EcoSmart 3D FOUNDATION Founded in 2015 By passionate creative minds At Full Sail University, FL. Services to anyone in the U.S. To reduce plastic use NARRATIVE Communicates through the 3D printing service Provides a gratifying experience through delivery Utilizes recyclable materials Offers simple solutions through an online platform Delivers quality clay based items Deliver happiness through Eco-friendly solutions Offers a vision for a better world TONE OF VOICE Eco-friendly Respectful Committed Efficient Open-minded SWOT ANALYSIS WEAKNESSES STRENGTHS OPPORTUNITIES THREATS OPPORTUNITIES = STRATEGIES STRENGTHS = BENEFITS COMPETITVE REVIEW EcoSmart 3D VistakTek Onliness Statement (USP): The only 3D printing company to care for the environment by utilizing recyclable materials to help the environment. Moddler Onliness Statement (USP): The only 3D printing company that has evolved into a US custom manufacturer in moldmaking, injection molding, and secondary operations. PRG Prototyping Onliness Statement (USP): The only 3D printing company to provide technology to provide richly detailed, physical models with a high degree of accuracy.S Onliness Statement (USP): The only 3D printing company to develop any product with education in plastics, mechanical, electronics, industrial and manufacturing engineering. Competition = Differentiation AWARENESS OF MARKETING POSITIONING Brand Positioning Value Proposition Sustainable Competitive Advantage Positions EcoSmart 3D as a unique company TARGET AUDIENCE Camilla Married in her 40s MFA in Media Design Loves Sports Conscious about ecology Adam Married in his 30s MHA in Public Care Loves Sports Conscious about ecology BRAND STRATEGIES & MEDIA MIX Brand Identity Online & Printing Advertising Give Free Items Guerrilla Marketing Tactic Referral Prgram