1. health and fitness

Franchising is a huge force in our economy today -- a $1 trillion industry that accounts for more than 600,000 businesses. The
use of franchising as a means of distributing services has been one of the great success stories of the U.S. economy, especially
in the last 20 years.
Franchising allows for intensive and rapid expansion of proprietary services, products or business systems, and requires far less
capital & personnel than would be required for starting an independent business. 90% of franchise businesses are still operating
after 10 years, while only 18% of independent businesses stay open according to the U.S. Department of Commerce.
The IM=X Pilates Studio Franchise business targets four key growth opportunities:
• Increased demand by the general public for pilates, cycling, yoga, ballet bar and personal training
• Increased need for back wellness by an aging baby boomer population
• Continued record growth in the area of private and semi-private (small group) programs
• Increased demand for smaller gym environments with a professional and personal touch
MASTER FRANCHISES available upon application.
“ENTREPRENEURS ARE TAPPING THE
COUNTRY’S THIRST FOR INDIVIDUALIZED
HEALTH AND FITNESS…THE XERCIZE STUDIO,
LLC BEGAN FRANCHISING THE
IM=X PILATES STUDIOS…
FOR AGING BABY BOOMERS FED UP
WITH OVERCROWDED GYMS…”
- WALL STREET JOURNAL
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
BUSINESS TRAINING • PILATES CERTIFICATION • EQUIPMENT • OPERATIONS MANUAL • MARKETING
FRANCHISE FACTS
=X
OPEN A PILATES STUDIO
IM=X® PILATES STUDIO FRANCHISE
THE TOTAL PACKAGE FOR OWNING YOUR PILATES AND FITNESS BUSINESS
800 IMX-1336 | www.imxpilatesstudio.com
ENTREPRENEURS
IN FITNESS
The IM=X Pilates Studio franchise is a
turn-key business that allows investors to
easily enter a rapidly growing industry
R
Whether you are a personal trainer, fitness enthusiast or investor, you can own one or several IM=X Pilates Studios. Our goal is
for you to benefit from our popular IM=X pilates, cardio, yoga, personal training, back wellness programs and equipment!
JOIN THE INDUSTRY LEADING IM=X PILATES FRANCHISE OWNERS AND RECEIVE...
MARKETING We give you the tools to reach your customers. As a marketing partner you gain access to powerful images and
advertising campaigns (graphics, PR, web design, printing, signage, etc). The IM=X PilatesDVD Series has been sold to
hundreds of thousands of customers and its muscle/body changing benefits have been featured in publications such as Shape,
Personal Fitness Professional, Mademoiselle, Physical, Fitness, PilatesStyle, Fit and Dance magazines, The New York Times
and more.
BUSINESS Become your own boss! With our proven exercise programs, studio operations and business methods you will have
the tools necessary to build your business. Our Operations Manual, Architectural Design Guidelines, Marketing Plan, Web
Integrated Software, Online Password Protected Area and Business Training prepare you to manage, operate and grow your own
IM=X Pilates Studio and/or chain!
EQUIPMENT At IM=X Pilates we take pride in manufacturing superior pilates equipment. When you join the IM=X franchise
system you become part of a team that has excelled in equipment design and encouraged forward thinking with innovative fitness
programs. The Xercizer and Tower as well as our certifications are powerful tools in selling and retaining clients. Your customers
will benefit from our elite workout system on the strongest pilates machine in the market.
CERTIFICATION With the IM=X Pilates Studio education program, you can feel confident that your staff will be the most
competitive and advanced in the industry. Franchise owners receive UNLIMITED CERTIFICATIONS for their staff for the growth
of their business. Our goal is to assist you in making your trainers and medical exercise specialists the best in the industry!
IM=X CERTIFICATIONS FOR FRANCHISE STAFF
“...GYM RATS AND COUCH POTATOES
ALIKE HAVE BEEN EMBRACING THE
LOW-IMPACT, HIGH-RESULTS WORKOUT
KNOWN AS PILATES, CURRENTLY ONE OF
1) Basic Certification
2) Advanced Certification
3) Heart Rate Training Certification
4) Yoga Certification
5) Tower Certification
6) Cycle/Tower Certification
THE FASTEST GROWING FITNESS TRENDS
7) Spinal Fitness Certification
IN THE NATION. IM=X PILATES HAS BEEN
8) Super Advanced Certification
TRAINING PILATES INSTRUCTORS FOR
9) Ballet Bar Certification
EIGHT YEARS AND NOW OFFERS STUDIO
FRANCHISES...IM=X HAS UPDATED THE
CLASSIC PILATES METHOD WITH MODERN
GYM PRACTICES BY ADDING MORE
CARDIO WORK, OFFERING CLASSES
TAILORED TO CLIENTS’ FITNESS GOALS..."
-ENTREPRENEUR MAGAZINE
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
ENTREPRENEURS
IN FITNESS
The IM=X Pilates Studio franchise is a
turn-key business that allows investors to
easily enter a rapidly growing industry
R
Whether you are a personal trainer, fitness enthusiast or investor, you can own one or several IM=X Pilates Studios. Our goal is
for you to benefit from our popular IM=X pilates, cardio, yoga, personal training, back wellness programs and equipment!
JOIN THE INDUSTRY LEADING IM=X PILATES FRANCHISE OWNERS AND RECEIVE...
MARKETING We give you the tools to reach your customers. As a marketing partner you gain access to powerful images and
advertising campaigns (graphics, PR, web design, printing, signage, etc). The IM=X PilatesDVD Series has been sold to
hundreds of thousands of customers and its muscle/body changing benefits have been featured in publications such as Shape,
Personal Fitness Professional, Mademoiselle, Physical, Fitness, PilatesStyle, Fit and Dance magazines, The New York Times
and more.
BUSINESS Become your own boss! With our proven exercise programs, studio operations and business methods you will have
the tools necessary to build your business. Our Operations Manual, Architectural Design Guidelines, Marketing Plan, Web
Integrated Software, Online Password Protected Area and Business Training prepare you to manage, operate and grow your own
IM=X Pilates Studio and/or chain!
EQUIPMENT At IM=X Pilates we take pride in manufacturing superior pilates equipment. When you join the IM=X franchise
system you become part of a team that has excelled in equipment design and encouraged forward thinking with innovative fitness
programs. The Xercizer and Tower as well as our certifications are powerful tools in selling and retaining clients. Your customers
will benefit from our elite workout system on the strongest pilates machine in the market.
CERTIFICATION With the IM=X Pilates Studio education program, you can feel confident that your staff will be the most
competitive and advanced in the industry. Franchise owners receive UNLIMITED CERTIFICATIONS for their staff for the growth
of their business. Our goal is to assist you in making your trainers and medical exercise specialists the best in the industry!
IM=X CERTIFICATIONS FOR FRANCHISE STAFF
“...GYM RATS AND COUCH POTATOES
ALIKE HAVE BEEN EMBRACING THE
LOW-IMPACT, HIGH-RESULTS WORKOUT
KNOWN AS PILATES, CURRENTLY ONE OF
1) Basic Certification
2) Advanced Certification
3) Heart Rate Training Certification
4) Yoga Certification
5) Tower Certification
6) Cycle/Tower Certification
THE FASTEST GROWING FITNESS TRENDS
7) Spinal Fitness Certification
IN THE NATION. IM=X PILATES HAS BEEN
8) Super Advanced Certification
TRAINING PILATES INSTRUCTORS FOR
9) Ballet Bar Certification
EIGHT YEARS AND NOW OFFERS STUDIO
FRANCHISES...IM=X HAS UPDATED THE
CLASSIC PILATES METHOD WITH MODERN
GYM PRACTICES BY ADDING MORE
CARDIO WORK, OFFERING CLASSES
TAILORED TO CLIENTS’ FITNESS GOALS..."
-ENTREPRENEUR MAGAZINE
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
GOALS
At the IM=X Pilates Institute, the instructor
certification and business training provide
franchises with powerful tools to impact health
and wellness. The IM=X Pilates franchise is a
complete formula for success, one which leverages our past experience with the present
opportunities in the pilates, fitness and back
wellness markets.
EXPERIENCE
For more than two decades, IM=X Pilates has been an innovator in the
fitness and back care industry. IM=X (Integrated Movement Xercize) is a
new generation of pilates-inspired workouts enjoyed by hundreds of
thousands of exercise enthusiasts who proclaim its “immediate results!”
Founder, Elyse McNergney, was certified in traditional pilates in 1991 before
obtaining certification in the Alexander Technique, a M.A. in Movement
Science and a M.Ed. in Exercise Physiology from Columbia University.
Elyse created IM=X to offer a total fitness approach - one that integrates
pilates exercises with strength and cardiovascular training. Additionally, she
and her team of medical/exercise specialists researched back pain origin
and treatment leading her to develop IM=X Spinal Fitness -- an alternative
back strengthening program. Elyse has been a guest lecturer at the IDEA
World Fitness Conference, the IDEA Mind/Body Conference, the Columbia
Presbyterian Medical Conference on Alternative Medicine and at hospitals
around the country. She has been interviewed and quoted by most major
fitness publications and by authoritative media like The New York Times and
is the author of Pilates for Men by IM=X.
Elyse and the IM=X Pilates Master Trainers bring extensive experience and
knowledge gained from certifying thousands of instructors to the franchise
system. Our staff established pilates at Gold’s Gyms, Jewish Community
Centers, YMCA’s, New York Sports Clubs, Bristol Myers-Squibb, Goldman
Sachs, Kessler Institute, the New York Mets baseball team and many other
centers before organizing IM=X Pilates into a unique turn-key franchise
opportunity. Our expert consultants help you develop your studio business
within the fast growing pilates fitness and back wellness industries.
OUR EXPERIENCE WORKS FOR YOU
REACH YOUR BUSINESS
Patented Equipment: IM=X Pilates worked with a
series of engineers to manufacture the best
commercial pilates reformer in the market – The
Xercizer. Leading-edge features include several
items not found on traditional pilates reformers:
• Larger jumpboard for plyometrics
• A wider and longer carriage for greater variance
in client height and weight
• 4 positions for the adjustable shoulder blocks
• Increased spring resistance for strong clients
• Adjustable footbar to accommodate a greater
variance in client height
• Lumbar support for improved spinal mechanics
As the largest pilates and back wellness franchise, we are here to help you
develop, grow and expand your business to your community.
The greatest benefit of franchising is being able to take advantage of the proven systems that will be in place
on the very first day that you open your studio doors. IM=X Pilates is dedicated to preparing you for that day,
ensuring that your fitness and business operations work together seamlessly. When you become a franchise,
you gain access to valuable industry knowledge, a proprietary program and brand-name as well as a dedicated
team of professionals who are ready to support your critical business needs.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
GOALS
At the IM=X Pilates Institute, the instructor
certification and business training provide
franchises with powerful tools to impact health
and wellness. The IM=X Pilates franchise is a
complete formula for success, one which leverages our past experience with the present
opportunities in the pilates, fitness and back
wellness markets.
EXPERIENCE
For more than two decades, IM=X Pilates has been an innovator in the
fitness and back care industry. IM=X (Integrated Movement Xercize) is a
new generation of pilates-inspired workouts enjoyed by hundreds of
thousands of exercise enthusiasts who proclaim its “immediate results!”
Founder, Elyse McNergney, was certified in traditional pilates in 1991 before
obtaining certification in the Alexander Technique, a M.A. in Movement
Science and a M.Ed. in Exercise Physiology from Columbia University.
Elyse created IM=X to offer a total fitness approach - one that integrates
pilates exercises with strength and cardiovascular training. Additionally, she
and her team of medical/exercise specialists researched back pain origin
and treatment leading her to develop IM=X Spinal Fitness -- an alternative
back strengthening program. Elyse has been a guest lecturer at the IDEA
World Fitness Conference, the IDEA Mind/Body Conference, the Columbia
Presbyterian Medical Conference on Alternative Medicine and at hospitals
around the country. She has been interviewed and quoted by most major
fitness publications and by authoritative media like The New York Times and
is the author of Pilates for Men by IM=X.
Elyse and the IM=X Pilates Master Trainers bring extensive experience and
knowledge gained from certifying thousands of instructors to the franchise
system. Our staff established pilates at Gold’s Gyms, Jewish Community
Centers, YMCA’s, New York Sports Clubs, Bristol Myers-Squibb, Goldman
Sachs, Kessler Institute, the New York Mets baseball team and many other
centers before organizing IM=X Pilates into a unique turn-key franchise
opportunity. Our expert consultants help you develop your studio business
within the fast growing pilates fitness and back wellness industries.
OUR EXPERIENCE WORKS FOR YOU
REACH YOUR BUSINESS
Patented Equipment: IM=X Pilates worked with a
series of engineers to manufacture the best
commercial pilates reformer in the market – The
Xercizer. Leading-edge features include several
items not found on traditional pilates reformers:
• Larger jumpboard for plyometrics
• A wider and longer carriage for greater variance
in client height and weight
• 4 positions for the adjustable shoulder blocks
• Increased spring resistance for strong clients
• Adjustable footbar to accommodate a greater
variance in client height
• Lumbar support for improved spinal mechanics
As the largest pilates and back wellness franchise, we are here to help you
develop, grow and expand your business to your community.
The greatest benefit of franchising is being able to take advantage of the proven systems that will be in place
on the very first day that you open your studio doors. IM=X Pilates is dedicated to preparing you for that day,
ensuring that your fitness and business operations work together seamlessly. When you become a franchise,
you gain access to valuable industry knowledge, a proprietary program and brand-name as well as a dedicated
team of professionals who are ready to support your critical business needs.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
IM=X PILATES
SUPPORT
Our proprietary support includes high quality staff certifications, dynamic marketing, comprehensive sales and business
training. We guide you through each step - from opening to establishing your membership. Our series of support manuals
help with the promotion, growth and expansion of your IM=X Pilates business.
• Confidential Operations Manual
• Post-Rehabilitative Programs for Back Wellness
• Start-Up Kit
• Preferred Vendor Relationships
• IM=X Marketing Plan
• Web Integrated Software
• Architectural Manual
• Quality Control and Review Course Guides
• Basic and Advanced Certification Manuals & DVDs
COMPREHENSIVE BUSINESS TRAINING After years of consulting with businesses on how to grow and manage their pilates
programs, we have put together a training course that reviews all of the aspects of operating an IM=X Pilates Studio - staff hiring, client
billing, data management and much more. Most importantly, we show you how to effectively market your semi-private training, private
training, post-rehabilitation and back wellness programs. You and your staff learn how to leverage our powerful services into membership commitment.
STUDIO WEBSITE DEVELOPMENT We create a comprehensive website for you to market your services and provide
valuable information to your customers about the program and class offerings. The IM=X Pilates Studio website brings immediate credibility to your business by including quotes from national press on the effectiveness of the IM=X Pilates workouts.
Your studio website becomes part of the franchise network which is promoted through search engine optimization.
STUDIO OPERATIONS SOFTWARE AND TRAINING The web software of our franchise system allows you to manage
your client and staff scheduling as well as rack billing. Our business consultants train you on how to use the studio software
to maximize and streamline your operations.
MERCHANDISING OPPORTUNITIES IM=X Pilates franchisees receive an inventory of DVDs, mats, rings and body bars!
Sell your pilates DVDs, clothing and rings to your clients or use them to promote membership.
PASSWORD PROTECTED AREA Here you can download and print many of the forms you will use to operate your studio
- History, Fitness Testing, Fitness Goals, Studio Lead Sheets, Workout Guides, Staff Certification Registration Forms,
Membership Contracts, Medical Referral Form and more. In this secure area you will also find numerous images for marketing and helpful support documents for staff training.
SITE SELECTION AND EXCLUSIVE TERRITORY Your exclusive territory guarantees that you will have the only IM=X Pilates Studio
in your area. We will discuss the real estate choices available to you and help you decide which space would be ideal for your studio.
STUDIO LAYOUT AND DESIGN We will help you create an upscale and elite atmosphere for your clients to enjoy their private and
semi-private training – topics such as lighting, flooring, decorative mirrors, locker rooms, signage and more are covered in detail in the
IM=X Architectural Manual.
ARCHITECTURAL MANUAL We have done the work to ensure that the IM=X Pilates Studio chain is a network of elite facilities
which combine comfort witha spa-type feel. This manual provides you with numerous sample layouts (1000-3000 square feet per
studio required) as well as cost effective solutions for build-outs and practical issues for negotiating with contractors.
DEMOGRAPHIC ANALYSIS AND PRICING Using our demographic software, we can provide you with information about the
population and income of your territory - useful tools for determining the pricing of services at your studio.
MARKETING MATERIALS, LOGOS AND SIGNAGE We print color brochures, workshop fliers, posters, price cards, business
cards and stationery to help you launch your studio business. Our graphic design team has created a series of professional ads and
eye-catching postcard mailers that are available for special requests (spa service cards, special marketing events, etc).
MARKETING PLAN All of our franchisees are trained in our proven marketing and sales approach. Our marketing and fitness
programs are coordinated so you can reach a number of key markets: Baby Boomers, Women over 30, Golfers, Deconditioned
Adults, Seniors, Back Pain Sufferers, Pregnant Women, Working Professionals and Athletes. Additionally, we have created simple
pre-opening steps to reach your customers and establish your business name and location within your community.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
IM=X PILATES
SUPPORT
Our proprietary support includes high quality staff certifications, dynamic marketing, comprehensive sales and business
training. We guide you through each step - from opening to establishing your membership. Our series of support manuals
help with the promotion, growth and expansion of your IM=X Pilates business.
• Confidential Operations Manual
• Post-Rehabilitative Programs for Back Wellness
• Start-Up Kit
• Preferred Vendor Relationships
• IM=X Marketing Plan
• Web Integrated Software
• Architectural Manual
• Quality Control and Review Course Guides
• Basic and Advanced Certification Manuals & DVDs
COMPREHENSIVE BUSINESS TRAINING After years of consulting with businesses on how to grow and manage their pilates
programs, we have put together a training course that reviews all of the aspects of operating an IM=X Pilates Studio - staff hiring, client
billing, data management and much more. Most importantly, we show you how to effectively market your semi-private training, private
training, post-rehabilitation and back wellness programs. You and your staff learn how to leverage our powerful services into membership commitment.
STUDIO WEBSITE DEVELOPMENT We create a comprehensive website for you to market your services and provide
valuable information to your customers about the program and class offerings. The IM=X Pilates Studio website brings immediate credibility to your business by including quotes from national press on the effectiveness of the IM=X Pilates workouts.
Your studio website becomes part of the franchise network which is promoted through search engine optimization.
STUDIO OPERATIONS SOFTWARE AND TRAINING The web software of our franchise system allows you to manage
your client and staff scheduling as well as rack billing. Our business consultants train you on how to use the studio software
to maximize and streamline your operations.
MERCHANDISING OPPORTUNITIES IM=X Pilates franchisees receive an inventory of DVDs, mats, rings and body bars!
Sell your pilates DVDs, clothing and rings to your clients or use them to promote membership.
PASSWORD PROTECTED AREA Here you can download and print many of the forms you will use to operate your studio
- History, Fitness Testing, Fitness Goals, Studio Lead Sheets, Workout Guides, Staff Certification Registration Forms,
Membership Contracts, Medical Referral Form and more. In this secure area you will also find numerous images for marketing and helpful support documents for staff training.
SITE SELECTION AND EXCLUSIVE TERRITORY Your exclusive territory guarantees that you will have the only IM=X Pilates Studio
in your area. We will discuss the real estate choices available to you and help you decide which space would be ideal for your studio.
STUDIO LAYOUT AND DESIGN We will help you create an upscale and elite atmosphere for your clients to enjoy their private and
semi-private training – topics such as lighting, flooring, decorative mirrors, locker rooms, signage and more are covered in detail in the
IM=X Architectural Manual.
ARCHITECTURAL MANUAL We have done the work to ensure that the IM=X Pilates Studio chain is a network of elite facilities
which combine comfort witha spa-type feel. This manual provides you with numerous sample layouts (1000-3000 square feet per
studio required) as well as cost effective solutions for build-outs and practical issues for negotiating with contractors.
DEMOGRAPHIC ANALYSIS AND PRICING Using our demographic software, we can provide you with information about the
population and income of your territory - useful tools for determining the pricing of services at your studio.
MARKETING MATERIALS, LOGOS AND SIGNAGE We print color brochures, workshop fliers, posters, price cards, business
cards and stationery to help you launch your studio business. Our graphic design team has created a series of professional ads and
eye-catching postcard mailers that are available for special requests (spa service cards, special marketing events, etc).
MARKETING PLAN All of our franchisees are trained in our proven marketing and sales approach. Our marketing and fitness
programs are coordinated so you can reach a number of key markets: Baby Boomers, Women over 30, Golfers, Deconditioned
Adults, Seniors, Back Pain Sufferers, Pregnant Women, Working Professionals and Athletes. Additionally, we have created simple
pre-opening steps to reach your customers and establish your business name and location within your community.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
COMMITMENT
1
“…STEPPING THE INTENSITY UP
The IM=X Pilates Institute provides your staff with the highest
quality education necessary to deliver a superior fitness and back
wellness program to your customers. Our certification programs and
review courses prove our commitment to your success -- a strong
fitness program delivered by a well-educated instructor is the
inspiration that drives membership.
A NOTCH, IM=X INCORPORATES
CARDIO AND STRENGTHTRAINING ELEMENTS FOR
OPTIMAL SCULPTING SUCCESS.
As an IM=X Pilates Studio franchise, you receive annual staff
certifications as needed for the growth of your business. Our ability
to develop your staff is one of the keys to the success of your
business. The IM=X certification courses provide an in-depth
understanding of topics such as stabilization, heart rate training,
strength training, spring loading, posture, backcare, sports training,
pre/postnatal training, weight loss and senior fitness. Your staff will
be provided with the finest tools to guarantee that your services are
the BEST in your region.
IM=X® BASIC CERTIFICATION
The IM=X Pilates Floor and Xercizer Programs are
taught in our 5-Day Basic Certification course. This
intensive education gives your instructors and personal
trainers all of the programming knowledge needed to begin
your group exercise and personal training business. The
basic formats, taught from the 150-page manual and
educational videos, are divided into eight sequences -about 140 exercises. The lectures and labs focus on stabilization, breathing, alignment and muscle recruitment
techniques.
2
SAVE UP YOUR ENERGY FOR THE
PLYOMETRIC JUMP SEGMENTS
SPRINKLED THROUGHOUT ...”
-PILATESSTYLE MAGAZINE
IM=X® PILATES ADVANCED CERTIFICATION
The IM=X Pilates Floor and Xercizer Advanced Programs are
taught in this 5-Day Intensive. The 180-page manual includes
photos and step-by-step instructions on how to teach the following
formats:
FLOOR WORKOUTS
RING WORKOUT - A unique blend of ring exercises that focus on
core strength. Schedule it before a 15 or 30 minute Indoor Cycling
workout.
STRETCH FORMAT - Teach your clients how to improve muscle
relaxation, movement patterns and range of motion. Routines repeatedly target hamstrings, spinal, hip and shoulder muscles. This workout
is helpful to seniors who want to increase mobility, core power and
balance.
FLOOR MOTION HYBRID - Learn new IM=X vocabulary that transforms sagittal plane exercise, into circular choreography with
seamless transitions and innovative moves such as Arm Circles, Fan
Kicks, Oblique Swings, etc.
PILATES FORMAT - This workout blends signature advanced
pilates exercises such as Teasers, Boomerang, Rollover and Double
Leg Stretch with the IM=X routines for a whole new floor class.
XERCIZER WORKOUTS
INTERVAL TRAINING - A combination of new exercises and basic
sequences that are delivered in sets to create muscles fatigue and
raise the heart rate. Intense Xercizer training is followed by small rest
periods for recovery.
STRETCH - Use the Xercizer to greatly improve your flexibility.
Passive, active and resistive stretch routines are combined to
increase range of motion. Schedule 30 minute Stretch sessions
before a 15 or 30 minute Cardio workout.
HYBRID - Learn several formats that combine floor (ring/body
bar) with Xercizer routines. Integrate open chain exercises with
resistance training for cross conditioning.
ABS - IM=X Pilates is all about trunk recruitment and strengthening but here these abdominal routines can challenge even the
most advanced clients.
3
IM=X® HEART RATE TRAINING
Learn the principles of Heart Rate Training in order to offer
your clients a variety of cardiovascular formats. Indoor
cycling, jog boards and standard cardio equipment (i.e. treadmills, elliptical trainers) are integrated into the IM=X Pilates
routines to increase calorie burning and health benefits. Topics
include: Rate of Perceived Exertion, Talk Test, VO2 Max Testing,
Target HR Zone, Biomechanics of Cycling, Calorie Burning, and
Jogboard Choreography. The 54-page instruction manual
includes photos, step-by-step instructions and class formats.
4
IM=X® YOGA CERTIFICATION
IM=X Yoga is a powerful blend of stabilization, balance,
flexibility, muscle endurance and mind-body relaxation
techniques. The program is comprised of eight standing and six
floor sequences -- all which the IM=X Ring. IM=X Yoga is a total
body workout which stabilizes the spine, increases joint mobility,
and refreshes the mind. The 70-page instruction manual contains
step-by-step photographs and instructions on how to teach each
sequence as well as pertinent vocabulary and research. Multiple
class format options are presented.
5
IM=X® TOWER CERTIFICATION
This add-on program includes 14 sequences
using the IM=X Tower. Programs can be
combined with the IM=X Ballet Bar or Cycle Program. The
routines build upon the Basic and Advanced Certifications
which are prerequisites to this course. Adding this apparatus to your studio provides members with another
cross-conditioning alternative that is effective and adds
numerous options for class variety.
6
IM=X® CYCLE/TOWER CERTIFICATION
This unique IM=X program includes 11 sequences
which combine indoor cycling techniques with
upper body resistance and stabilization using the IM=X
Tower and Ring. The IM=X Tower/Cycle/Bar manual
provides you with over 20 combination workout variations.
7
IM=X® SPINAL FITNESS CERTIFICATION
An estimated 80 percent of Americans suffer from
back pain. Exercise has been repeatedly proven
to be one of the most effective tools for recovery. This
course is for the IM=X Advanced Certified instructor who
is interested in developing the professional skills and
knowledge to design spinal fitness programs for postrehabilitation and injury prevention.
COMMITMENT
1
“…STEPPING THE INTENSITY UP
The IM=X Pilates Institute provides your staff with the highest
quality education necessary to deliver a superior fitness and back
wellness program to your customers. Our certification programs and
review courses prove our commitment to your success -- a strong
fitness program delivered by a well-educated instructor is the
inspiration that drives membership.
A NOTCH, IM=X INCORPORATES
CARDIO AND STRENGTHTRAINING ELEMENTS FOR
OPTIMAL SCULPTING SUCCESS.
As an IM=X Pilates Studio franchise, you receive annual staff
certifications as needed for the growth of your business. Our ability
to develop your staff is one of the keys to the success of your
business. The IM=X certification courses provide an in-depth
understanding of topics such as stabilization, heart rate training,
strength training, spring loading, posture, backcare, sports training,
pre/postnatal training, weight loss and senior fitness. Your staff will
be provided with the finest tools to guarantee that your services are
the BEST in your region.
IM=X® BASIC CERTIFICATION
The IM=X Pilates Floor and Xercizer Programs are
taught in our 5-Day Basic Certification course. This
intensive education gives your instructors and personal
trainers all of the programming knowledge needed to begin
your group exercise and personal training business. The
basic formats, taught from the 150-page manual and
educational videos, are divided into eight sequences -about 140 exercises. The lectures and labs focus on stabilization, breathing, alignment and muscle recruitment
techniques.
2
SAVE UP YOUR ENERGY FOR THE
PLYOMETRIC JUMP SEGMENTS
SPRINKLED THROUGHOUT ...”
-PILATESSTYLE MAGAZINE
IM=X® PILATES ADVANCED CERTIFICATION
The IM=X Pilates Floor and Xercizer Advanced Programs are
taught in this 5-Day Intensive. The 180-page manual includes
photos and step-by-step instructions on how to teach the following
formats:
FLOOR WORKOUTS
RING WORKOUT - A unique blend of ring exercises that focus on
core strength. Schedule it before a 15 or 30 minute Indoor Cycling
workout.
STRETCH FORMAT - Teach your clients how to improve muscle
relaxation, movement patterns and range of motion. Routines repeatedly target hamstrings, spinal, hip and shoulder muscles. This workout
is helpful to seniors who want to increase mobility, core power and
balance.
FLOOR MOTION HYBRID - Learn new IM=X vocabulary that transforms sagittal plane exercise, into circular choreography with
seamless transitions and innovative moves such as Arm Circles, Fan
Kicks, Oblique Swings, etc.
PILATES FORMAT - This workout blends signature advanced
pilates exercises such as Teasers, Boomerang, Rollover and Double
Leg Stretch with the IM=X routines for a whole new floor class.
XERCIZER WORKOUTS
INTERVAL TRAINING - A combination of new exercises and basic
sequences that are delivered in sets to create muscles fatigue and
raise the heart rate. Intense Xercizer training is followed by small rest
periods for recovery.
STRETCH - Use the Xercizer to greatly improve your flexibility.
Passive, active and resistive stretch routines are combined to
increase range of motion. Schedule 30 minute Stretch sessions
before a 15 or 30 minute Cardio workout.
HYBRID - Learn several formats that combine floor (ring/body
bar) with Xercizer routines. Integrate open chain exercises with
resistance training for cross conditioning.
ABS - IM=X Pilates is all about trunk recruitment and strengthening but here these abdominal routines can challenge even the
most advanced clients.
3
IM=X® HEART RATE TRAINING
Learn the principles of Heart Rate Training in order to offer
your clients a variety of cardiovascular formats. Indoor
cycling, jog boards and standard cardio equipment (i.e. treadmills, elliptical trainers) are integrated into the IM=X Pilates
routines to increase calorie burning and health benefits. Topics
include: Rate of Perceived Exertion, Talk Test, VO2 Max Testing,
Target HR Zone, Biomechanics of Cycling, Calorie Burning, and
Jogboard Choreography. The 54-page instruction manual
includes photos, step-by-step instructions and class formats.
4
IM=X® YOGA CERTIFICATION
IM=X Yoga is a powerful blend of stabilization, balance,
flexibility, muscle endurance and mind-body relaxation
techniques. The program is comprised of eight standing and six
floor sequences -- all which the IM=X Ring. IM=X Yoga is a total
body workout which stabilizes the spine, increases joint mobility,
and refreshes the mind. The 70-page instruction manual contains
step-by-step photographs and instructions on how to teach each
sequence as well as pertinent vocabulary and research. Multiple
class format options are presented.
5
IM=X® TOWER CERTIFICATION
This add-on program includes 14 sequences
using the IM=X Tower. Programs can be
combined with the IM=X Ballet Bar or Cycle Program. The
routines build upon the Basic and Advanced Certifications
which are prerequisites to this course. Adding this apparatus to your studio provides members with another
cross-conditioning alternative that is effective and adds
numerous options for class variety.
6
IM=X® CYCLE/TOWER CERTIFICATION
This unique IM=X program includes 11 sequences
which combine indoor cycling techniques with
upper body resistance and stabilization using the IM=X
Tower and Ring. The IM=X Tower/Cycle/Bar manual
provides you with over 20 combination workout variations.
7
IM=X® SPINAL FITNESS CERTIFICATION
An estimated 80 percent of Americans suffer from
back pain. Exercise has been repeatedly proven
to be one of the most effective tools for recovery. This
course is for the IM=X Advanced Certified instructor who
is interested in developing the professional skills and
knowledge to design spinal fitness programs for postrehabilitation and injury prevention.
78
IM=X® BASIC CERTIFICATION
IM=X® 5-DAY SUPER ADVANCED CERTIFICATION
The IM=X SUPER Advanced Certification provides you with knowledge of how to work with special populations as well as new
formats to challenge your clients. The 205-page instruction manual includes a research overview on pregnancy and exercise
as well as research on back exercise, photos and step-by-step instructions for teaching the following class formats:
INVESTMENT OPPORTUNITY
FLOOR WORKOUTS
UPPER BODY - Expand the muscle building effects of your IM=X routines with an emphasis on strengthening the Latissmus Dorsi,
Biceps, Triceps, Lower Trapezius, Erector Spinae, Pelvic Floor and Abdominal Wall using body bars and free weights. Formats range
from 30-60 minutes in length and could be followed by 15-30 minutes of Cardio.
“If you are looking to stretch your entrepreneurial muscles, starting
up a yoga or Pilates studio may be a good bet...Revenue for this
niche market is expected to increase over the next five years in the
U.S. by an annual average rate of 5% to $8.3 billion, according to
research firm IBIS World. Profit margins are also forcast to
increase...”
-Wall Street Journal 2011
LOWER BODY - Learn new floor routines that repeatedly target the Pelvic Floor, hip flexors/extensors, Abdominal Wall, Erector
Spinae, Gluteals, Biceps Femoris, Quadriceps and Adductors. The lower body workouts are effective for reducing inches off the
hips/thighs.
PRE/POSTNATAL TRAINING - Learn how to address this population with IM=X Pilates workouts that follow the ACOG guidelines.
Learn formats that safely challenge women in their 2nd and 3rd trimesters. Formats range from 30-60 minutes in length.
BACK STRENGTH - Formats focus on the details of effective stabilization, spinal decompression and posture. Research on LOW
BACK PAIN (LBP) provides the instructor with general knowledge of exercise protocols used for LBP remediation.
XERCIZER WORKOUTS
-
UPPER BODY - Expand the muscle building effects of the Xercizer with NEW routines that fatigue the Latissmus Dorsi, Biceps,
Triceps, Lower Trapezius, Erector Spinae, Pelvic Floor and Abdominal Wall repeatedly. Increase spring loads without recruiting neck
flexors/extensors.
LOWER BODY - Expand the pelvic stabilization, hip range of motion and plyometric sequences into multiple routines that repeatedly
targets the hips and thighs. Formats range from 30-60 minutes. The Lower Body Workouts are recommended for people needing bone
strength in the pelvis or slimming in the hips.
GOLF/TENNIS - These formats that range from 30-60 minutes in length are ideal for increasing trunk rotational flexibility and power;
trunk stability and posture awareness which produces accuracy. This program also focuses on reducing tightness in the hip, low back
and legs (hamstrings).
PRE/POSTNATAL TRAINING - Learn formats that safely challenge women in their 2nd and 3rd trimesters. Understand how to adapt
programming to focus on the fitness goals of pregnant women -- (i.e. Pelvic Floor muscle hypertrophy, maintenance of the Abdominal
Wall, prevention of low back pain, breath control, etc).
BACK STRENGTH - Learn workouts that were designed for post-rehabilitation. Gain a perspective on the causes of general low back
pain and how IM=X Pilates can prevent back problems.
9
IM=X® BALLET BAR CERTIFICATION
Inspired by traditional ballet training, the IM=X Ballet Bar includes 12 sequences that
start with grande pliés which are performed in combination with IM=X Ring Stabilization
Techniques. The leg sequences progress with tendus, attitudes, leg extensions and
arabesques to provide a powerful lower body lengthening and toning experience. Calf raises
known in ballet terms as relevés are combined with upper body strengthening. Combination
class formats are reviewed for greater workout variety.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
78
IM=X® BASIC CERTIFICATION
IM=X® 5-DAY SUPER ADVANCED CERTIFICATION
The IM=X SUPER Advanced Certification provides you with knowledge of how to work with special populations as well as new
formats to challenge your clients. The 205-page instruction manual includes a research overview on pregnancy and exercise
as well as research on back exercise, photos and step-by-step instructions for teaching the following class formats:
INVESTMENT OPPORTUNITY
FLOOR WORKOUTS
UPPER BODY - Expand the muscle building effects of your IM=X routines with an emphasis on strengthening the Latissmus Dorsi,
Biceps, Triceps, Lower Trapezius, Erector Spinae, Pelvic Floor and Abdominal Wall using body bars and free weights. Formats range
from 30-60 minutes in length and could be followed by 15-30 minutes of Cardio.
“If you are looking to stretch your entrepreneurial muscles, starting
up a yoga or Pilates studio may be a good bet...Revenue for this
niche market is expected to increase over the next five years in the
U.S. by an annual average rate of 5% to $8.3 billion, according to
research firm IBIS World. Profit margins are also forcast to
increase...”
-Wall Street Journal 2011
LOWER BODY - Learn new floor routines that repeatedly target the Pelvic Floor, hip flexors/extensors, Abdominal Wall, Erector
Spinae, Gluteals, Biceps Femoris, Quadriceps and Adductors. The lower body workouts are effective for reducing inches off the
hips/thighs.
PRE/POSTNATAL TRAINING - Learn how to address this population with IM=X Pilates workouts that follow the ACOG guidelines.
Learn formats that safely challenge women in their 2nd and 3rd trimesters. Formats range from 30-60 minutes in length.
BACK STRENGTH - Formats focus on the details of effective stabilization, spinal decompression and posture. Research on LOW
BACK PAIN (LBP) provides the instructor with general knowledge of exercise protocols used for LBP remediation.
XERCIZER WORKOUTS
-
UPPER BODY - Expand the muscle building effects of the Xercizer with NEW routines that fatigue the Latissmus Dorsi, Biceps,
Triceps, Lower Trapezius, Erector Spinae, Pelvic Floor and Abdominal Wall repeatedly. Increase spring loads without recruiting neck
flexors/extensors.
LOWER BODY - Expand the pelvic stabilization, hip range of motion and plyometric sequences into multiple routines that repeatedly
targets the hips and thighs. Formats range from 30-60 minutes. The Lower Body Workouts are recommended for people needing bone
strength in the pelvis or slimming in the hips.
GOLF/TENNIS - These formats that range from 30-60 minutes in length are ideal for increasing trunk rotational flexibility and power;
trunk stability and posture awareness which produces accuracy. This program also focuses on reducing tightness in the hip, low back
and legs (hamstrings).
PRE/POSTNATAL TRAINING - Learn formats that safely challenge women in their 2nd and 3rd trimesters. Understand how to adapt
programming to focus on the fitness goals of pregnant women -- (i.e. Pelvic Floor muscle hypertrophy, maintenance of the Abdominal
Wall, prevention of low back pain, breath control, etc).
BACK STRENGTH - Learn workouts that were designed for post-rehabilitation. Gain a perspective on the causes of general low back
pain and how IM=X Pilates can prevent back problems.
9
IM=X® BALLET BAR CERTIFICATION
Inspired by traditional ballet training, the IM=X Ballet Bar includes 12 sequences that
start with grande pliés which are performed in combination with IM=X Ring Stabilization
Techniques. The leg sequences progress with tendus, attitudes, leg extensions and
arabesques to provide a powerful lower body lengthening and toning experience. Calf raises
known in ballet terms as relevés are combined with upper body strengthening. Combination
class formats are reviewed for greater workout variety.
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
Franchising is a huge force in our economy today -- a $1 trillion industry that accounts for more than 600,000 businesses. The
use of franchising as a means of distributing services has been one of the great success stories of the U.S. economy, especially
in the last 20 years.
Franchising allows for intensive and rapid expansion of proprietary services, products or business systems, and requires far less
capital & personnel than would be required for starting an independent business. 90% of franchise businesses are still operating
after 10 years, while only 18% of independent businesses stay open according to the U.S. Department of Commerce.
The IM=X Pilates Studio Franchise business targets four key growth opportunities:
• Increased demand by the general public for pilates, cycling, yoga, ballet bar and personal training
• Increased need for back wellness by an aging baby boomer population
• Continued record growth in the area of private and semi-private (small group) programs
• Increased demand for smaller gym environments with a professional and personal touch
MASTER FRANCHISES available upon application.
“ENTREPRENEURS ARE TAPPING THE
COUNTRY’S THIRST FOR INDIVIDUALIZED
HEALTH AND FITNESS…THE XERCIZE STUDIO,
LLC BEGAN FRANCHISING THE
IM=X PILATES STUDIOS…
FOR AGING BABY BOOMERS FED UP
WITH OVERCROWDED GYMS…”
- WALL STREET JOURNAL
800.IMX.1336
800.469.1336
www.imxpilatesstudio.com
265 Madison Avenue New York, NY 10016
BUSINESS TRAINING • PILATES CERTIFICATION • EQUIPMENT • OPERATIONS MANUAL • MARKETING
FRANCHISE FACTS
=X
OPEN A PILATES STUDIO
IM=X® PILATES STUDIO FRANCHISE
THE TOTAL PACKAGE FOR OWNING YOUR PILATES AND FITNESS BUSINESS
800 IMX-1336 | www.imxpilatesstudio.com