submit the artwork for their ad is two weeks after payment has
been received.
Sponsor deadline is two weeks after house has been approved. By that date, sponsors
will submit
1) ad artwork (be sure the print ready art for your ad is B&W or will display well in
B&W)
2) a photograph of the house (B&W or color - we can convert a color photograph to
B&W)
3) images of the sponsor logo in black-and-white (for the program) and color (for the
house sponsor sign).
Please note if the images you submit are not high resolution, print quality will be poor.
Also, we cannot ensure artwork submitted later than four weeks before tour date will be
included in the program.
Sorry but we cannot accommodate full page bleeds.
or
quarter page business card
3.5” x 2” horizontal
SPONSORS
Number of Space in
sponsors
program B&W ad
Color +
B&W
logo?
Photo of
house?
$750
1
pg 2 of 2 pg
spread
yes
yes
Share pg 2 of
2 pg spread
yes
Share pg 2 of
2 pg spread
yes
$425
$325
2
3
Dimensions
B&W ad
Complimentary
tickets
2
1 each
1 each
ADVERTISERS
Ad type
Comp tickets
$500
Program or 4.75” x 7.5”
Directory - vertical
inside front
cover
2
$400
Full page
4.75” x 7.5”
vertical
2
$200
Half page
4.75” x 3.5”
horizontal
1
$100
Quarter
page
business
card
3.5” x 2”
horizontal
1
LIABILITY - PARTICIPATE AT YOUR OWN RISK
BDAssociates, the Ridgway Chamber of Commerce and the event sponsors are not
responsible for the upkeep or maintenance of these properties. Individuals
may encounter conditions that pose a risk of injury such as rough or wet surfaces, steep
stairs, low doorways, loose rugs or carpet, or other potentially hazardous conditions. By
acquiring a ticket and/or participating in this event, you assume any risks of injury
encountered while traveling to or visiting homes on the tour.
SPONSORS, REALTORS AND ADVERTISERS
If you are interested in participating, please download the
appropriate application form below, complete and submit to
[email protected].
Sponsors »
Realtors »
Advertisers »
Tickets »
QUESTIONS?
Home sponsorship, advertisements and ticket sales: Contact Mary in our sales office,
480.440.7241 or [email protected]. Other questions: Contact BDAssociates,
970.626.9862, 1565 Canyon Dr., Ridgway, CO 81432, or email [email protected].