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ASIA PACIFIC
EUROPE
MIDDLE EAST
NORTH AMERICA
PRESS RELEASE
Hoover
Dam World Record Breaking Projection
The Hoover Dam, one of the top 10 engineering marvels of the world that sits high above the Colorado River on the
border of Arizona and Nevada, was the chosen location for Freightliner to launch their new ground breaking
autonomous truck, the Freightliner Infinite Inspiration. Presented in front of a live audience perched high above on the
Dam’s observation deck, the event was also streamed to millions around the globe.
OSK Communications out of New York created “the big idea” and brought in NY production management specialists SIAM
Productions to produce the overall event. SIAM had the experience and the knowledge of what it would take to pull off this large
and complex undertaking. SIAM however would need a partner who had the creativity to bring the vision to life and who also
possessed a proven track record in seamlessly supporting large-scale events and Creative Technology (CT) was consequently
contracted to help deliver the spectacular reveal.
After the initial brief CT assembled a top-flight team to design the technical specs and layout the execution strategy. The
challenges were enormous; the 420,000 square feet surface had a number of different angles of curves to it and was an
incredible 2,500 feet away from the projection tower. 60 projectors at 26,000 watts each were synchronized to create a single
seamless image with a resolution of 4592 x 2048 pixels on the dam half a mile away. A complex projector setup, the output of
the projectors generated an incredible 1.17 million lumens; equivalent to the output of more than 1,400 60-watt household light
bulbs and breaking an official Guinness World record among projections!
Used as the US’s largest ever projection screen, the project required months of planning, preparation and set up but CT’s
experience at video projection mapping and the use of specialized software to warp a projected image onto irregularly shaped
screens, rendered the curved wall of the Dam a perfect surface for this type of technology.
What resulted was pure desert magic. To complement the stunning visuals, immersive sound enveloped the audience while
lighting and still imagery painted and danced upon the Black Canyon walls completing the stunning experience.
Augie Dellapi, CT's Director of Business Development commented: "CT's people, approach, product and passion for the
business exceeded both OSK and Siam’s expectations. The Freightliner Infinite Inspiration is a game changing technological
marvel and to launch it at the Dam and reveal it to the world like this will resonate like an echo in the canyon for miles and
miles.”
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For more information please contact:
Augie Dellapi
O: 770.407.1683 Mobile: 678.523.3794
Email: [email protected]
Skype: augiedellapi
www.ct-group.com