Fundamentally Better Results Start
from Getting on the Same Page kay
= Knowledge;
bus
=
Pathway through which all
knowledge is transferred.
Kaybus is LASER focused on improving personal and group knowledge to help companies deliver
fundamentally better products, services, customer experiences, and business results.
The Problem We Solve
Modern content creation tools allow companies to produce content at
a staggering pace. According to IBM, we now produce as much data in
2 days as we produced in all of human history up until 2003.
Employees are inundated with content but every informative signal is
completely drowned out by noise making useful content precious and
increasingly rare. Despite our best intentions, the more content that
gets produced, the worse the problem gets.
Companies started off trying to solve this problem with Intranet
Portals, which were highly curated sets of links on web pages. That
failed because no one could keep up with the maintenance of these
manual pages.
We then tried to solve this problem with Knowledge Management systems like
Documentum that were really a mash up of online file folders, basic search, and
BPM or workflow. That failed again because it required people to constantly
curate the content and information.
At this point the notion of human curation died and IT
departments just let people set up their own share folders and
pages with SharePoint, DropBox, and Box. This wave of
technology is now failing because when people are left to
individually define their own rules for sharing content in an
organization, we end up with chaos.
This is where most companies find themselves now. Key folders aren’t shared with the right
groups, everyone decides their own tagging, content isn’t properly identified by type, role-specific
content ends up everywhere, and nothing gets properly updated or deleted. Most people revert
to e-mail, which painfully remains our main content “management system.”
It’s a wonder that we wonder why we can’t find anything.
Two complete technology waves have effectively failed to provide
solutions for content curation, which has given way to a highly
inefficient information free-for-all in most companies. In the age of
driverless cars, we can’t find anything and we call each other to get
content and send files by e-mail. This can’t continue.
How Kaybus Eliminates the Knowledge Gap
Kaybus began with the notion that if we know which group you work
in, what your role is, who your peers are, and what subject matter you
need to master, why should you have to search for anything. Isn’t this
what computers are for? Can’t they curate for us?
Well it turns out they can. In addition to processing power, raw
technology brawn, computers were waiting for brains, advanced
algorithms that allow them to detect and make sense of patterns and
learn as those patterns change. This is called machine learning.
Computers can now curate content for us, personalizing what we see.
With so much information being produced, changing so quickly, and
destined for so many different people in so many forms us humans
really need machines to help us solve this conundrum. It turns out
that harnessing technology in this way also provides a whole host of
additional benefits including measuring the use and effectiveness of
information. We believe that companies that take advantage of these
capabilities move to an entirely different playing field.
They anticipate what their customers, employees, and partners need to be successful and they
deliver this content when they need it allowing them to get on and stay on the same page and
deliver fundamentally better products and services.
What You Get with Kaybus
MORPH
Morph Information Into Knowledge
The Kaybus process starts by loading user profiles, content
profiles, and content into the system as a bulk upload or via
one of several Kaybus connectors. The Kaybus knowledge
engine then defines the metadata for the information set
leveraging semantics and linguistics. This metadata can then
be augmented by administrators prior to deployment. By
determining what is useful to users, Kaybus effectively
morphs information into knowledge.
MATCH
Match Knowledge Assets to the Needs of Each Individual
Once deployed, the system matches user profiles to content
profiles and creates hypotheses for who needs what. As the
end user interacts with the system, he or she takes explicit
actions like rating, commenting, bookmarking, searching for,
or removing content. He or she also takes implicit actions like
clicking on, viewing, exiting or returning to specific content.
Both these explicit and implicit actions are continuously fed
back into the system to refine its algorithms and thus refine
its hypotheses.
MEASURE
Measure the Impact to Business Results
Kaybus also communicates gaps and deficits to knowledge
producers or “knowledge engineers” defining what content
is being used and getting highly rated as well as what needs
work or what subjects are missing entirely. Leaders also
access analytics that show how well the knowledge system
is working overall and what content and which participants
are performing and which ones are not. The system
observations and the content observations result in content
producers making changes to existing content or creating
new content that is in turn fed back into Kaybus.
Who it is For
While we believe that content that is presented based on predicting a users needs is applicable to
everyone associated with your organization, several groups are ideally positioned to lead the
charge.
Sales – Sales teams thrive when they share winning techniques and are up-to-speed
on the latest and greatest. Content ratings, knowledge campaigns, and content
analytics down to the individual level, help sales teams outperform their targets.
Marketing – Marketing groups often struggle to get the organization to change gears,
to communicate a new message, or leverage new content. With Kaybus they know
what’s working and what isn’t. Course corrections happen in real time resulting in
more effective communication, which translates into more leads, and more closed
business.
Service – Contact centers and Field Service groups love Kaybus because their work is
judged in seconds and in call resolutions. With Kaybus, service agents see what they
need and field service gets the same experience on any device. Keywords can be used
to drill precisely and quickly into documents and video to extract the answers they
need while they serve customers reducing hold & wait times, increasing resolutions
on the first call or visit, and improving customer satisfaction.
Partners & Channels – Channel Partners often feel like the red-headed stepchildren
of the companies they work with. The information they receive is often out-of-date.
They tune out before they ever tune in. With Kaybus you’ll know what is working and
what isn’t. You’ll know if your partners are ready to best represent and make good on
the promises of your brand.
Human Resources – HR is often tasked with getting corporate & benefits content out
to employees. They spend countless hours curating webpages that most people find
hard to navigate. Kaybus routes the right material to the right person and ensures the
most compelling and important content is highlighted first.
Being predictive in how you deliver content is a competitive advantage. If you are like most
companies, what you have today just simply isn’t working. There is a better way. Let us show you
how you can quickly harness the predictive power of Kaybus through our always on, highly
secure, SaaS solution. Turn off the noise and turn up the signal with Kaybus.
Call us today to get started.
Kaybus Inc. | 148 Townsend St | San Francisco, CA 94107 | 1.800.408.5161 | www.kaybus.com