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Hellen Beveridge
Events Consultant
The Event Marketing Specialist
Gallus Events are able to work as an integral part of your events team; as a
specialist service supplier; or in an independent review capacity delivering
insight into your department’s operational capabilities.
Our approach to your events is both strategic and practical. The events
strategy that Gallus Events designs specifically for your organisations will allow
your events to: be optimised in commercial terms; deliver real member and
delegate benefits that will enable strong retention and recruitment; be a
pivotal communication tool both for your membership and beyond.
Over the past 20 years Hellen has gained experience across both inbound and outbound
marketing as well as meetings, live event management; traditional communications and
PR. Hellen is now using this knowledge as a pioneer of connective marketing practice to
drive business and behavioural change.
Hellen has worked with an impressive list of clients, including publishers, exhibition
organisers, commercial companies, NGOs, local authorities, trade unions and membership
organisations; dealing with the development and production of everything from
membership research and recruitment, direct and digital marketing, websites, social
media, virtual events and live exhibitions.
Hellen also specialises in enhancing traditional marketing and event strategies by
embracing new social media and virtual experiences. Hellen blogs on a regular basis and
is the founder of the Who’s Who in Events group on LinkedIn which has in excess of
32,000 members.
Hellen has written white papers on
Social Media for Events and the impact
of virtual environment technologies on
event and communication delivery.
Hellen has been a Fellow of the
Institute of Direct Marketing
since 2008.
Hellen has also been a speaker and
instructor at a number of large scale
conferences and seminars aimed at
event professionals, including:
The Association Congress
EventLive!
Technology for Events
The Conference for Conference
Professionals
As well as writing and delivering a very
successful Social Media for Events
course.
Contact Hellen:
M.+44 (0) 7956 294392
E. [email protected]
Twitter: purercktscience
Past and current client list includes:
Testimonials:
“Hellen was instrumental in the organisation of the International meeting (ICMCI) of CMC's in London
and did a great job in handling a bunch of management consultants over four days”
ICMCI
“Hellen led the event organisation of an international conference in London. The event went perfectly
smoothly and was very successful despite the many changes and challenges that we imposed on her,
which she managed extremely well.”
The Richmond Group
“I have no hesitation in recommending her services. Hellen is an extremely hard working marketer
who likes to see something all the way through...and does a great job. Very reliable, conscientious
and an excellent driver of projects.”
Advanstar Communications
“Hellen has supplied us with copy writing, training and market consultancy services. All services have
been provided to the highest standard and I would not hesitate to recommend her to others.”
IIR
“Prior to launching your social media strategy, I would highly recommend taking Hellen’s 1 day
intensive social media workshop. It covers everything from mapping your business goals,
understanding your resourcing requirements, to creating the nut and bolts of any successful social
media campaign: choosing the right platform and creating must-read content!”
UBM
“Hellen's in depth knowledge of the subject (social media) and real-life case studies helped me to focus
in on the key priorities to be addressed and assess the potential outcomes of different strategies.
Hellen has a relaxed teaching style which encourages discussion and questions around the topic. “
“Thanks for a great course, I would definitely attend a future social media course ran by Hellen.”
Mercer Group
“Both creative and resourceful, Helen possesses a rare combination of tenacity and style in her
marketing approach. Her work is efficient and high impact at the same time.”
6Connex
“Hellen is one of those people who really understands the strategy behind an event and then backs it
up with superb marketing that truly delivers. She is ferociously hard working and dynamic. Anyone
who calls Hellen in to handle their event is putting it in a very safe and committed pair of hands.”
Emap
“The word guru is oft overused but, with Hellen, it fits perfectly. The doyen of creative marketing,
Hellen's knowledge, passion and flair are second to none. Projects are well researched, immaculately
presented and excellently executed. A genuine expert in her field and a pleasure to work with.”
Via Media UK Ltd
“Hellen was effortlessly slick and professional in her approach at the time we worked together. She
certainly knows exactly what's required to deliver. No nonsense attitude with tact and an inclusive,
collaborative style. It's been a pleasure working with her.”
Emap