PO Box 2680
Fitzroy DC, VIC 3121
Australia
Level 1, Suite 4,
397 Smith Street
Fitzroy, VIC 3065
Australia
Website Design Brief
Completing this website design brief will help us understand your organisation and
create a website that best achieves your goals.
If you’re not sure of an answer, please leave it blank. If a question does not apply to you
please write “not applicable”.
Open the document in Acrobat Reader and click to type in each box. Once finished, save the
document and email it back, along with any attachments to [email protected]!
CLIENT CONTACT DETAILS
Your name:
Your role / title in the organisation:
Your work number:
Your mobile number:
Your email address:
www.digitalbridge.com.au
[email protected]
1300 664 435
Website Design Brief
COMPANY / ORGANISATION CONTACT DETAILS
Your organisation’s name:
Other short / nicknames by which your organisation is known:
Your organisation’s ABN:
Your organisation’s phone number:
Your organisation’s website address:
Your organisation’s postal address:
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Website Design Brief
ABOUT YOUR ORGANISATION
What does your organisation do?
When was your organisation established?
What is the size of your organisation? (e.g. sole trader; small business; large enterprise)
What is the structure / presence of your organisation? (e.g. four retail stores; online store only)
Does your organisation have a tagline or motto?
Is there any background information or philosophy (e.g. vision, mission main message) about
your organisation relevant to this project?
How does your organisation differ from your competitors? (What makes it unique?)
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Website Design Brief
BUDGET AND TIMING
What is your estimated budget?
When do you need the website completed?
Are there any other important dates/timelines?
STAKEHOLDERS
Who will be responsible for making decisions about creating the new website?
Do you have any suppliers / partners that we need to liaise with?
LEGAL ISSUES / PRIVACY / TERMS AND CONDITIONS
Are there any legal issues that we need to consider?
Do you own the rights to all materials to be included on the website?
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Website Design Brief
PROJECT OUTLINE
Is the website for your organisation, a specific product, a service or an event?
Do you have an existing website? (If yes, please provide the URL)
If so, why do you want a new website?
What are your goals for your website?
(e.g. launch a new business, generate sales, increase traffic, sell products or services, inform
customers, build an online community)
What is the primary action that you want users to take on your site?
(e.g. create an account, read content, subscribe to newsletter, follow on social media, purchase a
product, make an appointment, contribute blog comments, publicise events, contact you)
Who is your target audience? (Include secondary and other audiences in order of importance.)
What are the demographics of your target audience (age, sex, income, occupation, location)?
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Website Design Brief
YOUR COMPETITORS
Who are your main competitors?
Is there any website in your industry that you like?
What do you like about it?
What don’t you like?
Is there anything from any other website that you like, in your industry or otherwise?
(Provide URLs and examples of what you like)
Are there any designs, styles or other elements that you specifically DO NOT want your site to
contain?
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Website Design Brief
DESIGN AND STYLE
Describe the style or tone that you want for your website.
(e.g. corporate, clean, fun, edgy, elegant, slick, sophisticated, classic, bold, simple, modern,
high-tech, fresh, natural)
Are there any examples of websites that follow that style?
Do you have any themes, colours or imagery in mind for the website?
Does your organisation have any mandatory items such as logos, style guides, photos, colours
imagery or any other corporate style requirements? (Please attach)
STRUCTURE
Do you have a sitemap? (If so, please attach)
If not, what are main pages, sections or headings that your site should contain?
(e.g. Home, About Us, Services, Staff, Products, Media, Contact Us)
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Website Design Brief
FEATURES AND FUNCTIONALITY
Which of the following features do you require?
Online shop (e-commerce)
Keyword search
Contact form
Blog with comments
Photo gallery
Online forms
Email marketing
Audio / film / animation
Other
CONTENT
Do you have any existing content for the website? (e.g. logo, text, photos, forms, brochures,
audio, video)
Will you be creating any new content for the site?
Do you need any assistance in creating new content?
SOCIAL MEDIA AND EXTERNAL WEBSITES
Will there be any social media (e.g. Facebook, Twitter, YouTube) or other websites (Ebay) linked
to the website?
Do you need any help setting up social media? (Please specify.)
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Website Design Brief
GOOGLE AND SEARCH ENGINE OPTIMISATION
What are the search words, terms or phrases that people will use to find your website?
Do you require any search engine optimisation services?
WEBSITE UPDATES AND MANAGEMENT
Who will be responsible for updating the finished website? (If you or your staff will be updating
the site, a content management system [CMS] can be created.)
If you will be updating the site, please outline the CMS functions you require.
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Website Design Brief
WEBSITE HOSTING AND DOMAIN MANAGEMENT
In addition to website design, Digital Bridge also provides website hosting and domain name
management. So that we can provide you with the most timely and efficient technical
assistance, we prefer to host the websites we work on.
Do you own a domain name for the site? (Please provide details.)
If you own your domain name, do you have access to your registry key or ownership certificate?
Do you have a current hosting provider? (Please provide details.)
Would you like Digital Bridge to host your new website?
Do you have any specific hosting requirements?
Please provide details of a technical contact for your organisation.
OTHER DETAILS
Is there any other information that you’d like to supply about your new website?
Thank you for completing the brief. We will let you know if we have any follow-up questions.
We’ll then work to provide you with a proposal as soon as possible.
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