1. business and industrial
2. chemicals industry
3. cleaning agents

ABC Cleaning Services
London, Ontario, Canada.
John Smith
4/4/2013
ABC Cleaning Services is committed to offering our clients an
affordable, unique service that exceeds the customer’s expectations.
We do this by using 100% environmentally friendly cleaning products to
reduce our carbon footprint, by maintaining attention to detail, and by
making the customer’s needs #1.
ABC Cleaning Services
This document contains proprietary and confidential information. All data submitted to
financial institutions or private lenders is provided in reliance upon its consent not to use or
disclose any information contained herein except in the context of its business dealings with
ABC Cleaning Services. The recipient of this document agrees to inform its present and future
employees and partners who view or have access to the document's content of its confidential
nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent that such matter is generally known
to, and are available for use by the public. The recipient also agrees not to duplicate or
distribute or permit others to duplicate or distribute any material contained herein without ABC
Cleaning Services express written consent.
This business plan represents the writer’s best estimate of the future potential of this business
venture. It should be recognized that not all major risks can be accurately predicted or
otherwise avoided and that few business plans are free of errors and omission or commission.
ABC Cleaning Services retains all title, ownership and intellectual property rights to the material
and trademarks contained herein, including all supporting documentation, files, marketing
material, and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY
THE AFOREMENTIONED STATEMENT.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
1. Executive Summary
2. Company Summary
3. Business Objectives
3.1 Short-Term Objectives
3.2 Long-Term Objectives
4. Start-Up Summary
5. Start-Up Summary Breakdown
6. Competitive Analysis
7. SWOT Analysis
8. Business Positioning
9. Competitive Advantages
10. Operational Strategy
10.1 Owner’s Background
10.2 Employee Structure
10.3 Daily Operations
11. Business Services & Pricing Strategies
11.1 Profit Margins
11.2 Service Guarantees
11.3 Client Contracts
12. Market Analysis Summary
12.1 Current Population
12.2 Demographic Characteristics
12.3 Demographic Earnings
12.4 Market Segmentation
12.5 Secondary Markets
12.6 Target Marketing
13. Market Trends
14. Industry Trends
15. Marketing Strategy
15.1 Marketing Goals
16. Marketing Programs
16.1 Online Marketing/Advertising
16.2 Search Engine Marketing
16.3 Social Media Marketing
16.4 Content Marketing Strategies
16.5 Email Marketing Campaigns
16.6 Print Marketing Strategies
16.7 Other Campaigns
17. Exit Strategy
18. Financial Analysis
19. Financial Highlights
20. Break-Even Analysis
21. Sensitivity Analysis
22. Profit & Loss – Year 1 - Monthly
23. Gross Margin – Year 1 - Monthly
24. Projected Cash Flow – Year 1 – Monthly
25. Projected Cash Flow – Years 1 thru 3
26. Business Income Statement
27. Business Balance Sheet
28. Business Plan Citations
Appendix: Financial Spreadsheets Years 1 thru Years 3
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
1. Executive Summary
ABC Cleaning Services will strive to become a competitive and highly recognized
cleaning service in the Greater London Area. The goal is to be recognized for its clean business
ethics, efficiencies, and high quality of service to the residential cleaning industry.
To do this, the sole proprietor and owner, John Smith, needs to secure $39,000 in
funding through grants and financial institutions. This cash advancement will be used to
purchase cleaning equipment, execute advanced marketing & advertising campaigns, and
develop a unique, service-oriented website which will keep administrative costs low and drive
sales through its simple accessibility for the consumer.
ABC Cleaning Services will position themselves as a professional, trustworthy, residential
house cleaning service. ABC Cleaning Services will leverage the competitive edge of human
capital investments to achieve the desired positioning. The competitive differences that this
business will offer include flexible hours of operations, placing flowers at the entrance of each
home, completing a home air freshener audit, and completing origami towel designs on each
bed, just as you would find at a five-star hotel.
John chose London, Ontario for ABC Cleaning Services because of the promise for a
successful business in this industry due to the increasing age of the population, and the ability
to be extremely competitive with other businesses within the same industry.
The target customer would be between the ages of 35yrs-75yrs with an average
household income of $50,000 or more. They would be looking for a clean and organized home
but are not in a position to get it done themselves because of their commitments to their jobs,
families, or possible physical limitations.
The market trend in house cleaning has shifted from individual service providers to
companies such as ABC Cleaning Services. The market is likely to maintain better than average
growth due to the lifestyle Canadians have developed within the last five to ten years; working
longer and longer hours. The effect of the longer work week is that people have less time to
take care of their personal maintenance responsibilities such as house cleaning. Instead,
people will work longer hours and pay someone to take care of other, less important or less
desirable responsibilities.
This business plans to maintain a profit margin of 90% after purchase of supplies,
towels, and flowers for each client. With goals of reaching $260,000 in first year revenues and a
break-even point of 620 cleaning hours per month, this business will immediately be in position
to compete in this very versatile and competitive market space.
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ABC Cleaning Services
2. Company Summary
ABC Cleaning Services (ABC) is a new business venture due to begin operations by the
summer months of 2013. With the target market being London, Ontario and its surrounding
regions, the primary focus for this sole proprietor business is to become a leading force in the
residential cleaning industry.
To become a leading source for residential cleaning services, ABC needs to acquire a
minimum of $39,000 in business grants, loans, or investments. This cash advancement will be
used to purchase cleaning equipment, execute advanced marketing & advertising campaigns,
and develop a unique, service-oriented website which will keep administrative costs low and
drive sales through its simple accessibility for the consumer.
This business will initially be a home-based business, owned and operated by John
Smith, who will be responsible for the daily functions of the company. John will be hiring an
operations manager, whom he will oversee, so that the daily tasks of scheduling, quotations,
employee training, supply inventory, payroll, and quality care management are met with care
and responsibility.
Primary services include complete home cleaning services such as: dusting, floor
cleaning, windows, bathroom care, entrances, hallways, bedrooms, kitchens, and general living
areas. In addition to traditional residential cleans, ABC will also offer the following:
Deep cleans (top to bottom cleaning, moving of furniture, walls wiped down, cabinets and
cupboards wiped down, and light fixtures etc.)
Open house cleans – an extensive clean in preparation for an open house for re-sale.
Insurance Co. cleans – offering cleaning services on behalf of an insurance company.
Move in/Move out cleans – offering deep clean services to landlords
Free cleans – a community service, offering free cleans to senior citizens or disabled
individuals that fall into a low income class and are not able to properly clean their home
because of physical limitations.
ABC Cleaning Services will also use 100% environmentally friendly cleaning products to
help reduce the carbon footprint and do their part to protect and care for the fragile
environment. By developing and executing a strategic marketing and business development
plan through the experience of John Smith and his supportive team of advisors, this company
will ultimately provide and fulfill the Greater London Area’s residential cleaning needs.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
3. Business Objectives
ABC Cleaning Services will strive to become a competitive and highly recognized
cleaning service in the Greater London Area. The goal is to be recognized for its clean business
ethics, efficiencies, and high quality of service to the residential cleaning industry.
3.1 Short-Term Objectives
The short-term business objectives for this new venture within the first year include:
Continuing to build the brands awareness in the Greater London Area.
To save under-privileged home owners/renters over $1,000 in cleaning services.
Drive business revenues to over $260,000 by the end of year one.
To reach these objectives, the owner will need to follow these three key elements to
success:
Cross-market the businesses, establish strong online presence, and build further
partnerships in the home cleaning industry.
Establish a strong marketing and advertising campaign to deliver the brand’s message.
Also, become a social business, which none of the top-five competitors have instilled.
Continue to develop customer loyalty to create monthly residual revenue from new
contracts in the London area.
3.2 Long Term Objectives
The business objectives for this new venture within the first three years include:
Continuing to build the brand by servicing over 200 clients per year.
Increase business revenues to over $475,000 by the end of year three.
To reach these objectives, the owner will need to follow these three key elements:
Build trust and sustainable worth with the public in London, Ontario through word-ofmouth marketing and referral programs.
Continue targeted, budgeted, and measurable marketing and advertising campaigns by
deploying a minimum of 5% of the profit margin back into business growth strategies.
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ABC Cleaning Services
4. Start-Up Summary
The owner, John Smith, is investing $1,500 himself which will be used for business
planning and other start-up resources. This business’ opening-day requirements of $39,000 will
be allocated to the needed equipment, estimated at $8,130 after taxes. This will leave
approximately $30,870 in remaining funds. Of which, $18,970 of these remaining funds will be
used for initial marketing, web development, and other supplies which is manageable and
attainable. The remaining $11,900 will be used for opening day capital.
25,000
20,000
15,000
10,000
5,000
0
Expenses
Assets
Loans
Ideal Financial Scenario
Leadership Grants: $39,000
Financial Institution: $0
Private Investors: $0
Investment
Ideal
Leadership
Bank Loan
Investors
Secondary Financial Scenario
Leadership Grants: $30,000
Financial Institution: $9,000
Private Investors: $0
Last Chance Scenario
Leadership Grants: $15,000
Financial Institution: $15,000
Private Investors: $9,000
Secondary
Leadership
Bank Loan
Investor
Last Chance
Leadership
Bank Loan
Investors
*This business plan will use the last chance scenario for all financial analysis to show potential.
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ABC Cleaning Services
5. Start-Up Summary Breakdown
Start-Up Expenses
Initial Marketing Campaign
Website Design & Hosting
Other Supplies & Other Expenses
Total Expenses
Cost (including taxes)
$11,500
$1,500
$5,970
$18,970
Start-Up Assets
Opening Day Capital
Office Equipment
Cleaning Equipment
Leased Company Vehicle
Total Assets
Cost (including taxes)
$11,900
$2,150
$3,980
$2,000
$20,030
Total Requirements
Total Start-Up Expenses
Total Start-Up Assets
Total Start-Up Requirements
Cost (including taxes)
$18,970
$20,030
$39,000
Start-Up Liabilities
Non-Repayable Grant
Long-Term Liabilities
Accounts Payable
Other Current Liabilities
Total Liabilities
Cost (including taxes)
$15,000
$15,000
$0
$0
$30,000
Start-Up Investments
Private Investments
Total Start-Up Investments
Cost (including taxes)
$9,000
$9,000
Start-Up Funding
Total Start-Up Liabilities
Total Start-Up Investments
Total Start-Up Funding
Cost (including taxes)
$30,000
$9,000
$39,000
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
6. Competitive Analysis
Competitor
Quick Profile
Direct/Indirect
Our Strategy
Sparkles Cleaning
Services
Over 24 years old.
Professional, friendly,
and certified staff. No
contracts and no
obligations.
Direct competitor by
cleaning entrances,
bedrooms,
bathrooms, kitchens,
and living areas.
Social business
strategies. A more
engaging website.
Flexible service
hours.
Molly Maid
Services
Largest residential
home cleaning
company in Canada.
In business since
1979.
Direct competitor and
franchised based
business. Full house
cleaning services.
Social business
strategies. Match in
terms of employee
training strategies
and wages.
Maid Easy
Cleaning
Serving London,
Ontario strictly since
1987. They carry a
$2M liability
insurance.
Direct competitor and
focus on home
cleaning plus move
in/move out clients.
Social business
strategies. Offering
the hotel experience
to its clients.
Dust Bunnies
Away
Servicing London and
surrounding cities in
Southern Ontario
since 2001.
Considered “certified
cleaning technicians”.
They focus on
residential cleaning
and commercial
cleaning services.
Social business
strategies. Offer
services for move
in/move out, deep
cleans, and for
insurance
companies.
Sole proprietor
owned and operated.
Seems to be new to
the market. The
smallest company of
the “top five”.
This company focuses
on similar residential
cleaning services and
includes “appliance”
cleaning services.
Social business
strategies. More
professional and
engaging website.
Big company “feel”.
Domestic
Diva
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ABC Cleaning Services
7. SWOT Analysis
A SWOT evaluation (Strengths/Weaknesses/Opportunities/Threats) is a popular tool
used in business today to help with the planning process. It involves specifying the objective of
the business venture and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective. Here is ABC Cleaning Services SWOT analysis.
Strengths
An enthusiastic company with a strong, infectious leader.
A well designed training program to share with employees.
Dedicated employees to the home cleaning industry.
100% eco-friendly supplies and competitive rates.
Ability to offer the hotel experience in residential homes.
Weaknesses
A labour intensive industry.
The time needed to build goodwill and trust.
The difficulty of establishing equity as a start-up company.
Opportunities
Differentiated offering in competitive value.
A large percentage of the market that is unaware of ABC.
A business model that is easily scalable in this market.
Shifts in consumer consumption habits that are moving toward
increased utilization of cleaning services.
Threats
Market share by Molly Maid and other established companies.
Potentially high turnover in employees.
The entrance of another large competitor into the market.
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ABC Cleaning Services
8. Business Positioning
ABC Cleaning Services will position themselves as a professional, trustworthy,
residential house cleaning service. ABC will leverage the competitive edge of human capital
investments to achieve the desired positioning.
ABC begins with a rigorous training program for new employees. At the outset,
employees will be trained on how to clean. Granted everyone has some idea on how to clean,
but they will be shown a methodical way of producing a cleaner home more efficiently.
The management will then train employees to work effectively as a team. While there
are some households that prefer individual cleaners instead of a team, there may be
opportunities to work together on one house. Working efficiently as a team takes training, and
through this team training, ABC is able to make significant gains in efficiency.
The next topic of training involves professionalism. Employees are given the tools
necessary to impress the most affluent clients. Professionalism is a skill that is used throughout
the service call, from the way the employee greets and interacts with the client, to the way they
clean, to the way they act when they break that priceless vase (which, in the inevitable case
that something is broken, ABC will have specific guidelines for the employee to follow to
resolve the conflict).
ABC Cleaning Services will train the employees to know what the expectations of the
clients are. They will be provided the tools needed to exceed these expectations.
This extensive training, both up front, as well as continuously (called a continuous
learning system) builds a trust relationship between the company and the client, and honestly,
the employee as well. It is the bond of trust that will not only earn ABC the loyalty of that
customer but also the referral of several more of their friends.
Lastly, ABC will emphasize the use of environmentally sound chemicals. Other
companies also use environmentally sound chemicals so this is not a huge differentiation, but it
is something that ABC Cleaning Services is proud of, and will be mentioned. ABC will also be
creating the appearance of professionalism through the use of uniforms and a large magnetic
sign affixed to the side of the vehicles used by employees.
The single objective is to position ABC Cleaning Services at the top of the house
cleaning market, commanding a large market share within five years. The marketing strategy
will first seek to create customer awareness and develop the customer base.
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ABC Cleaning Services
9. Competitive Advantages
The success of the business will hinge on being able to exceed customer’s expectations,
having success from an aggressive advertising campaign, and by utilizing their unique
differences in what they offer compared to their competitors.
The competitive differences include flexible hours of operations, placing flowers at the
entrance of each home, completing a home air freshener audit, and completing origami towel
designs on each bed, just as you would find at a five-star hotel.
In addition to developing these unique customer service strategies, ABC Cleaning
Services will develop loyalty programs and perform quality assessments to ensure that all staff
members are meeting the expectations of both the business and the customer. This business
will strive on its use of environmentally friendly cleaning products, attention to detail, and its
goal to be known as the number one in customer service.
10. Operational Strategy
10.1 Owner’s Background
John Smith has a passion for cleaning and design. He has been running a business in
some capacity for over 15 years and feels that the cleaning industry offers a lot of promise due
to the increase in the ageing population and the overall competitiveness and opportunity
within the industry that offers the capabilities of starting a business with low overhead costs.
John owned and operated a small painting business in his early twenties. His business
was mainly with two residential home builders in the St. Thomas, Ontario region. John was
enlisted to do the painting for new home construction with these home building companies
where the business lasted for approximately 18 months. The reason he left this industry is
because the business dissolved due to the fact that the home builders went out of business
themselves.
While he doesn’t have an extensive educational background from a college or university
point-of-view, he does have a lot of management experience and training within the retail
industry and customer service field with offered training & seminars.
John is confident that he is fit to run this business because of his combined work
experience operating retail businesses over the past 15 years. He has an exceptional focus on
customer service, and strongly feels that it is a top priority for driving sales and increasing the
client/customer count.
John has also been very successful staying in-line with payroll obligations and other
controllable expenses with all business that he has operated or managed. With his passion for
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ABC Cleaning Services
the cleaning business and his expertise in management, this business can have a sustainable
and profitable future.
10.2 Employee Structure
John has already secured a casual employee to oversee the daily operations to start,
which is important for the first 30 days of operations. He intends on having two full time
employees for the second and third months and from month 6 to 12, hiring an additional four
employees based on demand.
The business will start with a casual operations manager who will oversee the daily
functions of the business that will include: sales calls, estimates, cleaning, scheduling, general
bookkeeping, and inventory maintenance.
This operations manager will receive an hourly wage to start of $14.50 per hour. John
will also be enlisting casual labor for the first 3 months to complete new client acquisitions.
These employees will be paid $11.00 per hour, which is slightly higher than most competition.
John will be a big part of overseeing the daily operation, however; he will be
maintaining his current full time job until the business can warrant him there on a full time
basis. During the time that he is overseeing the business, it is estimated that he will be able to
pay himself, after all expenses, a “salary” of $25,000. Understanding that as a registered sole
proprietor business, John’s pay will be based on profit and loss from the business and will be
adjusted based on the success of the business. The end-goal is for John to make $65,000
annually after all expenses are paid.
10.3 Daily Operations
Customers will have the option to pay for the services by cheque, cash, or wireless
debit/credit card payment options.
The hours of operations for ABC Cleaning Services will be Monday – Friday, 9am – 5pm
plus evenings & weekends by special arrangement only.
Email, social media, and the success of other online campaigns will be monitored on a
daily basis to ensure quick response to any inquiries or customer conflicts.
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ABC Cleaning Services
11. Business Services and Pricing
ABC Cleaning Services will give clients the ability to dedicate more time to more
important things in their lives; such as spending more time with family, their career, and leisure
activities.
As a start-up business with limited capacity, this company will focus all efforts and
resources on a specific cleaning area, which is residential homes. ABC Cleaning Services does
plan to broaden the offered services to corporate offices, car cleaning, and even laundry
services after three years of successful residential home cleaning.
Typically, cleaning services charge in the range of $30 to $50 per hour depending on
location. Prices may be quoted by the hour, by the job, or by the room. It all depends on the
company. ABC Cleaning Services plans to charge customers a base rate of $28 per hour per
employee needed for a traditional clean.
For other residential cleaning services, the rates will
be as follows:
Traditional clean - $28 per hour per maid.
Deep clean - $33 per hour per maid
Move in/Move out clean - $ 31 per hour per maid.
Insurance cleans - $33 per hour per maid.
Open house cleans - $33 per hour per maid.
11.1 Profit Margins
This business plans to maintain a profit margin of 90% after purchase of supplies,
towels, and flowers for each client. Contract and partnership discussions are in place with the
most cost effective suppliers which will be solidified by the start of the venture.
11.2 Service Guarantee
ABC Cleaning Services will offer a 100% customer satisfaction guarantee policy. If a
client is not happy with a clean, the company will return and make it right for the client at no
extra cost.
11.3 Client Contracts
All clients will be issued a contract that will protect both the client and ABC Cleaning
Services. All employees of ABC will be insured and have criminal background checks that will be
shown during the presentation of services to the potential client.
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ABC Cleaning Services
12. Market Analysis Summary
John Smith chose the location of London, Ontario for ABC Cleaning Services, primarily
because his family lives in London. More importantly however; it is because of the promise for a
successful business in this industry due to the increasing age of the population and the ability to
be extremely competitive with other businesses within the same industry.
Located in the heart of Southwestern Ontario, London has witnessed significant
economic growth in the past ten years. Situated strategically between Toronto and Detroit,
London is positioned to provide many benefits to residents and businesses, and boasts an
increasingly diverse economy.
With Western University, Fanshawe College, and a wide array of vocational schools
fueling a highly educated workforce and demographic, the strong local infrastructure, and
world class health care and medical research facilities, London is a city offering an easy path to
prosperity for start-up businesses.
In London, the land area is 2,665.62 square kilometers with a population density of
178.1 persons per square kilometer. In total, there were 195,056 private dwellings occupied by
usual residents in London in 2011. The change in private dwellings occupied by usual residents
from 2006 was 5.5%. For Canada as a whole, the number of private dwellings occupied by usual
residents increased 7.1%
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ABC Cleaning Services
12.1 Current Population of Targeted Market (London CMA):
Municipality
London (City)
St. Thomas
Central Elgin
Thames Centre
Middlesex Centre
Southwold
Strathroy-Caradoc
London CMA Total
2006
2011
352,395
366,151
36,110
37,905
12,723
12,743
13,085
13,000
15,589
16,487
4,724
4,494
19,959
20,978
457,720
474,786
Source: Statistics Canada, 2011
% change
3.9
5.0
0.2
-0.6
5.8
-4.9
5.1
3.7
12.2 Demographic Characteristics:
Characteristics
London, CMA
London, City
Age Group
Male
Female
Male
Female
0-4
12,435
11,890
9,440
9,035
5-14
29,295
27,510
21,875
20,490
15-19
16,175
15,890
12,230
12,175
20-24
16,815
17,225
13,805
14,390
25-44
62,720
64,610
49,085
50,750
45-54
33,205
36,045
25,000
27,750
55-64
24,460
26,375
18,100
19,900
65-74
14,740
17,090
10,905
13,090
75-84
9,445
13,805
7,290
10,890
>85
2,515
5,485
1,955
4,240
% aged 15+
81.2
83.3
81.5
83.8
Median Age
37.3
39.9
36.7
39.6
Source: Statistics Canada Census 2006
12.3 Average Demographic Earnings
Characteristics
London, City
London, CMA
Total
Male
Female
Total
Male
Persons 15+yrs with
205,200 104,165 101,035
268,015
137,255
Earnings (Part-Time)
Median Earnings of
$28,169 $34,035 $23,269
$28,727
$35,069
these Persons
Persons 15+yrs with
109,035
60,870
48,160
143,885
81,440
Earnings (Full-Time)
Median Earnings of
$42,226 $47,451 $37,456
$42,746
$48,384
these Persons
Source: Statistics Canada Census 2006
Business Plan – Private & Confidential – ABC Cleaning Services
Female
130,755
$23,249
62,445
$37,244
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ABC Cleaning Services
12.4 Market Segmentation
Primary Market (Bi-Weekly Cleans)
The target customer would be between the ages of 35yrs-75yrs with an average
household income of $50,000 or more. They would be looking for a clean and organized home
but are not in a position to get it done themselves because of their commitments to their jobs,
families, or possible physical limitations.
Characteristics
London, CMA
Total Population, aged 35 to 64
187,060
No certificate, diploma or degree
26,365
High school certificate or equivalent
49,570
Apprenticeship or trades certificate
*18,120
College, CEGEP or other non-University
*46,310
certificate or diploma
University certificate or diploma below
*6,565
the bachelor level
University certificate, diploma or
*40,130
degree
Source: Statistics Canada Census 2006
London, City
141,965
19,260
36,945
12,830
33,750
5,370
33,805
*The market that would fall into the $50,000 per year income
12.5 Secondary Markets
Open House & Home Moving Cleans
London and area house & condo sales fared well in 2012 with a total of 8,020
homes changing hands, only 28 fewer units than the 8,048 homes sold in 2011. There is a major
opportunity to tackle this niche market within the Greater London Area. (Move in/Move out)
The best-selling house style in 2012 was the two-storey house, followed by bungalows,
then the ranch, then the townhouse condominium. Average actual incomes in 2013 and 2014
for all households in the CMA are expected to remain well above the income required to service
the mortgage on the average MILS transaction meaning continuous moves and open houses.
Insurance Company Clients
Many insurance companies offer cleaning services to their clients who are elderly
residents or who are physically unable to clean their homes. As part of the marketing campaign,
insurance agents within the Greater London Area will be targeted so ABC Cleaning Services can
be added to their options through cross-marketing initiatives.
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ABC Cleaning Services
12.6 Target Marketing
What will the customer buy?
Residential cleaning services on a bi-weekly basis
Deep cleans for residents that are moving in-or-out
Economical and environmentally friendly services
Why will they buy from ABC?
Because of the professional & differential service offerings
Cleaning services are needed for busy families and executives
Word of mouth from friends & family of clients through referral program
What is the value to them?
Offering a hotel type of experience to each home
State of the art cleaning supplies for a greener space
Affordability and professionalism within the customer service spectrum
How much time to invest in attaining each new customer?
Whatever it takes. Build relationships. No stones un-turned
Use strategic customer relationship management software
Realistically one consultation visit to build relationship
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
Who are the stakeholders most interested in the offer?
35-75 year olds who are too busy to upkeep the cleanliness of their home
The clients of insurance companies who are disabled due to illness or injury
Home buyers, home sellers, and real estate agents
When will they buy?
When they feel level of trust has been built with the business
When we create an emotion through tactical branding messages
When the home is ready to be sold or shown to potential buyers/renters
What price will they pay?
Between $28 and $33 per hour per maid
In most cases, it will be trust and relationship over price point
Each has a budget and the price must fall within that budget
What will be their buying process?
Research home cleaning sources within area via online measures
Most will have a consulting session with series of cleaning companies
Complete in-house budget analysis based on their top three quotes
Communicate with cleaning company and prepare a second meeting
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
13. Market Trends
This business is providing its customers with a professional, residential house cleaning
service, aimed at the upper “echelon” of the market. ABC Cleaning Services seeks to fulfill the
following benefits that are important to its customers.
Professionalism: All employees will be well trained to showcase professionalism from all
of their actions and conversations in the client’s home.
Convenience: Provide its services in the manner that is most convenient to the
customer, including arranging for visits when the owner is not home.
Trustworthiness: Many people have legitimate concerns regarding cleaning services in
their home and the possibility of theft and breakage. These concerns have been
eliminated or significantly reduced through a comprehensive screening and training
process for employees. Additionally, ABC will carry insurance designed to cover any loss
that the customer may attribute to the company.
The market trend in house cleaning has shifted from individual service providers to
companies such as ABC Cleaning Services. Years ago, most families had a single housekeeper
who was responsible for the cleaning of their home(s). This individual was often considered a
member of the family. Less and less families these days are serviced by an individual
housekeeper. The trend is moving toward having a cleaning service come into the home either
weekly or bi-weekly.
This market shift has fueled the spike in several different house cleaning services. There
has been a shift from individuals to companies, as well as a shift from having the same service
providers for five to 10 years to going through many different companies, unsatisfied with their
services. This change in the market has created a receptive environment for a cleaning service
provider whose goal it is to develop long-term relationships with customers, which ABC
Cleaning Services intends to do.
The market is likely to maintain better than average growth due to the
lifestyle Canadians have developed within the last five to ten years; working longer and longer
hours. The effect of the longer work week is that people have less time to take care of their
personal maintenance responsibilities such as house cleaning. Instead, people will work longer
hours and pay someone to take care of other, less important or less desirable responsibilities.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
14. Industry Trends
Keeping clean is big business, generating more than $168 billion in annual revenue
across the globe, $3.6 Billion right here in Canada. In terms of market share, despite being a
household name for example, Molly Maid accounts for less than 1% of the residential cleaning
services. In addition, data from the Bureau of Labor Statistics shows annual spending on
cleaning services rising steadily over the past three years.
In 2010 there were just over 60,000 registered cleaning services operating in North
America. Marketing is especially important in this area, as there are notably low barriers of
entry into the field which makes for some serious competition. For this reason, profit margins
tend to be low, and customer retention is critical. Labor costs generally represent about 80% of
total operation costs. Costs are often the most important factor for businesses when choosing
a provider in this industry.
An independent national telephone omnibus survey of 8,000 Canadians was conducted
by Research House, a division of Environics Research Group, from June 4 to July 22, 2009 12%,
or 1.62 million Canadian households paid for home cleaning help. This is a respectable number.
From an employee perspective, these jobs tend to be low paying and also can subject
employees to dangerous chemicals, which can have adverse health effects. These factors lead
to high employee turnover, which can be a serious issue for these businesses. ABC Cleaning
Services plans to divert this trend by offering competitive pay, incentives, and by using 100%
“green” cleaning supplies.
Employment opportunities will arise primarily from the replacement needs generated
by the large number of cleaners who retire, but also from employment increase. Approximately
22% of light duty cleaners were aged 55 and over in 2006, a proportion that is clearly higher
than for all other occupations (15%). Turnover will also provide many opportunities. Low
salaries and the high proportion of part-time and seasonal jobs will lead many light duty
cleaners to leave this occupation for various other types of occupations.
With that being said, the cleaning industry is one of the fastest growing service
industries in North America. It is predicted that cleaning services will experience a five percent
growth rate between 2008 and 2018, and this growth will be largely due to the health care
industry, where elderly care needs will only increase over that period.
Based on these studies and the statistical data in the market research, ABC Cleaning
Services will be able to enter the market unharmed with the ability to start competing from the
first day of operations.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
15. Marketing Strategy
ABC Cleaning Services understands that marketing is not just about selling a product or
service. Potential customers will not buy just because a product or service is “advertised”. The
product, or service, needs to transition into their “buying minds” to match their personality,
needs, wants, and style. This is learning the customers buying behavior, a vital aspect of target
market research.
It is equally important to know and make sure that each marketing or strategy
“campaign”, within the overall marketing plan is measurable. What started with 400 words, a
phone call, a face-to-face conversation, and a fax has been united with social networking, rich
multimedia, and search engine optimization.
There are many residents that are as
ready to use ABC as they are ready to offer it to
them. In fact, data from recent research indicates
that 53% -88% of residential home cleaning
service buyers are willing to switch to new
service providers.
Each year, ABC Cleaning Services will
complete a comprehensive marketing plan to
build awareness, relationships, and revenue.
Each campaign for the first year is designed with
a budget of $20,000 which has a potential return
on investment of $100,000 plus.
The owner of ABC Cleaning Services will continue to think of the “costs” as an
investment and not as an expense. John understands that if he thinks in terms of growth, he
will see that marketing, branding, technology, and staff members are all in-fact, investments for
the future success of the business.
This brief marketing outline incorporates a generous mix of inbound and outbound
marketing campaigns and tactics. It must be reminded that many inbound marketing campaigns
take time and consistency but are needed in today’s market and are also very cost effective.
Outbound marketing campaigns, despite all the noise and increased costs, should
deliver a predictable and even sizable, return on investment. The key to success is the right mix
of both strategies. John will be completing a thorough marketing plan once financing for the
business venture has been granted.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
15.1 Marketing Goals
Business
 Build a Stronger Brand Presence within the Greater London Area
 Surpass $200,000 in Revenue by the end of year one
 Maintain profit margin of 90% or greater by the end of year one
Strategic
 Become known as “The Top 3” in the Greater London Area
 Pay off over 50% of any accumulated bank loans by year three
 Be the “number one” on major search engines for cleaning services
Tactical




Design a new website to generate more online leads
Design branding initiatives through print media
Become a “Social Business” and build online presence
Execute a comprehensive marketing plan to its fullest capacity
Ideal Customer
 Customers between ages 35-75 years of age
 Two to three bedroom homes occupied by busy families
 Real estate agents looking to show a home
Wow Factor
 Industry beating prices
 100% eco-friendly products
 Give customers the “hotel experience”
Community
 A community based service; offering free cleans to senior citizens or disabled individuals
that fall into a low income class and who are not able to properly clean their home
because of physical limitations.
 This service would be based on amount of sales to cover loss of time and will be limited
to space in the scheduling.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
16. Marketing Programs
16.1 Online Marketing & Advertising
The obvious start to a strong online presence is by having a website. This business will
be investing upwards of $1,500 on website design and hosting with mobile capabilities. The
website will be professionally designed and aligned socially with plenty of calls-to-action to
subscribe, learn more, socially interact, and contact for a quoted service.
One major benefit of online advertising is the immediate publishing of information and
content that is not limited by geography or time in addition to the real-time analytic reports
that are available. ABC Cleaning Services will design a campaign that will see the brand message
across numerous local business directories including YellowPages.ca and Yelp.ca
16.2 Search Engine Marketing
Businesses need Search Engine Marketing and Optimization services like never before.
The competition for internet exposure has never been fiercer and for a relatively small
investment in SEO, it can transform www.ABCCleaningServices.com performance from literally
nowhere to targeted areas around the Greater London Area in a matter of weeks to months.
In addition, ABC Cleaning Services will enlist itself as a business on major search engines
such as Google. The business will also invest in monthly targeted “Google Ads” at
approximately $100 per month that will be 100% based on pay-per-click advertisements.
16.3 Social Media Marketing
In today’s marketplace, all businesses need to show a transparent aspect of their
business model. One of the most effective ways to do so is through social media efforts.
However, not all channels or platforms are successful for all business types. The most used
platform with proven results for this industry includes Facebook, Twitter, and Linkedin.
Being on Twitter will give ABC Cleaning Services an opportunity to “meet” and talk to
numerous targeted people, some of whom you would never get the chance to talk to
otherwise. And the most important reason this small business will use Twitter – because
Twitter will allow ABC to engage with their customers.
Shortly after inception, ABC Cleaning Services will secure a Facebook page. As with all
social networks, it is constantly evolving and allows businesses to engage their target market.
With the use of Facebook apps, strategic status update campaigns, and periodic advertising
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
methods on this network, ABC will likely see a fan base of over 500 targeted users within the
first six months.
16.4 Content Marketing
Content marketing is essentially a technique used to create and distribute relevant and
also valuable “content” to attract, acquire, and engage with a defined target audience, of
course with the objective of driving profits.
The best way to tackle content marketing is to set up a blog on WordPress. For this
business model, it is best to write articles on sanitation, cleanliness in the home, and articles on
the specific cleaning equipment and supplies ABC Cleaning Services will use.
16.5 Email Marketing
Email marketing's return on investment for 2012 was estimated at $40.56 for every $1
invested. Email promotions and offers generate immediate calls to action: sales, downloads,
inquiries, and registrations etc.
Informative email newsletters and other emails send people to offline stores and
events, build awareness, contribute to branding, strengthen relationships, encourage trust and
cement loyalty with a brand. ABC Cleaning Services will have a bi-weekly email marketing
campaign that will have a mix of promotions, blogs, social updates, and community
involvement stories.
16.6 Print Campaigns
To be successful, the campaign must include a marketing mix, which should include a
combination of inbound marketing strategies, plus proper execution and a call-to-action to
maximize the potential return on investment.
Every print marketing campaign needs to be measurable and actionable and needs to
effectively know the customers “pains” or “needs” to deliver an impactful outbound marketing
strategy. ABC Cleaning Services understand that “print is not dead” and will take advantage of a
local distribution channel that will effectively put the business’ message in front of targeted
eyes.
16.7 Other Campaigns
Joining accredited associations such as the Better Business Bureau and The Canadian Sanitation
Supply Association.
Utilizing community newspaper (online & print) mediums plus radio spot ads on a local radio
station. Again, these campaigns tested through marketing KPI’s.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
17. Exit Strategy
It is ABC Cleaning Services intention to run and operate this business until the ownership
is ready to retire, expand with more market areas, or once successful, sell the business for
substantial profits.
In the event the proposed plan is not successful, the ownership will implement
necessary measures to exit this business venture with minimal damage to any future
investments, partners, and suppliers. All assets will be sold to cover any outstanding debts. Any
remaining debt will be paid by the owner in the form of monthly payments until all debts are
paid in full. Definitions of "successful" and time limits for achieving milestones will be included
in any future owner’s investment agreements.
The success of the business will be monitored monthly in the first year and quarterly in
subsequent years. The ownership is aware that it usually takes new businesses three years to
start turning a full profit with minimum salary & potentially zero profit sharing and that the
business could operate at a loss during that time. The owner will keep this in mind when
evaluating the state of the business, and make adjustments when possible to keep the business
running with a positive cash flow.
The information included in this business plan and the financial statements you are
about to read, is strictly confidential and is provided on the understanding that it will not be
disclosed to third parties without the expressed written consent of ABC Cleaning Services. The
allowance to this clause is it may be disclosed to financial institutions or investors for the
purpose of business financing.
18. Financial Analysis
Being a start up business, ABC Cleaning Services intends to use the first thirty days,
before sales truly begin, to introduce an aggressive advertising campaign, secure employees
based on demand of initial client acquisitions, and training for new employees plus the
purchase and set-up of the office and business equipment.
It is estimated that within the first 60 days of operations, this business will have secured
approximately 32 clients and have 2-3 employees. The goal by the end of the first year is to
have a total of 96 plus clients and 6 employees.
The objective for the first year is to generate revenues of $222,475 and by the end of
year three, to increase revenue to $475,000. Based on market penetration and share, this is a
realistic and attainable goal for ABC Cleaning Services.
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
The financial plans, including the
income statement and the profit and loss
spreadsheets, are based on statistical data
and using the highest knowledge of the
business plan writer. Thus, this business plan
represents a conservative but realistic
outlook of this business’ overall future. This
business will have sufficient bottom line
capital to withstand any negative cash flow,
which is expected in only the first two to
three months.
Sales Channel
Traditional
Deep Cleans
Real Estate
Insurance
It is estimated that the sales channel for ABC will be approximately 77% traditional
cleans, 12% deep cleans, 5% real-estate based cleans, and 6% insurance cleans in year one. The
break-even point for this business moving forward will be to exceed 620 hours of
cleaning/month within the first year of the growth stage.
The rest of the expenses are based upon traditional business costs and expense trends
within the cleaning service industry. The expenses increase each year based on inflation and the
necessary needs of a growing business. The marketing is situated at 5% of the monthly profits
(after first six months), which can increase or decrease at the discretion of the ownership.
The business will pay back the estimated $26,160 after interest in funding
(approximately $15,000 in remaining funds is non-repayable) from a local financial institution or
private investment group by 2019. It is expected this business will pay $365 in monthly
installments, which includes a 9% interest rate resulting in a profit of $2,160 to the lender(s).
The income taxes owing by the profit generated by ABC Cleaning Services are not shown
in the financial statements; however, the owner understands that a percentage will be given
back to the Canadian Revenue Agency. This can be assisted by a professional accountant, which
is included within the “professional fees” expense category.
Start-Up Expenses
Cleaning Equipment
Cleaning Supplies
Business Stationary
Office Equipment
Legal Services
Accounting/Payroll
Business Insurance
$2,800
$500
$320
$2,150
$600
$550
$1,200
Print/Online Marketing
News/Radio Advertising
Web Design & Hosting
Employee Uniforms
Vehicle Leasing
Miscellaneous Costs
Total Start-Up
Business Plan – Private & Confidential – ABC Cleaning Services
$2,500
$9,000
$1,500
$680
$2,000
$3,300
$27,100
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ABC Cleaning Services
19. Financial Highlights
Revenue/Margin/Net Profit
$500,000
$450,000
$400,000
$350,000
$300,000
Revenue
$250,000
Gross Margin
$200,000
Net Profit
$150,000
$100,000
$50,000
$0
Year 1
Year 2
Year 3
Net Income by Year
$90,000
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Year 1
Year 2
Business Plan – Private & Confidential – ABC Cleaning Services
Year 3
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ABC Cleaning Services
20. Break-Even Analysis
The following table indicates the break-even analysis along with the monthly break-even
revenue points.
$10,000
$5,000
$0
$0
$6,300
$9,450
$15,750
$22,050
$28,350
-$5,000
-$10,000
-$15,000
-$20,000
Break-Even Summary
Monthly Revenue Break-Even
$19,529
Assumptions:
Average Monthly Operating Costs Year 1
Monthly Cleaning Hours to Break-Even
$17,967
620
Average Per Cleaning Hour Revenue
$31.50
Average Per Cleaning Hour Costs
$3.15
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
21. Sensitivity Analysis
This sensitivity analysis shows what the best case scenario and worst case scenario would be if
the revenues were 15% higher and also 15% lower than the stated financial analysis.
Best Case Scenario; 15% Higher
$600,000
$500,000
$400,000
Revenue
$300,000
Expenses
$200,000
Net Profit
$100,000
$0
Year 1
Year 2
Year 1
$302,559
$239,817
$62,741
Revenue
Total Expenses
Net Profit
Year 3
Year 2
$495,322
$347,766
$147,555
Year 3
$551,080
$409,652
$141,427
Worst Case Scenario; 15% Lower
$500,000
$400,000
Revenue
$300,000
Expenses
$200,000
Net Profit
$100,000
$0
-$100,000
Revenue
Total Expenses
Net Profit
Year 1
Year 2
Year 1
$223,630
$233,503
-$9,872.80
Year 3
Year 2
$366,107
$337,429
$28,677.95
Business Plan – Private & Confidential – ABC Cleaning Services
Year 3
$407,320
$398,151
$9,168.46
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ABC Cleaning Services
22. Profit & Loss – Year 1 – Monthly
$6,000
$4,000
$2,000
$0
-$2,000
Month Month Month Month Month Month Month Month Month Month Month Month
1
2
3
4
5
6
7
8
9
10
11
12
-$4,000
-$6,000
-$8,000
23. Gross Margin – Year 1 – Monthly
$30,000
$25,000
$20,000
$15,000
Gross Margin
$10,000
Profit
$5,000
$0
-$5,000
-$10,000
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ABC Cleaning Services
24. Projected Cash Flow – Year 1 – Monthly
$40,000
$30,000
$20,000
Net Cash
$10,000
Cash Balance
$0
-$10,000
25. Projected Cash Flow – Years 1 thru 3
$200,000
$180,000
$160,000
$140,000
$120,000
Net Cash Flow
$100,000
Cash Balance
$80,000
$60,000
$40,000
$20,000
$0
Year 1
Year 2
Year 3
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
26. Business Income Statement
Sales
Year 1
Year 2
Year 3
$263,095
$430,715
$479,200
92%
$20,258
91%
$39,195
90%
$50,316
$242,836
$391,519
$428,884
$4,380
$540
$19,708
$27,840
$99,880
$7,140
$3,000
$1,260
$1,800
$9,900
$1,200
$5,000
$900
$6,000
$4,380
$1,080
$19,576
$28,800
$162,470
$7,440
$4,800
$3,360
$2,700
$13,800
$2,400
$5,000
$1,500
$12,000
$4,380
$1,500
$25,733
$30,720
$180,400
$8,280
$7,200
$5,040
$3,900
$19,920
$4,800
$7,500
$2,400
$18,000
$188,548
$269,306
$319,773
Expense Taxes
Payroll Expenses
$7,908
$19,158
$10,145
$28,691
$14,125
$31,668
Total Expenses
$215,613
$308,141
$365,566
Net Profit
$27,224
$83,379
$63,318
Net Profit/Sales %
10.35%
19.36%
13.21%
Total Revenue
Margin
Direct Costs
Profit
Expenses
Loan & Interest
Bank Charges
Marketing & Adv.
Operations Manager
Employee Wages
Business Insurance
Professional Fees
Community Projects
Telecommunication
Vehicle & Travel
Equipment Repair
New Equipment
Office Supplies
Miscellaneous
Sub-Total Expenses
Taxes
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
27. Business Balance Sheet
Assets
Year 1
Year 2
Year 3
Accounts Receivable
$263,095
$430,715
$479,200
Equipment Assets
$13,943
$20,337
$22,371
$277,038
$451,052
$501,571
Year 1
Year 2
Year 3
Accounts Payable
$215,613
$308,141
$365,566
Cost of Goods
$20,258
$39,195
$50,316
Total Current Liabilities
$235,871
$347,336
$415,882
$26,160
$26,160
$26,160
$26,160
$26,160
$26,160
Total Liabilities
$262,031
$373,496
$442,042
Net Worth
$15,007
$77,556
$59,529
Current Assets
Total Assets
Liabilities
Current Liabilities
Long Term Liabilities
Bank Payable
Total Long-Term Liabilities
Business Plan – Private & Confidential – ABC Cleaning Services
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ABC Cleaning Services
28. Citations
http://www.streetdirectory.com/travel_guide/259/business_and_finance/7_proven_tips_to_marke
t_your_cleaning_business.html
http://housecleaningtips.hubpages.com/hub/Marketing-Your-House-Cleaning-Business-On-ABudget
http://www.domestic-diva.ca/
http://www.sparkles.ca/
http://www.dustbunniesaway.com/
http://www.mollymaid.ca/ontario/london.aspx
http://www.maideasycleaning.ca/
http://www.franchisehelp.com/industry-reports/cleaning-industry-report
http://www.start-cleaning-business.com/changing-trends-house-cleaning-business.html
http://www.homecleanermagazine.com/
http://www.housecleaningbiz101.com/CleaningIndustryFacts.htm
http://budgeting.thenest.com/much-money-average-family-spend-cleaning-products-year23539.html
http://www.ehow.com/about_6511018_average-weekly-rates-house-cleaning.html
http://www.hstopportunity.ca/pdfs/Residential%20Cleaning%20Service%20Industry.pdf
http://cssa.com/
http://www.servicecanada.gc.ca/eng/qc/job_futures/statistics/6661.shtml
http://www.london.ca/d.aspx?s=/About_London/localstats.htm
http://theliberatedkitchenpdx.com/basics/five-reasons-to-hire-a-housecleaner/
http://domesticceo.quickanddirtytips.com/hiring-a-house-cleaner.aspx
Business Plan – Private & Confidential – ABC Cleaning Services
Page 35
ABC Cleaning Services Year 1
Sales Revenue
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Total Cleans by Hour
160
320
480
600
800
960
960
960
960
960
960
960
9,080
Traditional Cleans
$4,172.00
$28.00
$198.00
$33.00
$7,448.00
$28.00
$792.00
$33.00
$11,200.00
$28.00
$990.00
$33.00
$13,440.00
$28.00
$1,650.00
$33.00
$16,940.00
$28.00
$3,300.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$21,280.00
$28.00
$3,465.00
$33.00
$202,160.00
$640.00
$32.00
$330.00
$33.00
$800.00
$32.00
$825.00
$33.00
$1,120.00
$32.00
$1,155.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$1,440.00
$32.00
$1,650.00
$33.00
$14,240.00
Insurance Cleans
$160.00
$32.00
$0.00
$33.00
Total Revenue
$4,530.00
$9,210.00
$13,815.00
$17,365.00
$23,330.00
$27,835.00
$27,835.00
$27,835.00
$27,835.00
$27,835.00
$27,835.00
$27,835.00
$263,095.00
Generated Taxes
$588.90
$1,197.30
$1,795.95
$2,257.45
$3,032.90
$3,618.55
$3,618.55
$3,618.55
$3,618.55
$3,618.55
$3,618.55
$3,618.55
$34,202.35
Cost of Goods
Supplies
Ammenities
Total
$226.50
$122.31
$348.81
$460.50
$248.67
$709.17
$690.75
$373.01
$1,063.76
$868.25
$468.86
$1,337.11
$1,166.50
$629.91
$1,796.41
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$1,391.75
$751.55
$2,143.30
$13,154.75
$7,103.57
$20,258.32
Gross Profit Margin
Gross Profit
92%
$4,181.19
92%
$8,500.83
92%
$12,751.25
92%
$16,027.90
92%
$21,533.59
92%
$25,691.71
92%
$25,691.71
92%
$25,691.71
92%
$25,691.71
92%
$25,691.71
92%
$25,691.71
92%
$25,691.71
92%
$242,836.69
Expense Summary
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Loan & Interests
Bank Charges
Marketing & Advert
Operations Manager
Employee Wages
Business Insurance
Professional Fees
Community Project
Telecommunication
Vehicle & Travel
Equipment Repair
New Equipment
Office Supplies
Miscellaneous
$365.00
$45.00
$2,000.00
$2,320.00
$1,760.00
$595.00
$250.00
$0.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$2,000.00
$2,320.00
$3,520.00
$595.00
$250.00
$0.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$2,000.00
$2,320.00
$5,280.00
$595.00
$250.00
$0.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$2,000.00
$2,320.00
$6,600.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$2,000.00
$2,320.00
$8,800.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$2,000.00
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$2,500.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$0.00
$75.00
$500.00
$365.00
$45.00
$1,284.59
$2,320.00
$10,560.00
$595.00
$250.00
$140.00
$150.00
$825.00
$100.00
$2,500.00
$75.00
$500.00
$4,380.00
$540.00
$19,707.51
$27,840.00
$99,880.00
$7,140.00
$3,000.00
$1,260.00
$1,800.00
$9,900.00
$1,200.00
$5,000.00
$900.00
$6,000.00
Sub-Total Expenses
$8,985.00
$10,745.00
$12,505.00
$13,965.00
$16,165.00
$20,425.00
$17,209.59
$17,209.59
$17,209.59
$17,209.59
$17,209.59
$19,709.59
$188,547.51
Expense Taxes
Payroll Expenses
$637.65
$612.00
$637.65
$876.00
$637.65
$1,140.00
$655.85
$1,338.00
$655.85
$1,668.00
$980.85
$1,932.00
$562.85
$1,932.00
$562.85
$1,932.00
$562.85
$1,932.00
$562.85
$1,932.00
$562.85
$1,932.00
$887.85
$1,932.00
$7,907.58
$19,158.00
Total Expenses
$10,234.65
$12,258.65
$14,282.65
$15,958.85
$18,488.85
$23,337.85
$19,704.43
$19,704.43
$19,704.43
$19,704.43
$19,704.43
$22,529.43
$215,613.09
Net Profit
Net Profit / Sales %
-$6,053.46
-133.63%
-$3,757.82
-40.80%
-$1,531.41
-11.09%
$69.05
0.40%
$3,044.74
13.05%
$2,353.86
8.46%
$5,987.27
21.51%
$5,987.27
21.51%
$5,987.27
21.51%
$5,987.27
21.51%
$5,987.27
21.51%
$3,162.27
11.36%
$27,223.60
10.35%
1st Year Cashflow
Start of Month
End of Month
$11,900.00
$5,846.54
$5,846.54
$2,088.72
$2,088.72
$557.32
$557.32
$626.36
$626.36
$3,671.10
$3,671.10
$6,024.96
$6,024.96
$12,012.23
$12,012.23
$17,999.50
$17,999.50
$23,986.78
$23,986.78
$29,974.05
$29,974.05
$35,961.32
$35,961.32
$39,123.60
Deep Cleans
Real Estate Cleans
$31,185.00
$15,510.00
ABC Cleaning Services Year 2
Sales Revenue
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Total Cleans by Hour
1,080
1,120
1,120
1,120
1,120
1,270
1,270
1,270
1,350
1,350
1,350
1,350
14,770
Traditional Cleans
$23,520.00
$28.00
$3,795.00
$33.00
$24,080.00
$28.00
$3,960.00
$33.00
$24,080.00
$28.00
$3,960.00
$33.00
$24,080.00
$28.00
$3,960.00
$33.00
$24,080.00
$28.00
$3,960.00
$33.00
$26,880.00
$28.00
$4,620.00
$33.00
$26,880.00
$28.00
$4,620.00
$33.00
$26,880.00
$28.00
$4,620.00
$33.00
$28,000.00
$28.00
$5,280.00
$33.00
$28,000.00
$28.00
$5,280.00
$33.00
$28,000.00
$28.00
$5,280.00
$33.00
$28,000.00
$28.00
$5,280.00
$33.00
$312,480.00
$1,920.00
$32.00
$2,640.00
$33.00
$1,920.00
$32.00
$2,640.00
$33.00
$1,920.00
$32.00
$2,640.00
$33.00
$1,920.00
$32.00
$2,640.00
$33.00
$2,560.00
$32.00
$2,970.00
$33.00
$2,560.00
$32.00
$2,970.00
$33.00
$2,560.00
$32.00
$2,970.00
$33.00
$2,880.00
$32.00
$3,300.00
$33.00
$2,880.00
$32.00
$3,300.00
$33.00
$2,880.00
$32.00
$3,300.00
$33.00
$2,880.00
$32.00
$3,300.00
$33.00
$28,640.00
Insurance Cleans
$1,760.00
$32.00
$2,310.00
$33.00
Total Revenue
$31,385.00
$32,600.00
$32,600.00
$32,600.00
$32,600.00
$37,030.00
$37,030.00
$37,030.00
$39,460.00
$39,460.00
$39,460.00
$39,460.00
$430,715.00
Generated Taxes
$4,080.05
$4,238.00
$4,238.00
$4,238.00
$4,238.00
$4,813.90
$4,813.90
$4,813.90
$5,129.80
$5,129.80
$5,129.80
$5,129.80
$55,992.95
Cost of Goods
Supplies
Ammenities
Total
$1,883.10
$972.94
$2,856.04
$1,956.00
$1,010.60
$2,966.60
$1,956.00
$1,010.60
$2,966.60
$1,956.00
$1,010.60
$2,966.60
$1,956.00
$1,010.60
$2,966.60
$2,221.80
$1,147.93
$3,369.73
$2,221.80
$1,147.93
$3,369.73
$2,221.80
$1,147.93
$3,369.73
$2,367.60
$1,223.26
$3,590.86
$2,367.60
$1,223.26
$3,590.86
$2,367.60
$1,223.26
$3,590.86
$2,367.60
$1,223.26
$3,590.86
$25,842.90
$13,352.17
$39,195.07
Gross Profit Margin
Gross Profit
91%
$28,528.97
91%
$29,633.40
91%
$29,633.40
91%
$29,633.40
91%
$29,633.40
91%
$33,660.27
91%
$33,660.27
91%
$33,660.27
91%
$35,869.14
91%
$35,869.14
91%
$35,869.14
91%
$35,869.14
91%
$391,519.94
Expense Summary
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Loan & Interests
Bank Charges
Marketing & Advert
Operations Manager
Employee Wages
Business Insurance
Professional Fees
Community Project
Telecommunication
Vehicle & Travel
Equipment Repair
New Equipment
Office Supplies
Miscellaneous
$365.00
$90.00
$1,426.45
$2,400.00
$11,880.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,481.67
$2,400.00
$12,320.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,481.67
$2,400.00
$12,320.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,481.67
$2,400.00
$12,320.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,481.67
$2,400.00
$12,320.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,683.01
$2,400.00
$13,970.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$2,500.00
$125.00
$1,000.00
$365.00
$90.00
$1,683.01
$2,400.00
$13,970.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,683.01
$2,400.00
$13,970.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,793.46
$2,400.00
$14,850.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,793.46
$2,400.00
$14,850.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,793.46
$2,400.00
$14,850.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$0.00
$125.00
$1,000.00
$365.00
$90.00
$1,793.46
$2,400.00
$14,850.00
$620.00
$400.00
$280.00
$225.00
$1,150.00
$200.00
$2,500.00
$125.00
$1,000.00
$4,380.00
$1,080.00
$19,576.00
$28,800.00
$162,470.00
$7,440.00
$4,800.00
$3,360.00
$2,700.00
$13,800.00
$2,400.00
$5,000.00
$1,500.00
$12,000.00
Sub-Total Expenses
$20,161.45
$20,656.67
$20,656.67
$20,656.67
$20,656.67
$25,008.01
$22,508.01
$22,508.01
$23,498.46
$23,498.46
$23,498.46
$25,998.46
$269,306.00
Expense Taxes
Payroll Expenses
$764.59
$2,142.00
$771.77
$2,208.00
$771.77
$2,208.00
$771.77
$2,208.00
$771.77
$2,208.00
$1,122.94
$2,455.50
$797.94
$2,455.50
$797.94
$2,455.50
$812.30
$2,587.50
$812.30
$2,587.50
$812.30
$2,587.50
$1,137.30
$2,587.50
$10,144.68
$28,690.50
Total Expenses
$23,068.04
$23,636.44
$23,636.44
$23,636.44
$23,636.44
$28,586.46
$25,761.46
$25,761.46
$26,898.26
$26,898.26
$26,898.26
$29,723.26
$308,141.18
Net Profit
Net Profit / Sales %
$5,460.93
17.40%
$5,996.96
18.40%
$5,996.96
18.40%
$5,996.96
18.40%
$5,996.96
18.40%
$5,073.81
13.70%
$7,898.81
21.33%
$7,898.81
21.33%
$8,970.88
22.73%
$8,970.88
22.73%
$8,970.88
22.73%
$6,145.88
15.57%
$83,378.76
19.36%
2nd Year Cashflow
Start of Month
End of Month
$39,123.60
$44,584.53
$44,584.53
$50,581.49
$50,581.49
$56,578.45
$56,578.45
$62,575.41
$62,575.41
$68,572.38
$68,572.38
$73,646.19
$73,646.19
$81,545.01
$81,545.01
$89,443.82
$89,443.82
$98,414.70
$98,414.70
$107,385.59
$107,385.59
$116,356.47
$116,356.47
$122,502.36
Deep Cleans
Real Estate Cleans
$54,615.00
$34,980.00
ABC Cleaning Services Year 3
Sales Revenue
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Total Cleans by Hour
1,350
1,370
1,415
1,435
1,120
1,270
1,350
1,370
1,415
1,435
1,435
1,435
16,400
Traditional Cleans
$28,000.00
$28.00
$5,280.00
$33.00
$28,560.00
$28.00
$5,280.00
$33.00
$29,120.00
$28.00
$5,610.00
$33.00
$29,680.00
$28.00
$5,610.00
$33.00
$24,080.00
$28.00
$3,960.00
$33.00
$26,880.00
$28.00
$4,620.00
$33.00
$28,000.00
$28.00
$5,280.00
$33.00
$28,560.00
$28.00
$5,280.00
$33.00
$29,120.00
$28.00
$5,610.00
$33.00
$29,680.00
$28.00
$5,610.00
$33.00
$29,680.00
$28.00
$5,610.00
$33.00
$29,680.00
$28.00
$5,610.00
$33.00
$341,040.00
$2,880.00
$32.00
$3,300.00
$33.00
$40,020.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,395.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,955.00
$1,920.00
$32.00
$2,640.00
$33.00
$32,600.00
$2,560.00
$32.00
$2,970.00
$33.00
$37,030.00
$2,880.00
$32.00
$3,300.00
$33.00
$39,460.00
$2,880.00
$32.00
$3,300.00
$33.00
$40,020.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,395.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,955.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,955.00
$3,200.00
$32.00
$3,465.00
$33.00
$41,955.00
$35,200.00
Insurance Cleans
Total Revenue
$2,880.00
$32.00
$3,300.00
$33.00
$39,460.00
$39,600.00
$479,200.00
Generated Taxes
$5,129.80
$5,202.60
$5,381.35
$5,454.15
$4,238.00
$4,813.90
$5,129.80
$5,202.60
$5,381.35
$5,454.15
$5,454.15
$5,454.15
$62,296.00
Cost of Goods
Supplies
Ammenities
Total
$2,762.20
$1,381.10
$4,143.30
$2,801.40
$1,400.70
$4,202.10
$2,897.65
$1,448.83
$4,346.48
$2,936.85
$1,468.43
$4,405.28
$2,282.00
$1,141.00
$3,423.00
$2,592.10
$1,296.05
$3,888.15
$2,762.20
$1,381.10
$4,143.30
$2,801.40
$1,400.70
$4,202.10
$2,897.65
$1,448.83
$4,346.48
$2,936.85
$1,468.43
$4,405.28
$2,936.85
$1,468.43
$4,405.28
$2,936.85
$1,468.43
$4,405.28
$33,544.00
$16,772.00
$50,316.00
Gross Profit Margin
Gross Profit
90%
$35,316.70
90%
$35,817.90
90%
$37,048.53
90%
$37,549.73
90%
$29,177.00
90%
$33,141.85
90%
$35,316.70
90%
$35,817.90
90%
$37,048.53
90%
$37,549.73
90%
$37,549.73
90%
$37,549.73
90%
$428,884.00
Expense Summary
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
Loan & Interests
Bank Charges
Marketing & Advert
Operations Manager
Employee Wages
Business Insurance
Professional Fees
Community Project
Telecommunication
Vehicle & Travel
Equipment Repair
New Equipment
Office Supplies
Miscellaneous
$365.00
$125.00
$2,119.00
$2,560.00
$14,850.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$2,500.00
$200.00
$1,500.00
$365.00
$125.00
$2,149.07
$2,560.00
$15,070.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,222.91
$2,560.00
$15,565.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,252.98
$2,560.00
$15,785.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$1,750.62
$2,560.00
$12,320.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$1,988.51
$2,560.00
$13,970.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$2,500.00
$200.00
$1,500.00
$365.00
$125.00
$2,119.00
$2,560.00
$14,850.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,149.07
$2,560.00
$15,070.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,222.91
$2,560.00
$15,565.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,252.98
$2,560.00
$15,785.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,252.98
$2,560.00
$15,785.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$0.00
$200.00
$1,500.00
$365.00
$125.00
$2,252.98
$2,560.00
$15,785.00
$690.00
$600.00
$420.00
$325.00
$1,660.00
$400.00
$2,500.00
$200.00
$1,500.00
$4,380.00
$1,500.00
$25,733.04
$30,720.00
$180,400.00
$8,280.00
$7,200.00
$5,040.00
$3,900.00
$19,920.00
$4,800.00
$7,500.00
$2,400.00
$18,000.00
Sub-Total Expenses
$28,314.00
$26,064.07
$26,632.91
$26,882.98
$22,915.62
$27,303.51
$25,814.00
$26,064.07
$26,632.91
$26,882.98
$26,882.98
$29,382.98
$319,773.04
Expense Taxes
Payroll Expenses
$1,417.52
$2,611.50
$1,096.43
$2,644.50
$1,106.03
$2,718.75
$1,109.94
$2,751.75
$1,044.63
$2,232.00
$1,400.56
$2,479.50
$1,092.52
$2,611.50
$1,096.43
$2,644.50
$1,106.03
$2,718.75
$1,109.94
$2,751.75
$1,109.94
$2,751.75
$1,434.94
$2,751.75
$14,124.90
$31,668.00
Total Expenses
$32,343.02
$29,805.00
$30,457.69
$30,744.67
$26,192.25
$31,183.57
$29,518.02
$29,805.00
$30,457.69
$30,744.67
$30,744.67
$33,569.67
$365,565.94
Net Profit
Net Profit / Sales %
$2,973.68
7.54%
$6,012.90
15.02%
$6,590.84
15.92%
$6,805.05
16.22%
$2,984.75
9.16%
$1,958.28
5.29%
$5,798.68
14.70%
$6,012.90
15.02%
$6,590.84
15.92%
$6,805.05
16.22%
$6,805.05
16.22%
$3,980.05
9.49%
$63,318.06
13.21%
3rd Year Cashflow
Start of Month
End of Month
$122,502
$125,476
$125,476
$131,489
$131,489
$138,080
$138,080
$144,885
$144,885
$147,870
$147,870
$149,828
$149,828
$155,627
$155,627
$161,639
$161,639
$168,230
$168,230
$175,035
$175,035
$181,840
$181,840
$185,820
Deep Cleans
Real Estate Cleans
$63,360.00