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Roanoke Valley SPCA
Position Description
POSITION:
CLASSIFICATION:
SUPERVISOR:
SCHEDULE:
POSITION LOCATION:
Director of Community Engagement
Exempt, Full Time, Benefits Eligible
Chief Executive Officer
Varies
Roanoke Valley SPCA
POSITION SUMMARY
The Director of Community Engagement will have responsibility for the
organization’s community engagement functions; including marketing,
communications, and community mobilization that leads to helping the organization
achieve its outreach and fundraising goals. The position will be responsible for
developing the strategic plan around how to accomplish broader community
awareness and engagement, as well as execution on those strategies. This position
requires previous leadership in community engagement, marketing and
communications, strong public speaking and writing skills, and the ability to manage
staff and volunteers.
The ideal candidate will have the self-assurance and confidence to purposely drive
toward results while problem-solving and engaging the commitment of others. The
position offers significant opportunities for creativity, entrepreneurism, and social
interaction. The majority of the time would be spent out of the office.
SPECIFICATIONS
 Manages the creation of an overall strategic plan for community engagement,
including raising awareness about the organization and development of
engagement pathways for donors and volunteers.
 Manages the execution of all community engagement,
marketing/communications strategies and special events sponsorship
acquisition.
 Supervises the Development Coordinator, responsible for staff training,
support and effectiveness in this area.
 Identify individuals and corporations for cultivation by the Chief Executive
Officer and members of the Board of Directors.
 Monitors the success of community engagement and marketing strategies and
makes course corrections in order to meet the established goals in each area.
 Provides creative direction to all marketing and communications strategies,
with an emphasis on cutting-edge, entrepreneurial approaches including social
media.
 Supervises the development of collateral materials to support the
organization’s ability to raise unrestricted funds
 Cultivates and maintains favorable media relations
 Represents the Roanoke Valley SPCA in community initiatives and events that
support our brand goals/strategies and engage key constituents.
 Coordinates all fund development special event planning activities.
 Manages external vendors related to community engagement, marketing, and
communications.
 Oversee the Kind-News program and education outreach programs, including
but not limited to Paws to Read and Summer Camp.
 Ensure that the Roanoke Valley SPCA is represented at the multitude of
events, fairs and festivals throughout the Roanoke Valley.
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Prepare the departmental budget and monitor the financial aspects to ensure
that income and expenses are in line with the budget.
Work with local Scout groups and youth organizations wanting to volunteer,
receive tours, fundraise, etc. for the Roanoke Valley SPCA.
Organize, attend and present at business, community, and neighborhood
group meetings regarding the organization and its impact on the welfare of
animals in our community.
Develop public education and information materials, presentations and
displays.
Coordinate the Open House(s), PetEx, Annual Volunteer Appreciate Event,
Holiday Parade Presence(s), Dickens of a Christmas, and the Roanoke
Wedding Crawl participation.
EDUCATIONAL OR OTHER REQUIREMENTS
 Bachelor’s degree
 7+ years related experience
 Experience in community engagement and mobilization
 Ability to prioritize and manage multiple projects with tight deadlines
concurrently
 Exceptional strategy development, project management and communication
skills
 Solid knowledge of best practices around donor engagement,
communications, and volunteer programs
 Proven experience in managing and motivating staff and volunteers
 Excellent written and verbal communication skills
 Excellent interpersonal skills
 Experience managing websites and social media.
 Demonstrated interest in animal welfare.
 Must maintain a valid driver’s license in the Commonwealth of Virginia.
 Ability to lift and move up to 50 pounds.
 Inoculations against Tetanus and Rabies are required.
ASSESSMENT PERIOD
RVSPCA has a 90 day assessment period from the date of hire for employment in
any position. This introductory period is the period during which the specifics of the
job are learned and either the employee or RVSPCA may end the employment
relationship without notice or prejudice.
AT WILL EMPLOYMENT
There is no minimum period of employment guaranteed or implied by acceptance of
an employment offer. It is the policy of RVSPCA that employment for this position is
at will, which means that employment is for no specified term and that employment
may be terminated by the employee or RVSPCA at any time without cause.
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Employee Signature
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