GLOBAL REACH
FOR THE HELICOPTER
COMMUNITY
2015 Media Kit
HAI: Who We Are
74% of HELI-EXPO
attendees are directly
involved in purchasing
decisions
Helicopter Association International (HAI) is the trade association
for the international helicopter community. Located in more than 70
nations, our members run the gamut of an extremely diverse industry:
•
•
•
•
•
•
•
•
•
Helicopter owners and operators
Pilots
Maintenance professionals
Aircraft and engine manufacturers
Aircraft purchasers and lessees
Flight directors and other operations professionals
Safety professionals
Companies offering helicopter-related services and products
Students planning on a career in aviation.
“We advertise in HAI publications
because we know that our
message will be delivered to an
audience consisting of industry
leaders, decision makers, business
partners, and current and potential
customers.”
– Brenda Reuland, American Eurocopter,
VP for Communications & Public Relations
HAI: What We Do
For more than 60 years, HAI has been the association for member
companies and individuals involved in helicopter aviation — from
manufacturers to operators and pilots. Central to the HAI mission is
advocating for its members on legislative and regulatory issues and
promoting the unique contributions of vertical flight.
Meanwhile, HAI works within the industry for the safe, efficient, and
effective operation of helicopters. Through offerings such as the HAI
Accreditation Program of Safety, professional education courses,
and the HAI Mobile app for smartphones and tablets, HAI informs,
educates, and serves its members.
As producer of HAI HELI‑EXPO, the world’s go-to helicopter trade
show, HAI is a gathering point for the rotorcraft industry. It also
represents that industry to the world by exhibiting, speaking, and
presenting at key aviation trade shows around the world.
HAI: Our Global Reach
HAI reaches helicopter professionals around the world:
•
•
•
•
ROTOR magazine – 78 countries
HELI-EXPO media – more than 90 countries (29% of attendees)
RotorNews – 137 countries
Tradeshows – Nearly 20 aviation and helicopter events worldwide,
reaching more than 1 million attendees annually.
“Our metrics have shown us that
exposure in HAI publications
brings us solid leads; in turn,
Latitude has changed “Flight
Following” into “Flight Leading.”
– David Thomas, Latitude Technologies
Corporation, Business Development
“Advertising in HAI publications
benefits AIS with the exposure
and sales of our helicopter-related
material, and is dollars well spent.”
– James Sensale, Aviation Instrument
Services, Inc., President
HAI: What We Offer Our Partners
As publisher and distributor of helicopter news in print, online, social
media, digital, and in-person channels, HAI reaches the international
helicopter community more effectively than anyone else. And because
HAI is a not-for-profit 501(c)(6) association, your advertising dollars are
funneled back into the industry to support the future of helicopter flight.
HAI M e d i a
HAI’s digital and print media reach thousands of helicopter operators,
pilots, maintenance technicians, and industry leaders on a daily,
weekly, and monthly basis. Take advantage of our cross-promotion
packages to send your message to highly qualified readers across
platforms, around the world, throughout the industry.
ROTOR® Magazine
RotorNews®
HAI Mobile
Flagship Publication
Daily E-Newsletter
Smartphone/Tablet App
h a i HELI - E X PO
HAI annually produces HAI HELI-EXPO®, the world’s largest
helicopter trade show and exposition. With more than 20,000
attendees from over 90 countries, your message is guaranteed to reach
both current clients and new ones.
Exhibition
Sponsorships
Advertising
Special Events
Nearly 1 Million
Sq. Ft. of Exhibit
Space
Multiple
Opportunities,
with Levels to Fit
Any Budget
ROTOR Magazine, Increase Attendee
& Media Exposure
Program &
Exhibit Guide,
Smartphone &
Tablet App
HAI HELI - CENTE R a n d Ex h i b i t i o n s
D edica t ed t o
t he advance m en t
o f t he
in t erna t ional
helicop t er
co m m u ni t y
HAI maintains a robust presence at nearly 20 aviation and helicopter
trade shows around the world, offering you a venue to raise awareness
of vertical aviation among fixed-wing audiences and to partner with
industry leaders. HAI’s HELI-CENTER™ has become a fixture at EAA
AirVenture, with half a million visitors.
Exhibition
Sponsorships
Advertising
Booths and Static Multiple Opportunities, Bonus Distribution
of ROTOR
Displays Available with Levels to Fit Any
Magazine
Budget
F o r m o r e i n f o r m at i o n
Contact HAI’s Advertising and HELI-EXPO Sales Department:
703-683-4646 or [email protected]
Only ROTOR magazine
grants you year-round
access to the key buyers
in the helicopter industry:
HAI HELI-EXPO
attendees.
Advertise in
Magazine
ROTOR reaches
your customers …
ROTOR magazine, published quarterly
by Helicopter Association International (HAI),
covers the international helicopter community.
Each issue goes to more than 22,000 readers in
nearly 80 countries, bringing information they
can use on topics such as safety, technology,
and business.
… and so can you.
If you want to connect with
the men and women in
the helicopter industry —
especially those who keep it
running day in and day out
— then you need to talk to
ROTOR.
In 2012, HAI hired an independent
publications research firm, Stratton Publishing
and Marketing, to conduct a reader feedback
study* of ROTOR. The results are good news for
ROTOR advertisers.
Our readers consider ROTOR
magazine a vital resource. You
should too.
To place your ad, contact the
HAI Advertising and
HELI-EXPO Sales Team:
HAI Sales
703-683-4646
[email protected]
You’ll find insertion orders
and rate sheets at
rotor.org/media.
ROTOR subscribers don’t
just read — they act.
Nearly
half of all
readers visit
advertisers’
websites after
seeing ads in
ROTOR.
ROTOR subscribers discuss an
advertised product or service with colleagues. They
visit advertisers’ websites or contact advertisers for
additional information. They save ads for future
reference. And they buy. Or recommend buying.
Readers’ Actions After Reading ROTOR Advertisements
Visited Advertiser’s Websitee 45%
Routed Information to Others 39%
Called Colleague to Discuss Advertisers or Product 24.9%
Saved Advertisment for Future Reference 22.8%
Contacted or Requested Information from Advertiser 22.5%
Purchased Product, Equipment, or Service 21.9%
Recommended Purchase of Product, Equipment, or Service 20.4%
Switched Brands/Providers 2.4%
* Study results carry a ±4.8 percent margin of error.
Advertise In
to Get Results
www.rotor.org/media
ROTOR is read …
… not just skimmed. Nearly 75 percent
71%
of readers say they read at least half
of
readers
of each issue. And two-thirds of those
read at least
read between 75 percent and all or
half of each
nearly all of the magazine.
issue
Readers’ Level of Engagement with ROTOR
Read All or Nearly All 24%
Read About Three-Quarters 23%
Read About Half 24%
Read a Few Articles 20%
ROTOR reaches an entire industry.
ROTOR magazine is read by a cross-section of the
international helicopter industry —
operators, pilots and mechanics,
Readers
manufacturers and suppliers, in a
own average
wide variety of mission sectors.
of 7+
helicopters
Readers’ Primary Area of Work
Commercial Helicopter Operators 40%
Individual Pilots or Mechanics 20%
Corp/Private Helicopter Operators 17%
Read Less than Half 7%
Seldom/Never Read 2%
Government Services 13%
Mfg, Suppliers, or Service Providers 5%
ROTOR reaches far beyond subscribers.
ROTOR is a magazine that gets around. Subscribers share
their issues with colleagues almost three times more often
A copy of
than Stratton’s benchmark pass-along rate of 1.6. This
ROTOR is seen makes the true readership of ROTOR nearly 160,000.
by at least five
people
Readers’ Uses for ROTOR
Share with Colleague/Staff 43%
Place in Public Area 36%
File/Use as Reference 16%
Discard/Recycle 16%
Save Selected Articles 11%
Readers’ Participation in Acquisitions
Recommend Specific Brands 54%
Research/Evaluate Products 54%
Prepare/Approve Budgets 45%
Make Final Decision 40%
ROTOR is read by the right people.
When you place an ad in ROTOR
87% of
magazine, you can be confident
readers are
that it will be seen by those you
actively involved
need to reach.
in their companies’
buying decisions
Authorize Purchase Order 35%
Determine Quantities 32%
ROTOR is a trusted source for helicopter industry news.
According to survey respondents, ROTOR magazine —
•Delivers essential information, insights, and ideas (95% agree/strongly agree)
•Delivers a good mix of information that interests them (92% agree/strongly agree)
•Is relevant to their day-to-day work (80% agree/strongly agree).
Our
readers
value ROTOR.
Advertise
Today!
Write for ROTOR Magazine
ROTOR Magazine, the flagship publication for Helicopter Association International (HAI),
welcomes submissions from the international vertical-lift community.
rotor •
Winter 2015
Articles from the field, real-world case studies, equipment reviews, lessons learned, and
best practices for rotorcraft aviation and related enterprises are an essential part of what
ROTOR offers its readers. Opinion pieces are also welcome.
Winter 2015
Serving the International
Helicopter Community
rotor.org
BY THE INDUSTRY
FOR THE INDUSTRY
What’s Next?
We Asked 6 Manufacturing Leaders
Page 20
Before You Submit Your Article …
Here are some things you should know about writing for ROTOR magazine:
• The ROTOR editorial staff will review your article and determine its suitability for
publication in ROTOR. If your article is declined for publication, the editorial staff will
notify you, and ROTOR will have no further rights to it.
• All articles accepted for publication are edited. However, authors have the opportunity
to review their edited articles before publication, and articles are only published with
the approval of both the author and the ROTOR editorial staff.
• ROTOR does not compensate its volunteer authors, and it does not reprint material
that has been published elsewhere.
• ROTOR articles should be informational and provide the reader with value. Articles
that are strictly promotional will be declined.
• By agreeing to publish in ROTOR, you allow HAI and ROTOR to publish and reprint
your article and use it for promotional purposes.
• Articles should be between 1,500 and 2,400 words. Verify every name, date, fact, and
figure. We count on you to give us the correct information.
Publishing Deadlines
ROTOR is published four times each year, in the first week of February, May, August, and
November. Below are the article deadlines for 2015–16.
ROTOR Editorial Calendar
To be published in:
Submit article by:
To be published in:
Submit article by:
Winter 2015 (February)
Nov. 1, 2014
Winter 2016 (February)
Nov. 1, 2015
Spring 2015 (May)
Mar. 2, 2015
Spring 2016 (May)
Mar. 1, 2016
Summer 2015 (August) Jun. 1, 2015
Summer 2016 (August) Jun. 1, 2016
Fall 2015 (November)
Fall 2016 (November)
Sep. 1, 2015
Sep. 1, 2016
Direct All Manuscripts, Article Ideas, and Inquiries to —
Chris Dancy, HAI Director of Communications and Public Relations
703-302-8477 • [email protected]
Include a short biography (maximum of 75 words), along with your name, title, company, full
address, telephone number, and email address. Please also attach any graphics or photos.
ROTOR® Magazine is a registered trademark of Helicopter Association International.
Risk in Public
Helicopter Operations
NTSB Member Sumwalt’s Take
Page 54
2015
Photo Contest
Winners
Page 44
Before You Write for ROTOR Magazine …
Here are some ideas to help you start writing your ROTOR article.
Winter 2014
rotor.org
Consider Your Audience
• Write for your peers in the rotorcraft industry. They are looking for information about
helicopters, aviation-related products, and ideas for improving the safety, efficiency,
and profitability of their businesses.
• Give your readers specific, concrete content they can use. Write the kind of article
that you would want to read.
• Keep your topic narrow with a practical focus. Don’t write about training; write
about a specific training program that produced specific results. Don’t write about
safety; write about how your safety management system is affecting your day-to-day
operations.
Share Your Experience, Insight, and Passion
• Personal experience is your best source of article content. Has your business
encountered problems and found solutions that can be shared? Do you have a fresh
approach or a cost-effective solution to an old problem?
Serving the International
Helicopter Community
BY THE INDUSTRY
FOR THE INDUSTRY
2014 Photo Contest Pix
Page 54
Weather Cameras:
Know Before You Go
Page 34
HAI HELI-EXPO Preview
Page 38
Spring 2013
Serving the International
Helicopter Community
rotor.com
BY THE INDUSTRY
FOR THE INDUSTRY
• Tell readers what you have learned. Cover both what works and what doesn’t.
• Write about what you are excited about. What innovations or successes do you
discuss with your boss or associates? What are you proud of? That’s what will make an
interesting article.
Get It Down on Paper
Unmanned Aircraft
Ready or Not, Here They Come
Highlights from
HAI HELI-EXPO 2013
Page 32
EcoCopter:
The Andean Sky
Is No Limit
Page 68
• Create a one- or two-sentence summary of what you want the reader to take away
from your article. It will help you to focus your ideas and stay on track as you write.
• Get to the point. Write a lead sentence or paragraph that will grab your audience’s
attention. Your lead must be relevant to your topic and get to the point quickly.
• Use subheads throughout the article to help the reader follow the development of your
ideas. Make sure that every paragraph follows the one before it logically and smoothly.
Fall 2012
rotor.com
®
Serving the International
Helicopter Community
BY THE INDUSTRY
FOR THE INDUSTRY
Make It Memorable
• Keep it real. Using anecdotes or case studies moves your ideas from the general to the
specific and helps the reader grasp complex information.
• Use tables, figures, or charts to illustrate your points. Use a flowchart to illustrate a
process, a pie chart to show the breakdown of percentages, or a bar chart to compare
different values. A picture or a graphic is worth a thousand words.
Don’t Sweat It
• If you aren’t a professional writer, don’t worry. Your article will be edited by the ROTOR
editorial staff (and it’s our job to make you look good). What we really need from you is your
real-world field experience in rotorcraft aviation. We’ll take care of the commas!
Direct All Manuscripts, Article Ideas, and Inquiries to —
Chris Dancy, HAI Director of Communications and Public Relations
703-302-8477 • [email protected]
Over-the-Moon
Acrobatics
Chuck Aaron at
EAA AirVenture
HELI-EXPO
Registration Opens
Page XXX
HAI Media Insertion Order
AGENCY INFORMATION (IF APPLICABLE). Note: agency will receive all invoices.
ADVERTISER INFORMATION
COMPANY NAME
AGENCY
ADDRESS
BILLING ADDRESS
CITY
STATE | COUNTRY
CONTACT NAME
CONTACT EMAIL
ZIP/POSTAL CODE
CITY
STATE | COUNTRY
CONTACT PHONE
CONTACT NAME
ZIP/POSTAL CODE
CONTACT EMAIL
CONTACT PHONE
ADVERTISER INFORMATION AS IT SHOULD APPEAR IN INDEX OF ADVERTISERS
COMPANY NAME
PHONE
WEBSITE
 Yes, I am an HAI member: #��  I would like to learn more about how I can save on ad rates by becoming an HAI member.

ROTOR® MAGAZINE
Frequency Discount  4 issues, 15% discount
Issue
 S ummer 2015
Mails in Aug.
Artwork Due
July 10, 2015
 F all 2015
Mails in Nov.
Artwork Due
Oct. 9, 2015
 Winter 2016
Mails in Feb.
Artwork Due
Jan. 8, 2016
 Spring 2016
Mails in May
Artwork Due
Apr. 8, 2016
 Summer 2016
Mails in Aug.
Artwork Due
Jul. 8, 2016
 Fall 2016
Mails in Nov.
Artwork Due
Oct. 7, 2016
Size/Position
Cover*
 Back
 Inside Front
 Inside Back
Premium
Position
 Page 1
 President’s
Message RHP
Spread
 2-Page
 1/2-Page
Full or 2/3-Page
 Full Page
 2/3-Page
Vertical
1/2-Page
 Horizontal
 Island
1/3-Page
 Square
 Vertical
*Covers require
2-issue minimum
commitment.
Comments or special requests��
Materials
 I will submit new ad materials.
 Rerun my ad that appeared in ROTOR (Issue/Page):
Internal Use Only|Net Rate** Per 2015 Issue:
Gross Rate Per 2015 Issue:

ROTORNEWS®
Month
Frequency Discount
 3x (10%)
 6x (15%)
 12x (20%)
 Jan____________  F eb____________  M
ar___________  Apr____________  May___________  Jun____________
 Jul_____________  Aug___________  Sep____________  Oct____________  Nov___________  Dec___________
Artwork due the 15th of the month prior to publication.
Position
1
Link
 Link my RotorNews ad to this URL:
Materials
 I will submit new ad materials.
2
3
4
HAI MOBILE
Month
6
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Gross Rate Per 2015 Issue:

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 3x (10%)
 6x (15%)
 12x (20%)
ar___________  Apr____________  May___________  Jun____________
 Jan____________  Feb____________  M
 Jul_____________  Aug___________  Sep____________  Oct____________  Nov___________  Dec___________
Artwork due the 15th of the month prior to publication.
Position
 Helicopter
Operations
 Products &
Services
 Member
Directory
Link
 Link my HAI Mobile ad to this URL:
Materials
 I will submit new ad materials.
 Aviation
Resources
 HAI Online
 Rerun my ad that appeared in HAI Mobile on this date:
Internal Use Only|Net Rate** Per 2015 Issue:
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
 Aircraft &
Engine Specs
HAI HELI-EXPO 2016 PROGRAM & EXHIBIT GUIDE
Size
 Tabbed Page
 Inside
Front Cover A
 Back Cover
 Page 1
 Inside Front Cover B
Artwork Due: Jan 8, 2016
 Full Page
 Inside
Back Cover A
 1/2-Page
 Inside Back Cover B
Internal Use Only |Net 2016 Rate**:
Gross Rate, 2016 Issue:
By signing this I agree to HAI’s General Terms and Conditions for Advertising on next page.
SIGNATUREDATE
**Net rate includes all applicable discounts.
HAI AUTHORIZED SIGNATURE (INTERNAL USE ONLY)
Internal Use Only  HAI  SC  WT
Contract Total, Gross:
Contract Total, Net:
To advertise in HAI Media, complete this form and return to —
EMAIL: [email protected]
FAX: Helicopter Association International
703-683-0341
Attn: HAI Sales
MAIL: H
elicopter Association International
1920 Ballenger Avenue, Alexandria, VA 22314-2898
Attn: HAI Sales
Additional insertion orders are available at rotor.org/insertion. For more information on ad sizes, technical specifications, reservation and
materials due dates, and terms and conditions, please consult your rate card or visit rotor.org/advertise.
When signed by the advertiser, this insertion order constitutes a
contractual agreement, and the advertiser is bound by HAI’s General
Terms and Conditions for Advertising (see below). Unless HAI receives a
cancellation by the space reservation date, advertisers/agencies are liable
for all advertising charges incurred by the submission of this insertion
order. Advertising materials may not be changed after the materials
deadline. HAI reserves the right to charge $75 per hour to correct any
advertising materials that do not conform to ad specifications.
Q u e st i o n s ? C o n t a c t t h e H AI A d v e r t i s i n g
a n d H AI H E L I - E X P O S a l e s Te a m
HAI Sales
703-683-4646
[email protected]
General Terms and Conditions for Advertising
By submission of an advertisement of any kind to Helicopter
Association International (“HAI”) for publication in HAI materials,
Advertiser or its Agency (collectively “Advertiser”) agree(s) to abide
by the following terms and conditions:
1. These general terms and conditions for advertising and rates are
subject to change without notice. Advertiser’s submission of an
insertion order to HAI represents Advertiser’s acceptance of all
HAI advertising rates and conditions in effect as of the date that
insertion order is submitted.
2. Advertiser acknowledges and agrees that insertion orders
are subject to strict publication deadlines. Accordingly, HAI
cannot accept cancellations or changes to insertion orders
after the space reservation date reflected on the rate card. HAI
shall have the right to hold Advertiser and/or its advertising
agency jointly and severally liable for such charges as are due
and payable for insertion orders received by HAI by the space
reservation date.
3. HAI reserves the right to charge Advertiser additional amounts
for production work required to make an advertisement print
ready. HAI shall provide to Advertiser a quote of estimated
production charges within a reasonable period after HAI’s
receipt of advertising copy from Advertiser.
4. Insertion orders that through the Advertiser’s error do not
correspond with HAI published current rates will be charged
at the HAI rates in effect at the time of the publication, without
further notice.
5. Payment in full for insertion orders is due to HAI no later than
30 days after HAI’s invoice date. Accounts not paid within these
terms are subject to a late-payment finance charge computed
at 2% per month (24% annual percentage rate) on any balance
after due date.
8. Changes to advertising copy must be received by HAI no
later than the materials deadline reflected in the rate card.
If HAI does not receive such changes prior to the materials
deadline, HAI reserves the right to publish previously received
advertisements without changes.
9. HAI shall discard all advertising copy or other materials
provided by Advertiser within one year after publication unless
Advertiser advises HAI otherwise in writing.
10. Advertiser acknowledges and agrees that, with the exception
of advertisements that have been placed according to paid
position premiums, HAI shall have sole discretion to determine
the positioning of any advertisement in an HAI publication and
that requests for preferred placement are not guaranteed.
11. Advertiser’s submission of an advertisement to HAI constitutes
Advertiser’s representation that Advertiser has the right to
publish the contents thereof.
12. Advertiser acknowledges and agrees that no terms or conditions
other than those set forth in these general terms and conditions
for advertising shall be binding on HAI unless an authorized
representative of HAI expressly agrees otherwise in writing.
HAI shall not be bound by conditions appearing on insertion
orders that were placed by anyone other than an authorized
representative of HAI.
13. Advertiser and its agency agree to indemnify HAI and HAI’s
officers, employees, and representatives for any claim, loss,
damage, or expense caused by or arising out of the publication
of Advertiser’s advertisement.
14. HAI shall not be liable for any consequential damages if for any
reason it fails to publish an advertisement. HAI’s sole liability
for any failure to publish an advertisement will not exceed the
cost of the space ordered by the Advertiser.
6. Advertiser acknowledges and agrees that only HAI Regular,
Associate, and Affiliate Members may qualify for HAI member
advertising rates.
15. HAI reserves the right to review contents of advertisements and
to reject or cancel any advertisement, insertion order, space
reservation, or position commitment at any time.
7. A 15% agency discount will be extended to advertising
agencies, provided that full payment is received within 30
days of invoice date. Agency discounts will be withdrawn on
invoices not paid within 30 days.
16. HAI is not liable for nonpublication of advertisements to the
extent nonpublication is due, in whole or in part, to an act of
God, action by a governmental entity, fire, flood, insurrection,
riot, explosion, embargo, strikes, labor or material shortages,
transportation interruption of any kind, work slowdown, or any
condition beyond the reasonable control of HAI.
Helicopter Association International • T 703-683-4646 • F 703-683-0341 • [email protected] • www.rotor.org
Advertise in ROTOR® Magazine
THE VOICE OF THE INTERNATIONAL HELICOPTER COMMUNITY
P U B L I C AT I O N C A L E N D A R
Summer 2015
Reserve Space: June 26, 2015
Materials Due: July 10, 2015
Fall 2015
Reserve Space: Sept. 25, 2015
Materials Due: Oct. 9, 2015
Winter 2016
Reserve Space: Dec. 18, 2015
Materials Due: Jan. 8, 2016
Spring 2016
Reserve Space: Mar. 25, 2016
Materials Due: Apr. 8, 2016
Bonus Distribution
Helitech International • AMTC
• NBAA
Bonus Distribution
N/A
Bonus Distribution
HAI HELI-EXPO • Army Aviation
Mission Solutions Summit •
ABACE • Sun ‘n’ Fun
Bonus Distribution
ALEA • EAA
A D S I Z E S A N D R AT E S Rates effective for 2015 issues.
HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join.
All ad sizes
are in inches.
Back Cover‡
8.25W × 10.875H
$8,490 member
$9,340 nonmember
Inside Front Cover‡
8.25W × 10.875H
$6,175 member
$6,795 nonmember
Inside Back Cover‡
8.25W × 10.875H
$5,640 member
$6,210 nonmember
Page 1‡
8.25W × 10.875H
$5,325 member
$5,860 nonmember
President’s Message RHP‡
8.25W × 10.875H
$5,093 member
$5,605 nonmember
2-Page Spread‡
16.5W × 10.875H
$7,415 member
$8,160 nonmember
1/2-Page Spread‡
16.5W × 5.4375H
$5,390 member
$5,825 nonmember
Full Page‡
8.25W × 10.875H
$4,630 member
$5,095 nonmember
2/3-Page Vertical
4.5W × 9.75H
$3,710 member
$4,080 nonmember
1/2-Page Horizontal
7W × 4.875H
$2,935 member
$3,230 nonmember
1/2-Page Island
4.5W × 7.5H
$2,935 member
$3,230 nonmember
All sizes are in inches, and all ads must be 4-color.
‡For all ads requiring a bleed, add 0.125 inches to image size on all sides and keep live
matter 0.375 inches from the trim line. Offset crop marks outside the bleed.
1/3-Page Square
4.5W × 4.5H
$2,315 member
$2,550 nonmember
1/3-Page Vertical
2.25W × 9.75H
$2,315 member
$2,550 nonmember
2-Page Spread‡
1/2-Page Spread‡
Inside Front, Back or Inside Back Cover‡
Full Page‡
Premium Position‡
16.5W × 10.875H
16.5W × 5.4375H
8.25W × 10.875H
2/3-Page Vertical
1/3-Page Vertical
1/2-Page Horizontal
1/3-Page Square
4.5W × 9.75H
2.25W × 9.75H
7W × 4.875H
4.5W × 4.5H
1/2-Page Island
4.5W × 7.5H
FREQUENCY DISCOUNT
REACH MORE BUYERS
FOR LESS!
•
Advertise in 4 issues and save 15% per ad.
A D S P E C I F I C AT I O N S
•ROTOR magazine is a 4-color saddlestitched publication.
Trim size is 8.25W × 10.875H.
•Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts
embedded. Submit line art in a vector format. Spot colors will be
converted to process equivalents.
Note: Advertisers submitting artwork requiring modifications to
meet the above ad specifications will be charged an additional cost
of $75 per hour. Because of technical considerations, HAI cannot
make any additional alterations to advertising materials.
To P l a c e Yo u r A d , C o n t a c t t h e H A I
A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m
HAI Sales
703-683-4646
[email protected]
You can find an insertion order form in your HAI Media Kit or
at rotor.org/insertion. Please see the reverse for the general terms
and conditions for advertising.
Advertise in RotorNews®
HAI’S E-NEWSLETTER FOR THE INTERNATIONAL HELICOPTER INDUSTRY
P U B L I C AT I O N C A L E N D A R
RotorNews is delivered to nearly 25,000 subscribers Monday through Friday (but is not published on holidays or the day following a holiday).
Reserve Space:Available on a first-come, first-served basis. Advertising in RotorNews is sold on a monthly basis.
Materials Due: The 15th of the month prior to publication.
A D S I Z E S A N D R AT E S Rates effective for 2015 issues.
HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join.
Position 1
100 pixels W x 200 pixels H
$1,575 member
$1,735 nonmember
RotorNews
Position
1
Position 2
100 pixels W x 200 pixels H
$1,415 member
$1,560 nonmember
Position
2
Position 3
100 pixels W x 200 pixels H
$1,100 member
$1,210 nonmember
Position
3
Position 4
100 pixels W x 200 pixels H
$945 member
$1,040 nonmember
Position
4
Position
5
Position 5
100 pixels W x 200 pixels H
$790 member
$870 nonmember
Position
6
Position 6
100 pixels W x 200 pixels H
$635 member
$700 nonmember
FREQUENCY DISCOUNT
S AV E !
REACH MORE BUYERS
FOR LESS!
•
Advertise for 3 months and save 10% per ad.
•
Advertise for 6 months and save 15% per ad.
•
Advertise for 12 months and save 20% per ad.
A D S P E C I F I C AT I O N S
•Submit ads in PNG, JPEG, or GIF (animated and static GIFs
accepted).
•File size must be no larger than 50 kb.
Note: Advertisers submitting artwork requiring modifications to
meet the above ad specifications will be charged an additional cost
of $75 per hour. Because of technical considerations, HAI cannot
make any additional alterations to advertising materials.
To P l a c e Yo u r A d , C o n t a c t t h e H A I
A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m
HAI Sales
703-683-4646
[email protected]
You can find an insertion order form in your HAI Media Kit or
at rotor.org/insertion. Please see the reverse for the general terms
and conditions for advertising.
Advertise in HAI HELI-EXPO 2016 Program & Exhibit Guide
THE ON-SITE GUIDE TO THE WORLD’S LARGEST HELICOPTER TRADE SHOW AND EXPOSITION
P U B L I C AT I O N C A L E N D A R
Reserve Space: Dec. 18, 2015
Materials Due: Jan. 8, 2016
A D S I Z E S A N D R AT E S Rates effective for 2016 issue.
HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join.
Inside Back Cover B‡
3.1875W × 8.75H
$6,794 member
$7,476 nonmember
Inside Back Cover A‡
3.3125W × 8.75H
$6,794 member
$7,476 nonmember
Tabbed Page‡
3.625W × 8.75H
$6,584 member
$7,245 nonmember
Back Cover‡
3.625W × 8.75H
$7,355 member
$8,096 nonmember
Inside Front Cover A‡
3.3125W × 8.75H
$6,794 member
$7,476 nonmember
Inside Front Cover B‡
3.1875W × 8.75H
$6,794 member
$7,476 nonmember
Page 1‡
3.625W × 8.75H
$4,484 member
$4,940 nonmember
Full Page‡
3.625W × 8.75H
$2,893 member
$3,187 nonmember
1/2-Page
3W × 4.25H
$1,486 member
$1,633 nonmember
All sizes are in inches, and all ads must be 4-color.
‡For all ads requiring a bleed, add 0.125 inches to image size on all
sides and keep live matter 0.375 inches from the trim line. Offset
crop marks outside the bleed.
Tabbed Page
3.625W × 8.75H
Page 1
Full Page
3.625W × 8.75H
1/2-Page
3W × 4.25H
Back Cover
Inside Back Cover A
Inside Back Cover B
Inside Front Cover A
Inside Front Cover B
Front Cover
Inside
Inside
(Reserved) Front Cover Front Cover
A
B
Inside
Back Cover
B
Inside Front Cover A: 3.3125W × 8.75H
Inside Front Cover B: 3.1875W × 8.75H
Back Cover: 3.625W × 8.75H
Inside Back Cover A: 3.3125W × 8.75H
Inside Back Cover B: 3.1875W × 8.75H
Please Note: The coil binding punches 0.25 inches into
the page. Please keep live matter (critical text or images)
0.375 inches from the edges so that type or images will
not be obscured by the coil. The coil will occupy the left
margin on tabbed, full, and 1/2-page ads and will be on
the right margin on the back cover ad.
SAMPLE
HEADLINE
SAMPLE
HEADLINE


CORRECT
LAYOUT
Inside
Back Cover
A
Back
Cover
INCORRECT
LAYOUT
A D S P E C I F I C AT I O N S
•The HAI HELI-EXPO Program & Exhibit Guide is a 4-color
coil‑bound publication. Trim size is 3.625W × 8.75H.
•Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts
embedded. Submit line art in a vector format. Spot colors will be
converted to process equivalents.
Note: Advertisers submitting artwork requiring modifications to
meet the above ad specifications will be charged an additional cost
of $75 per hour. Because of technical considerations, HAI cannot
make any additional alterations to advertising materials.
To P l a c e Yo u r A d , C o n t a c t t h e H A I
A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m
HAI Sales
703-683-4646
[email protected]
You can find an insertion order form in your HAI Media Kit or
at rotor.org/insertion. Please see the reverse for the general terms
and conditions for advertising.
Advertise in HAI Mobile
HAI’S APP FOR THE INTERNATIONAL HELICOPTER INDUSTRY
P U B L I C AT I O N C A L E N D A R
Reserve Space:Available on a first-come, first-served basis. Advertising in HAI Mobile is sold on a monthly basis.
Materials Due: The 15th of the month prior to publication.
A D S I Z E S A N D R AT E S Rates effective for 2015 issues.
HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join.
Horizontal Banner
$790 member
$870 nonmember
320W × 60H
Banner ads will need to be submitted
in the following four sizes to display
properly on all devices:
Apple:
Blackberry:
Android:
HAI Website:
480W × 60H
320W × 60H
480W × 60H
540W × 60H
620W × 60H
540W × 60H
All sizes are in pixels.
620W × 60H
FREQUENCY DISCOUNT
S AV E !
REACH MORE
BUYERS
FOR LESS!
•
Advertise for 3 months and save 10% per ad.
•
Advertise for 6 months and save 15% per ad.
•
Advertise for 12 months and save 20% per ad.
A D S P E C I F I C AT I O N S
•Submit ads in PNG, JPEG, or GIF (animated and static GIFs
accepted).
To P l a c e Yo u r A d , C o n t a c t t h e H A I
A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m
•File size must be no larger than 50 kb.
Note: Advertisers submitting artwork requiring modifications to
meet the above ad specifications will be charged an additional cost
of $75 per hour. Because of technical considerations, HAI cannot
make any additional alterations to advertising materials.
HAI Sales
T 703-683-4646
[email protected]
You can find an insertion order form in your HAI Media Kit or
at rotor.org/insertion. Please see the reverse for the general terms
and conditions for advertising.