Vitae
BryonC.Geddes
I.
II.
III.
IV.
V.
Rank: Instructor TenureStatus: Tenure Track Department: Business JoinedtheInstitution: July 2010 ExperienceinEducation  3‐year Professional Contract, Full‐Time Faculty, Brigham Young University, School of Accountancy & Information Systems (Marriot School)  3‐year adjunct faculty, Business: Mesa Community College – and throughout the Maricopa Community College System, Arizona: Mesa CC; Scottsdale CC; Rio Salado CC.  Guest Lecturer: Arizona State University, 1992‐1995 Education
 Doctoral Student, Walden University (D.B.A. Marketing – Anticipated Graduation: May, 2015)  Master of Business Administration (MBA) ‐ Arizona State University  Bachelor of Science, Business (Marketing/OB personal emphasis) ‐ Arizona State University PriorExperienceNotinEducation
 30 years experience in strategic Business/eBusiness consulting, hyper‐growth strategies, economic trends/development, and training  Expertise in: Business management processes, financial strategies, technology implementations, market[ing] assessments, and organizational behavior (18 personal startups)  Competitive Intelligence and War‐Room Strategies  Federal Healthcare Regulations in Home Health, Hospice, and Home Infusion Services  Virtual Learning and Distance Learning  Industry Best Practice Analysis: Management/IT & Marketing Strategy and Assessments ProfessionalMemberships
 American Marketing Association (AMA) Presentations
 “Experiential Strategies for Building Absorptive Capacity”, Association for Business Simulation and Experiential Learning (ABSEL), Lake Buena Vista, FL March 2014  “Broadening Horizons Beyond Monopoly in Healthcare Services”, Las Vegas, NV, February 2009  “Federal Healthcare Regulations in Home Health, Hospice, and Home Infusion Services”, Applegate Home Health and Hospice, Salt Lake City, UT, May 2008  “The Failure to Realign Federal CAP in Hospice Care and its Consequences to Service Organizations”, National Association for Home Care & Hospice, Washington, DC, April 2008  “Why IPO’s? Better Economic Development Practices for Utah”, Brigham Young University, Provo, UT 2002  “The 21st Century Corporation and Beyond”, Brigham Young University, Provo, UT 2002  “There’s No Such Think as a Free Lunch”, Lecture Series, Brigham Young University, Provo, UT 2001 VI.
VII.
VIII.
IX.
X.
XI.
XII.
Publications
 Cannon, H. M., Geddes, B. C., & Feinstein, A. H. (2014). Experiential Strategies for Building Individual Absorptive Capacity. Developments in Business Simulation and Experiential Learning, 41, 378–389. Retrieved from https://journals.tdl.org/absel/index.php/absel/article/view/2142 OtherResearchActivity
 “The Co‐Creation of Customer Benefits Between Consulting Services and Internet Entrepreneurs” Current, 2014.  “Categorizing Marketing Situations in B2B and B2C”, March, 2014.  “Innovations in Marketing Research “ April, 2014.  “A Study of Consumer Co‐Creation in Educational Marketing: The Case of an Online Marketing Certificate Program”, October, 2013.  “Data Interpretation, A Mixed Methods Approach”, August, 2013.  “Providing Hope Through Music Therapy, A Sustainable Solution, April, 2013.  “Leadership Dynamics and Theories”, April, 2013.  “Marketing in the 21st Century: Strategic Innovation in Globally Diverse Markets”, December, 2012.  “Leveraging IT for Decision Making: Southern Utah Marketing Resources (SUMR)”, October, 2012.  “A System Perspective in Business Operations: Caterpillar, Inc.”, August, 2012.  “International Finance: Corporate Finance With an Exchange Rate, February, 2012.  “Initial Public Offerings: Underpricing Theories and Market Efficiency, February 2012. Consulting
 eLight Marketing, St. George, UT, Current  The Boiling Springs Ecoseum & Desert Preserve, St. George, UT, Current  Dental Anywhere, Sherman Oaks, CA, Current  Perinatal and Women’s Center, LLC, Scottsdale, AZ  Ongoing: DSU Marketing Advisor Consultant ‐ Theater, Athletics, Cultural Arts, Bookstore ProfessionalGrowthActivities
 Director, Southern Utah Marketing Resources (SUMR)  Board of Trustees, Success Academy, St. George, UT 2011‐2013 ProfessionalPresentations,Speeches,etc.  “Shifts in Branding a University Bookstore”, DSU Bookstore Administration, May, 2014  “A Paradigm Shift for A Career in the Arts”, Student Alumni Association, April, 2014  “Friendship vs. True Friendship, the Scholarship of Marketing”, December, 2013  “Market Orientation, An Academic Approach”, August, 2013  “What Defines Leadership”, The Associated Students of DSC, February 2012  “A Career in Marketing”, DSU Career Day, November 2011, 2012, 2013 InstitutionalServicesPerformed
 DSU Scholarship Committee, Spring 2014  DSU Teaching and Learning Committee, 2014  DSU Collegiate DECA Advisor, 2011‐Present  DSC Strategic Name Change Search Committee, October 2012 RecognitionandHonors
 “Best Paper” at the Association for Business Simulation and Experiential Learning (ABSEL) Conference, Lake Buena Vista, FL March 2014  State of Utah Collegiate DECA Advisor of the Year, 2013 XIII.
ProfessionallyRelatedCommunityActivities
 Hiring committees for DSU faculty and staff positions