1. business and industrial

SAINT-PETERSBURG STATE UNIVERSITY OF ECONOMICS
Summer 20
school 15
“Doing Business in Russia”
16 - 30 AUGUST 2015
Duration: 2 weeks
Workload:
4 ECTS (8 US credits)
Language: English
Major: Economics,
Business,
International Studies,
Political Science,
Liberal Arts
Enrolment Cost:
1650 ˆ
included: accommodation - 14 nights
(DBL), meals - breakfasts & lunches,
lectures & excursions as per the program.
Special offer
for partner universities:
1400 ˆ
Program Content:
• lectures on Russian history in the context of
Global Economy, Competitive Strategies in
Russia, Marketing and Management;
• field assignments (hostel, coffee house,
fashion store, brewery, etc.);
• excursions, tours, entertainment
(The Hermitage, St Peter & Paul Fortress,
Peterhof, folk-show, etc.).
Application deadline: July 1, 2015
To learn more and apply for the program
please contact us at:
[email protected] +7 (812) 310 1963
www.unecon.ru
Program Objectives:
• The program is tailored to help students see
Russia as a player in the global economy and
to understand special characteristics of the
Russian business environment;
• To develop skills in team working, marketing
and business planning, students are supposed
to work in groups on their own business
projects within 2 weeks.
• The projects will be focused on setting up an
enterprise in the Russian market (travel
agency, hotel, translating company, restaurant,
etc.)
Who is eligible:
The program is aimed at students from all over
the world, who think outside the semester,
want to get an experience of staying and learning in Russia and wish to gain an insight into the
Russian mentality, culture and business climate.
Accommodation:
Students are provided with double rooms in the
guarded on-campus dormitory equipped with
cooking and laundry facilities, bed linen and
free wi-fi.
Allison Tauchen, USA
“I think the program is great. I learned very much from the lectures that were presented
in the class. All the cultural programs were amazing!”
Ji Hun Lim, South Korea
“I didn’t know about Russia anything before I came here. But after the program I realized how great Russian history is. Also, I want to let foreign students to know that Russia will be able to become one of the most powerful economic countries soon. I really
want to do a business in this country if I get a chance”.
Franziska Wehnert, Germany
Great-great people! All of the team of the
international office and professors have been
really nice. Always interested in all our needs,
always an open ear and ready for fun. Now I
know Russians are nicepeople and they can
smile! Also I see the opportunities of the
Russian market - so maybe I will come back
for business.
Angela Covre, Italy
I really enjoyed the course, I learned
lots of interesting things, but more
than during lessons I learned a lot
from my classmates. Now I feel
more... cosmopolitan! Thanks for that!
To learn more and apply for the program
please contact us at:
[email protected] +7 (812) 310 1963
www.unecon.ru
The Concept of the Summer School Program “Doing Business in Russia”
University
Saint-Petersburg State University of Economics
Period of implementation
August 2015
Place
St. Petersburg, Russia
Concept of the program
The Summer School Program “Doing Business in Russia” is tailored to help international
students see Russia as a player in the global economy and to understand special
characteristics of the Russian Business environment, to develop skills in team working,
marketing and business planning. The program is aimed at students from all over the world,
who want to get an experience of staying and learning in Russia and wish to gain an insight into
the Russian mentality, culture and business climate.
Content of the program
Summer School 2015 includes three main courses: Russian History in the context of
Intercultural Management (1 ECTS), Doing Business in Russia (2 ECTS) and Competitive
Strategies in Russia (1 ECTS). The first course examines the evolution of Russian society and
culture from the earliest times to the present day with focus on historical events, foreign
influences and prominent personalities that have shaped Russian culture through centuries. It
introduces students to the development of core values and norms of the Russian people.
The second course aims to make students familiar with the current economic situation in the
Russian Federation; to give them an insight to the Russian market and understanding of the
needs of potential customers from Russia. The course includes Business Game where students
apply in practice the acquired knowledge about Russian market business segments.
The third course let students to build understanding of the principles of competitive struggle on
the Russian markets; to catch the specifics of the Russian business environment; to choose
relevant competitive strategies in different business situations and explain the choice.
Besides theoretical courses students are divided into multinational teams that take part in the
project competition that lasts throughout the entire period of the Summer School program.
During two weeks the teams work on their own enterprise establishment in the Russian market
(shop, micro-brewery, coffee house, bar, language school, hostel, etc.).
The program also includes:
 Guest speakers from business;
 Field assignments according to the team target enterprise (shop, micro-brewery, coffee
house, bar, language school, hostel, etc.)
 Excursions (Hermitage, Peter and Paul Fortress, folk-show etc.)
 Tour to Peterhof.
Final assessment
Every team is to defend its project at the final presentation where projects are to be assessed
considering:
 Concept of the project
 Relevance of the project
 Usage of skills and knowledge gathered with the program
 Team work
 Perspectives of the project implementation in the real business life.
SAINT-PETERSBURG STATE UNIVERSITY OF ECONOMICS
Summer 20
school 15
General Info
Dates: July 20 - August 02
Enrolment Cost:
1650 ˆ
1400 ˆ for partner schools
4 ECTS
Project-based
Program
Lectures
Case studies
Business Trips
Business Quest
EVENT
MANAGEMENT
Target
Group
Students of majors:
Economics
Business
Tourism
Art & Humanities
Culture
visits
The Hermitage
Peterhof
Folk-show
etc
Focus on
Event budgeting
Event marketing
Event project
management
How to apply
Please mail us your
motivation letter:
[email protected]
Event Management Summer School 2015 UNECON, St. Petersburg, Russia
St. Petersburg as Russia's Culture capital hosts thousands of different events every year from famous Russian ballet shows at
Mariinsky theatre to Champions League matches and the All-Russian Graduation party «The Scarlet Sails». The Event
Management School is tailored to give participants the opportunity to study the theory and practice of managing large-scale
international music, sporting, arts and city events based on St. Petersburg unique experience.
Program Content:
Experienced lecturers presenting material on managing, marketing, budgeting and
projecting events
Professional event managers sharing cases and practical questions
Tour of St. Petersburg's key event venues, including a stadium, theatre and art centre and
open air city event
Team and individual projects
Social event on a boat
Program benefits:
Enrich your professional skills in event management
Make new friends from all over the world
Experience studying, learning and cooperating in Russia
Application deadline:
May, 31, 2015
Enrollment cost includes:
Accommodation - 14 nights (DBL).
Students are provided with double-rooms in the guareded on-campus
dormitory equipped with fire alarm, free wi-fi, washing machines.
Breakfasts & lunches
Lectures & excursions as per the program (The Hermitage, Peterhof,
St. Peter & Paul Fortress, Tsarskoe Selo, theater, folk-show, etc)
Contacts
We are waiting for your motivation letter: [email protected]