Focused on
helping you sell
WHY YOUR CUSTOMERS NEED
THE ENHANCED GT800™ PRINTER
At Zebra we understand it is important to listen to customers and
respond to their needs. The original Zebra GT800 desktop printer was
a popular choice for its great performance and long-term reliability at
a competitive price. Now we are ready to introduce your customers to
the all-new GT800™ model. It has the same benefits as before plus the
bonus of enhanced printing features.
ZEBRA GT800™
PRINTER
Designed for compact spaces, the new GT800™ is a high-performance
thermal transfer printer that is simple to set-up and even easier to
operate. Based on the feedback we received, we added advanced
features so the GT800™ continues to be the printer of choice for a
variety of low-to-medium volume thermal transfer printing across a wide
range of industries.
KEY FEATURES AND BENEFITS AT A GLANCE
Intelligent ribbon design
Allows for roll lengths of up to 300 metres
Larger ribbon capacity
Reduces the need for frequent replacements to keep running
costs down
Dual ribbon handling
Offers a choice of 74-metre or 300-metre core-to-core system
without the need for adjustment
Range of connectivity
Local or network options plus ZPL and EPL programming for
simpler integration
NEW moveable sensor as standard
Extends the range of print media that can be used
NEW precision cutter option
For easier and accurate presentation of printed media
NEW 300dpi print quality option
Provides finer, higher-quality printing on desktop printers
HELPFUL HINT
Highlight the optional extras that offer even greater flexibility for a wider range of applications.
SALES GUIDE
INTRODUCING THE ENHANCED
ZEBRA GT800™ DESKTOP PRINTER
GT800™ FOR YOUR CUSTOMERS
To help you demonstrate the value of the all-new GT800™, below
are just a few examples of how it can be used to support a range
of customer applications in specific market sectors:
Manufacturing – Built for reliability, the all-new GT800™ is ideal for light
industrial work-in-process, product and shipping labelling.
Transport & Logistics – The GT800™ provides a lightweight,
distributed thermal transfer solution where high quality, robust printed
labels are required.
Retail – As a compact desktop printer, the GT800™ is perfect for price
labelling in busy stores in which space is often at a premium and finer
quality output is required.
Healthcare – The simple design and intuitive operation make the
GT800™ easy to use when trying to avoid errors in preparing laboratory
specimen or blood bank labels.
Government – With faster throughput and simpler management
controls, the GT800™ can be used to accurately monitor assets,
documents or evidence across the public sector.
CONVERSATION STARTERS
KEY CUSTOMER ISSUES
CONVERSATION STARTERS
HOW THE GT800™ CAN HELP
Workflows are changing
Are you getting ready to upgrade your thermal
transfer printer?
The all-new GT800™ comes with extra features
such as a moveable sensor, precision cutter
and 300dpi print quality.
Need to use
different ribbons
Is ribbon meterage or ribbon length a factor in
the way you use your printer?
The GT800™ offers dual ribbon handling
and a choice of 74-metre or 300-metre
ribbon lengths.
Printing has
become complex
Do you need a simpler printer when it comes to
ribbon handling?
With the GT800™ there is no need to use secondary cores or adapters; the print mechanism
and lid open and close in one fluid action; and
its inverted ribbon system means users avoid
typical complications when routing ribbons.
Work stops when
printers fail
Do you want to avoid downtime with your
thermal transfer printers?
The GT800™ carries on the Zebra tradition of
high performance and reliability in a compact
desktop printer.
Cost of quality printing
is going up
Do you need a more cost effective 300dpi
desktop printer?
The GT800™ comes with optional 300dpi
printing offering performance features at an
affordable price.
Need more
value-for-money
Do you need a low-cost, cutter-enabled desktop
printer?
The optional cutter provides a more precise
way to create a professional finish for
printed media.
Ongoing support
is a hassle
Are your thermal transfer printers difficult to set
up, manage or support?
Zebra provides simple ‘How To’ video guides for
setting up and maintaining the GT800™.
OBJECTION-HANDLING
I ALREADY HAVE A THERMAL
TRANSFER DESKTOP PRINTER.
WHY BUY THE NEW GT800™?
The all-new GT800™ is easier to manage and the
300-metre ribbon means a lower price per metre, making
it a more cost effective thermal transfer solution. The
additional features on the GT800™ also mean that ribbon
handling is simpler to set up and easier to use when
compared to other thermal transfer desktop printers. This
will save you time and money at the beginning and also
throughout its lifecycle. Plus the GT800™ comes with
enhanced media sensing, precision cutting and/or finer print
quality so you can be more productive with your printer.
WITH ALL THE EXTRA FEATURES,
WON’T IT BE MORE COMPLEX THAN
MY CURRENT PRINTER?
Far from it – this is a much easier thermal transfer printer
to use. It can handle both 74-metre and 300-metre ribbon
rolls without any additional set-up or adjustment. There
is no need to use secondary cores or adapters when you
use genuine Zebra ribbons. The print mechanism and lid
open and close in one fluid action so you do not need to
HELPFUL HINT
do anything else to load new ribbons. What is more, the
GT800™ also uses an inverted ribbon system to avoid
typical complications when routing ribbons. GT800™
printers also come with our expert ‘How To’ videos.
Take a look online at www.zebra.com/gt800-info.
I LIKED THE GT800™. WHY DID YOU
CHANGE IT?
Customers told us they needed some additional features
and we responded with the enhancements on the new
GT800™. It complements the desktop portfolio and allows
for a mixed printer estate – especially when a larger
ribbon roll, moveable sensor or 300dpi print quality is a
key factor.
HOW WILL IT WORK ALONGSIDE
MY OLDER ZEBRA THERMAL
TRANSFER DESKTOP PRINTERS?
The new GT800™ printers have a dual resident command
language that offers seamless integration into existing
installations. With this capability you can choose to swap
your older EPL2 or ZPL based desktop printers or add the
new GT800™ printers to your current estate.
Always recommend genuine Zebra supplies due to potential quality issues with non-Zebra ribbon and
media. Poor quality ribbon could shorten printhead life and impact print quality.
OBJECTION-HANDLING
SURELY FEATURES LIKE THESE
ARE EXPENSIVE?
No. The moveable sensor is now a standard feature
and the precision cutter and 300dpi print quality are
now available as options on these lower-priced GT800™
printers. This means the overall cost is considerably
lower compared to other like-for-like configurations.
WHAT IS THE MOVEABLE SENSOR?
The moveable sensor on the GT800™ can be positioned
at any place across the width of the printer to detect
various registration marks; black line, inter-label gaps,
notches or die-cut holes, so it means a wider range of
both genuine Zebra media and non-Zebra media can be
used in the printer.
I USE FAN-FOLD MEDIA SO HOW
CAN THE NEW GT800™ HELP ME?
I NEED BOTH DIRECT THERMAL AND
THERMAL TRANSFER PRINTERS.
HOW WILL THE GT800™ HELP?
The GT800™ can be used with or without a ribbon to
achieve both direct thermal and thermal transfer modes of
operation. The required mode can be set within the print
driver, label design application or via the programming
language depending on how you prefer to control it.
AM I GOING TO LOSE OUT BECAUSE
I HAVE A LOT OF RIBBON FOR
ANOTHER DESKTOP PRINTER?
Not at all. Third-party ribbon with a 1-inch (25mm) core
can be used with the ribbon core adapters that we ship
with every GT800™ printer.
The printer supports the use of externally fed media
through the letterbox aperture at the rear of the printer
so you can continue to use fan-fold media.
MORE INFORMATION
ZEBRA PRINTER WARRANTY
GENUINE ZEBRA SUPPLIES
All Zebra printers come with a 12-month warranty
as standard, for customers who are taking on a
new investment.
Get the most out of your GT800™, put Zebra Supplies
in! Finding the right supplies is simple with the ZipShip
online selector tool. A full range of labels and ribbons
suitable for the GT800™ printer series is available from
stock with a minimum order of just one box!
WHEN WARRANTY ISN’T ENOUGH…
ZebraCare Service Agreements deliver assurance,
reducing operational disruption and increasing printer
uptime. ZebraCare covers accidental damage and
functional failure as a result of wear and tear.
See the ZebraCare sales guide for more information.
Visit www.zebrazipship.com and answer four simple
questions to find the Supplies you need!
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking
and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify
operations, know more about their businesses, and empower their mobile workforces. For more information,
visit www.zebra.com/possibilities
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All rights reserved. All other trademarks are the property of their respective owners.