1. business and industrial

Welcome to Boulangerie de France.
In 2005, we turned our dream into
a reality and Boulangerie de France
opened for business in Australia! Our
customers love us and our Franchisees
are our biggest brand advocate. We are
a text book example of what franchise
success is all about.
So what’s the secret to our success?
It’s really simple actually. We are passionate
about what we do and we have developed
a concept that is unique to the Australian
food retailing market.
Right now you are reading this material
because you are considering a lifestyle or
career change – and we can certainly
help you on both levels. Being part of a
Franchise chain like ours has many benefits.
Take a moment right now to imagine this:
• You are your own boss
• You are in control of your future
• You get to build a team of people
•Y
ou are working with a leading retail brand
• You grow professionally and personally
• You have the support by a franchise system
and the list goes on!
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Living the life of a franchise business owner is
satisfying and rewarding – no one day is the
same! So if you think you’re ready to step into the
shoes of a franchisee, there’s no better time to join
Boulangerie de France and share in our success!
As the Franchisor, we are passionate about our
brand and want our franchisees to be at the helm
of successful and profitable businesses. We
are 100% committed to providing new
franchisees with comprehensive training to
get the skills and knowledge needed to run a
Boulangerie de France business. In addition, we’ll
also provide you with ongoing marketing and
support to help your business achieve success.
With the Boulangerie de France system you
don’t need to have previous experience in the
food industry. You simply need the willingness
to learn, the determination to grow a business
and a positive, can do attitude.
We are established enough now to know what
works (and what doesn’t work), but not too
set in our ways that we don’t take on new
suggestions and opportunities as they arise.
If you like the sound of what we’re about, then
drop us a line to share your story with us!
Anthony, Andrew & Erik
1
Why our Concept Works?
At Boulangerie de France the recipe
for success is simple. Good food, great
people, and an interesting and changing
retail environment that encourages
customers to visit time and time again!
This combined with a splash of France
has lead to a solid business model.
The underlying philosophy of our brand is
driven by the French passion and philosophy
that food and bread in particular is one
of life’s greatest pleasures. The French
are culinary masters and Boulangerie de
France aims to share the French tradition,
passion and heritage of freshly baked
bread, crepes and pastry creations in a
vibrant retail food environment.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Bread is a symbol of life in France and
bread is a noble product. At Boulangerie
de France we follow the French tradition
of using only natural ingredients, and
that’s why our breads contain no fat,
no sugar and certainly no preservatives.
When people tear into our breads…ooh
la la, they discover our passion for food!
To enhance the retail experience, breads
are baked throughout the day every day.
Imagine the fresh aroma now. We bake
a bit of France in our stores each day.
Cest magnifique!
Food and bread in
particular is one
of life’s greatest
pleasures.
Our History
Boulangerie de France
has been evolving
and growing for
almost a decade.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Through their involvement with
international franchise chains,
our Directors have gained vast
experience and a valuable knowledge
of franchised operations.
Fast forward to 2011 and the
Boulangerie de France system is
finely tuned. With two corporate
stores and five franchised stores,
our brand is poised for rapid growth.
From humble beginnings in 2003,
the Directors created Boulangerie
de France with three company
stores in Sydney’s CBD, Melbourne’s
CBD and Westfield Miranda in
Sydney, with a combined turnover
of almost $5m p.a.
New stores are in planning for
Melbourne and Sydney over the next
12 months, with expansion into
other regions of Australia to follow.
We are looking for passionate people
to join our team, so if you think
you’re one of them, contact us today
and let’s talk!
2
PRODUCT RANGE
Our product range is at the heart of what we do and it is our
connection to our brand that drives our bottom line.
Our core product offer is noted below.
Baguettes & Bread
Our bread is baked on site daily,
throughout the day. Product is sourced
from local suppliers and we have
preferred supplier agreements to ensure
consistency of supply. The baguettes
and breads are baked to Boulangerie de
France specifications ensuring breads
of authentic French tradition.
Baguette Sandwiches
When it comes to sandwiches you just
can’t beat the French baguette. At
the core of the Boulangerie de France
operation are our baked on premises
baguettes, made to order with the
customer’s choice of fillings. Baguette
Sandwich Artist’s are more than happy
to follow customer requests, or to
make recommendations.
Crepes
We couldn’t be a French café without
crepes! Our crepes are prepared to order,
providing in store theatre and are a strong
point of difference.
Pastries
We produce in-store, a beautiful range
of pastries that literally transport you
from wherever you are right into some
gorgeous little Parisian street!
Signature Series
We have recently launched a signature
series highlighting the popularity
and premium taste of our mix range.
Our chicken mix is unbeatable, our
customers can’t get enough of it and
our Tuna mix comes a close second.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Coffee
We serve our signature Boulangerie de
France coffee made with hand selected
beans from AAA grade Ethiopian,
Costa Rican and Brazilian beans. Our
contractual agreement with suppliers
confirms pricing and supply for the
next four years. The blend is an ultra
- premium grade blend produced,
bagged and delivered by Grinders Coffee.
Cold Drinks
We maintain exclusive agreements with
our drink suppliers that guarantees
exceptional pricing for all franchisees
for the next three years.
We couldn’t be
a French cafe
without crepes!
catering offer
Our Franchised System
Ongoing Support and Guidance.
Boulangerie de France provides support
and assistance to our franchisees at all
times. The franchise support centre boasts
a dedicated team of operational, financial
and human resource skilled employees to
guide and advise.
Your franchise business manager is there
to guide you in all areas of the business
including the setup of your new store.
They will also provide you with continuous
follow-up and support in all retail
standards, business planning, marketing
and human resources operations.
Regular visits by your franchise business
manager to you store will assist you to stay
on top of operational and customer service
issues and maintain a well presented and
marketed store.
Marketing
We recognise the importance of Marketing and
have recently commissioned a marketing firm
to manage our program. We have a number of
ongoing brand campaigns that we are working
on, as well as in-store activity. We are open
to new ideas and encourage input from our
franchisees’.
Induction and Training
Once you have joined the Boulangerie de France
franchise team, you are provided with an extensive
training program at an existing Boulangerie de
France store as well as on-site training in your
own store.
You will also be trained to become a fully
qualified barista and will also receive classroom
training and guidance in financial and food and
safety procedures.
As part of your training, you will complete a short
financial course and most importantly you will
also complete a Food Safety Officer certificate.
Our competency based training program is designed
to motivate new franchisees on how to operate
a Boulangerie de France business and achieve
optimum success.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Here is the weekly breakdown on what this training
consists of.
Training breakdown
Week 1
Baking, Cash Handling
& Customer Service
Week 2
Food Preparation, Crepes
& Customer Service
Week 3
Baristing, Opening
& Closing the store
Week 4
Shift Running,
Managing people
& Administration
3
Key Investment
If you’re interested in investing in a future with Boulangerie de France,
here’s an outline of some of the costs involved:
FRANCHISE COSTS
New Store Cost
From $250,000 inc. GST*. This
includes the planning costs, shop
fit costs and all equipment.
Franchise Fee
The fee for a new store for the
first five year term is $44,000.00
inc. GST. A renewal fee is not
applicable.
Training Fee
The fee for 4-6 weeks of training
is $11,000 inc. GST.
Franchise Royalty Fee
5% of net sales turnover.
Marketing Fund Contribution
2% of net sales turnover.
Initial Working Capital
Approximately $5,000 - $10,000
(unencumbered).
*Please note that this is an
approximate figure for a new
store.
Other points to note
Rent
Boulangerie de France will
negotiate the lease on your
behalf to obtain the best possible
outcome.
Stamp Duty
May be payable on the lease
for the premises, the license to
occupy and on the purchase of the
established business, subject to
relevant state legislation.
We strongly recommend that you seek legal and financial advice to assist you in making your decision.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Does this sound like you?
Our success is driven through people and our
franchisee’s play a critical role in that.
We believe in diversity and want to
work with people from all walks of life.
At Boulangerie de France, our
franchisees are:
• People’s people;
• Not afraid of hard, physical work;
• Willing to build a team;
• Able
to make a significant time
contribution in their store;
• Passionate hands on approach;
• Positive attitude;
• Strong customer service focus;
•E
xcellent leadership and
communications skills; and
• Willing to succeed.
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au
Does that sound like you? If so then keep
reading! A franchisee opportunity with us may
just be what you’re looking for when it comes
to a career and lifestyle change, so take the
next step today and express interest in joining
us on our franchise success journey!
4
NEXT STEP
The idea of coming on board as a Franchisee excites you, so now it’s
time to take a look at the steps you need to take to join us and be a
part of our success.
HERE ARE THE STEPS
Step 1
Submit your Expression of Interest and/or Application form.
Have an initial interview with Boulangerie de France.
Step 2
Receive disclosure document, which must be in possession for 14 days.
Pay the initial deposit.
Step 3
Complete and return signed Disclosure Document after the 14 day
cooling off period.
Step 4
ttend final interview with Boulangerie de France Franchise
A
Recruitment Consultant.
Agree on appropriate Boulangerie de France site.
Take receipt of Boulangerie de France Franchise Agreement.
Step 5
Seek independent legal advice for the Franchise Agreement.
Both parties agree to proceed.
Step 6
Pay balance of Franchise Fee.
Set training and store opening dates.
If you have any questions
at all about the processes detailed
above, please don’t hesitate to
contact our Franchising Team today
on (02) 9150 4911 or by emailing
[email protected].
We look forward to
hearing from you soon!
Commercial Unit 2,
36 Tooronga Terrace
Beverly Hills NSW 2209
Phone (02) 9150 4911
Fax
(02) 9150 4914
[email protected]
Webwww.defrance.com.au