Fundamentally Better Results Start from Getting on the Same Page kay = Knowledge; bus = Pathway through which all knowledge is transferred. Kaybus is LASER focused on improving personal and group knowledge to help companies deliver fundamentally better products, services, customer experiences, and business results. The Problem We Solve Modern content creation tools allow companies to produce content at a staggering pace. According to IBM, we now produce as much data in 2 days as we produced in all of human history up until 2003. Employees are inundated with content but every informative signal is completely drowned out by noise making useful content precious and increasingly rare. Despite our best intentions, the more content that gets produced, the worse the problem gets. Companies started off trying to solve this problem with Intranet Portals, which were highly curated sets of links on web pages. That failed because no one could keep up with the maintenance of these manual pages. We then tried to solve this problem with Knowledge Management systems like Documentum that were really a mash up of online file folders, basic search, and BPM or workflow. That failed again because it required people to constantly curate the content and information. At this point the notion of human curation died and IT departments just let people set up their own share folders and pages with SharePoint, DropBox, and Box. This wave of technology is now failing because when people are left to individually define their own rules for sharing content in an organization, we end up with chaos. This is where most companies find themselves now. Key folders aren’t shared with the right groups, everyone decides their own tagging, content isn’t properly identified by type, role-specific content ends up everywhere, and nothing gets properly updated or deleted. Most people revert to e-mail, which painfully remains our main content “management system.” It’s a wonder that we wonder why we can’t find anything. Two complete technology waves have effectively failed to provide solutions for content curation, which has given way to a highly inefficient information free-for-all in most companies. In the age of driverless cars, we can’t find anything and we call each other to get content and send files by e-mail. This can’t continue. How Kaybus Eliminates the Knowledge Gap Kaybus began with the notion that if we know which group you work in, what your role is, who your peers are, and what subject matter you need to master, why should you have to search for anything. Isn’t this what computers are for? Can’t they curate for us? Well it turns out they can. In addition to processing power, raw technology brawn, computers were waiting for brains, advanced algorithms that allow them to detect and make sense of patterns and learn as those patterns change. This is called machine learning. Computers can now curate content for us, personalizing what we see. With so much information being produced, changing so quickly, and destined for so many different people in so many forms us humans really need machines to help us solve this conundrum. It turns out that harnessing technology in this way also provides a whole host of additional benefits including measuring the use and effectiveness of information. We believe that companies that take advantage of these capabilities move to an entirely different playing field. They anticipate what their customers, employees, and partners need to be successful and they deliver this content when they need it allowing them to get on and stay on the same page and deliver fundamentally better products and services. What You Get with Kaybus MORPH Morph Information Into Knowledge The Kaybus process starts by loading user profiles, content profiles, and content into the system as a bulk upload or via one of several Kaybus connectors. The Kaybus knowledge engine then defines the metadata for the information set leveraging semantics and linguistics. This metadata can then be augmented by administrators prior to deployment. By determining what is useful to users, Kaybus effectively morphs information into knowledge. MATCH Match Knowledge Assets to the Needs of Each Individual Once deployed, the system matches user profiles to content profiles and creates hypotheses for who needs what. As the end user interacts with the system, he or she takes explicit actions like rating, commenting, bookmarking, searching for, or removing content. He or she also takes implicit actions like clicking on, viewing, exiting or returning to specific content. Both these explicit and implicit actions are continuously fed back into the system to refine its algorithms and thus refine its hypotheses. MEASURE Measure the Impact to Business Results Kaybus also communicates gaps and deficits to knowledge producers or “knowledge engineers” defining what content is being used and getting highly rated as well as what needs work or what subjects are missing entirely. Leaders also access analytics that show how well the knowledge system is working overall and what content and which participants are performing and which ones are not. The system observations and the content observations result in content producers making changes to existing content or creating new content that is in turn fed back into Kaybus. Who it is For While we believe that content that is presented based on predicting a users needs is applicable to everyone associated with your organization, several groups are ideally positioned to lead the charge. Sales – Sales teams thrive when they share winning techniques and are up-to-speed on the latest and greatest. Content ratings, knowledge campaigns, and content analytics down to the individual level, help sales teams outperform their targets. Marketing – Marketing groups often struggle to get the organization to change gears, to communicate a new message, or leverage new content. With Kaybus they know what’s working and what isn’t. Course corrections happen in real time resulting in more effective communication, which translates into more leads, and more closed business. Service – Contact centers and Field Service groups love Kaybus because their work is judged in seconds and in call resolutions. With Kaybus, service agents see what they need and field service gets the same experience on any device. Keywords can be used to drill precisely and quickly into documents and video to extract the answers they need while they serve customers reducing hold & wait times, increasing resolutions on the first call or visit, and improving customer satisfaction. Partners & Channels – Channel Partners often feel like the red-headed stepchildren of the companies they work with. The information they receive is often out-of-date. They tune out before they ever tune in. With Kaybus you’ll know what is working and what isn’t. You’ll know if your partners are ready to best represent and make good on the promises of your brand. Human Resources – HR is often tasked with getting corporate & benefits content out to employees. They spend countless hours curating webpages that most people find hard to navigate. Kaybus routes the right material to the right person and ensures the most compelling and important content is highlighted first. Being predictive in how you deliver content is a competitive advantage. If you are like most companies, what you have today just simply isn’t working. There is a better way. Let us show you how you can quickly harness the predictive power of Kaybus through our always on, highly secure, SaaS solution. Turn off the noise and turn up the signal with Kaybus. Call us today to get started. Kaybus Inc. | 148 Townsend St | San Francisco, CA 94107 | 1.800.408.5161 | www.kaybus.com
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