Insider Info
savvy circle members
Viakal
Exclusive savvy circle insider information
Welcome to the project
Welcome to our savvy circle
project with Viakal!
Over the next six weeks, alongside 1,000 fellow savvy circlers, we’ll have the chance to try
out Viakal and experience cleaning to the power of three, as we banish limescale and add a
Contents
Our savvy circle project
Introducing Viakal
pg 3 - 7
pg 8 - 13
personal touch to our spring clean.
Spreading the word
Together we'll spread the word about Viakal, report and review our experiences, share feedback
with the brand, and most importantly, have some seriously clean fun while we’re at it!
Make sure you keep this booklet safe, with:
▪ step by step guides
▪ product info
Insider info
pg 14 - 19
pg 20
Hi from supersavvyme
pg 21 - 22
A word on P&G
pg 23 - 24
Our project checklist
pg 25
Meet the Viakal team
pg 26
▪ interesting facts
… it's your handy companion to the project
and it will provide you with all the tools you
need to be a fantastic participant.
Here’s to a great six weeks together!
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Our savvy circle project Your Starter Kit
As the six weeks unfold we will…
At the beginning of the project you’ll receive a Starter Kit, full of
interesting information, ideas and triggers to help us spread the
word about Viakal. Your kit will include:
Try out… Viakal Original, along with 1,000 members of
Try out
the savvy circle.
For you to try out and share...
• 2x Viakal Original 500ml spray
• A savvy circle insider’s guide
Share our opinions… on the product via reviews on Tried &
Share opinion
For you to pass on to friends, family…
Tested as well as with the Viakal team, through three online
• Why not use your spare bottle of Viakal to demonstrate to others?
surveys.
• 10x money off coupons (50p off)
• 8x hardness water test strips
• ‘Ask your friends’ product research sheets
Help spread the WOW… amongst friends, family and
Spread the word
those around us.
Ask your friends and family... what their experiences
have been, and the opinions of those we've shared Viakal
with.
Report
So far so good?
Share first impressions of the product on our project blog:
http://savvycircle.co.uk/viakal2015
Email any questions you have to us at:
[email protected] - we’ll get back right away.
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How it all works
1. Get to know Viakal
First things first, unpack your Starter Kit. This is most fun when done in company, so why
3. Spread the word
If you like Viakal – then spread the word!
not have friends or family join in while telling them about the project? Then it's all about
exploring the cleaning power and benefits of Viakal. Try out the product on any surfaces
you feel need a good scrub!
Take some time to read the product and insider info in this booklet. Aside from it being
really interesting (honestly) you’ll become a Viakal expert in no time, and find that spreading the word about the product will come naturally.
You
Lastly, don’t forget to take some photos, we want to see the fun you’re having with
Viakal! Simply visit http://savvycircle.co.uk/viakal2015, log into your dashboard and
Your colleague
Your gym buddy
upload your photos.
2. Your opinion counts
Your relative
Your neighbour
Your friend
The people behind the brand are listening and they genuinely want to know what you
think of Viakal – this is the perfect chance to have your voice heard!
▪ Discuss the cleaning benefits of Viakal with friends.
▪ Hold a spring clean soiree.
There are three surveys to complete throughout the course of the project:
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We plan to:
▪ Share handy cleaning hints and tips.
▪ Starter Survey at the beginning of the project
▪ Test our water and that of our friends and family with the water-hardness test strips.
▪ Half-Time Survey in the middle of the project
▪ Share our spare Viakal bottle with friends so they can experience the WOW factor too.
▪ Final Survey at the end of the project
▪ Share our photos and experiences on the project blog.
The results are fed straight back to the brand; make sure your feedback is included! We’ll
You’ll probably have lots of ideas of your own too, but just in case there are loads
let you know by email as soon as the surveys are live.
more on pages 14 - 19 of this booklet.
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Introducing Viakal
4. Ask your friends!
One of the great things about savvy circle projects is that we get to be product researchers for the brands we love! So it’s easy to get your friends on board to ask their opinions.
Included in your Starter Kit is a book of ‘Ask your friends’ research sheets. Use these to
simply and easily survey those around you to find out what other people think of Viakal.
The combined results will be handed over to the team at Viakal, so everyone's opinions
really do count.
Once the sheets have been completed and handed back to you, simply log into the
savvy circle and upload the results via your personal dashboard.
What is limescale?
The word ‘limescale’ conjures up images of chalk-encrusted kettles and dusty-looking
pipes but it can affect the appearance of our home in all sorts of ways.
When we were busy choosing items for our dream homes, we were all drawn to the gleaming
wares on offer - those shiny countertops, those glistening taps. Cut to a year or two later and that
sparkle becomes more difficult to maintain. This may be caused by the presence of limescale in
your home.
Limescale is a chalky substance caused by three main minerals:
▪ Calcium
▪ Carbonate
▪ Magnesium
But why is it in my home?
These minerals are all commonly found in water. The more we use water in our home, the more
these minerals are deposited and eventually they will crystalise to form a white layer - limescale.
The bad news is, it can be difficult to avoid this build up in hard-water areas. The good news?
An effective limescale remover can help restore the natural gleam of your surfaces and give you
gleaming surfaces once more.
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Introducing Viakal
So where does limescale occur most?
Introducing Viakal
Limescale is most common in ‘hard water’ areas, the water in these places contains high
‘Three is a magic number’ as they say, and the Viakal formula works to add WOW factor to
amounts of the three minerals that cause limescale. In ‘soft water’ areas (you guessed it, areas
your kitchens and bathrooms and provide 3x longer lasting protection.*
where there are less of these minerals in the water) limescale can still appear. Don’t forget, you’ll
have received a hard water testing pack with your Starter Kit. With this you can not only test out
‘The magic of three’
your own water, but your friends’ and family’s too.
The experts at Viakal understand that there
are three key, inseparable elements to your
Check out the map below, which displays the high levels of hard water in south and south east
life: your home, your family and you. In
England.
response, they have designed a product
to remove the dull effects of limescale and
‘light up’ your household, leaving you and
your family free to enjoy a brighter, happier
home together.
soft water
medium water
hard water
Viakal solves the problem of limescale in three main ways:
1. Its strong yet safe formula works to dissolve and remove limescale and watermarks.
2. Unique shine technology improves the appearance of your surfaces.
3. It protects your surfaces against the build-up of limescale for longer.
*vs. ordinary bathroom cleaners, tested on vertical ceramic tiles.
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Introducing Viakal
How it works
Strong, safe cleaning
The Viakal formula works to remove limescale while brightening our surfaces, for 3x longer
Viakal combines strength and sensitivity to deliver great cleaning results - it’s also gentle
lasting protection*.
to surfaces and protects effectively against future limescale build up – it’s a win-win
situation!
Cleaning to the power of three! Viakal’s formula has three main cleaning elements:
When usage instructions are followed, Viakal can be used on the majority of surfaces you'll find in
1. An acidic system works to remove unsightly limescale and watermarks.
your bathroom and kitchen.
2. A thick formula allows the product to remain in contact with the surface for longer, making
Bathroom
cleaning easier.
3. It has surfactants that remove the bathroom soil, leaving your home clean and smelling fresh!
▪ Porcelain (toilets, bidets, washbasins)
▪ Ceramic (washbasins, floors and wall tiles)
And wondering how it provides such long lasting protection?
▪ White enamel
▪ Plastic (e.g. toilet seats and shower doors)
Viakal uses a unique polymer
▪ Chrome (taps, showers, frames)
system which creates a water-sheeting
▪ Glass or plastic shower cubicles
effect on surfaces to prevent
▪ Stainless steel (taps, bins)
watermark build-up and improve shine.
▪ Acryl/Quaryl® (bath tubs)
▪ Laminated Wood
▪ New materials (e.g. Corian)
Kitchen
▪ Chrome (taps)
What is the polymer system?
▪ Stainless steel (sink, dustbins)
The polymer system is a repeating structural unit composed of large molecules. It creates a
▪ Laminated wood tops
‘water-sheeting’ effect when deposited on a surface which enables water to slide off surfaces
▪ Ceramic tiles
(instead of dripping) – preventing formation of water marks.
You should avoid using Viakal on only a few surfaces:
Viakal makes
▪ Acid sensitive surfaces (e.g. aluminium, nickel, gold, silver, copper)
water slide off
▪ Natural stone (e.g. marble, travertine)
▪ Real wood
▪ Coloured or old/damaged enamel
*vs. ordinary bathroom cleaners, tested on vertical ceramic tiles.
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▪ Shower boxes made of design glass
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Introducing Viakal
Spreading the word
Meet the Viakal family!
The message to spread:
The Viakal family consists of a range of limescale removers, so try them all to find your
We appreciate that was a lot of information to take in. To summarise, the key message to
favourite.
spread in our project is:
In our
savvy circle
project
Viakal Original Spray: £2.99*
Viakal Original Liquid: £2.99*
Viakal Jacuzzi Spray: £2.99*
Viakal Hygiene Spray: £2.99*
Viakal Jacuzzi Liquid: £2.99*
Viakal Hygiene Liquid: £2.99*
“Viakal removes
limescale, improves
shine and protects my
surfaces against future
build-up.”
*All pricing is at the sole discretion of the retailer
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Spreading the word
Ideas for spreading the word
Spring has Sprung!
This project gives us a unique chance to inject a little sparkle into the lives of our family
What better way to spread the WOW than by testing the product for yourself as part of
and friends by spreading the WOW that is Viakal.
your spring clean?
Like generous savvy-godmothers, we're here to help our loved ones discover the long-lasting
Between us we probably have all manner of cleaning tips and tricks up our sleeves, let’s get
benefits of Viakal for themselves!
together and share them. How is Viakal working best for you? What do your friends think? Have
you got any special methods to reveal? Why not come and share your most magical cleaning
Our road to spreading the word about the cleaning power of Viakal begins with 'sparkling'
tips on our blog?
conversation! Here are some conversation starters to get you going...
Before and after
Here’s my experience with Viakal so
far… let me show you.
How do you feel limescale affects the
appearance of your home?
The three main benefits of Viakal are…
Don’t you miss the brand-new shine
your surfaces once had?!
If you want to spread the WOW to friends then why not take some Viakal before-and-after shots?
We think everyone will be impressed with the results, so show them off by sharing the results
on the project blog via the 'photo upload' tool. Choose three main problem areas in your
household and tackle them – we can’t wait to see your results!
Let's swap some of our favourite
personal spring cleaning tips...
Is your house always ready for
guests? Do you wish cleaning products had a longer-lasting affect?
Here are the three easy steps we recommend when using Viakal:
1. Spray the affected surfaces with Viakal.
2. Rub the product in with a sponge.
3. Rinse liberally with water.
Of course, you may have the best ideas for spreading the word yourself. Keep an eye out for
further tips and share your own on our blog: http://savvycircle.co.uk/viakal2015
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For especially encrusted areas, try leaving Viakal to soak in for five minutes before rinsing.
Repeat if necessary.
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Spreading the word
Get Testing!
Get social
First things first, let’s see if limescale could be a problem for your friends and family.
We want you to spread the word and we want you to have fun while you’re doing it! Here
are some examples of things you can do:
Here’s a quick ‘how to’ on using a water-hardness test strip:
1. Tear along the red strip to remove the packaging.
2. D
ip the water hardness strip into a glass of tap water for one second, making sure all reaction
zones on the strip (the 4 green tabs) are submerged.
Become a spring cleaning goddess
Far better than your average tupperware party, have a spring clean party! Invite a few friends
over for some nibbles or drinks, swap your best personal cleaning and house-pampering tips,
and demonstrate the results of Viakal in your own home. There's no harm in showing off a little!
3. Remove the strip from the water and gently shake off excess water.
4. Wait for one minute. Use a stopwatch to time this.
5. Assess the hardness of your water by comparing the reaction zones with the colour scale
provided. The ‘pinker’ the strip the harder the water.
Share the wealth
On previous projects members have enjoyed sharing their money-off coupons and tips as they're
out and about. Don't be shy – see someone lurking around the cleaning section in the supermarket looking baffled? Chat to them about Viakal and perhaps hand them a coupon.
Viakal workshop
Once you're sufficiently well-versed on Viakal and how it works, why not give a few mini-work-
soft water
shops to share the results? We all have a friend we haven't caught up with in a while, or a family
member who could do with a little help adding sparkle to their home. Call over to someone,
share a cuppa and demonstrate Viakal!
Carry it with you
Are the taps in your workplace in need of a little TLC? Or perhaps you've bumped into a busy
friend who's expecting some houseguests. Bringing Viakal around with you ensures you have
the means to share and help on the go.
Fill in your WOW Tree
Use the WOW Tree provided on page 19 to keep track of how many friends you’re wowing
hard water
with Viakal. It’ll help you map out the journey that your bottle goes on and the kitchen taps
that are now gleaming!
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Spreading the word
Insider info
The Wow Tree
The Viakal Story
We want you to get spreading the WOW with Viakal and we’re giving you a handy little Wow Tree
Viakal has been helping us rid our homes of limescale for 16 years. The brand has gone
to help you keep track.
from strength to strength adding new ranges, and being at the forefront of limescale
Think of it like this: you’re at the root of the tree and your mission is to branch out to your friends
removal to ensure you always have the best products possible.
and family by loaning them your spare bottle of Viakal. Once their homes look bloomin’ great
they give the bottle (and a completed ‘Ask your friends’ sheets) back and you give them a space
on the tree before handing out your bottle to the next person. It’s a great way to keep track of
who you’ve shared your bottle with and who’s received the WOW Factor!
1989
P&G acquires Nelson and thus Viakal
1992
Viakal launches in the UK
1998
Launch of the Polymer Technology formula
1999
Launch of Spray Form – first in category
2011
Restage of Viakal Plus to Viakal Hygiene
2012
Viakal run their first ever project with savvy circle. Following on from the
success of this they run their first UK TV ad
2013
Launch of Viakal Fresh
2014
Viakal run another project with savvy circle - 97% of participants would
recommend Viakal to a friend
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Hi from supersavvyme
Making Every Day More
Rewarding: supersavvyme
offers, in addition to enjoying giveaways, attractive coupons for everyday products, free product
Individual brands and the people who use them are a top priority for P&G.
get to try and give an honest opinion of. Just like you’re currently doing in this savvy circle project
samples, product tests, and much more.
Members of supersavvyme are often some of the first to learn about new products – which they
with Viakal. supersavvyme product tests are exciting for members of the savvy circle as well as
for P&G brand managers and product developers because they present the chance to improve
existing products or develop new ones.
Whether you’re testing something yourself and gathering feedback, like in this
savvy circle project with Viakal, or benefiting from the reviews and recommendations of
other participants, supersavvyme is the place to go for ideas and inspiration – and for simply
rewarding yourself.
At supersavvyme we strive to show you ways to make the most out of every moment of every
day. A place to share ideas, be inspired and treat yourself, our platform offers you a wealth of
information, tips, products and practical services in the following areas:
• Style & Beauty
• Food
• Home & Garden
• Health & Wellbeing
• Family Life
So now supersavvyme has over 1 million registered members we’ve relaunched our website. As a
registered user, you can now upload your own product reviews, share interesting articles with other
mums, get expert advice and benefit from exclusive
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Member of the savvy circle
Are your friends, family, colleagues or neighbours also interested in new products and helpful
tips? Tell them about supersavvyme and the chance to: learn about new brands as a brand
ambassador, contribute to an online community with over one million members, share your
experiences with others, and influence a reputable brand with your opinions. Learn more at:
http://www.supersavvyme.co.uk
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A word on P&G
P&G: The Company
The Viakal brand is owned by the Procter & Gamble
Around 4.6 billion times per day, people from all over the world come in contact with Procter &
company, which happens to own a large “family” of brands
Gamble brands. In nine out of ten households there is at least one product from P&G.
in the UK.
From the Fairy baby to the Duracell bunny: the brands from P&G are familiar to many people
P&G, the company behind
Viakal is part of P&G’s Homecare portfolio which includes brands
from the media. Procter & Gamble‘s goal is to make people’s lives a little more enjoyable – one
strong brands.
such as Fairy, Flash, Febreze and Ambipur.
day at a time. For new product development and product enhancements, P&G place high value
on sustainability: the company cultivates their brands with the following generations in mind, and
Whether for cosmetics and shaving, home or health: good brand-named products make life a
supports future-orientated and social projects.
little easier every day. Many of the products we trust come from Procter & Gamble.
Procter & Gamble has been around since 1837, when two Europeans, William Procter
and James Gamble, founded the company in Ohio, USA. Since then, the company’s 175 year
history has been distinguished by its innovations and strong brands.
P&G products are known for their quality
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Checklist
Meet the Team
Our contact at Viakal is the lovely Paul. He’ll be keeping in touch with us via the project blog. He
can’t wait to hear what you think and how many people you’ve been wowing with Viakal.
Make sure your voice is heard by commenting on the blog and uploading pictures and “Ask your
friends” sheets.
Your project checklist!
Just to recap – here is a checklist of some of things you can do over
the next six weeks, to make the most of participating in our savvy circle
project:
Unpack and explore your Starter Kits
Share photos on the blog
Complete our three project surveys:
Week 2: Starter Survey
Week 4: Half-Time Survey
Week 5: Final Survey
Upload ‘Ask your friends’ sheets
Interact with fellow participants by commenting on the blog
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http://savvycircle.co.uk/viakal2015
Your contact for this project:
[email protected]