The Step by Step Mobile Massage Business Start Up Guide
Everything You Need to Know... Photo: o5com The Step by Step Mobile Massage Business Start Up Guide Table of Contents The Step by Step Mobile Massage Business Start Up Guide Introduction: What you can expect from this guide Chapter 1 Why Is Starting a Mobile Massage Business a Great Idea? • Confirmation: Yes! You've Made a Good Choice • Industry Statistics and Trends • Future Growth and Your Security Chapter 2 The Top 3 Things That Need To Be Considered Prior to Setting Up Your Mobile Massage Business • Message School • Getting your License • You're a Business Owner Chapter 3 How to Set Up a Business Plan for Your Mobile Massage Business • The Business Plan and Your Options • Running a Business • Benefits & Challenges • Mentor or Business Group Chapter 4 How to Go About Setting Up Your Mobile Massage Business and It’s Legal Needs • Resources • Business name and Incorporation • Business Registration • Licenses and Business Insurances Chapter 5 Branding and Marketing: What Sets You Apart and How Will You Stand Out? • Branding: How To Stand Out • Designing Your Logo • Promotional Materials • Set up your marketing Funnel Chapter 6 Generating Leads and Business? • Local Networking • Business Cards • Flyers or Brochures • Promotional Materials • Build a Website: DIY or Hire Someone? • DIY: Buy a Domain Name/Hosting Options/Wordpress • SEO What is it? • Social Marketing Facebook/Twitter/Youtube • News Letters (Collecting eMails) • Know how to ask for the money e r a ou y n? i Chapter 7 eCommerce and Financial Requirements • Shopping Cart (or eCommerce Solutions) How to take the money • Paypal and other payment gates • Integration with your Website • Invoicing: Strategies & Tips To Keep The Cash Flow Coming Chapter 8 What Do You Do Next? • Recap • Your Checklist of Steps (Provide a resources list or checklist of steps) • Transition into the Conclusion & Solution Offer Conclusion Here's something you may want to consider: • The Future of Business Ownership Is Here (You can't go it alone) • Here's What We Have (We handle all the heavy lifting/backing from a national brand) • Here's What It Does For You (Allows you focus on $$ producing activities = freedom) • Here's What to Do Next: (See if you qualify for the Mobile Massage Business Fast Track Program through your free 30 minute strategy session) it is e it m Usage Permissions: You are free to share this report however you do not have permission to repackage, sell or profit from distribution of this report. Copyright info here What You Can Expect From This Guide Excl usive Photo: o5com Your Mobile Massage Business Consumers' schedules are jam-packed with personal and professional demands, so starting a business you can take to your customers can save them time and reduce their stress. Mobile services give individuals and groups the opportunity to take advantage of services from the comfort of their homes or offices. As a mobile massage business owner, you give the gift of relaxation by taking your massage tables and skills to the location of your customer's choice. In this guide you can expect us to lay out exactly the resources, tools and mind sets required to meet your customers needs as well as your pockets. Like yourself, we’re dedicated to bringing you solutions for getting your business up and running faster and less expensive than you thought possible. Chapter 1: Why is Starting a Mobile Massage Business a Great Idea? Fact: According to the U.S. Department of Labor in 2011, “Employment for Since you’re already reading this report you obviously have a keen interest in starting a massage business. So for starters let’s just confirm your suspicions that this is an amazing industry to apply yourself. massage therapists is For starters, the *AMTA estimates that in 2011, massage therapy was a $12-17 Billion dollar Industry faster than average for expected to increase 19% from 2008 to 2019, all occupations.” According to the U.S. Department of Labor in 2011 “Employment for massage therapists is expected to increase 19 percent from 2008 to 2018, faster than average for all occupations.” Between July 2010 and July 2011, roughly 48 million adult Americans (18%) had a massage at least once. The economy only reduced massages by 4% from 2008-2009. The bottom line is this. With this kind of expected growth, you can rest assured that with the right tools, marketing and insight which you’re going to receive in this guide, you can have a consistent and steady flow of clients and profits! This kind of security is priceless and can go a long way in supporting your mental and emotional confidence. However, keep this in mind. These stats do NOT guarantee your success. They only guarantee there is a solid industry here where if you align yourself appropriately, you can capitalize profitably. So with this in mind, what you will find in the pages of this guide are literally a road map of what’s necessary to position yourself appropriately in this industry all on your own. So let’s get started! 5/23 Talk To Massage School Graduates: Don’t be afraid to ask massage schools for graduates names and numbers to contact for a deeper assessment of the schools true strengths and weaknesses. Chapter 2: The Top 3 Things That Need To Be Considered Prior to Setting Up Your Mobile Massage Business The 3 things you’ll need to consider before you start are: 1. Where will you go to Massage School? 2. How and where to obtain your license and General Liability Insurance? 3. I’m a business owner now, what does that mean? You can research the schools in your city and/or state by using tools such as the search function at the Directory of Massage Schools in the United States. You can discover schools in your city and state quickly and easily with this tool But you’re not done there! A few things to consider when choosing a school: Call the schools admissions department and request an information packet. Ask them what the licenses requirements in your state, the process to obtain it and the end cost to be appointed. This handles #1 and #2. They can also provide you information on part time programs and how you can even obtain financial aid. A few other key points to acknowledge. Visit the school! Chances are they have “open houses” but realize they are on their best behavior. Don’t be afraid to talk to students about their experience with the teachers as well as their curriculums to get a true assessment. 6/23 Be wary of massage schools’ Salary Claims: Massage schools are in the business of attracting new students. That’s how they make their money. Take it with a grain of salt when they say you’re going to make $50-$75k a year right out of school. Even with experience it’s not easy getting those kinds of “jobs”. However you’re not getting a job, you’re starting a Mobile Massage BUSINESS. Building your own practice does take work and time so their “claims” won’t apply to you. Read You’re a Business Owner Now to the right to really gain clarity about your role in a successful business owners career path. *Note You’re a Business Owner Now this part time job. Your mobile massage business will require this same level of discipline and commitment. If you didn’t show up to your part time job “on time” everyday and follow through on your responsibilities to honor Believe it or not, with all of the that role, you’d eventually get fired resources found in this guide, wouldn’t you? when you look back, you’ll realize this was one of the best pieces of Business owners: 1. Have clarity in the direction of their business 2. advice you could have received. Know their roles required in their If you’ve never been a “business business 3. Have acknowledged owner” it’s rather difficult to tell the responsibilities of each role 4. you to treat your business, as a Prioritize the actions of those business and you really know what roles. that means. Look at it this way. Treat your mobile massage An example is knowing when to business like a part time job. You go into your Finance role for such have specific times you have to duties as invoicing and book show up to a part time job. You keeping or when to put on your know exactly what time to be marketing and promotions cap. there and you know exactly what your role and objectives are in W h e n y o u c a n c l e a r l y order to be successful at keeping acknowledge these four area’s and know how to prioritize each role for maximum efficiency and profit you’re then beginning to think like a business owner instead of just as an employee. Success Many Mobile Massage Business owners fail because they haven’t identified and understood this key concept. It’s not JUST about giving a good Massage. 7/23 *Key Photo Dragan-Sute Chapter 3. How to Set Up a Business Plan for Your Mobile Massage Business Your business plan for your mobile massage biz needs to show that you have an adequate market opportunity to be successful and that you have a solid understanding of what your financial situation will likely be over a period of three years post-funding. You should be able to detail the use of any loan proceeds you acquire and show when you can complete the payback. The financials are educated guesswork in many cases, but educated is the operating word! The Plan The key here is understanding what is financially required in order for you to be fully up and running in your business and also to state where you’re business is going. Yes, you’re taking on a big responsibility but the benefit is that you determine your destiny and ultimately your outcome. Your profits are 100% your own rather than being in a franchise where you must give away a percentage of your profits. The flip side is that this can take you many weeks to several months to get in place before you are able to start doing business. Other factors your mobile massage plan should address: • How much money do you need to launch? • What purchases and equipment leases are required, before you see your first client? • Where/how will you obtain new accounts? • What (demographically) does your target user look like? • Can you define the market need? This is important to the SBA. We’ll be covering some of these things such as lead generation and marketing/promotions later in the guide. In the meantime, mobile massage plans must also include a description of the services and package deals you will be providing (30-minute vs. 60-minute, etc.) and describe any additional features or items you'll sell. in addendum. The plan will also need a management section that summarizes your bio and outlines any other key staff or executive needs. Finally, as part of the pro forma, show a sensitivity analysis revealing what happens to the business cashwise if sales miss projections by 15-20 percent. Here is a suggested resource for strategically putting together a business plan on your own. Otherwise it would be wise to seek a mentor or someone who has already been down this path. Getting a business plan right is crucial to your feelings of certainty and direction as well as your overall profitability. Chapter 4: Setting Up Your Business and It’s Legal Needs Picking a business name for many business owners seems to be an afterthought to everything else. Not you though. We’re going to cover in the next chapter just how to set yourself apart from your competition and come across as the most attractive choice to your ideal clients. Once you’ve picked your business name you will need to register it. First lets cover the mechanics of a few things you will require as your setting up your business. 1. Business Name Registration - Register your name with the appropriate authorities such as your Secretary of State or state business licensing department. 2. Filing Your Business - LLC, S-Corp, C-Corp? Visit here for online business incorporation. Why Incorporate You ask? The primary benefit business incorporation is limited liability. As the owner you are responsible for any debts and losses your business may accumulate along the way. However, when you incorporate, you are typically only held responsible for the amount of money you personally invest. Your personal assets typically cannot be used to satisfy the debts and liabilities of your business. 3. Business License - Not sure if your state requires specialty business license? Visit here to find out. 4. Insurances - Work with your insurance agent to obtain general liability insurance for your mobile massage business practice to help protect you from client claims that may result in litigation. 5. Vehicle Insurance - If you plan on advertising on your vehicle check with your insurance company and make sure you don’t require additional insurance coverage. 6. Legal forms & Client Contracts - Make sure you have the appropriate legal contracts which you have clients sign. A very popular choice is Legal Insurance for Business owners. It’s key you take the time to investigate each one of these steps because otherwise you can find your self in a costly litigious situation later down the road. 10/23 Branding and Marketing The biggest mistake you’ll make as a Mobile Massage Business is trying to be everything to everybody. Sure, everyone can benefit from massage therapy, but you won’t be able to speak to everyone’s specific pain. It’s best to narrow to a specific audience and focus on them as an individual, such as busy executives, Business that caters to everyone, narrow your target prospects to a specific crowd. Let’s say you want to target high end clients such as executives. They are busy, in many cases stressed or trying to maintain wellness, have money to spend and looking for a quick fix to their stress. You could brand yourself the Onsite Corporate Massage Specialist. You can get more specific by narrowing it to your city. Let’s say Charleston Onsite Corporate Massage Specialist. See how you’d stand out around people with names like “Massage by Beth” or “Heavenly Touch Massage.” You have to narrow your target audience audience and speak directly to their fears or desires. Many new business owners confuse marketing and branding. Both are going to be your biggest assets to standing out in a crowded market. “The aim of marketing is to make selling superfluous. The Let’s get the definitions out of the aim of marketing is to know and understand the customer way. Peter Drucker: Branding per Wikipedia: The American Marketing Association defines a brand as a “Name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” so well that the product or service fits him and sells itself.” Marketing: “ The aim of marketing is to make selling superfluous. The aim of mar keting is to know and understand the customer so well that the product or service fits him and sells itself.” - Peter Drucker, one of the greatest business thinkers of our time. The bottom line is you need to know your target audience SO well that your service is branded in a way where it stands out and sells itself. Let’s give you an example. Instead of trying to be a Mobile Massage Photo: Stefano Principato 11/23 Create Your Own Category To Stand Out I know what you must be thinking, “But if I only target executives won’t I be limiting the amount of business I can capture?” Just the opposite! When you target one specific niche service extremely well you get referrals. Something especially to keep in mind is to focus on niche markets that have centers of influence and could refer you out to people in their network. Many of these people won’t be in your niche but you don’t care. This is how you market your brand for maximum returns. Let’s give you a few more examples of how to carve out you’re own high end mobile massage niche: • Executives • Business Owners • Surgeons Narrow Your Focus For Bigger Profits: By narrowing your niche focus you can laser focus your marketing resources with a clear message and pick up tons of referral business from the clients you service. • Attorneys • Athletes Now you can see why your business name can help you stand out amongst your competitors because you eliminate them as competition all together. You create your own category. Your massage business name should represent you and the niche profession you choose. Use words like: • Therapeutic • Massage Therapy • Sports • Treatment • Pain Photo: London College of Fashion short courses As we pointed out before, now you can add your city, street or county name to the beginning of your brand if you want to dominate your local market. • Charleston Attorney Mobile Massage Therapy • Tampa Surgeons Mobile Massage Treatment • Manhattan Mobile Massage Sports Pain Relief Keep this in mind as we talk about your website and lead gen. 12/23 Brand Branding Logo, Promo Materials and Marketing: One of the things we’ll cover in the next chapter but we’ll touch on here is your name and it’s branding needs to tie into your website name, keywords (used for Google) and how you are found in Search Engines like Google as well as in social media platforms like Twitter, Facebook, Youtube and Linkedin. Your branding should also be expressed through promotional items such as refrigerator magnets, coffee mugs, calendars and keychains. These help to keep your brand in front of clients. quality professional logo up in no time. So now that you have a good idea of where you could go with your business name, and niche you need to create a logo that represents your niche brand of mobile massage. A good place to go is a site called 99Designs. Here you can set your budget and announce to an entire community of graphic designers you’re desired logo concept. You’ll have sometimes up to 20 or 50 logo’s to choose from and can have a When it comes to promotional items you can check out Branders.com which is the worlds largest online sell of promotional items. Promo items are an important part of branding and marketing so as to act as reminders to current clients of your excellent relationship with them. Setting Up Your Marketing Funnel: Where lots of new business owners go wrong, is they look at everyone as a one time sale. Maximizing your profits is about retaining customers, and finding ways for them to spend more money with you over and over again. So how can you get clients to spend money with you over and over? You can start by having multiple tiers of service or even different packages which extend over the course of 3 to 6 months. Create experiences for you customers. You could have an introductor y 60 minute pain relief package which includes 4 sessions within 4 weeks along with access to an exclusive email course on tips your clients can utilize to decrease their pain and increase wellness in between their visits with you. This is something many Mobile Massage Business owners don’t think of. You can charge more, provide more value and not “discount” your services. Instead of discounting, how can you add more value? Once they have completed the intro package you can up-sell them into your Wellness Maintenance package service. 13/23 Impo rtant Lead Generation Believe it or not, you’re already one step ahead of your competition by creating your own category. This separates you from the rest of the generic crowd. But now we’re going to cover the best tips and practices to create leads and business in your Mobile Massage Business. Your business is like a tree. Marketing and branding are the roots and your lead generation channels capture the nourishing light necessary for it to flourish. So here we go! Lead Generation Tip: Look at lead generation as the entry point to Creating Leads your marketing funnel we talked about in the last chapter. How can you add value to peoples lives without asking for money first? Do you have a special report, a free audio or any other kind of valuable resource you can offer from your website to help your client move either closer to their desires, or move away from a pain they are experiencing? Marketing is about knowing your customer inside and out. This is so you can connect with them where they are, not where you”think” they are. This is a big selling mistake usually made by inexperienced business owners. 3 things you need to ask yo u r s e l f w h e n c r e a t i n g yo u r marketing or your leads: • What is their biggest frustration: What is it they are most frustrated about right now in their life? • What is their biggest fear: That their pain/anxiety/stress will cause them _______ negative outcome. • What is their biggest desire or outcome: What is the best case scenario they want? Without their pain/stress/anxiety they can accomplish more of ________ and experience _________. (Insert the positive benefits your ser vice provides) BIG TIP Lead Generation Channels • Local Networking: (Chambers of Commerce and Meetup.com for local relevant groups) • Free Live Workshops: • Drop Cards: Business Cards promoting your services leading back to your website. • Flyers and Brochures: These are easier than you think. Can be created for free in Microsoft Word and or “Pages” from iWork via Mac. • Promotional Materials: Mugs, calendars, keychains etc. • Website: Personal branded site • Social Networking: i.e. Facebook • NewsLetter: Physical or Digital “Start selling what your clients are missing instead of what you do. What you do and who you service should already be clearly stated in your branding. What they are missing is what will create the emotion it takes for them to see you as the solution to their problem and hire you.” 15/23 Attracting leads with your Website Presence A website is one of those things you can’t cut corners on. We will provide you some free options however we’re going to highly suggest you go with a self hosted website. A free website or extremely cheap website builder, such as something found on Godaddy, gives you limited functionality and in many cases will look cheap. Integrating with a payment system will be tricky or limited and again, look unprofessional. You don’t want this, especially if you’re targeting higher end cliental. Lead Gen Tip for Online: Your website is no different than someone meeting you for the first time in person. You don’t get a second chance to make a good first impression so don’t skimp. *A prime example of what you do NOT want your site to demonstrate. How many “no no’s” can you pick out we’ve already covered? See the resources area for a list of mistakes. Don’t worry. You don’t have to spend an arm and a leg however you have to look at your online presence as an investment. People ARE going to Google you and see if you have a website as well as if you’re on Facebook and/or Linkedin. If you don’t have these set up you will jeopardize your credibility and have a harder time earning peoples trust. Having a strong brand and website presence these days is a must and if you don’t have it in place you’ll be starting out at a deficit right out of the gate. The goal here is to ATTRACT the right kinds of leads, not repel them. 16/23 Your First Website Key Your online presence will make an impact on your clients. What kind though? View Point Build a Website or Hire Someone? It may cost you a few more dollars to have someone do it for you, however in the long run if you get someone to do it right, it will benefit you and your profits. You can do your own website and if you decide to here are a few things you will need: 1. D o m a i n N a m e : t h i s i s “ h t t p : / / yourdomainname.com as an example. You can purchase this at Godaddy.com for as little as $9.95 for the year. We encourage you to buy it for at least 2 to 5 years in advance. Google actually gives your site more credit if they see you’ve captured the name for a significant time frame. you own your content on the site and have the freedom to add on extras like eCommerce and an eMail client. Free websites are like renting an apartment and having a hosting account is like buying your own home and customizing it. 3. Email Client: You need a way to collect emails so you can reach out to your client base with extra value, offers and even a newsletter. We suggest aWeber. DO NOT let another company collect the emails for you and send out an email on your behalf. Your email list is your asset. Imagine sending out an email about a new package you’re offering and 15 people replying they want it! This is the power of having your own email list. It’s as close to push button profits as you can get. It takes time, and providing something valuable such as a free report, audio or video in trade for their name and email address. If you’ve done your work and understanding your niches biggest fears, frustrations, wants and desires you’ll be clear on your audience would find valuable in trade for their name and email. 2. A website platform: You can use a completely free service such as http:// “Muscle Pain Impeding Your Performance? wapple.com which is a nice free platform 10 Surefire Tips To Relieve Muscle Pain and but keep this in mind. You risk your site Improve Flexibility In As Little as 15 going down at any time the service goes Minutes a Week.” down. Your account can get deleted for any kind of reason and in many cases these site You can imagine if you’re a sports massage don’t integrate with eCommerce sites or therapist this would be valuable to an up e M a i l c a p t u r e s e r v i c e s we h i g h l y and coming athlete. recommend. We recommend purchasing your own hosting account with Hostgator 4. eCommerce: This is something like Paypal or and setting up Wordpress on it (which Google Checkout. We’ll cover this in comes included with your hosting) This way Chapter 7. 17/23 Basi cs Keyword Research: Keyword research is what one does to understand what people are looking for online. Your domain name, website content, Facebook Fanpage title and linkedin Profile content all utilize keywords in order to be found in the Google Search Results. INTERNET MARKETING 101 properties, you’re doing more than the average person to get your content found online in Google’s search results so you can begin a relationship with those leads. Lead generation is about collecting names and emails and moving them through your marketing process as well as spending more with you. SEO: What is? SEO stands for Search Engine Optimization. You want your websites name, it’s content, and your web 2.0 proper ties, such as as Facebook, Linkedin, Twitter and Youtube to be optimized for your specific keyword phrase that’s searched the most in Google. The old way of marketing online is dead. The days of talking at your prospects are behind us. Today you have to be listening to their needs in order to earn their trust. Let them know you understand their biggest fears and frustrations and can help them get their most wanted desires. You can use what is known as the Google Keyword Tool to type in words or phrases relevant to your niche mobile massage business and see how many people are searching for information pertaining to those phrases online. If you want to know if they are looking in your city, add your city at the end of the phrase. In your communications both within your website, on your Facebook Fanpage or in your emails that you send out to your prospects, you can’t be pitching them constantly. People don’t want your services, they want the benefits your services provide. If you really want to give them context, tell them what they are missing. You want keyword phrases searched in your city that are found in your Domain Name, within your website, in the title of your Facebook Fanpage, in your Linkedin Page and even in your Twitter profile and your Youtube channels profile. Social Media: Social Media is a way for you to generate awareness in your market, provide value and generate leads. We don’t have enough space here to go into specific tactics but the bottom line is by making sure your targeted keyword phrase is found in your domain name as well as in the title of your web 2.0 “Are you missing out on quality time with your family due to muscle fatigue or muscle soreness? Invest in One hour with me a week and give your family the gift of your smiling f a c e w h i l e fe e l i n g f r e s h a n d renewed.” Do you think this would move someone to seek you out more so than a plain boring headline? You bet it would. 18/23 ASK For the Order What is Sales: doing business with you. What is that “thing” and make it your focus. Since you’re the logical answer to solve your prospects fear, frustration, want or desire simply ask: 1. What package do you feel fits your needs best right now? Package A or B? 2. What day of each month do you feel would be best for you? 3. Which would you like to use to secure your package, credit card or check? You have to be willing to ask in order to provide your solution and serve your client. Chances are you didn’t get started in “Sales is nothing more than a transference of believe. If your mobile massage business you think you can, you can. If you think you can’t, you because you were good in sales, however it’s still an important skill to can’t.” understand so you don’t do it wrong. Sure your marketing and branding are in place to making sales superfluous, however there will still be times you will find yourself in a position where you have to ask for the order. Many people will argue that they aren’t good at sales, however it’s in that moment they are selling you on the fact they aren’t good at sales. They are selling you on their belief. Do you believe you have value to offer to your clients? Do you believe you can deliver them from their pains, anxieties, stresses and worries? You have the solution and you have to believe that. It’s costing your soon to be clients something by not Photo: insideview 19/23 Money Chapter 7: eCommerce and Financial Requirements So you’re branding is in place, your marketing is working, you’re bringing in leads both offline as well as online through your website and you’re asking for money. So far so good right? Well first you have to have a way to take the money both offline and online. Make sure you’ve set up your business checking account with your local bank. They will tell you you’re requirement to open it as well as maintaining it. someone checks out on your site they remain on your site rather than being redirecting away from your site to Paypal. Again, the type of experience you create is a reflection of your brand. Generic Paypal buttons project a lower quality brand than the more professional checkout experiences. To take money you have to have a payment system in place. In many cases you can use something a simple as Paypal. They have the very basic Paypal Business Account you can use and you can even create payment buttons to place on your site for your different packages. They have more professional options though such as Paypal Pay Flow Pro which integrates with your eCommerce platform and website so when Either way you have to have a way to take money online or offline. Paypal Pay Flow Pro provides you with a “virtual terminal” where you can take your new clients credit card info right over the phone and enter the transaction manually. This can be extremely convenient for both you and your new client. This isn’t possible with a basic Paypal Account. You can also get set up with a traditional merchant account such as Authorize.net however you will need to go through a credit check and will still require a payment gate. If you go the suggested route of self hosting, with Hostgator and setting up a Wordpress site, you can use a free plugin software called Cart66 which acts as your eCommerce payment gate and integrates with either Paypal standard, Pay Flow Pro or Authorize.net. The free version works with Paypal standard & Pay Flow Pro however you’ll need the paid version for merchant accounts like Authorize.net. Either way it easily integrates with Wordpress on your hosting account and is free for Paypal. 20/23 Invoicing & Accounting Software You can invoice your customers using Paypal Pay Flow Pro. When you *upgrade to it your Paypal dashboard completely changes. However a company called Freshbooks makes accounting and invoicing a snap. It’s a super fast way to track time, organize expenses and auto invoice your clients. You can also use Quicken Home & Business however Freshbooks seems to have the cleaner and easier to use interface. Photo: 401k Tips To Keep The Cash Flowing If you set up a payment plan for yo u r p a c k a g e s F r e s h b o o k s software makes it easy for you to auto invoice your customers every month and even send them reminders before or after the billing date. Be sure to you have clients commit in wr iting to your payment plan. You should have a contract put together as we pointed out in chapter 4. You can use Prepaid legal or Legal Zoom to retrieve generic contracts or have a local attorney do one up for you. Cash In Getting a firm commitment in writing for three to six months of service in advance can help you project your businesses revenue and create a dependable revenue stream. If someone asks you if you do discounts for paying one, three or 6 months in advance, tell them you offer bonuses. Never reduce the price of your services. Always offer bonuses such as access to paid for seminar s, bonus consultations via phone or access to a private part of your website with bonus content. Many new business owner s believe the way to getting more customers is to discount their prices but this makes it extremely difficult to keep a business profitable while using so much of your personal energy. Burnout can happen quick. Especially when you don’t feel you’re profiting from all of your efforts. Also be sure to a refund policy in place at the time you register a new client so they are clear about that process, should it ever come up you can always point back to your policy. Refunding them could save you a lot of hassle and reputation. 21/23 What Next? What do you do first? Let’s recap. We’ve covered a lot of ground in this guide and there are a few things you’ve got do first. The first thing you need to do if you haven’t already is to research the school you’re going to attend. Also be sure to ask about licensing requirements in regards to your state. Next is your business plan. Be sure to purchase the software we pointed out so you are clear on how your business will operate. And finally narrow down your niche audience and create a name that will appeal to that audience. Don’t shoot for the Hands4u type name or LovelyTouchingHands The last thing you want to do be ambiguous to your audience or worse yet, be confused with an escort service. Believe it or not this does happen. Check List: • Research Message School • License Requirements • Buy Business Plan Software • Narrow Down Niche • Niche Specific Name • Keyword Research of name • Register Business Name • Incorporate • Contact Insurances Agent • 99Designs Logo • Promotional Materials • Design marketing Funnel • Generate Leads: • I.D. Local Networking + Groups • Business Cards • Flyers and Brochures • Build or Hire for Website • Buy domain • Buy Hosting • Purchase aWeber eMail Client • Register Facebook Fanpage, Linkedin, Twitter, Youtube • Install eCommerce software • Sign up for Paypal • Add packages for sale to eCommerce • Register for accounting software • Purchase supplies: Portable Massage table, Sheets, Pillows, scented oils, Warm Stones, etc • Create a Contract for new clients to sign • Create A Refund Policy • Find a Mentor or Group Follow the proven path? This checklist is pretty close to the full scope of steps you need to grasp in order to get your business up and running. So why do so many new mobile massage therapists burn out or fail all together? Find out... 22/23 In Conclusion By The Way...There IS a better way... The reason so many new mobile massage business owners Fail is burn out. There’s so much more to do besides just give massages. They get overwhelmed, burned out and ultimately quit because they are generally too busy working in their business rather than on their business. You need to be able to get up and running quickly. You need to spend your time generating leads and creating a client base that will pay you over and over. COULD do this all on your own. However there IS an easier way. The future of business ownership is is that you can’t go it alone. As you can see in this report, there is a LOT of steps you need to do in order to get your business up and running as well as maintain it. It can take you months before you’re able to get up and running and can be exhausting in itself. We’ve provided you with enough insight and resources that you What if we told you there is a National Brand who is already established and who already have the infrastructure in place to do ALL heavy lifting for you such as providing you a website, eCommerce, Business registration, invoicing and even scheduling your clients along for you along with most everything else that would bog you down fro starting IMMEDIATELY on your business? What if they weren’t a franchise and they didn’t want 5% of your monthly profits every month? What if they simply allowed you to focus on the most important aspects of your business...Serving Clients and Creating Profits. Well there IS such a company and they do all the heavy lifting a new mobile massage business owner traditionally would have to do and immediately provides them with the edge they need to succeed in their market place. Do you want to bypass the huge checklist and get on the mobile massage business fast track? Okay, so hopefully we’ve helped you learn about a new alternative way to get your massage business started that will save you a lot of time and a lot of money. Now, to find out more information about Natural Hands and our solution visit: Natural Hands 23/23
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