Construction and Development Business Plan Overview • Business Concept • Vision, mission and strategy • Products and services • SWOT analysis • Industry description • Management team • Technical description and process analysis • Organisation • Marketing Plan • Financial Plan • Growth Plan 1 Business Concept • In the field of trade of sustainable building products • Store-based company that offers its customers different building materials for green building purposes • All the products offered are environmental friendly Æ Enables the customers to choose a different and better-for-nature-way of building Vision, Mission and Strategy V M To create a prosperous business that offers its customers best possible products, services and knowledge for green building •To provide a versatile products and good customer service that enables our customers to build green and create environmental friendly ways of living . • Internationalization • To create “greener world” S Internet banners and advertisement, good customer service, merchandising, good store location, responsible and cost-efficient business models, healthy and focused growth 2 Products and Services Main sources of income • Selling of the products • Consultation • Design Other sources of income • Full service • Delivery and/or installation Other services • Education and training SWOT Analysis S W • Improve the environment with sustainable products • Quality products • Knowledge and the skills to make our way of living greener • Good image • Good for the environment • Increasing economical and social sustainable development • Costs can be high • Unknown products for customers • Implementation problems in existing houses 3 SWOT Analysis O T • Conquer an important and growing industry • Support from the government • Offering new products to the market • Help keeping the planet clean • Existing competitors on the building market who sell both sustainable and non-sustainable products • Possible adverse of laws and rules • Hard price competition • Depression that leads to crash of the building market Industry Description • • • • Market segmentation Target customers Potential customers Competitors – K-Rauta – Starkki – Other material providers • Product differentation 4 Management Team Anna Vallo Vinciane Verougstraete Human resource manager Customer Service Manager, Public Relations Manager Florian Von der Heide Sales Director Lukas Bösch Process Manager , Purchasing Director Wojtek Cybulski Financial Director Ana Peres Marketing Director Technical Description and Process Analysis 1. 2. 3. 4. 5. 6. 7. Natural paints Steel Guttering Windows and doors Timber preservatives Ultra-efficient bathrooms Natural insulation Super Efficient glazing 5 Process - Network OVERVIEW „Our customer is the center of all our acts!“ Spirit and Purpose: Responsibility CEO / Quality Management Jointly responsible Ana Peres / Anna Vallo / Florian Von der Heide / Lukas Boesch / Vinciane Verougstraete / Wojtech Cybulski model strategy organigram basic processes P 1.1 P 1.2 P 1.3 P 1.4 P 1.5 strategy and politics customer satisfaction organisation and staff controlling and resources qualityManagement system P 2.1 P 2.2 P 2.3 communication product development purchase order processing operational processes CUSTOMER P 2.4 P 2.5 production after sales service CUSTOMER supporting processes and modules glossary P 3.1 P 3.2 P 3.3 P 3.4 P 3.5 guidance of variations ITmanagement security purchasing calculation operating instructions forms documents 6 Organisation Marketing Plan Purpose of the plan Market penetration and to reach the relevant customers Customer segmentation B2B, B2C and B2G Marketing strategy • Launching of the business in the Finnish Housing Fair (Vaasa 2008) • Good customer relationships • Web page • Government support • Promotion mix • Advertising and PR 7 Financial Plan Break-even analysis Sales projections Capital spending Operating cost Financial Plan 400,0 350,0 300,0 250,0 200,0 150,0 100,0 50,0 0,0 Nominal price index (Helsinki) Real price index (Helsinki) Nominal price index (Finland) Real price index (Finland) 19 9 19 0 91 19 9 19 2 9 19 3 94 19 95 19 9 19 6 97 19 9 19 8 9 20 9 0 20 0 01 20 0 20 2 0 20 3 04 20 0 20 5 0 20 6 07 p r ic e in € prices of dwellings year 8 Growth Plan • Establishing the marketplace • Break even-point • Expanding – Hiring new employees – New locations • Internationalisation • Investments Thank you for your attention! Construction and Development Ana Peres - Portugal Anna Vallo - Finland Florian Von der Heide - Netherlands Lukas Bösch - Austria Vinciane Verougstraete - Belgium Wojciech Cybulski - Poland 9