The Butterfly Aircraft LLC’s
Business Plan
(Building Road-able Aircraft for the 21st Century)
Want to become a Dealer for The Butterfly
Aircraft Products?
The Super Sky Cycle is the only Fly-Drive vehicle
in the world today that is:
(1)
(2)
(3)
(4)
On the Market.
Affordable.
Safe to fly.
Fits in the family garage, drives down the
road, and flies.
The Butterfly Aircraft LLC
Ordering Department
P. O. Box 927
Boyd, TX 76023
Fax: 775-406-8375
Contact The Butterfly Aircraft LLC’s Executive Vice President
Valorie White at: 615-812-3161
or email her at: [email protected]
The Super Sky Cycle
&
Valorie White
(Executive Vice President)
1.
Executive Summary ..............................................................................….
1.1
Objectives........................................................................................
1.2
Mission ............................................................................................
1.3
Keys to Success................................................................................
2.
Company Summary .................................................................................
2.1
Company Ownership..........................................................................
2.2
Start-up Summary ............................................................................
3.
Products ................................................................................................
4.
Market Analysis Summary .........................................................................
4.1
Market Segmentation .........................................................................
4.2
Target Market Segment Strategy…………………………………………………………………….
4.3
Industry Analysis ..............................................................................
4.3.1 Competition and Buying Patterns ......................................................
5.
Strategy and Implementation Summary ......................................................
5.1
Competitive Edge ..............................................................................
5.2
Marketing Strategy ............................................................................
5.3
Sales Forecast ..................................................................................
5.4
Personalized Marketing Strategy ..........................................................
5.5
Milestones........................................................................................
5.6
Web Plan Summary ...........................................................................
5.7
Website Marketing Strategy ................................................................
5.8
Development Requirements ................................................................
6.
Management Summary .............................................................................
7. Personnel Plan .........................................................................................
8.
Financial Plan ..........................................................................................
The Butterfly Aircraft LLC’s Business Plan
1. Executive Summary
On December 27, 2005 US Patent No. 6,978,969 on a Fly-Drive Vehicle was
granted to Larry Neal of Boyd, Texas. This patent which covers a new type of
vehicle is lic ensed to The Butterfly Aircraft LLC for the distribution of kit parts for
the Butterfly line of gyroplanes and add on road-able aircraft parts.
The Butterfly line of Gyroplanes has come at the right time in the nation's
history to make a huge impact on the NASA-planned Small Aircraft
Transportation System. See http://SATS.NASA.gov.
This affordable, safe and reliable design gives the public a way to not only
have fun flying, but commute to work.
This strategic undertaking has a 25-year goal, which began in 1999, to
improve air access and bring next-generation technologies to small
communities. (The University of Nebraska)
Personal Air Vehicles (PAVs) are envisioned as the next logical step in
the natural progression in the nation's history of transportation system
innovations. (NASA, July 2003)
Would you like to be a Dealer?
Please email Valorie White at:
[email protected]
Become a dealer for The Butterfly Aircraft LLC and be able to market our
Butterfly products which includes the Super Sky Cycle flying motorcycle.
DEALERSHIP rights can be purchased for $25,000.00.
The longer you wait the more the dealership will cost. Dealership rights
will eventually be $50,000.00 each.
Dealerships will give you a non exclusive right to market our products. You
can take orders anywhere inside the US and make a 10% sales commission. You
can also save 10% on any of our products that you purchase for yourself. There
aren’t any assigned territories. You may assign your dealership to a person of
your choice.
When you become a DEALER for our products, your contact
information will be added to our website:
www.thebutterflyllc.com
The Butterfly Aircraft LLC’s Business Plan
Anyone interested in being a Dealer for The Butterfly Aircraft LLC in other
countries (not the US) may do so by purchasing a dealership right for
$25,000/country. [US funds].
One sale of a Super Sky Cycle will yield a commission of over $5,000.00.
The Butterfly Aircraft LLC is a Texas LLC. TBLLC also has acquired the license
to market the Butterfly line of gyroplanes that can transform into fly-drive
vehicles in kit stages. TBALLC markets the Emperor, Monarch, Aurora, Golden
Butterfly, Turbo Golden Butterfly, and the Super Sky Cycle.
TBALLC will pay the 10% sales commission monthly to our DEALERS for the
orders they have taken.
1.1.
Objectives
1. To establish ourselves as a premier supplier of gyroplane and fly-drive
vehicle kit parts.
2. This affordable, safe and reliable design gives the public a way to not
only have fun flying, but commute to work.
3. To allow Dealers across the country and around the world to be able to
market our products and make a 10% sales commission on the
products they sell.
4. To cause Aurora, Texas to be a gathering/distribution point for the
aircraft parts, meaning surrounding machine shops and other services
may be used in the process.
5. To become the market leader in providing kits for: Personal Air
Vehicles (PAV’s), Fly-Drive Vehic les, and Road-able Rotorcraft.
1.2.
Mission
The Butterfly Aircraft LLC intends to become a recognized distributor of
Gyroplane kit parts and the leader in Fly/Drive Vehicle kit production.
1.3.
Keys to Success
1. Marketing power because our product is unique.
2. Product quality and customer satisfaction.
The Butterfly Aircraft LLC’s Business Plan
2. Company Summary
The Butterfly Aircraft LLC will provide quality Personal Air Vehicles and Roadable Aircraft kits and allow individual Dealers across the country and around the
world to market our products.
2.1.
Company Ownership
The Butterfly Aircraft LLC is a limited liability company registered in
Texas. Larry Neal will retain control with 100% of the ownership.
2.2.
Start-up Summary
The key elements financed by the founder of the company are:
•
•
•
•
•
Formulation of the strategic business plan.
The establishment of a corporate identity.
The establishment of a location and place of doing business.
Funding of working capital requirements, purchases of other
equipment and assets deemed necessary for the principle operating
activities of the company, and additional capital raising alternatives.
Initiation of Research and Development of existing and future products.
The Butterfly Aircraft LLC’s Business Plan
3. Products
The Butterfly Aircraft LLC is a retail company of kit parts for small, personal
aircraft kits for easy final assembly by the customer. Each kit comes with every
part necessary, detailed instructions (approximately 100-300 hours required) and
factory support. As SATS moves into full implementation, it is believed
completed aircraft will be licensed for sale. The FAA is certainly involved in the
SATS process. To date, final assembly by the customer is required for
liability reasons.
We will sell the Kits and the Parts for the following models:
The Butterfly Aircraft LLC’s Business Plan
The Emperor Butterfly
Welcome to The Emperor Butterfly gyroplane. This vehicle is "The seed to
the rain forest". The Butterfly airframe is the beginning of a new wave of
transportation for the modern world. The Butterfly starts out as a small single
place vehicle that easily transforms into other models with bolt on modifications
that will be discussed later. It is so small it easily fits into a trailer or the back of
a standard sized pickup truck.
The Emperor Butterfly is a Personal Air Vehicle.
This Gyroplane easily stores in your home garage and uses normal
automotive gasoline in a two-cycle engine. Less than 100 hours are needed to
assemble the kit that comes complete.
Maximum speed is 63 miles per hour. It needs approximately 500 feet to
take off and 3 to 5 feet for landing.
The Butterfly Aircraft LLC’s Business Plan
Safety is the primary reason for the design of The Butterfly. Engine-out
situations mean you float to earth like a parachute, since the blades (wings) are
always auto-rotating. The Butterfly is not a helicopter.
Training to fly The Butterfly is typically 10-hours with a flight instructor.
A detailed instruction manual is provided and upgrade parts are available
after the sale.
The Monarch Butterfly
The Monarch is a high performance gyroplane. This model will fit into the
Experimental class.
The Monarch has basically a Butterfly airframe with bolt on modifications
which include:
(1) A larger Rotax engine with 66 hp.
(2) The Metro Launch System (optional) pre rotator gives The Monarch a shorter
ground roll on takeoff.
(3) The new patented "G Force Landing Gear" is available for this model. This
GFLG has been tested to over 500 ft/minute vertical descent all the way to the
ground without damage to the airframe or harm to the pilot. (This machine was
on display in the NASA Tent at Sun & Fun 2004 in Lakeland Florida.)
Other bolt on items are:
(1) Metro Launch System (a strong pre rotator).
(2) G-Force Landing Gear.
The Butterfly Aircraft LLC’s Business Plan
The Aurora Butterfly
The Aurora Butterfly is a Rotax 912S powered
gyroplane. It comes standard with the G-Force Magnum
All Terrain landing gear and the new 912 Metro Launch
System. This unit leaves the ground in 3 to 5 seconds
and climbs at over 1,000 ft/minute. It can carry up to 20
gallons of fuel (reserve fuel tanks optional) and can be
used on large ranches, for thousands of other
applications, or just for fun.
Valorie White, our Executive Vice President, is seated
in the Aurora and will be showing off all of our new
products around the world.
The Butterfly Aircraft LLC’s Business Plan
The Super Sky Cycle prototype was at Sun’N Fun 2006 in Lakeland Florida at The
Butterfly LLC display at Chopper town and was on display at the “Flying Car
Forum” held by Larry Neal on Friday, April 7th.
The Super Sky Cycle Prototype
The Butterfly Aircraft LLC’s Business Plan
This picture was taken in early 2006 when the WFAA Channel 8 News was
shooting a news story on the prototype Flying Motorcycle. The rotor folds from
26’10” in flight mode to 13’ 4” in drive mode. The rear wheels pull you down the
road as a legal 3 wheeled (trike) motorcycle. After taking it to Sun & Fun and
Oshkosh with the 66 hp 2 stroke engine a 100 hp airplane motor and separate
drive engine was added. The request from the crowds was to have the
dependability of a four stroke flight engine if the machine was to be used for
extensive cross country flights. We have learned to listen to our customers and
the new production Super Sky Cycle was born.
The Butterfly Aircraft LLC’s Business Plan
This is the production Super Sky Cycle being shown by Valorie White.
The Super Sky Cycle kit comes standard with the Rotax 912ULS 4 cylinder, 4
stroke 100 hp Aircraft Engine. It can also be upgraded to the Rotax
turbocharged 115 hp Aircraft Engine.
The Super Sky Cycle has a separate small engine (not the flying engine)
that drives the rear wheels down the road and is operated using the handle bars
just like other motorcycles and allows the SSC to drive down the road as a legal
three wheeled motorcycle. Now the Super Sky Cycle can fit in your garage (clears
an 8’ garage door header), drive down the road, and fly through the air.
A unique feature is that this one flies and drives. A major problem in air
transportation is ground transportation. Flying to an airport to find there is no
way to get to an appointment or home, causes people to forget flying, opting for
traffic jams and lost time.
The SUPER SKY CYCLE lands virtually anywhere, even at an airport, and
drives home or to an appointment, where it is easily parked in a garage or
normal parking space. This aircraft routinely lands with the engine at idle, with no
ground roll, and descends slower than a parachute.
Legally, this vehicle is a motorcycle, with three wheels on the ground. In fact,
it is licensed as a motorcycle.
The Butterfly Aircraft LLC’s Business Plan
The Golden Butterfly
The Golden Butterfly is a Subaru powered 2.5 liter engine with190 HP two
place trainer developed especially to train people how to fly the Emperor,
Monarch, Aurora, Super Sky Cycle, and Golden Butterfly. It includes the
patented G Force Landing Gear, “Low Rider” folding mast, vibration dampeners,
and electric pre rotator as standard equipment.
The Golden Butterfly won the “Outstanding New Design” award at
Airventure 2004 held at Oshkosh, Wisconsin.
A 305 hp Turbocharged Golden Butterfly (pictured above) is also available.
These machines can be used for training, drug intervention, border patrol, cargo
haulers, crop dusting, or 1000 other uses around the world.
The Butterfly Aircraft LLC’s Business Plan
4. Market Analysis Summary
The prime market is the SATS customer. Additionally, the market includes;
•
•
•
•
4.1.
Business transportation needs,
Package delivery system,
NASA and FAA testing,
General public.
Market Segmentation
Most important in our marketing approach will be the utilization of the
contact and relationship base in the aviation industry already established by
Larry Neal and The Butterfly Aircraft LLC from his contacts and influence at
air shows across the county.
All of our Dealers contact information will be included on our website:
www.thebutterflyllc.com
Word-of-mouth advertising represents an important aspect, as well, with
the quality of each project holding paramount value in the furtherance of our
good reputation.
As our dealers around the world set up training facilities using the Golden
Butterfly trainers, they will draw customers to their individual business locations and have a cash
of customers for our products. They will make money training and also from sales.
The Butterfly Aircraft LLC’s Business Plan
Market Analysis (Pie)
4.2.
Target Market Segment Strategy
Why the Gyroplane?
"Gyroplane " is an official term designated by the Federal Aviation
Administration (FAA) describing an aircraft that gets lift from a freely turning
rotary wing (rotor blades), and which derives its thrust from an enginedriven propeller. Historically, this type of aircraft has been known as the
autogiro and the gyrocopter. The early names and variants were filed as
trademarks.
Gyroplanes derive lift from freely turning rotor blades tilted back to catch
the air. The rushing air spins the rotor as the aircraft is pushed by an enginedriven propeller. Early gyroplanes were powered by engines in a tractor
(pulling) configuration and were relatively heavy. Modern gyroplanes use a
pusher propeller and are light and maneuverable. With the engine in the
rear, the gyroplane has unobstructed visibility.
A Gyroplane can fly more slowly than airplanes and will not stall. They can
fly as fast as helicopters but cannot hover. Since the rotor blades on the
gyroplane are turned only by the air (autorotation), much like a windmill,
there is no need for a tail rotor for anti-torque. The gyroplane is a stable
flying platform. This is not so with helicopters, which pull the air down
through engine-powered rotor blades making it possible to hover, but also
making the aircraft very complicated and expensive to fly. Due to their
inherent simplicity, gyroplanes are easier to operate and less expensive to
maintain than helicopters.
Gyroplanes in flight are always in autorotation. If power fails in a
gyroplane the autorotation continues, and the aircraft can settle softly to the
ground from any altitude. The procedure to land after a power failure is the
same procedure as a normal landing, which requires no landing roll. Thus the
gyroplane is a safer aircraft for low and slow flight, as compared with both
The Butterfly Aircraft LLC’s Business Plan
helicopters and airplanes. The ability of gyroplanes to fly as fast as
helicopters and slower than airplanes makes it something of a hybrid, having
the good qualities of the other two types of aircraft with little of the bad.
The single attraction of helicopters over gyroplanes is their ability to
hover, which is necessary in some situations such as rescue or in sling load
work. In air surveillance and point-to-point flying, not being able to hover is
not a disadvantage because many gyroplanes take off and land in a short
distance without having to hover. Helicopters at low altitude out of ground
effect avoid hovering whenever possible. It is too dangerous. To fix
surveillance on one spot, proper procedure for all rotorcraft is to circle in a
slow orbit or have the ability for slow flight into the wind.
4.3.
Industry Analysis
SATS is a navigation system that moves control of air traffic from the
ground to the cockpit, using computers and other aids to make the Highway
in the Sky, such as those sold by Chelton Flight Systems.
NASA's Transportation System Analysis and Assessment Working Group,
the National Coalition for Air Mobility (NCAM) and NASA's Personal Air Vehicle
The Butterfly Aircraft LLC’s Business Plan
(PAV) research. The result is a system that has captured the interest of
investors in Air-Taxi Services and PAV manufactures. To date, more than $3Billion is behind the Air Taxi version of SATS (as per Dr. Bruce Holmes) and
one thousand companies intend to be involved. Radical changes are in the
near future for aviation. NASA is creating the Small Aircraft Transportation
System (SATS), and publicly demonstrated the system in 2005 in several
cities. SATS is increasing the demand for Personal Air Vehicles (PAV's)
already. NASA, the U.S. Department of Transportation Federal Aviation
Administration, industry stakeholders, and academia have joined forces to
pursue the NASA National General Aviation Roadmap leading to a Small
Aircraft Transportation System (SATS). Another system has just been
introduced by Stratomaster called the Enigma, which is scheduled for testing
by our company in one of our vehicles.
SATS is not an option but a sound solutio n. As our transportation slows,
so does our economy. The people movers of the near future must provide
door-to-door (or nearly) capabilities that are not subject to traffic jams,
wasted time and national resources. The companies that provide the answers
will share in a Trillion-Dollar transportation prize.
The SUPER SKY CYCLE is the ideal PAV (Personal Air Vehicle). Dr. Bruce
Holmes, the godfather of SATS told a packed house in Oshkosh, Wisconsin,
"We need a SATS vehicle that is affordable. The general public will not spend
three-quarters of a million on an aircraft." The Super Sky Cycle is an aircraft
(PAV) with the performance that fits into SATS that sells for the price of a
luxury car.
4.3.1.
Competition and Buying Patterns
While connected to gyropla ne history, TBALLC is not focusing on the
established industry.
To report on aircraft makers not going for the same market is not being
true to the intent of this plan. Selling to the ultralight aircraft market is not
in our plan, but if these sales are requested from sport or ultralight flyers, we
will not refuse the business.
Growth for the SATS-related aircraft industry is dramatic. Dr. Paul Moller
estimates sales to top $1-Trillion. Even if Dr. Moller is overly optimistic , and
the real number is one-fourth of that, we still have a huge potential.
(www.moller.com)
5. Strategy and Implementation Summary
Our marketing strategy is to showcase the Butterfly Series at Air Shows,
personal sales efforts, and advertising on the world wide web. Our Dealers are
allowed to do the same.
The Butterfly Aircraft LLC’s Business Plan
5.1.
Competitive Edge
The Butterfly Aircraft LLC is in an interesting position with use of the FlyDrive Vehicle Patent secured. The existing business aircraft market fills only
a small niche in SATS yet the SSC’s can have a significant impact on the
business aircraft market as SATS comes to maturity. Immediate use of the
SSC in business will happen, still timing of this design and SATS couldn't be
better. While the market share is nonexistent at this point, no other aircraft
is being prepared like TBALLC’s products for both SATS and business
markets.
Attention to TBALLC is growing also. Oklahoma's Governor
Brad Henry was introduced to The Monarch Butterfly at the
university in Weatherford Oklahoma in 2003.
The Butterfly Aircraft LLC’s Business Plan
Joe Tilton and Richard Sabia introduced Oklahoma Governor Brad Henry to
The Monarch Butterfly at Southwestern University.
And it all started with the lowly Butterfly, "The seed to the rain
forest". This seed has grown into the Super Sky Cycle flying motorcycle.
5.2 Marketing Strategy
The Butterfly Aircraft LLC’s Business Plan
To support the marketing initiatives and product knowledge, The
Butterfly Aircraft LLC’s dealers may attend as many aircraft shows,
motorcycle shows, and other events as possible to ensure the public has the
most up-to-date information on our products.
The following photographs are an impressive array of images of the
acceptance by the public of “The Butterfly” and its abilities. This represents
an example of the effectiveness of marketing at air shows.
Larry demonstrated the Stop and Drop capability of the G Force
Landing Gear Tuesday and Sunday in the Showcase at Airventure 2004.
(Pictured below) Discovery Wings is installing a lipstick camera and filmed the
landings on Sunday.
The Butterfly Aircraft LLC’s Business Plan
The Monarch was the only Gyroplane at the 100 year Anniversary of the Wright
Brothers Centennial of flight at Kitty Hawk, North Carolina in December of 2003 and
was allowed to circle the monument three times on the anniversary fly by date.
The Butterfly Aircraft LLC’s Business Plan
The crowd really enjoyed seeing The Butterfly at the 2003 Extreme Air Show
in Oklahoma City.
The Butterfly Aircraft LLC’s Business Plan
The Monarch Butterfly was on display in the NASA tent at Sun & Fun 2004
along with a display for Personal Air Vehicles.
The Butterfly Aircraft LLC’s “G Force Landing Gear” was
featured as a high tech device and displayed under a banner that read
“Safer By Design”.
The Butterfly Aircraft LLC’s Business Plan
The Monarch Butterfly flew “Stop and Drop” demonstrations flights, showing off the
new “G Force Landing Gear”, for the news media and public on Friday, Saturday, and
Sunday at Chopper Town during Sun & Fun 2004. Larry Neal flew the craft in at
times with the engine turned off, flared at about 15’ high, and then, settled to the
ground vertically as the landing gear absorbed over 700’/minute vertical descents.
One person in the crowd that didn’t understand what was going on yelled “crash” but
then was amazed as the gyroplane took off again to repeat the demonstration.
The patented “G Force Landing Gear” is a
quantum leap in landing gear
technology for gyroplanes. This gear will allow safer landings in case a pilot flares
too high or has an engine out close to the ground. This safety feature alone sets the
Monarch gyroplane in a whole different class by itself. No other gyroplane that we
know of has the capability to drop in from altitude as this one can with this new gear
design. This landing gear has changed the safety of Gyroplanes forever.
The Butterfly Aircraft LLC’s Business Plan
The flight demonstrations of the Monarch Butterfly were one of the highlights
of the 2003 and 2004 SATS Expo held in Weatherford, Oklahoma. Astronaut General
Thomas P. Stafford and Dr. Bruce Holmes (the father of SATS) were among the
onlookers. When Dr. Holmes first saw the Butterfly lift off he spoke these prophetic
words to Joe Tilton: “That’s the way we need to go to work.”
The Monarch Gyroplane at the 2004 SATS EXPO.
The Butterfly Aircraft LLC’s Business Plan
The new production Super Sky Cycle was on display at Airventure 09. Larry drove the
SSC to the Road-able Aircraft Forum on Friday night. It was the only Fly-drive Vehicle
that attended the event.
The Butterfly Aircraft LLC’s Business Plan
The SSC won 2nd place in the Most Unusual Class at The Rat’s Hole Custom Bike Show.
The SSC was also a hit on main street and was possibly the most photographed single
bike at the Sturgis 69th Annual Bike Rally in South Dakota. The Bikers loved the SSC.
The Butterfly Aircraft LLC’s Business Plan
Sales Strategy
Time frames for growth begin when the first components are ordered for
sales, and marketing strategies are in place.
The first stage includes facility expansion set-up and parts ordered.
Where needed, additional staff will be hired and supplier contracts let.
The Butterfly Aircraft LLC’s Dealers will have the SUPER SKY CYCLE and
our other gyroplane products at many air shows and motorcycle events,
showing them as the new generation of transportation.
As the auto industry sets trends in automobiles, so will TBALLC set design
trends with the SUPER SKY CYCLE.
The motorcycle community will be a major market for the SUPER SKY
CYCLE. The new rage will be the “Space Age Motorcycle” that fly's. A clever
billboard advertisement will read:
”The Super Sky Cycle, a motorcycle with Altitude."
5.3
Sales Forecast
•
•
•
•
•
•
Have thousands of single seat (Butterfly/Monarch/Aurora/Super
Sky Cycle) kits built,
Test technology in cooperation with NASA,
Show the public the advantages of traveling over traffic jams
rather than sit in them.
Our Dealers can establish training sites and contacts with
Certificated Flight Instructors using the Golden Butterfly trainer,
Establish a recognized base-line test bed for alternate
technology and fuels,
Establish a powerful Research and Development group to pace
demand and technology.
The Butterfly Aircraft LLC’s Business Plan
5.4 Personalized Marketing Strategy
Our basic marketing strategy is to work with our dealers and
customers on a one-to-one basis to ensure their supply needs are
being met. We intend to prioritize customer service and make it a key
component of our marketing programs. We believe that providing our
customers with what they want, when and how they want it, is the key
to repeat business and positive word-of-mouth advertising.
We will closely integrate all of our marketing and sales efforts to
project a consistent image of our company and a consistent positioning
of our products and services.
To support our marketing initiatives and product knowledge, we
will encourage Dealers to attend as many area aircraft and motorcycle
shows as possible to ensure we are offering the most up-to-date
market trend information.
5.5
Milestones
The milestones table and chart show the specific detail about actual
program activities that should be taking place during the year. Each one has
its manager, starting date, ending date, and budget. During the year we will
be keeping track of implementation against plan, with reports on the timely
completion of these activities as planned.
Milestone
Complete 6 Butterfly
prototypes
Set up warehousing at
Aurora Texas
Complete Business Plan
Modify Web Site
Order parts inventory
Hire staff
Start Date
End Date
Budget
1/1/2004
6/1/2008
$1,870,000
LN
Admin
$8,400
LN
Marketing
8/1/2008
10/1/2008
Manager Department
6/1/2008
8/1/2008
$5,500
RC
Finance
6/1/2009
8/1/2009
$3,500
JZ
Web
6/1/2008
6/15/2009
$1,000,000
LN
Marketing
6/1/2009
12/15/2009
$700,000
VW
Marketing
The Butterfly Aircraft LLC’s Business Plan
5.6 Web Plan Summary
A website has been developed as a sales and marketing tool for The Butterfly
Aircraft LLC at:
www.thebutterflyllc.com
5.7
Website Marketing Strategy
The marketing of the website will be primarily based on inclusion of the
URL in all printed material. Because the audience of the Butterfly
Components is fairly specialized, the most efficient means for marketing the
site will be working specifically with the intended customers and pointing
them to the site.
5.8 Development Requirements
A professional web master will design and development the web site.
6 Management Summary
Larry Neal (President) - Larry owns Patent No. 6,978,969 on the Fly-Drive
Vehicle innovations that has been developed over the last 16 years. He designed
The Emperor Butterfly, a center-line thrust, modern gyroplane as the beginning
step in the process. He has also developed the Monarch, the Aurora, The Super
Sky Cycle Flying Motorcycle, and the Golden and Turbocharged Golden Butterfly
trainers. The Emperor design was introduced at the 2002 International Popular
Rotorcraft Convention at Waxahachie, Texas where Larry won the coveted "Man
and Machine Award".
Larry's personal strengths brought to this business include a determination to
make the plan work. His intent is to help finance the Gospel of Jesus Christ
around the world with profits from his company. Larry is also an ordained
minister of the gospel.
Larry feels that his God given mission in life is to help build the fly-drive
vehicles of the future. These Fly-Drive Vehicles will be safe, affordable, and
attainable. His sense of fairness and honesty are solid qualities of his character.
Larry has the ability to work with other people to get a job done as demonstrated
by spending 18 years as a custom home building contractor. He is focused,
determined, and persistent. In the last 16 years Larry has concentrated on
designing and developing these aircraft. He has made major advancements in
The Butterfly Aircraft LLC’s Business Plan
the gyroplane world with the G-Force Landing Gear, the Metro Launch System,
and the Flying Motorcycle which is a street legal road-able gyroplane.
Larry's vision of the near future is that hundreds of thousands of people will be flydriving his Fly/Drive Vehicles to work and back and landing close to home and work
at TOALA's (Take Off And Landing Areas). He envision towns and farmers
designating small grass areas with a (Take Off and Landing Use Fee) box
The Butterfly Aircraft LLC’s Business Plan
at the entrance and exit where people put a dollar in as they enter to depart for
work and a dollar as they exit after landing, then driving their Fly/Drive Vehicle a few
blocks to their destination and park in their own parking space.
Publications such as Kit Plane Magazine, Rotorcraft Magazine, and Homebuilt
Rotorcraft Magazine have stories about his innovations.
Valorie White, Executive Vice President, is a professional model and
singer. Valorie is an experienced business woman and has spent the last several
years as a top unit director for a popular cosmetics company. She will use her
business talents and her God anointed abilities to take this company to a world
class level of success.
Patrick G. (Rick) Cooper, CPA, CFE (Controller) - Rick's career
experience includes positions as senior national controller and senior vice
president of budgeting and corporate planning. He oversaw the accounting and
administration with several of the nation's largest real estate companies with
operations including 1,000 commercial buildings across the country with annual
revenue in excess of $180 million and new development projects exceeding $950
million in new starts. Rick has received a Bachelor of Science of Business
Administration from UNLV and a Masters of Science in Real Estate from the
University of North Texas in Denton. Rick served as a combat helicopter pilot in
Viet Nam and has accomplished commercial licenses and instructor ratings for
instrument, multi-engine fixed wing , and helicopters.
7 Personal Plan
It is anticipated that during the first year of operations, TBALLC’s staff will
include a GM, manager, administrative assistant, and 3 workers in the
warehouse.
8 Financial Plan
The Butterfly Aircraft LLC is registered to do business in Texas. With rights
granted to use Patent No. 6,978,969 (a Fly Drive Vehicle) the company is the
retail outlet for the Butterfly Gyroplane and Fly- Drive Vehicle kits and is also
selling Dealerships around the world.
For More Information Call Valorie White at: 615-812-3161.
or email her at: [email protected]
The Butterfly Aircraft LLC’s Business Plan
This is Valorie White showing off the Super Sky Cycle “Flying Motorcycle”.