1. business and industrial

UnFranchise® Owner (UFO) Program
Bronze Level Criteria
A Structured System of Success
for Market America Distributors
Market Americaʼs UnFranchise® Owner (UFO) Program
The decision to open and build a Market America UnFranchise® Business can be one of the most empowering and rewarding endeavors youʼll ever
undertake. As with a traditional franchise, the key to success will be your ability to effectively implement a tested and proven business plan. This business consists of standardized, coordinated, and systematic actions. These actions, completed in a timely manner, can result in fundamentally sound
and consistent growth within your sales and distribution organizations.
The UnFranchise® Owner Program is a structured system that identifies and quantifies what successful Market America Distributors are doing or have
done to earn a significant income and increase their likelihood for success. This program allows you to enter into action with boldness and confidence.
Success is a journey, not a destination. The journey of a thousand miles begins with a single step and building your UnFranchise® Business will proceed in the same manner. You have taken the first step by choosing the Two-to-Three year plan, however, the Two- to Three-Year Plan does not start
when you sign up, rather, it begins when you start implementing the Basic Five fundamentals of the business and are utilizing/implementing all of the
components that make up the entire UnFranchise® Business Development System. At a minimum, you should plan on a twelve month commitment to
build the foundation for your UnFranchise® Business. The twelve month action plan can be referenced in the Getting Started Guide & Action Plan for
Success (Code 391, $5.00 Pack of 10)
It is important to integrate the UFO Program in your business building efforts in order to become an official UnFranchise® Owner. An UnFranchise®
Owner (UFO) is a qualified and active Distributor who has made the commitment to master the UnFranchise® Business Development System by
implementing the established tasks, activities, and practices as set forth and defined in the UFO Program. By implementing the entire UnFranchise®
Business Development System and meeting the established criteria, these Distributors dramatically increase the chances for success. Leading by
example and becoming a UFO creates a strong, stable and secure business with bigger and more frequent paychecks. In addition, these Distributors
possess the means to measure, monitor, adjust and control their success and the success of those in their organization. The UFO Program is categorized into Bronze, Silver and Gold levels, designed to follow the growth pattern of the business. Everything you need to know, do, and have is already
laid out.
Market America provides a proven business plan — not a get-rich-quick scheme, a game, a hobby or a program. This is a business. Our plan only
works if you work. It is not a question of “if” the plan works, or “if” you can make $187,000 per year or more. The only question is when, and how
many times over. The real question is - Are you willing to make a commitment to yourself and the UnFranchise® System by taking action? Your success with Market America is a direct reflection of your willingness to take responsibility for your business. It starts with you — you have to take action.
The Two- to Three-Year Plan only works when all the components and principles that make up the UnFranchise® System are thoroughly understood,
embraced, implemented, mastered and made into a habit!
All of these components were designed to work together, as the whole is greater that the sum of the parts. By meeting the tasks and activities within
this system, you ensure that all of these principles and components are being implemented, leaving nothing to chance, and dramatically increasing the
chances for success. When you master the plan by becoming a UFO, statistical evidence shows you increase your chances for greater success and
higher paychecks over those who do not participate in the UFO Program. Make success a habit — become a UFO and develop the habit of leadership!
By becoming a UFO, you are ensuring that all of the elements of the UnFranchise® System are being implemented. You leave nothing to chance.
When you master the plan by becoming a UFO, statistical evidence shows you increase your chances for greater success and higher pay checks over
those who do not participate in the UFO Program.
Based on an independent study conducted by KML Associates, State College, PA, the following are the results of Market Americaʼs UFO (UnFranchise® Owner) program
with respect to average annual earnings:
Average Annual Earnings:
Bronze UFO- $31,557.36
Silver UFO- $55,696.56
Gold UFO- $231,783.96
Average Weighted Annual Earnings of all UFOʼs: $53,858.04
An UnFranchise® Owner (UFO) is a qualified and active Distributor who has made the commitment to master the UnFranchise® Business Development System by implementing the established tasks, activities, and practices as set forth and defined in the UFO Program (i.e., Bronze, Silver, Gold guidelines). By implementing the entire
Market America UnFranchise® Business Development System and meeting the established criteria, these Distributors dramatically increase the chances for success. In
addition, these Distributors possess the means to measure, monitor, adjust and control their success and the success of those in their organization. The UFO Program is
categorized into Bronze, Silver, and Gold levels which follow the growth pattern of the business.
The above average annual earnings were derived from commissions earned between May 2000 and April 2001 by all Distributors implementing the UFO Program from it is
inception in May of 1999.
UnFranchise® Owner (UFO) Program • 1
©Market America Inc. All rights reserved
Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing and mass customization.
Determined to differentiate itself from other direct sales opportunities and to lead the parade into the one-to-one future with mass customization and
computerized marketing through the use of electronic technology, Market America has built its success on a solid foundation of Four Cornerstones:
1. Binomial Marketing System/Management Performance Compensation Plan (MPCP)
2. The UnFranchise® Business Development System
3. The Product Brokerage System through Market Americaʼs Mall without Walls®
4. One-to-One Marketing and Mass Customization
Market Americaʼs UnFranchise® Business Development System incorporates the strengths of many different marketing systems such as direct Sales,
franchising, home shopping, discount buying, network marketing, Internet sales/e-commerce, one-to-one marketing and mass customization. The
Unfranchise® Business Development System is designed to support two processes. First, there is the principle of selling to one customer at a time as
many products as possible over the lifetime of that customerʼs patronage. Secondly, an opportunity is provided for an individual to operate his/her own
business by building and managing two or more sales and distribution organizations. Like a franchise, the UnFranchise® business is a tried, tested,
and proven system. Unlike a franchise, Sales Representatives and Distributors have the option of not implementing the entire UnFranchise® Business
Development System and still derive an income and maintain an association with Market America; however, these individuals are not considered official UnFranchise® owners until they are implementing the entire system.
In order to assist those individuals aspiring to be official UnFranchise® owners, Market America conducted an analysis of common business activities
and practices associated with individuals who were succeeding within Market Americaʼs UnFranchise® business plan was conducted. The results of
this analysis identified commonalities in five major areas:
1. The Use of Business Support Materials
2. Product Use and Retail Sales
3. Training
4. Organization Building
5. Pin Levels/Consistency
By further defining what successful Distributors are actually doing within the system, it qualified and quantified the basics and fundamentals of the
UnFranchise® Business Development System and the degree to which the entire system is being implemented as designed.
People have choices. You can be whatever you desire; a Sales Representative, a Distributor, or an UnFranchise® Owner.
Sales Representative - An Individual who submits an Independent Distributor Application and Agreement without submitting the subscription fee, or
who has elected not to renew his/her subscription. A Sales Representative may NOT participate in the MPCP for the purpose of earning Commissions
and Management Bonuses. Sales Representatives may begin participating in the MPCP at a later time by submitting the subscription fee. A Sales
Representative may purchase products at Distributor Cost for retail sale and/or personal use.
Independent Distributor - An Individual who submits an Independent Distributor Application and Agreement and the subscription fee in order to participate in the MPCP for the purpose of earning Commissions and Management Bonuses. An Independent Distributor may purchase products at
Distributor cost for retail sale and/or personal use.
UnFranchise® Owner - A qualified and active Distributor who has made the commitment to the UnFranchise® Business Development System by implementing the established tasks, activities, and practices as set forth and defined in the UFO Program.
The choice is yours. To be considered an official UnFranchise® Owner, you must satisfy the established tasks, activities, and practices. The established tasks, activities, and practices delineated within the UnFranchise® Owner Program will allow each individual to measure, monitor, adjust , and
control his/her own progress, timing, and success as this system is implemented.
“Go confidently in the direction of your dreams!
Live the life you’ve imagined.”
-Thoreau
2 • UnFranchise® Owner (UFO) Program
©Market America Inc. All rights reserved
Market America’s UnFranchise® Owner (UFO) Program
General Implementation Policies and Procedures:
1.
Each form must be filled out accurately and completely.
2.
A completed Cover Sheet must accompany an Initial Qualification or Quarterly Requalification Verification and Validation Form in order
to be processed.
3.
Do not submit the Initial Qualification or Quarterly Requalification Verification and Validation Form unless all of the criteria/requirements
have been met.
4.
Do not forget to attach photocopies of requested documentation (i.e., business card, Basic Five Diagnostic Test, Monthly Preferred
Customer Sales Reports, receipts and applicable surveys/questionnaires).
5.
If you are using receipts to registered Preferred Customers in lieu of or in combination with monthly Preferred Customer Sales Reports,
you must make a photocopy of those receipts and attach them to the monthly Preferred Customer Sales Reports and submit. (Note:
Names of customers on receipts must be registered, active Preferred Customers. These names must be able to be cross referenced
against names appearing on your monthly Preferred Customer Sales Reports.)
6.
The receipts documenting the $600/qtr. Sales requirement should be submitted as part of your usual Sales Report (Form 1000) for the
respective quarter, not attached to your UFO documentation.
7.
All products and/or materials purchased to meet UFO requirements will be credited to the paying Distributor, with the following exception: first time orders (i.e. a Distributor’s initial order) may be credited to the new Distributor for UFO requirements, even if the paying
Distributor is the upline of the new Distributor.
8.
You may use only one Distributorship to satisfy the sales requirements, 450 BV/Qtr. Purchase and $600/Qtr. sales requirements, and
the 300 BV Transfer Buying/Auxiliary Transfer Buying requirement. You may not use combinations of original Distributorships and 888
Distributorships.
9.
When submitting an Initial Qualification Verification and Validation Form for achieving the next UFO Level (e.g., bronze to silver or silver
to gold), the current Level’s Quarterly Requalification Verification and Validation Form must also be submitted for the respective quarter.
The following are exceptions to this policy:
a.
Distributors making application immediately for the Silver UFO Level must submit a Bronze UFO Initial Qualification
Verification and Validation Form in addition to the Silver UFO Initial Qualification Verification and Validation Form.
b.
Distributors making application immediately for the Gold UFO Level must submit a Bronze UFO Initial Qualification and
Validation Form and a Silver UFO Initial Qualification Verification and Validation Form in addition to the Gold UFO Initial
Qualification Verification and Validation Form.
c.
Distributors immediately satisfying the Gold UFO Level may apply for the consistency jacket with diamond per year. They will
be awarded one diamond for each year they can verify and validate that they were earning $2,100 per week from one (1)
BDC. Subsequent diamonds per year shall only be awarded provided four Gold UFO Quarterly Requalification Verification and
Validation Forms were completed and submitted for the respective year.
10.
Requirements that cannot be met due to unavailability will not prevent you from achieving a UFO Level; however, as soon as they
become available they must be met and documented on the next Quarterly Requalification Verification and Validation Form submitted.
11.
UnFranchise® Owners must submit their Initial and/or Quarterly Requalification Forms within 28 days after the quarter ending date in
which requirements were met (i.e., within 28 days of the specific quarter ending date).
12.
Photographs for Powerline are to be submitted to the publications department with name, ID number, and date. All photographs must be
accompanied by a release form.
13.
Do not attach UFO information with President Challenge Documentation and visa versa.
14.
Keep Copies of initial and subsequent requalification forms and documentation.
UnFranchise® Owner (UFO) Program • 3
©Market America Inc. All rights reserved
Market America’s UnFranchise® Owner (UFO) Program
Verification and Validation Cover Sheet
As you satisfy each of the criteria for achieving or maintaining a given UnFranchise® Owner Level, please thoroughly and accurately document
requested information on this form in order to expedite processing. This cover sheet must accompany all initial and requalification forms.
Name:____________________________________________________
Distributor ID #:___________________________________
Signature:_________________________________________________
Date:___________________________________________
All requirements met for: Quarter Beginning Date:____________________
Quarter Ending Date:______________________________
UFO Level (check one):
❑ Initial
❑ Requalification
Complete Mailing Address:___________________________________________________________________________________________________
Home Phone # ( ______________ ) _______________ - ______________ Business # ( ______________ ) ______________ - ______________
*E-mail Address___________________________________________________________________________________________________________
Sponsor’s Name:__________________________________________________________________________________________________________
Active Upline Certified Executive Coordinator:___________________________________________________________________________________
Upline Certified Trainer:_____________________________________________________________________________________________________
Upline Advisory Council Member:_____________________________________________________________________________________________
Verification and Validation Information Being Requested:
1.
Product Order Number is the number (in red) found in the upper right-hand corner of the respective Product Order Form in which the specific item was ordered to satisfy a given requirement. If ordered online, through UnFrachise.com, please note product order number posted
on the online receipt.
2.
Date(s) are week-ending Fridays of the specific week in which the respective order or form was submitted and processed.
3.
Attached documentation is a legible photocopy of specific forms, receipts and/or reports attached to this form as requested.
4.
Initial Qualification Verification and Validation Form is used to document satisfying the initial requirements for a given UFO Level.
5.
Quarterly Requalification Verification and Validation Form is used to document that you are satisfying ongoing requirements for a given UFO
Level and for continued recognition at that level in the PowerLine Magazine and NMTSS Events.
6.
Quarter Beginning and Quarter Ending is used to document the specific quarterly period for which you are satisfying respective requirements. Quarter beginning and ending dates must coincide with your specific quarter for satisfying minimum activity requirements (i.e., Form
1000 and 150 PBV).
7.
Name and Market America Identification Number is the name under which the Distributor is doing business and the associated Distributor
Identification Number.
8.
Upline Management’s Name and Signature is the name and signature of the individual (CEC or higher) who is signing off that you are satisfying a requirement.
9.
BDC Extension is the three digit extension number for the applicable information being requested.
10.
Expiration Date is date in which a subscription or program enrollment expires.
*Please keep your E-mail current with Market America.
UnFranchise® Owner (UFO) Program • 4
©Market America Inc. All rights reserved
BRONZE UFO CRITERIA
Initial Qualification
Verification and Validation Form Instructions
Business Support Materials Requirements
1. Enter the Product Order Number used to purchase UFO Kit A and the date
in which the order was processed.
2. Enter the Product Order Number used to purchase UFO Kit B and the date
in which the order was processed.
3. Enter the Product Order Number used to purchase UFO Kit C and the date
in which the order was processed.
4. Enter your Market America Voice Mail System extension number.
5. Enter the Product Order Number used to purchase a Big Flip Chart and the
date in which the order was processed.
6. Make a photocopy of your approved Market America Business Card and
initial that your are attaching and submitting with this form.
Product Use and Sales Requirements
1. Enter the Product Order Number(s) used to purchase a total of 450 BV of
product for the respective quarter and the date(s) in which the order(s) were
processed. If using Transfer Buying orders to satisfy this requirement, enter the
BDC extension and the respective pull week.
Organization Building Requirements
1. Enter your Upline Management’s name and have that person sign off that
you presented the Market America Business Plan a minimum of once per
week.
2. Enter the names and the Market America Identification Numbers of the two
qualified Distributors that you personally sponsored for the respective quarter.
Training Requirements
1. Enter Upline Management’s name and have that person sign off that you
attended or conducted one New Distributor Training, attended or conducted
one Basic Five Training, and attended or conducted one Executive Coordinator
Certification Training. All three criteria must be satisfied for the quarter.
Pin Level/Consistency Requirements
1. Make a photocopy of your Basic Five Diagnostic Test cover sheet in which
you scored greater than or equal to 50%. Initial that you are attaching and
submitting the copy of the cover sheet with this form.
OR
2. Enter the BDC extension from which you earned $1,500 in commissions for
the respective quarter. (BV and/or IBV)
2. Enter your BDC extension number that applies to the Form 1000 for which
you attached and submitted $600 in retail receipts. Do not resubmit the Form
1000 and receipts with your UFO form. The online Form 1000 submitted will
satisfy this criteria
Quarterly Requalification
Verification and Validation Form Instructions
Business Support Material Requirements
1. Enter your Market America Voice Mail System extension number.
Product Use and Sales Requirements
1. Enter the Product Order Number(s) used to purchase a total of 450 BV of
product for the respective quarter and the week-ending Friday date(s) in which
the order(s) were processed. If using Transfer Buying orders to satisfy this
requirement, enter the BDC extension and the respective pull week.
2. Enter your BDC extension number that applies to the Form 1000 for which
you attached and submitted $600 in retail receipts. Do not resubmit the Form
1000 and receipts with your UFO form. Online form 1000 submittal will also
satisfy this criteria.
Training Requirements
1. Enter Upline Management’s name and have that person sign off that you
attended or conducted one New Distributor Training; attended or conducted one
Basic Five Training; and attended or conducted one (1) Executive Coordinator
Certification Training. All three criteria must be satisfied for the quarter.
Pin Level/Consistency Requirements
Sign off that you scored 50% on Basic Five Diagnostic Test
OR
2. Enter the BDC extension from which you earned $1,500 in commissions
(BV and/or IBV) for the respective quarter.
Organization Building Requirements
1. Enter your Upline Management’s name and have that person sign off that
you presented the Market America Business Plan a minimum of once per
week.
2. Enter the names and the Market America Identification Numbers of the two
qualified Distributors you personally sponsored for the respective quarter.
UnFranchise® Owner (UFO) Program • 5
©Market America Inc. All rights reserved
BRONZE UFO CRITERIA
Initial Qualification
Verification and Validation Form
Name:___________________________________________________________
Distributor ID #:_________________________________________________
Quarter Beginning Date:_____________________________________________
Quarter Ending Date:____________________________________________
Business Support Materials Requirements
 Purchased UFO Kit A.
P.O.#___________________________ Date:________________________
 Purchased UFO Kit B.
P.O.#___________________________ Date:________________________
 Purchased UFO Kit C.
P.O.#___________________________ Date:________________________
 Voice Mail Enrollment.
Voicemail Extension#____________________________________________
 Purchased Big Flip Chart.
P.O.#___________________________ Date:________________________
 Purchased approved Market America Business Cards.
Documentation Attached__________ (initial)
Product Use and Sales Requirements
 Purchased 450 BV of products quarterly. If including Transfer Buying order(s),
enter BDC ext. and pull-week.
P.O.#___________________________ Date:________________________
_______________________________
Date:________________________
_______________________________
Date:________________________
BDC Ext________________________
Pull-Wk:______________________
 Retailed $600.00 or more in sales per quarter (Form 1000 submitted with receipts
or online Form 1000 submital).
BDC ext.(s)_____________________________________________________
Organization Building Requirements
 Presented the Market America Business Plan at least once per week.
Upline Mgt. (Name)______________________________________________
Upline Mgt. (Signature)___________________________________________
 Sponsored a minimum of two qualified Distributors each quarter.
Name:__________________________________________________________
Distributor. ID#_________________________________________________
Name:__________________________________________________________
Distributor. ID#_________________________________________________
Training Requirements
 Attended or conducted one New Distributor Training quarterly.
Upline Mgt. (Name)______________________________________________
Upline Mgt. (Signature)___________________________________________
 Attended or conducted one Basic Five Training quarterly.
 Attended or conducted one Executive Coordinator Certification Training quarterly.
Pin Level/Consistency Requirements
 Scored 50% on Basic Five Diagnostic Test.
Documentation Attached_______(initial)
OR
 Earning $1,500 in commissions (BV and/or IBV) from one BDC per quarter.
BDC ext._______________________________________________
UnFranchise® Owner (UFO) Program • 6
©Market America Inc. All rights reserved
BRONZE UFO CRITERIA
Quarterly Requalification
Verification and Validation Form
Name:___________________________________________________________
Distributor. ID#_________________________________________________
Quarter Beginning Date:_____________________________________________
Quarter Ending Date:____________________________________________
Business Support Material Requirements
 Currently enrolled in Market America Voice Mail System.
Voicemail Extension#____________________________________________
Product Use and Sales Requirements
 Purchased 450 BV of products quarterly. If including Transfer Buying order(s),
enter BDC ext. and pull-week.
P.O.#___________________________ Date:________________________
_______________________________
Date:________________________
_______________________________
Date:________________________
BDC Ext________________________
Pull-Wk:______________________
 Retailed $600.00 or more in sales per quarter (Form 1000 submitted with receipts or online
Form 1000 submittal).
BDC ext.(s)_____________________________________________________
Organization Building Requirements
 Presented the Market America Business Plan at least once per week.
Upline Mgt. (Name)______________________________________________
Upline Mgt. (Signature)___________________________________________
 Sponsored a minimum of two qualified Distributors each quarter.
Name:__________________________________________________________
Distributor. ID#_________________________________________________
Name:__________________________________________________________
Distributor. ID#_________________________________________________
Training Requirements
 Attended or conducted one New Distributor Training quarterly.
Upline Mgt. (Name)______________________________________________
 Attended or conducted one Basic Five Training quarterly.
Upline Mgt. (Signature)___________________________________________
 Attended or conducted one Executive Coordinator Certification Training quarterly.
Pin Level/Income Consistency Requirements
 Scored 50% on Basic Five Diagnostic Test.
Documentation Attached_______(initial)
OR
 Earning $1,500 in commissions (BV and/or IBV) from one BDC for one quarter.
UnFranchise® Owner (UFO) Program • 7
BDC ext._______________________________________________
©Market America Inc. All rights reserved
BASIC FIVE
DIAGNOSTIC EFFICIENCY TEST
The Basic Five Starts With You!
LEAD BY EXAMPLE
The Basic Five Diagnostic Efficiency Test is a comprehensive assessment of how well you and your sales and
distribution organizations are implementing fundamental business activities and practices. Completion of this
test will enable you to identify strengths and weaknesses within your business and target areas for improvement.
B y p r i o r i t i z i n g b u s i n e s s a c t i v i t i e s a n d practices (weakness t o s t r e n g t h ) you will be ab l e t o m e a s u r e , monitor,
adjust and control on a daily, weekly, monthly and yearly basis. The overall objective is to master these fundamental practices and activities so that they become a matter of habit, requiring minimal conscious effort. Learning,
implementing, and ultimately mastering the Basic 5 has remained the key success factor to the growth of each
and every UnFranchise ® Business despite the company’s dramatic evolution.
It is imperative that you conduct this personal and group assessment honestly and accurately in order to obtain
the full benefit of this activity. This assessment is critical to identifying where you need to invest your quality
time.
Basic Five Scores: Transfer personal and group totals from each section and multiply to obtain respective scores.
Developing Attitude and Knowledge:
________ Total x 1.087= ________ Personal Points
________ Total x 1.087= ________ Group Points
Goals & Goal Statement:
________ Total x 1.67= ________ Personal Points
________ Total x 1.67= ________ Group Points
Retailing:
________ Total x 2.083= ________ Personal Points
________ Total x 2.083= ________ Group Points
Prospecting/Recruiting/Sponsoring:
________ Total x 1.92= ________ Personal Points
________ Total x 1.92= ________ Group Points
Follow-Up & ABC’s of Building Depth: ________ Total x 1.92= ________ Personal Points
________ Total x 1.92= ________ Group Points
Total Personal Points = _________ ÷ 500 = ________% Personal Score
Total Group Points = ________ ÷ 500 = ________% Group Score
Name: ____________________________________________________
Basic Five Diagnostic Efficiency Test • 1
MA/ID# _______________________________________________
©Market America Inc. All rights reserved
Rate each one: 0 = Do not do yet
1 = Seldomly do 2 = Occasionally do 3 = Do often, but not consistently
4 = Do all the time/have mastered. It is a habit and second nature.
1. DEVELOPING ATTITUDE AND KNOWLEDGE
Personal
______
Group
______
DO YOU TREAT THIS LIKE A BUSINESS? NOT A HOBBY, PROGRAM, DEAL, CLUB, ETC..
______
______
CAREER MANUAL; READ IT, LEARN IT – Read 15 minutes per day.
______
______
POWERLINE AND LEADERLINE – Read cover to cover.
______
______
UNFRANCHISE.COM – Are you familiar with the many services & functionality? Rep. ID#, password
______
______
SPECIALIZE IN A STORE – Know the benefits, special features, price justification and merchandising techniques.
______
______
TAPE LIBRARY – Have tapes to lend out – Dr.’s tool kit – Know how to use tapes to teach people. Leverage time, instill belief,
______
______
A MINIMUM FOUR TAPES PER MONTH (LISTEN, LEARN, TEACH, SHARE)
______
______
BASIC FIVE TRAINING – Attend or conduct once per quarter. Basic Five 8 Tape Audio Set, Basic Five CD-ROM
______
______
WEEKLY COUNCILING WITH UPLINE FIRST 60 DAYS
______
______
LOCAL SEMINAR / DISTRICT RALLY – Pre-purchase tickets. Sell Tickets.
______
______
TWO SECOND LOOKS PER MONTH – Attend and bring two new people.
______
______
WEEKLY CALL TO UPLINE: POSITIVE SOLUTIONS – Motivate the Upline,not just to discuss problems. Review progress.
______
______
READ 15 MINUTES PER DAY – New material each week. You are a teacher. You are a motivator. You are a mentor. You are a
______
______
VOICE MAIL – Managing is 90% communication. Are you enrolled? Do you utilize?
______
______
ASSOCIATE WITH POSITIVE, SUCCESSFUL PEOPLE
______
______
DON’T GET STUCK ON THE DOT
______
______
ECCT TRAINING – Attend or conduct once per quarter.
______
______
GETTING STARTED GUIDE AND ACTION PLAN FOR SUCCESS – One section per day or week. Review with Upline. Accountability
______
______
ATTEND REGIONAL CONVENTION – Buy your tickets and tickets for number of “Go Now” Distributors you plan to sponsor.
______
______
______
______
CONDUCTING NEW DISTRIBUTOR TRAININGS –Attend or conduct once per quarter.
______
______
TEACH AND SELL ANSWERS TO POLICIES, REQUIREMENTS, AND MANAGEMENT RESPONSIBILITY TO YOUR GROUP – Become a
______
______
PRO-PACK SUBSCRIPTION
______
Total
______
Total
Add all points and record personal and group totals on cover sheet (page 5).
and create duplication
leader.
MAKE SURE ALL LEADERS IN YOUR DOWNLINE PURCHASE TICKETS FOR THE MONTHLY EVENT
(Local, District, Regional, Leadership School, International Convention)
teacer and a coach.
__________________________________________________________________________________________________________
Future Assignment: List answer values (0s, 1s, 2s, 3s) in ascending order on a separate piece of paper to prioritize areas for improvment.
__________________________________________________________________________________________________________
Basic Five Diagnostic Efficiency Test • 2
©Market America Inc. All rights reserved
2. GOALS & GOAL STATEMENT
Personal
Group
______
______
DEFINE YOUR DREAM AND PURPOSE – What is the driving reason why you are doing this business? If you cannot write it
______
______
DEFINE YOUR SHORT TERM AND LONG TERM GOALS – 5 to 10 in ascending order of attainability.
______
______
WHAT YOU WANT – The things or lifestyle, the income required to support them, the business development centers required to
______
______
WHEN DO YOU WANT IT – Exact date.
______
______
TRANSLATE IT INTO THE BUSINESS – How many business development centers qualifying per month to earn the necessary
______
______
WHAT YOU WILL GIVE UP OR OVERCOME TO ACHIEVE?
______
______
DETAILED PLAN – Each day, each week, each month, each year.
______
______
WRITE YOUR GOAL STATEMENT – Career Manual 7th Edition: Part I, Chapter 3.
______
______
READ GOAL STATEMENT TWICE A DAY
______
______
VISUALIZE IT REGULARLY – The check, the Pin Level, the organization, the things or lifestyle, the PowerLine, BE IT.
______
______
PICTURES, BROCHURES, FINANCING, GO SEE IT, TEST IT, FEEL IT – Do what you would do if you were ready to get it.
______
______
TO DO LIST – Prioritize each day before going to bed.
______
______
CHECK WHERE YOU ARE DAILY, WEEKLY, MONTHLY, AND ADJUST – Modify statement if necessary. Meet with sponsor or Upline
______
______
STRATEGIC BUILDING PLAN – Where to work to reach group objectives in each leg. Maximize with combinations and cross-
______
______
TICKET GOAL – Local_____ District_____ Regional_____ Leadership School_____ International Convention_____
______
______
Total
Total
down, then you do not have it or you do not know it.
qualify in order to attain the income level, the Pin Level.
income. Pin Level?
mentor regularly to review.
pollination.
Add all points and record personal and group totals on cover sheet (page 5).
__________________________________________________________________________________________________________
Future Assignment: List answer values (0s, 1s, 2s, 3s) in ascending order on a separate piece of paper to prioritize areas for improvment.
__________________________________________________________________________________________________________
3. RETAILING
Personal
Group
______
______
TRANSFER BUYING PROGRAM – Are you enrolled?
______
______
SPECIALIZE IN A STORE – Know the benefits, special features, price comparisons and justifications.
______
______
BASE TEN – Minimum production: each distributor creates greater than or equal to 400 BV/Month (Personal use= 100 BV/
______
______
MERCHANDISING TECHNIQUES – Check the techniques you are using
Month, 10 cutomers @ 30 BV/Month= 300 BV). You in addition to three Distributors on the left and three Distributors on the
right each implementing Base Ten = Base Ten, Seven Strong = earning $300 per month.
_____ Trial size marketing
_____ Demonstrations
_____ Audio/Video/CD/DVD Marketing
_____ Targeted mailings
_____ Counter displays
_____ Commercial sales
_____ OPC-3 evaluation and retail system _____ Preferred Customer Program
_____ Cosmetic consultations or clinics
_____ One-to-One Marketing and Mass Customization
_____ Nutri-PhysicalTM
_____ Web Portal
_____ GoNowMail.comTM
_____ Preferred Customer Business Card CD
_____ Mini Product Web Sites
Basic Five Diagnostic Efficiency Test • 3
©Market America Inc. All rights reserved
______
______
USE THE PRODUCT – How many do you use? How many more could you use? People ask “what’s that”? Opportunities
______
______
REGISTERED PREFERRED CUSTOMERS – Are all customers registered?
______
______
BUILD SHARE OF CUSTOMER – Multiple purchses. Developed relationship. Financial ability to buy more? Ordering
______
______
NUTRI-PHYSICAL – NUTRITIONAL ANALYSIS - Have you utilized? Build share of customers?
______
______
WEB PORTAL – A necessity, create BV & IBV, provides web presence, E-Commerce
______
______
DRIVE TRAFFIC / PROMOTE YOUR WEB PORTAL – word of mouth, business cards, GoNowmail.comTM, Preferred Customer
______
______
INCENTIVE BUSINESS VOLUME (IBV) – Endless Shopping ExperienceTM, designate center, determine placements.
______
______
AUTO BV – Determine placement.
______
______
Total
Total
appear naturally. Become a product of the product. Tell your story or the story of others. Home Shopping List
consistently? Repeat retail customers. Home Shopping List
Business Card CD, Mini Product Web Sites, America’s AuctionsTM, Distributor locator listings, brochures/flyers, Nutri-PhysicalTM
Add all points and record personal and group totals on cover sheet (page5).
__________________________________________________________________________________________________________
Future Assignment: List answer values (0s, 1s, 2s, 3s) in ascending order on a separate piece of paper to prioritize areas for improvment.
__________________________________________________________________________________________________________
4. PROSPECTING / RECRUITING / SPONSORING
Personal
Group
______
______
WHO DO YOU KNOW LIST – 100 to 500 people.
______
______
POSSIBILITY LIST – Your inventory. No possibilities, No business!
______
______
ADD TWO POSSIBILITIES PER DAY – Habit
______
______
TOP 10 LIST – Those possibilities who show interest, curiosity. Decide type of approach (i.e. referral, evaluation, direct,
______
______
ANSWER TO “WHAT IS IT?” – On a 3x5 note card. The best answer is your answer. Learn to talk in themes.
______
______
TWO MINUTE COMMERCIAL – Your reason Why? Written out and rehearsed.
______
______
ONE ON ONES – Can you present the business? Once per week?
______
______
TWO ON ONES – With your sponsor or your Downline.
______
______
SECOND LOOKS – Two per month (Bring two people)
______
______
DEVELOP SOURCES – Referrals, Ads, MLM/network marketing contacts, Three-Foot Rule: People talk about three things
______
______
AUDIO AND VIDEO RECRUITING – Three-Five audios and/or videos/DVD’s circulating weekly. Duplicate with each “Go Now”
______
______
LEARN HOW TO DO ONE ON ONE PRESENTATION WITH FLIPCHART – Practice once a day, show the plan daily to someone.
______
______
LEARN HOW TO DO A GROUP PRESENTATION – Duplicate perfectly. Remember: the person who holds the marker makes the
______
______
Total
Total
product, audio/video/DVD)
Distributor. Recommended tools: Lead the Parade w/Your own UnFranchise audio, It’s Time for Change Video, Cash in on
Wellness Video, The System Video, Three Part DVD, UnFranchise Advantage CD
Recommended Tools: The System Video, UnFranchise Business Plan CD-ROM, small Flip Chart, BIG Flip Chart, online
presentation, UnFranchise Advantage CD, and Script in Career Manual
money.
Add all points and record personal and group totals on cover sheet (page 5).
__________________________________________________________________________________________________________
Future Assignment: List answer values (0s, 1s, 2s, 3s) in ascending order on a separate piece of paper to prioritize areas for improvement.
__________________________________________________________________________________________________________
Basic Five Diagnostic Efficiency Test • 4
©Market America Inc. All rights reserved
5. FOLLOW-UP and ABC’s OF BUILDING DEPTH
Personal
Group
______
______ TOOLS – Information Packet, small Flip Chart, audios/videos/Cd’s, Getting Started Guide and Action Plan for
Success.
______
______ CALENDAR / SCHEDULE – No appointments = No Business!
______
______ MEETING AFTER THE MEETING – What did you like most? Leading question and tie down. Book follow-up appointment!
______
______ TRIAL RUN – TEST MARKET – Evaluation technique.
______
______ BOOK A FOLLOW-UP FROM EACH MEETING IN YOUR CALENDAR (SCHEDULE AND BOOK)
______
______ SET UP TWO ON ONES OR A MEETING IN THEIR LOCATION OR HOME
______
______ ABC PATTERN – From each meeting in the next person’s location to bring people. Every three levels (ABC) – (a new person
should show the plan). Duplicate house to house, product preview, Motives® preview, ABC/trial run meeting, home kickoff and
Getting Started Guide and Action Plan for Success.
______
______ TEACH EVERYONE TO BRING TWO PEOPLE TO THE SECOND LOOK FROM THE ABCPATERN.
______
______ SELL MONTHLY MEETING, TRAINING, SEMINAR TICKETS. HAVE TICKETS ON HAND. BUY THEM! – You can’t selll a ticket you
don’t have!
______
______ PROGRESS ONE ABC LEVEL PER WEEK.
______
______ COMBINATIONS AND CROSS-POLLINATION – How many groups in each town/city per leg? How many legs am I working per
night?
______
______ DUPLICATE PATTERN – Pass the marker. One person every three levels must pick up the patern.
______
______ ARE YOU DIRECTING THE ABC TRAFFIC?
_____ Assigning each team member to bring prospect to Second Look
_____ Directing them to come with you to meeting on bottom level.
_____ Directing them to book follow-ups.
_____ Directing them to sell tickets.
______
______
Total
Total
Add all points and record personal and group totals on cover sheet.
__________________________________________________________________________________________________________
Future Assignment: List answer values (0s, 1s, 2s, 3s) in ascending order on a separate piece of paper to prioritize areas for improvement.
__________________________________________________________________________________________________________
Basic Five Diagnostic Efficiency Test • 5
©Market America Inc. All rights reserved