GLOBAL REACH FOR THE HELICOPTER COMMUNITY 2015 Media Kit HAI: Who We Are 74% of HELI-EXPO attendees are directly involved in purchasing decisions Helicopter Association International (HAI) is the trade association for the international helicopter community. Located in more than 70 nations, our members run the gamut of an extremely diverse industry: • • • • • • • • • Helicopter owners and operators Pilots Maintenance professionals Aircraft and engine manufacturers Aircraft purchasers and lessees Flight directors and other operations professionals Safety professionals Companies offering helicopter-related services and products Students planning on a career in aviation. “We advertise in HAI publications because we know that our message will be delivered to an audience consisting of industry leaders, decision makers, business partners, and current and potential customers.” – Brenda Reuland, American Eurocopter, VP for Communications & Public Relations HAI: What We Do For more than 60 years, HAI has been the association for member companies and individuals involved in helicopter aviation — from manufacturers to operators and pilots. Central to the HAI mission is advocating for its members on legislative and regulatory issues and promoting the unique contributions of vertical flight. Meanwhile, HAI works within the industry for the safe, efficient, and effective operation of helicopters. Through offerings such as the HAI Accreditation Program of Safety, professional education courses, and the HAI Mobile app for smartphones and tablets, HAI informs, educates, and serves its members. As producer of HAI HELI‑EXPO, the world’s go-to helicopter trade show, HAI is a gathering point for the rotorcraft industry. It also represents that industry to the world by exhibiting, speaking, and presenting at key aviation trade shows around the world. HAI: Our Global Reach HAI reaches helicopter professionals around the world: • • • • ROTOR magazine – 78 countries HELI-EXPO media – more than 90 countries (29% of attendees) RotorNews – 137 countries Tradeshows – Nearly 20 aviation and helicopter events worldwide, reaching more than 1 million attendees annually. “Our metrics have shown us that exposure in HAI publications brings us solid leads; in turn, Latitude has changed “Flight Following” into “Flight Leading.” – David Thomas, Latitude Technologies Corporation, Business Development “Advertising in HAI publications benefits AIS with the exposure and sales of our helicopter-related material, and is dollars well spent.” – James Sensale, Aviation Instrument Services, Inc., President HAI: What We Offer Our Partners As publisher and distributor of helicopter news in print, online, social media, digital, and in-person channels, HAI reaches the international helicopter community more effectively than anyone else. And because HAI is a not-for-profit 501(c)(6) association, your advertising dollars are funneled back into the industry to support the future of helicopter flight. HAI M e d i a HAI’s digital and print media reach thousands of helicopter operators, pilots, maintenance technicians, and industry leaders on a daily, weekly, and monthly basis. Take advantage of our cross-promotion packages to send your message to highly qualified readers across platforms, around the world, throughout the industry. ROTOR® Magazine RotorNews® HAI Mobile Flagship Publication Daily E-Newsletter Smartphone/Tablet App h a i HELI - E X PO HAI annually produces HAI HELI-EXPO®, the world’s largest helicopter trade show and exposition. With more than 20,000 attendees from over 90 countries, your message is guaranteed to reach both current clients and new ones. Exhibition Sponsorships Advertising Special Events Nearly 1 Million Sq. Ft. of Exhibit Space Multiple Opportunities, with Levels to Fit Any Budget ROTOR Magazine, Increase Attendee & Media Exposure Program & Exhibit Guide, Smartphone & Tablet App HAI HELI - CENTE R a n d Ex h i b i t i o n s D edica t ed t o t he advance m en t o f t he in t erna t ional helicop t er co m m u ni t y HAI maintains a robust presence at nearly 20 aviation and helicopter trade shows around the world, offering you a venue to raise awareness of vertical aviation among fixed-wing audiences and to partner with industry leaders. HAI’s HELI-CENTER™ has become a fixture at EAA AirVenture, with half a million visitors. Exhibition Sponsorships Advertising Booths and Static Multiple Opportunities, Bonus Distribution of ROTOR Displays Available with Levels to Fit Any Magazine Budget F o r m o r e i n f o r m at i o n Contact HAI’s Advertising and HELI-EXPO Sales Department: 703-683-4646 or [email protected] Only ROTOR magazine grants you year-round access to the key buyers in the helicopter industry: HAI HELI-EXPO attendees. Advertise in Magazine ROTOR reaches your customers … ROTOR magazine, published quarterly by Helicopter Association International (HAI), covers the international helicopter community. Each issue goes to more than 22,000 readers in nearly 80 countries, bringing information they can use on topics such as safety, technology, and business. … and so can you. If you want to connect with the men and women in the helicopter industry — especially those who keep it running day in and day out — then you need to talk to ROTOR. In 2012, HAI hired an independent publications research firm, Stratton Publishing and Marketing, to conduct a reader feedback study* of ROTOR. The results are good news for ROTOR advertisers. Our readers consider ROTOR magazine a vital resource. You should too. To place your ad, contact the HAI Advertising and HELI-EXPO Sales Team: HAI Sales 703-683-4646 [email protected] You’ll find insertion orders and rate sheets at rotor.org/media. ROTOR subscribers don’t just read — they act. Nearly half of all readers visit advertisers’ websites after seeing ads in ROTOR. ROTOR subscribers discuss an advertised product or service with colleagues. They visit advertisers’ websites or contact advertisers for additional information. They save ads for future reference. And they buy. Or recommend buying. Readers’ Actions After Reading ROTOR Advertisements Visited Advertiser’s Websitee 45% Routed Information to Others 39% Called Colleague to Discuss Advertisers or Product 24.9% Saved Advertisment for Future Reference 22.8% Contacted or Requested Information from Advertiser 22.5% Purchased Product, Equipment, or Service 21.9% Recommended Purchase of Product, Equipment, or Service 20.4% Switched Brands/Providers 2.4% * Study results carry a ±4.8 percent margin of error. Advertise In to Get Results www.rotor.org/media ROTOR is read … … not just skimmed. Nearly 75 percent 71% of readers say they read at least half of readers of each issue. And two-thirds of those read at least read between 75 percent and all or half of each nearly all of the magazine. issue Readers’ Level of Engagement with ROTOR Read All or Nearly All 24% Read About Three-Quarters 23% Read About Half 24% Read a Few Articles 20% ROTOR reaches an entire industry. ROTOR magazine is read by a cross-section of the international helicopter industry — operators, pilots and mechanics, Readers manufacturers and suppliers, in a own average wide variety of mission sectors. of 7+ helicopters Readers’ Primary Area of Work Commercial Helicopter Operators 40% Individual Pilots or Mechanics 20% Corp/Private Helicopter Operators 17% Read Less than Half 7% Seldom/Never Read 2% Government Services 13% Mfg, Suppliers, or Service Providers 5% ROTOR reaches far beyond subscribers. ROTOR is a magazine that gets around. Subscribers share their issues with colleagues almost three times more often A copy of than Stratton’s benchmark pass-along rate of 1.6. This ROTOR is seen makes the true readership of ROTOR nearly 160,000. by at least five people Readers’ Uses for ROTOR Share with Colleague/Staff 43% Place in Public Area 36% File/Use as Reference 16% Discard/Recycle 16% Save Selected Articles 11% Readers’ Participation in Acquisitions Recommend Specific Brands 54% Research/Evaluate Products 54% Prepare/Approve Budgets 45% Make Final Decision 40% ROTOR is read by the right people. When you place an ad in ROTOR 87% of magazine, you can be confident readers are that it will be seen by those you actively involved need to reach. in their companies’ buying decisions Authorize Purchase Order 35% Determine Quantities 32% ROTOR is a trusted source for helicopter industry news. According to survey respondents, ROTOR magazine — •Delivers essential information, insights, and ideas (95% agree/strongly agree) •Delivers a good mix of information that interests them (92% agree/strongly agree) •Is relevant to their day-to-day work (80% agree/strongly agree). Our readers value ROTOR. Advertise Today! Write for ROTOR Magazine ROTOR Magazine, the flagship publication for Helicopter Association International (HAI), welcomes submissions from the international vertical-lift community. rotor • Winter 2015 Articles from the field, real-world case studies, equipment reviews, lessons learned, and best practices for rotorcraft aviation and related enterprises are an essential part of what ROTOR offers its readers. Opinion pieces are also welcome. Winter 2015 Serving the International Helicopter Community rotor.org BY THE INDUSTRY FOR THE INDUSTRY What’s Next? We Asked 6 Manufacturing Leaders Page 20 Before You Submit Your Article … Here are some things you should know about writing for ROTOR magazine: • The ROTOR editorial staff will review your article and determine its suitability for publication in ROTOR. If your article is declined for publication, the editorial staff will notify you, and ROTOR will have no further rights to it. • All articles accepted for publication are edited. However, authors have the opportunity to review their edited articles before publication, and articles are only published with the approval of both the author and the ROTOR editorial staff. • ROTOR does not compensate its volunteer authors, and it does not reprint material that has been published elsewhere. • ROTOR articles should be informational and provide the reader with value. Articles that are strictly promotional will be declined. • By agreeing to publish in ROTOR, you allow HAI and ROTOR to publish and reprint your article and use it for promotional purposes. • Articles should be between 1,500 and 2,400 words. Verify every name, date, fact, and figure. We count on you to give us the correct information. Publishing Deadlines ROTOR is published four times each year, in the first week of February, May, August, and November. Below are the article deadlines for 2015–16. ROTOR Editorial Calendar To be published in: Submit article by: To be published in: Submit article by: Winter 2015 (February) Nov. 1, 2014 Winter 2016 (February) Nov. 1, 2015 Spring 2015 (May) Mar. 2, 2015 Spring 2016 (May) Mar. 1, 2016 Summer 2015 (August) Jun. 1, 2015 Summer 2016 (August) Jun. 1, 2016 Fall 2015 (November) Fall 2016 (November) Sep. 1, 2015 Sep. 1, 2016 Direct All Manuscripts, Article Ideas, and Inquiries to — Chris Dancy, HAI Director of Communications and Public Relations 703-302-8477 • [email protected] Include a short biography (maximum of 75 words), along with your name, title, company, full address, telephone number, and email address. Please also attach any graphics or photos. ROTOR® Magazine is a registered trademark of Helicopter Association International. Risk in Public Helicopter Operations NTSB Member Sumwalt’s Take Page 54 2015 Photo Contest Winners Page 44 Before You Write for ROTOR Magazine … Here are some ideas to help you start writing your ROTOR article. Winter 2014 rotor.org Consider Your Audience • Write for your peers in the rotorcraft industry. They are looking for information about helicopters, aviation-related products, and ideas for improving the safety, efficiency, and profitability of their businesses. • Give your readers specific, concrete content they can use. Write the kind of article that you would want to read. • Keep your topic narrow with a practical focus. Don’t write about training; write about a specific training program that produced specific results. Don’t write about safety; write about how your safety management system is affecting your day-to-day operations. Share Your Experience, Insight, and Passion • Personal experience is your best source of article content. Has your business encountered problems and found solutions that can be shared? Do you have a fresh approach or a cost-effective solution to an old problem? Serving the International Helicopter Community BY THE INDUSTRY FOR THE INDUSTRY 2014 Photo Contest Pix Page 54 Weather Cameras: Know Before You Go Page 34 HAI HELI-EXPO Preview Page 38 Spring 2013 Serving the International Helicopter Community rotor.com BY THE INDUSTRY FOR THE INDUSTRY • Tell readers what you have learned. Cover both what works and what doesn’t. • Write about what you are excited about. What innovations or successes do you discuss with your boss or associates? What are you proud of? That’s what will make an interesting article. Get It Down on Paper Unmanned Aircraft Ready or Not, Here They Come Highlights from HAI HELI-EXPO 2013 Page 32 EcoCopter: The Andean Sky Is No Limit Page 68 • Create a one- or two-sentence summary of what you want the reader to take away from your article. It will help you to focus your ideas and stay on track as you write. • Get to the point. Write a lead sentence or paragraph that will grab your audience’s attention. Your lead must be relevant to your topic and get to the point quickly. • Use subheads throughout the article to help the reader follow the development of your ideas. Make sure that every paragraph follows the one before it logically and smoothly. Fall 2012 rotor.com ® Serving the International Helicopter Community BY THE INDUSTRY FOR THE INDUSTRY Make It Memorable • Keep it real. Using anecdotes or case studies moves your ideas from the general to the specific and helps the reader grasp complex information. • Use tables, figures, or charts to illustrate your points. Use a flowchart to illustrate a process, a pie chart to show the breakdown of percentages, or a bar chart to compare different values. A picture or a graphic is worth a thousand words. Don’t Sweat It • If you aren’t a professional writer, don’t worry. Your article will be edited by the ROTOR editorial staff (and it’s our job to make you look good). What we really need from you is your real-world field experience in rotorcraft aviation. We’ll take care of the commas! Direct All Manuscripts, Article Ideas, and Inquiries to — Chris Dancy, HAI Director of Communications and Public Relations 703-302-8477 • [email protected] Over-the-Moon Acrobatics Chuck Aaron at EAA AirVenture HELI-EXPO Registration Opens Page XXX HAI Media Insertion Order AGENCY INFORMATION (IF APPLICABLE). Note: agency will receive all invoices. ADVERTISER INFORMATION COMPANY NAME AGENCY ADDRESS BILLING ADDRESS CITY STATE | COUNTRY CONTACT NAME CONTACT EMAIL ZIP/POSTAL CODE CITY STATE | COUNTRY CONTACT PHONE CONTACT NAME ZIP/POSTAL CODE CONTACT EMAIL CONTACT PHONE ADVERTISER INFORMATION AS IT SHOULD APPEAR IN INDEX OF ADVERTISERS COMPANY NAME PHONE WEBSITE Yes, I am an HAI member: #������������������ I would like to learn more about how I can save on ad rates by becoming an HAI member. ROTOR® MAGAZINE Frequency Discount 4 issues, 15% discount Issue S ummer 2015 Mails in Aug. Artwork Due July 10, 2015 F all 2015 Mails in Nov. Artwork Due Oct. 9, 2015 Winter 2016 Mails in Feb. Artwork Due Jan. 8, 2016 Spring 2016 Mails in May Artwork Due Apr. 8, 2016 Summer 2016 Mails in Aug. Artwork Due Jul. 8, 2016 Fall 2016 Mails in Nov. Artwork Due Oct. 7, 2016 Size/Position Cover* Back Inside Front Inside Back Premium Position Page 1 President’s Message RHP Spread 2-Page 1/2-Page Full or 2/3-Page Full Page 2/3-Page Vertical 1/2-Page Horizontal Island 1/3-Page Square Vertical *Covers require 2-issue minimum commitment. Comments or special requests����������������������������������������������������������������������� Materials I will submit new ad materials. Rerun my ad that appeared in ROTOR (Issue/Page): Internal Use Only|Net Rate** Per 2015 Issue: Gross Rate Per 2015 Issue: ROTORNEWS® Month Frequency Discount 3x (10%) 6x (15%) 12x (20%) Jan____________ F eb____________ M ar___________ Apr____________ May___________ Jun____________ Jul_____________ Aug___________ Sep____________ Oct____________ Nov___________ Dec___________ Artwork due the 15th of the month prior to publication. Position 1 Link Link my RotorNews ad to this URL: Materials I will submit new ad materials. 2 3 4 HAI MOBILE Month 6 Rerun my ad that appeared in RotorNews on this date: Internal Use Only|Net Rate** Per 2015 Issue: Gross Rate Per 2015 Issue: 5 Frequency Discount 3x (10%) 6x (15%) 12x (20%) ar___________ Apr____________ May___________ Jun____________ Jan____________ Feb____________ M Jul_____________ Aug___________ Sep____________ Oct____________ Nov___________ Dec___________ Artwork due the 15th of the month prior to publication. Position Helicopter Operations Products & Services Member Directory Link Link my HAI Mobile ad to this URL: Materials I will submit new ad materials. Aviation Resources HAI Online Rerun my ad that appeared in HAI Mobile on this date: Internal Use Only|Net Rate** Per 2015 Issue: Gross Rate Per 2015 Issue: Aircraft & Engine Specs HAI HELI-EXPO 2016 PROGRAM & EXHIBIT GUIDE Size Tabbed Page Inside Front Cover A Back Cover Page 1 Inside Front Cover B Artwork Due: Jan 8, 2016 Full Page Inside Back Cover A 1/2-Page Inside Back Cover B Internal Use Only |Net 2016 Rate**: Gross Rate, 2016 Issue: By signing this I agree to HAI’s General Terms and Conditions for Advertising on next page. SIGNATUREDATE **Net rate includes all applicable discounts. HAI AUTHORIZED SIGNATURE (INTERNAL USE ONLY) Internal Use Only HAI SC WT Contract Total, Gross: Contract Total, Net: To advertise in HAI Media, complete this form and return to — EMAIL: [email protected] FAX: Helicopter Association International 703-683-0341 Attn: HAI Sales MAIL: H elicopter Association International 1920 Ballenger Avenue, Alexandria, VA 22314-2898 Attn: HAI Sales Additional insertion orders are available at rotor.org/insertion. For more information on ad sizes, technical specifications, reservation and materials due dates, and terms and conditions, please consult your rate card or visit rotor.org/advertise. When signed by the advertiser, this insertion order constitutes a contractual agreement, and the advertiser is bound by HAI’s General Terms and Conditions for Advertising (see below). Unless HAI receives a cancellation by the space reservation date, advertisers/agencies are liable for all advertising charges incurred by the submission of this insertion order. Advertising materials may not be changed after the materials deadline. HAI reserves the right to charge $75 per hour to correct any advertising materials that do not conform to ad specifications. Q u e st i o n s ? C o n t a c t t h e H AI A d v e r t i s i n g a n d H AI H E L I - E X P O S a l e s Te a m HAI Sales 703-683-4646 [email protected] General Terms and Conditions for Advertising By submission of an advertisement of any kind to Helicopter Association International (“HAI”) for publication in HAI materials, Advertiser or its Agency (collectively “Advertiser”) agree(s) to abide by the following terms and conditions: 1. These general terms and conditions for advertising and rates are subject to change without notice. Advertiser’s submission of an insertion order to HAI represents Advertiser’s acceptance of all HAI advertising rates and conditions in effect as of the date that insertion order is submitted. 2. Advertiser acknowledges and agrees that insertion orders are subject to strict publication deadlines. Accordingly, HAI cannot accept cancellations or changes to insertion orders after the space reservation date reflected on the rate card. HAI shall have the right to hold Advertiser and/or its advertising agency jointly and severally liable for such charges as are due and payable for insertion orders received by HAI by the space reservation date. 3. HAI reserves the right to charge Advertiser additional amounts for production work required to make an advertisement print ready. HAI shall provide to Advertiser a quote of estimated production charges within a reasonable period after HAI’s receipt of advertising copy from Advertiser. 4. Insertion orders that through the Advertiser’s error do not correspond with HAI published current rates will be charged at the HAI rates in effect at the time of the publication, without further notice. 5. Payment in full for insertion orders is due to HAI no later than 30 days after HAI’s invoice date. Accounts not paid within these terms are subject to a late-payment finance charge computed at 2% per month (24% annual percentage rate) on any balance after due date. 8. Changes to advertising copy must be received by HAI no later than the materials deadline reflected in the rate card. If HAI does not receive such changes prior to the materials deadline, HAI reserves the right to publish previously received advertisements without changes. 9. HAI shall discard all advertising copy or other materials provided by Advertiser within one year after publication unless Advertiser advises HAI otherwise in writing. 10. Advertiser acknowledges and agrees that, with the exception of advertisements that have been placed according to paid position premiums, HAI shall have sole discretion to determine the positioning of any advertisement in an HAI publication and that requests for preferred placement are not guaranteed. 11. Advertiser’s submission of an advertisement to HAI constitutes Advertiser’s representation that Advertiser has the right to publish the contents thereof. 12. Advertiser acknowledges and agrees that no terms or conditions other than those set forth in these general terms and conditions for advertising shall be binding on HAI unless an authorized representative of HAI expressly agrees otherwise in writing. HAI shall not be bound by conditions appearing on insertion orders that were placed by anyone other than an authorized representative of HAI. 13. Advertiser and its agency agree to indemnify HAI and HAI’s officers, employees, and representatives for any claim, loss, damage, or expense caused by or arising out of the publication of Advertiser’s advertisement. 14. HAI shall not be liable for any consequential damages if for any reason it fails to publish an advertisement. HAI’s sole liability for any failure to publish an advertisement will not exceed the cost of the space ordered by the Advertiser. 6. Advertiser acknowledges and agrees that only HAI Regular, Associate, and Affiliate Members may qualify for HAI member advertising rates. 15. HAI reserves the right to review contents of advertisements and to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. 7. A 15% agency discount will be extended to advertising agencies, provided that full payment is received within 30 days of invoice date. Agency discounts will be withdrawn on invoices not paid within 30 days. 16. HAI is not liable for nonpublication of advertisements to the extent nonpublication is due, in whole or in part, to an act of God, action by a governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortages, transportation interruption of any kind, work slowdown, or any condition beyond the reasonable control of HAI. Helicopter Association International • T 703-683-4646 • F 703-683-0341 • [email protected] • www.rotor.org Advertise in ROTOR® Magazine THE VOICE OF THE INTERNATIONAL HELICOPTER COMMUNITY P U B L I C AT I O N C A L E N D A R Summer 2015 Reserve Space: June 26, 2015 Materials Due: July 10, 2015 Fall 2015 Reserve Space: Sept. 25, 2015 Materials Due: Oct. 9, 2015 Winter 2016 Reserve Space: Dec. 18, 2015 Materials Due: Jan. 8, 2016 Spring 2016 Reserve Space: Mar. 25, 2016 Materials Due: Apr. 8, 2016 Bonus Distribution Helitech International • AMTC • NBAA Bonus Distribution N/A Bonus Distribution HAI HELI-EXPO • Army Aviation Mission Solutions Summit • ABACE • Sun ‘n’ Fun Bonus Distribution ALEA • EAA A D S I Z E S A N D R AT E S Rates effective for 2015 issues. HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join. All ad sizes are in inches. Back Cover‡ 8.25W × 10.875H $8,490 member $9,340 nonmember Inside Front Cover‡ 8.25W × 10.875H $6,175 member $6,795 nonmember Inside Back Cover‡ 8.25W × 10.875H $5,640 member $6,210 nonmember Page 1‡ 8.25W × 10.875H $5,325 member $5,860 nonmember President’s Message RHP‡ 8.25W × 10.875H $5,093 member $5,605 nonmember 2-Page Spread‡ 16.5W × 10.875H $7,415 member $8,160 nonmember 1/2-Page Spread‡ 16.5W × 5.4375H $5,390 member $5,825 nonmember Full Page‡ 8.25W × 10.875H $4,630 member $5,095 nonmember 2/3-Page Vertical 4.5W × 9.75H $3,710 member $4,080 nonmember 1/2-Page Horizontal 7W × 4.875H $2,935 member $3,230 nonmember 1/2-Page Island 4.5W × 7.5H $2,935 member $3,230 nonmember All sizes are in inches, and all ads must be 4-color. ‡For all ads requiring a bleed, add 0.125 inches to image size on all sides and keep live matter 0.375 inches from the trim line. Offset crop marks outside the bleed. 1/3-Page Square 4.5W × 4.5H $2,315 member $2,550 nonmember 1/3-Page Vertical 2.25W × 9.75H $2,315 member $2,550 nonmember 2-Page Spread‡ 1/2-Page Spread‡ Inside Front, Back or Inside Back Cover‡ Full Page‡ Premium Position‡ 16.5W × 10.875H 16.5W × 5.4375H 8.25W × 10.875H 2/3-Page Vertical 1/3-Page Vertical 1/2-Page Horizontal 1/3-Page Square 4.5W × 9.75H 2.25W × 9.75H 7W × 4.875H 4.5W × 4.5H 1/2-Page Island 4.5W × 7.5H FREQUENCY DISCOUNT REACH MORE BUYERS FOR LESS! • Advertise in 4 issues and save 15% per ad. A D S P E C I F I C AT I O N S •ROTOR magazine is a 4-color saddlestitched publication. Trim size is 8.25W × 10.875H. •Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts embedded. Submit line art in a vector format. Spot colors will be converted to process equivalents. Note: Advertisers submitting artwork requiring modifications to meet the above ad specifications will be charged an additional cost of $75 per hour. Because of technical considerations, HAI cannot make any additional alterations to advertising materials. To P l a c e Yo u r A d , C o n t a c t t h e H A I A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m HAI Sales 703-683-4646 [email protected] You can find an insertion order form in your HAI Media Kit or at rotor.org/insertion. Please see the reverse for the general terms and conditions for advertising. Advertise in RotorNews® HAI’S E-NEWSLETTER FOR THE INTERNATIONAL HELICOPTER INDUSTRY P U B L I C AT I O N C A L E N D A R RotorNews is delivered to nearly 25,000 subscribers Monday through Friday (but is not published on holidays or the day following a holiday). Reserve Space:Available on a first-come, first-served basis. Advertising in RotorNews is sold on a monthly basis. Materials Due: The 15th of the month prior to publication. A D S I Z E S A N D R AT E S Rates effective for 2015 issues. HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join. Position 1 100 pixels W x 200 pixels H $1,575 member $1,735 nonmember RotorNews Position 1 Position 2 100 pixels W x 200 pixels H $1,415 member $1,560 nonmember Position 2 Position 3 100 pixels W x 200 pixels H $1,100 member $1,210 nonmember Position 3 Position 4 100 pixels W x 200 pixels H $945 member $1,040 nonmember Position 4 Position 5 Position 5 100 pixels W x 200 pixels H $790 member $870 nonmember Position 6 Position 6 100 pixels W x 200 pixels H $635 member $700 nonmember FREQUENCY DISCOUNT S AV E ! REACH MORE BUYERS FOR LESS! • Advertise for 3 months and save 10% per ad. • Advertise for 6 months and save 15% per ad. • Advertise for 12 months and save 20% per ad. A D S P E C I F I C AT I O N S •Submit ads in PNG, JPEG, or GIF (animated and static GIFs accepted). •File size must be no larger than 50 kb. Note: Advertisers submitting artwork requiring modifications to meet the above ad specifications will be charged an additional cost of $75 per hour. Because of technical considerations, HAI cannot make any additional alterations to advertising materials. To P l a c e Yo u r A d , C o n t a c t t h e H A I A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m HAI Sales 703-683-4646 [email protected] You can find an insertion order form in your HAI Media Kit or at rotor.org/insertion. Please see the reverse for the general terms and conditions for advertising. Advertise in HAI HELI-EXPO 2016 Program & Exhibit Guide THE ON-SITE GUIDE TO THE WORLD’S LARGEST HELICOPTER TRADE SHOW AND EXPOSITION P U B L I C AT I O N C A L E N D A R Reserve Space: Dec. 18, 2015 Materials Due: Jan. 8, 2016 A D S I Z E S A N D R AT E S Rates effective for 2016 issue. HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join. Inside Back Cover B‡ 3.1875W × 8.75H $6,794 member $7,476 nonmember Inside Back Cover A‡ 3.3125W × 8.75H $6,794 member $7,476 nonmember Tabbed Page‡ 3.625W × 8.75H $6,584 member $7,245 nonmember Back Cover‡ 3.625W × 8.75H $7,355 member $8,096 nonmember Inside Front Cover A‡ 3.3125W × 8.75H $6,794 member $7,476 nonmember Inside Front Cover B‡ 3.1875W × 8.75H $6,794 member $7,476 nonmember Page 1‡ 3.625W × 8.75H $4,484 member $4,940 nonmember Full Page‡ 3.625W × 8.75H $2,893 member $3,187 nonmember 1/2-Page 3W × 4.25H $1,486 member $1,633 nonmember All sizes are in inches, and all ads must be 4-color. ‡For all ads requiring a bleed, add 0.125 inches to image size on all sides and keep live matter 0.375 inches from the trim line. Offset crop marks outside the bleed. Tabbed Page 3.625W × 8.75H Page 1 Full Page 3.625W × 8.75H 1/2-Page 3W × 4.25H Back Cover Inside Back Cover A Inside Back Cover B Inside Front Cover A Inside Front Cover B Front Cover Inside Inside (Reserved) Front Cover Front Cover A B Inside Back Cover B Inside Front Cover A: 3.3125W × 8.75H Inside Front Cover B: 3.1875W × 8.75H Back Cover: 3.625W × 8.75H Inside Back Cover A: 3.3125W × 8.75H Inside Back Cover B: 3.1875W × 8.75H Please Note: The coil binding punches 0.25 inches into the page. Please keep live matter (critical text or images) 0.375 inches from the edges so that type or images will not be obscured by the coil. The coil will occupy the left margin on tabbed, full, and 1/2-page ads and will be on the right margin on the back cover ad. SAMPLE HEADLINE SAMPLE HEADLINE CORRECT LAYOUT Inside Back Cover A Back Cover INCORRECT LAYOUT A D S P E C I F I C AT I O N S •The HAI HELI-EXPO Program & Exhibit Guide is a 4-color coil‑bound publication. Trim size is 3.625W × 8.75H. •Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts embedded. Submit line art in a vector format. Spot colors will be converted to process equivalents. Note: Advertisers submitting artwork requiring modifications to meet the above ad specifications will be charged an additional cost of $75 per hour. Because of technical considerations, HAI cannot make any additional alterations to advertising materials. To P l a c e Yo u r A d , C o n t a c t t h e H A I A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m HAI Sales 703-683-4646 [email protected] You can find an insertion order form in your HAI Media Kit or at rotor.org/insertion. Please see the reverse for the general terms and conditions for advertising. Advertise in HAI Mobile HAI’S APP FOR THE INTERNATIONAL HELICOPTER INDUSTRY P U B L I C AT I O N C A L E N D A R Reserve Space:Available on a first-come, first-served basis. Advertising in HAI Mobile is sold on a monthly basis. Materials Due: The 15th of the month prior to publication. A D S I Z E S A N D R AT E S Rates effective for 2015 issues. HAI members receive discounted advertising rates. To learn how you can save, visit rotor.org/join. Horizontal Banner $790 member $870 nonmember 320W × 60H Banner ads will need to be submitted in the following four sizes to display properly on all devices: Apple: Blackberry: Android: HAI Website: 480W × 60H 320W × 60H 480W × 60H 540W × 60H 620W × 60H 540W × 60H All sizes are in pixels. 620W × 60H FREQUENCY DISCOUNT S AV E ! REACH MORE BUYERS FOR LESS! • Advertise for 3 months and save 10% per ad. • Advertise for 6 months and save 15% per ad. • Advertise for 12 months and save 20% per ad. A D S P E C I F I C AT I O N S •Submit ads in PNG, JPEG, or GIF (animated and static GIFs accepted). To P l a c e Yo u r A d , C o n t a c t t h e H A I A d v e r t i s i n g a n d H A I H E L I - E X P O S a l e s Te a m •File size must be no larger than 50 kb. Note: Advertisers submitting artwork requiring modifications to meet the above ad specifications will be charged an additional cost of $75 per hour. Because of technical considerations, HAI cannot make any additional alterations to advertising materials. HAI Sales T 703-683-4646 [email protected] You can find an insertion order form in your HAI Media Kit or at rotor.org/insertion. Please see the reverse for the general terms and conditions for advertising.
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