MEDIA KIT 2014 January 2014
MEDIA KIT 2014 January 2014 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Dear Media: I would like to take this opportunity to introduce you to Fairwood Health & Body Transition–Toledo Ohio’s revolutionary weight loss clinic and spa. Our pioneering approach to long-term weight loss and enhanced nutrition combines holistic solutions and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. Our science-based Total Body System, designed to combat stubborn weight issues, is 100% natural, safe and proven. Fairwood Health & Body Transition (Fairwood HBT) puts an end to the underlying causes of weight gain with no shots and no drugs so our clients can burn fat, stop cravings and lose weight fast, the healthy way! PUZZLE 1: Americans are obsessed with dieting, yet more than 2 in 3 US adults are considered to be overweight or obese.i,ii PUZZLE 2: Despite the fact that the U.S. weight loss market is forecasted to hit $66 billion in 2013, we are getting fatter every year.iii PUZZLE 3: The real challenge is not just losing weight, but keeping it off. Historically, a very high percentage of people who lose weight gain it back. No one really seems to know why. In reality, “dieting” does not work. But, Fairwood Health & Body Transition does! As you read through this Media Kit, you will discover… The cause and need for Fairwood Health & Body Transition’s revolutionary weight loss program. How Fairwood Health & Body Transition’s proven method is light-years ahead of its competition and is the future of weight loss. Why FAT equals SICK and how Fairwood Health & Body Transition incorporates the entire body’s state of health to treat obesity. How Fairwood Health & Body Transition finds and puts an end to the UNDERLYING CAUSES of weight gain–the key to long-term weight loss success! Why Fairwood Health & Body Transition does not have the same plan for everyone and how we develop customized plans for better outcomes. How Fairwood Health & Body Transition helps the body pull itself out of an unhealthy imbalance and into a balanced state of health. Why the all-natural approach developed by Fairwood Health & Body Transition, with no drugs and no shots, is the only sound plan of attack. How carefully selected all-natural supplements work in harmony with the body instead of against the body during the weight loss program. Fairwood Health & Body Transition’s push for public education regarding: 2 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com o How unhealthy (or dead) foods, inactivity, certain health conditions and pharmaceuticals promote weight gain. o How Americans are mislead about healthy food choices. o How Americans can overeat and STILL be malnourished. o Why our bodies think we are STARVING and store fat. o How to BURN FAT and STOP CRAVINGS. o How toxins build up in the body and how Fairwood Health & Body Transition helps the body purify itself to get to its proper weight. What cellulite-busting tools are used in the Fairwood Health & Body Transition spa to help clients stay slim and trim. Why it is easier for Fairwood Health & Body Transition clients to keep the weight off for good. OTHER GOODIES We will provide you with company information and detailed information about our products and services. In addition, you will receive a Fact Sheet with features and benefits, industry news and Frequently Asked Questions. To help you write those great feature stories, you will find a sample news story and published articles for your convenience. You will have at your disposal, photos, logo art, company videos, testimonials, advertising and collateral samples. We will outline for you any upcoming free in-house events. We invite you to experience Fairwood Health & Body Transition for yourself! Also please find details of our Amazing Special Offers To Kick Off 2014! We will offer you company spokespersons to facilitate your media requirements. Dr. Jason Peisley is available for follow-up interviews and questions. I hope you find these materials helpful. Thank you for your interest. I look forward to talking with you soon. Best regards, Jason Peisley Dr. Jason Peisley 3 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Jason Peisley, D.C. Founder and Clinic Director Table of Contents Company Information ...................................................................................................... 5 The Future of Weight Loss ...................................................................................... 5 How Is Fairwood Health & Body Transition Different? ............................................. 6 Bio: Jason Peisley, D.C. .......................................................................................... 7 Company Products and Services .................................................................................... 8 Services and Spa Amenities .................................................................................... 8 Products ................................................................................................................ 15 Industry News ............................................................................................................... 16 Obesity Fact Sheet ................................................................................................ 17 Sample News Story ....................................................................................................... 21 Ads and Articles ............................................................................................................ 22 Images of Dr. Peisley .................................................................................................... 28 Press Release ............................................................................................................... 29 Special Offers To Kick Off 2014 .................................................................................... 31 Upcoming Events/Invitation To Educational Seminar .................................................... 32 Company Fact Sheet..................................................................................................... 33 Frequently Asked Questions ......................................................................................... 37 Bibliography .................................................................................................................. 39 4 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com COMPANY INFORMATION The Future of Weight Loss At Fairwood Health & Body Transition, our focus is on optimal health and the underlying causes of fat retention, whether metabolic, hormonal, nutritional or behavioral. Our philosophy is based on finding and putting an end to the underlying causes of weight gain with no shots and no drugs so our clients can burn fat, stop cravings and lose weight fast, the healthy way! Our pioneering approach to long-term weight loss and enhanced nutrition combines holistic solutions and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. And, our science-based solutions to combat stubborn weight issues are 100% natural, safe and proven. Our Program is specifically designed to uncover the underlying conditions that continually sabotage weight loss efforts. These discoveries are made through a comprehensive health assessment, evaluated during a one-on-one consultation and delivered as a personalized program. Once we find and develop a customized program to combat these issues, weight loss efforts will be, for the first time, successful and most importantly long-term! Weight Loss Program 8 BASIC PRINCIPALS 1. 2. 3. 4. 5. 6. 7. 8. Education Evaluation Customization Detoxification Nutrition Hydration Relaxation Reduction At Fairwood Health & Body Transition, we offer our clients a relaxing, supportive and luxurious atmosphere where we address complex issues with ease and expertise. Together, with our cutting-edge weight loss programs, equipment and spa services, we offer the ultimate weight loss solution. How is Fairwood Health & Body Transition Different? 5 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Overeating is not the only reason why people become and remain overweight. Most fad diets only target weight loss and ignore the underlying causes for weight gain. That’s why diets fail. When the diet is over, the underlying health condition or cause IS STILL THERE and weight gain begins all over again. This yo-yo dieting phenomenon has become a national pastime. Developed by doctors, the Fairwood HBT Total Body System first finds and put an end to the underlying health issues that sabotage weight loss, then takes the pounds off once and for all, the healthy way! COMPARISON CHART HEALTH WEIGHT LOSS Sampling of popular Weight Loss Companies Put an end to underlying health issues (CAUSES) of weight gain Fairwood Health & Body Trans Jenny Craig® Slim-Fast® Weight Watchers® MediFast® Atkins® Nutrisystems® Biggest Loser® BeachBody® DietWatch.com eDiets® Zone Diet® Diet.com South Beach Diet® YES YES NO NO NO NO NO NO NO NO NO NO NO NO NO YES YES YES YES YES YES YES YES YES YES YES YES YES Our pioneering approach to long-term weight loss and enhanced nutrition combines holistic solutions and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. And, our science-based solutions to combat stubborn weight issues are 100% natural, safe and proven. Together, with a customized weight loss program specifically targeted for each client’s body and goals, the Fairwood HBT system has proven to be the key to long-term weight loss success! “It is better to take many small steps in the right direction than to make a great leap forward only to stumble backward.” ~Old Chinese Proverb 6 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Meet Dr. Jason Peisley Jason Peisley, D.C. Acupuncture is the owner and founder of Fairwood Health and Body Transition as well as Fairwood Chiropractic and Physical Therapy in Toledo Ohio. He has been helping patients locally and in Canada for over 8 years with a variety of ailments including: conditions requiring sustainable weight loss, neuropathy, arthritis and acute spinal injuries. He has a fellowship from the RenaiSante Institute of Integrative Medicine with a focus on Nutrition and Anti- Aging Dr. Peisley continues to expand his knowledge in the non-invasive treatment of neuropathy resulting in many success stories for people that were previously unable to relieve leg and foot pain because of diabetes complications. He has advanced health and wellness techniques and programs to help improve the quality of life for both neuropathy and weight loss patients to help eliminate the need for drugs and surgery. One of Dr. Pesley’s favorite quotes is “The body can achieve balance naturally”. He believes that natural methods of eating the proper foods and the use of herbal supplements are the way to successfully lose weight and rid the body of disease processes. He travels around the country on a regular basis to learn the most effective ways to deliver the best health care available to his patients. Dr. Peisley is a wealth of nutritional knowledge and he shares and teaches his knowledge to patients on a weekly basis through his break through seminars. Dr. Peisley would like to remind you that we all have the power within us to change. It is important to have the knowledge and a good support network to achieve those goals. You will get both at Fairwood Health and Body Transition. Balance in health begins here. 2005 Fellowship in Nutrition and Anti-Aging – RenaiSante Institute of Integrative Medicine 2001-2005 Canadian Memorial Chiropractic College- Graduated Magna CumLaude 1997-2001 University of Windsor Ontario- Bachelor of Human Kinetics, Honors Movement Science 7 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com COMPANY PRODUCTS AND SERVICES Services and Spa Amenities Personalized one-on-one Evaluation Customized Weight Loss Programs Weight Loss Treatments o Infrared Sauna o Herbal Body Wraps o Whole Body Vibration o Self-Mastery Technology o Lipo-Light PERSONALIZED ONE-ON-ONE EVALUATION We know that each individual has their own set of health issues that are compromising their weight loss efforts. Because of this, we offer a one-on-one evaluation to uncover the underlying causes of weight gain. The process is simple, but the science behind it is complex. Our Health Assessment program finds out how lifestyle choices influence the body and gives instant feedback, specific to each client. During your one-on-one evaluation, clients meet with a qualified weight loss consultant who will explain exactly what these results mean. Features and Benefits No Shots No Drugs All-Natural Science-Based Proven Safe and Effective Health Assessment One-on-one Evaluation Customized Plans Total Body Detoxification Cellulite-Busting Spa Services for Inch Loss Long-Term Weight Loss Rejuvenation of Health Our personalized evaluation helps clients learn more about their bodies and their current needs. Our weight loss consultants develop a customized program to put an end to the conditions that are standing in the way of overall health and successful weight loss for life. 8 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com CUSTOMIZED WEIGHT LOSS PROGRAMS Most dieters don’t know that a specific health issue might be standing in the way of reaching their ideal body goal. Fairwood HBT can determine exactly what is stopping a person from losing weight and put an end to it once and for all. A customized weight loss program is developed for each client, specifically targeted for each individual body and personal goal. Customized Programs: Ultimate 12 Week Weight Loss 20 Day Rejuvenation Weight Loss 5 Week Candida 12 Week Candida Hormone Balancing Program 5 Week Diabetes Program 8 Week Fibromyalgia 30 Day Clear Skin Insomnia Solutions Stress-Free Lifestyle Quit Smoking For Life Program Pain-Free Now Program Weight Loss Maintenance Weight Loss Treatments Double Infrared Vital Sauna • Helps with weight loss • Burns up to 600 calories in half an hour • Triggers fat-burning hormones • Detoxifies and cleanses Fairwood HBT Programs Help To: Reduce Weight Rid Yourself of Food Allergies Increase Energy & Vitality Lower Cholesterol Improve Digestion Improve Physical Appearance Think Clearer Eliminate Headaches Improve Libido Clear Up Acne Whole Body Vibration • Accelerates weight loss • Reduces cellulite • Increases bone density • Reduces cortisol • Builds core strength Self-Mastery Technology (SMT) • Light and Sound Relaxation to Reverse the Effects of Stress and Gain Focus • Improves memory, brain blood flow, creativity and concentration • Increases serotonin levels by 21% • Eliminates excess adrenaline • Increases endorphin levels by 25% • Equivalent to 3-4 hours of REM sleep 9 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com INFRARED SAUNA A relaxing, fun and essential way of cleansing and detoxifying the body is utilizing an Infrared Sauna. Infrared Saunas filter out the UV radiation and heat the body without having to heat the air around the body. One gram of sweat requires approximately 0.586 calories. A moderately conditioned person can easily sweat off 1000 grams or more in one Infrared Sauna session. That’s the equivalent to running 6-10 miles! While this weight loss can be regained by rehydration with water, the calories expended in the process will not come back. Sweating also allows the body to release built-up toxins naturally, keeping your body cleansed even when not on a cleansing program. Because infrared is part of natural sunlight, Infrared Saunas are completely safe. Health professionals have used infrared heat lamps for decades to treat muscle and joint problems. In hospital baby care units, incubators are often equipped with infrared heating systems to keep newborn babies warm. The difference between an Infrared Sauna and a conventional sauna is a traditional sauna uses heat to warm the air, which in turns warms your body. An infrared sauna heats your body directly without warming the air around you. This heat penetrates deep into joints and muscles providing more health benefits and a highly enjoyable and comfortable environment. INFRARED SAUNA Infrared sauna penetrates 1 1/2 inches beneath the skin to rid the body of toxins. (30 minutes) 10 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com HERBAL BODY WRAP Fairwood HBT’s herbal body wraps are unlike anything you’ve heard about or experienced. Developed by a biochemist from the UCLA Medical Center, this specific body wrap process was formulated to encourage circulatory and lymphatic flow in the body. Research showed that because of this increased flow of both the lymphatic and circulatory systems, patients experienced cleansing of the tissues. This in turn caused a healthy reduction of cellulite and inches through internal cleansing. It’s very typical to lose 4-14 inches in one hour. This is NOT water loss, but a permanent loss of inches! Not only does your body benefit internally from this body wrap, but also the external benefits of contouring and loss of inches make this wrap ideal. Fairwood HBT’s herbal body wraps use special herbal formulations that work from the outside in. This healthy body wrap aids in the removal of wastes that have become trapped in vulnerable parts of your body. It’s basically a painless cleansing process of the tissue underneath the skin and a restoration process that helps restore elasticity to loose, flabby skin. It does not dehydrate or age the skin. Clients experience a reduction in inches, diminishing of cellulite and improved body contouring. Results can be permanent. Our herbal body wrap has been proven for over 30 years and is completely safe! HERBAL BODY WRAP Designed to remove toxins and control cellulite. (60 minutes) LIPO-LIGHT Lipo-Light utilizes LED light technology for spot fat reduction, inch loss and 11 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com body contouring in almost any area of the body. It is 100% noninvasive, with no known side effects. Lipo-Light was designed to specifically target subcutaneous fat, reducing the appearance of cellulite, resulting in inch loss and body contouring. Lipo-Light is administered in relaxing 20-minute sessions. There is no surgery or pain or extensive recovery time. LipoLight is the ideal treatment for all body types when combined with a healthy diet and lifestyle. It works synergistically with the body’s natural weight loss mechanisms. It specifically targets troublesome areas to remove inches. The LED energy safely penetrates the skin targeting the fat cells (subcutaneous layer). Once the cells are permeated, they release fatty acids, water and glycerol, or triglycerides. The triglycerides are released from the fat cells and the body uses them as an energy source. The fat cells then “shrink” significantly resulting in inch loss and the removal of cellulite. Before and After The Lipo-Light offers a safe and effective spot fat reduction solution that can be applied to a multiple of problem areas: Waistline Mid and lower abdomen Upper mid and lower back Buttocks and thigh areas Arms and underarms Clients can relax in a comfortable position while a Lipo-Light technician secures the paddles to the target area. Clients are free to resume normal activities immediately after each LIPO-LIGHT session—including exercise. Effective spot fat reduction, inch loss and Remember: Lipo-Light is safe and body contouring. noninvasive with no pain or side effects. (20 minutes) 12 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com WHOLE BODY VIBRATION Whole Body Vibration (WBV) offers a low-impact way to increase strength, flexibility and metabolism while rejuvenating your body. WBV causes the muscles to experience an involuntary contraction at the same rate that the platform is vibrating. The mechanical stimulus from the WBV machine produces a stretch reflex in 100% of your muscles. This means your muscles react to the vibration by contracting and relaxing automatically (like when the doctor hits your knee with a little hammer). Benefits of Whole Body Vibration Accelerated Weight Loss: WBV stimulates all cells in your body to function at a higher rate, which in turn increases your metabolism causing more fuel to burn; therefore, accelerating weight loss. Reduces Cellulite: WBV causes increased local circulation to all areas of your body, in turn giving visible cellulite areas a “smoother” look. Reduces Varicose Veins: WBV causes increased lymph drainage, which lowers the pressure in varicose veins so the valves of the veins can close off. Increases Energy: WBV stimulates all cells in your body, increases blood flow and oxygen intake and stimulates metabolism to help flush out toxins for renewed vigor. Improves Muscle Strength: Just like regular exercise, WBV improves muscle strength. Vibrations lengthen and shorten the fibers depending upon the frequency. Enhances Wellness: WBV increases blood flow, lymph drainage, oxygenated cells, endorphin release and detoxification of the body. Enhances Detoxification: WBV works from the inside out – waste products are expelled at a cellular, lymphatic and excretion level. Improves Circulation: WBV improves circulation through increased blood flow by stimulating your exercise heart rate. Improves Relaxation: WBV increases circulation, blood flow and oxygen intake. WBV also reduces cortisol (the stress hormone) and creates and releases endorphins. It also detoxifies your body, enhancing relaxation. WBV training was used in the 1960’s by the Russian space program to help cosmonauts recover more quickly from muscle atrophy. Since then, Olympic athletes have adapted WBV into their workouts. Trainers and doctors have been using WBV for well over 40 years. WBV is a noninvasive, easy workout that does not require workout clothes! It’s also a multifaceted tool that complements aerobics and strength training. It’s simply a great tool for a healthy lifestyle! WHOLE BODY VIBRATION Loosens cellulite and helps detoxify the body. (10 minutes) 13 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com SELF-MASTERY TECHNOLOGY The power of the mind is nothing new to science. Doctors have known for decades that the mind has the power to help people lose weight, stop smoking, manage pain, overcome phobias, accelerate learning and enhance athletic performance. Fairwood HBT offers its clients a proven way to harness that potential–it’s called SelfMastery Technology or SMT. SMT is a technology based on the research of the world’s leading universities. SMT uses synchronized pulses of light and sound to deeply relax you while promoting optimum brainwave activity for learning, focus and memory. While the lights and tones soothe you, Self-Mastery Technology (SMT) audiosessions help focus your mind so you can finally release unwanted habits to get more of what you want out of life. And, because the effects are cumulative, there is virtually no limit to how good you can feel or what you can achieve. SMT can focus the mind to help reach a variety of goals, such as getting a trim, fit body, quit smoking for good, living a stress-free life, gaining freedom for chronic pain, improving sales at work and much more. Each session is approximately 20 minutes long, but the effects can last a lifetime. SMT/SELF-MASTERY TECHNOLOGY Harness the power of your mind. (20 minutes) 14 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Products THE SOLUTIONS4 AND FAIRWOOD HBT CONCEPT All products and programs tap into the body’s ability to renew, cleanse, and heal itself. Solutions4 does not use chemicals or drugs that so often temporarily provide results while ultimately creating problems in the long run. Health and renewal comes from within. Together, Solutions4 and Fairwood HBT are the key to helping patients find and use this great inner power. Solutions4 recognizes Fairwood HBT as a center that can provide not only programs for health, but for the entire internal and external being. A place providing education on how the body works, and how lifestyle affects the way we look and feel, as well as long term wellness. The Solutions4 all-natural product line makes a substantial contribution to a patient’s overall happiness and wellbeing. The unique Body Contouring Wrap is second to none. It can be used for detoxifying the liquid waste system of the body, inch loss and cellulite reduction. The natural skin care line is continually updated as new ingredients are shown to create natural, positive and lasting results. With our Solutions4 product line we have the ability to cater to a variety of health issues. Wellness, Fibromyalgia, Weight Loss, Hormone Balancing and Candida are among the many individual programs that we offer to help individuals find health and wellness throughout their lives. 15 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com INDUSTRY NEWS More than one-third of U.S. adults (35.7%) are obese.iv Even though Americans are obsessed with weight loss programs and dieting, we are getting fatter every day. Almost 90% of Americans will be overweight or obese by 2030.v The following maps show a shocking 25-year trend from 1985 to 2010: Obesity Trends Among U.S. Adults 1985 to 2010: 25-Year Trend (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) 16 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Obesity Fact Sheet Adult Obesity Rates and Statistics According to the National Health and Nutrition Examination Surveys (NHANES) (2009-2010), approximately 69% of adults are overweight or obese, with more than 78 million adult Americans considered obese. Data from the National Health and Nutrition Examination Survey, 2009–2010vi,vii More than 2 in 3 adults are considered to be overweight or obese. More than 1 in 3 adults are considered to be obese. More than 1 in 20 adults are considered to have extreme obesity. About 1/3 of children and adolescents ages 6-19 are considered overweight or obese. More than 1 in 6 children and adolescents ages 6-19 are considered to be obese. Adults Age 20 and Olderviii More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. More than one-third (35.7 percent) of adults are considered to be obese. More than 1 in 20 (6.3 percent) have extreme obesity. Almost 3 in 4 men (74 percent) are considered to be overweight or obese. The prevalence of obesity is similar for both men and women (about 36 percent). About 8 percent of women are considered to have extreme obesity. Health Risks of Overweight and Obesity Type 2 diabetes Heart disease High blood pressure Nonalcoholic fatty liver disease (excess fat and inflammation in the liver of people who drink little or no alcohol) Osteoarthritis (health problem causing pain, swelling, and stiffness in one or more joints) Some types of cancer: breast, colon, endometrial (related to uterine lining), and kidney Stroke Different Racial and Ethnic Groups—Adults Among Hispanic, black, and white adults age 20 and olderix: Overweight and obesity affect more than 3 in 4 Hispanics (78.8 %) and blacks (76.7 %). About 2 in 3 whites (66.7 percent) are considered to be overweight or obese. About half of blacks (49.5 percent), and more than 1 in 3 Hispanics (39.1 percent) and whites (34.3 percent) are considered to be obese. Extreme obesity affects more than 1 in 10 blacks (13.1 percent), and about 1 in 20 whites (5.7 percent) and Hispanics (5 percent). Rates of obesity among Asian Americans are much lower than among other racial and ethnic groups. The following are general prevalence estimates from the 2010 NHIS for adults, age 18 x and older in these groups who reported being of one race . Asian Americans: 11.6 percent American Indians and Alaska Natives: 39.9 percent † Native Hawaiians or Other Pacific Islanders: 43.5 percent † This estimate is based on a small number of respondents (n = 284) in the category of Native Hawaiians or Other Pacific Islanders; relative standard error is greater than 30 percent and less than or equal to 50 percent. DEFINITIONS: 17 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Overweight refers to an excess amount of body weight that may come from muscles, bone, fat, and water.xi Obesity refers to an excess amount of body fat.xii Using Body Mass Index (BMI) to Estimate Overweight and Obesity The BMI is the tool most commonly used to estimate overweight and obesity in children and adults. BMI Formula BMI = [Weight (lb) / (Height (in) x Height (in))] x 703, Example: weight=170lb, Height=5’4”… BMI= [170/(64x64)]x703=29.17 This person is considered to be overweight BMI 18.5 to 24.9 25 to 29.9 30 + 40 + BMI of Adults Age 20 and Older Classification Normal weight Overweight Obesity Extreme obesity BMI of Children and Adolescents Ages 2–19 BMI Classification At or above the 85th percentile Overweight or obese At or above the 95th percentile Obese Economic Consequences Overweight and obesity and their associated health problems have a significant economic impact on the U.S. health care system.xiii Medical costs associated with overweight and obesity may involve direct and indirect costs.xiv,xv Direct medical costs may include preventive, diagnostic, and treatment services related to obesity. Indirect costs relate to morbidity and mortality costs. Morbidity costs are defined as the value of income lost from decreased productivity, restricted activity, absenteeism, and bed days. Mortality costs are the value of future income lost by premature death. National Estimated Cost of Obesity The medical care costs of obesity in the United States are staggering. In 2008 dollars, these costs totaled about $147 billion.xvi 18 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Marketdata’s Weight Loss Market Facts:xvii 83.3% of dieting consumers favor “do-it-yourself” weight loss programs accessed from home (online or by phone) or the use of diet books or celebrity diet plans. This is the highest historical share in 20+ years. We expect this rate to remain above 80% in 2013. There are 108 million American dieters, and they make 4-5 dieting attempts per year. The last recession DID impact the business, with flat growth in 2009-2010, 2.5% growth in 2011, and 2.5% estimated for 2012 – all below the historical market average of about 6% growth per year. Herbalife is now the #2 weight loss company in the World, by sales, with estimated North American sales of weight loss products of $537 million in 2012 (meal replacements), second only to Weight Watchers and larger than both Jenny Craig and NutriSystem. 61% of dieters prefer to use regular supermarket food, while 6.3% want prepackaged or diet company food, 4.9% want meal replacements (shakes, bars), and 26% have no food preference. Dieters are heavier than ever, having put on significant weight during the recession. The combination of increased stress levels and a shift to more comfort food and cheaper fast food resulted in the weight gain. Marketdata’s quarterly reports find that the most common weight class, for those starting a diet, for Q3 2012 and most prior quarters is 150-174 lbs., followed closely by those weighing 175-199 lbs. A total of 43% of dieters weighed 200+ pounds in Q2 2012, up from 40% in the third quarter of 2011. 2013 Market Forecasts The total U.S. weight loss market is expected to grow 4.5% in 2013, to a value of $66.5 billion, as consumer discretionary income increases, new diet drugs enter the market, and the large players such as Weight Watchers boost enrollments. We see good growth in medical programs, and heavy advertising that should fuel demand. The men’s weight loss market is estimated to be worth $11.3 billion next year— 17% of the total diet market. Marketdata expects two newly approved prescription diet drugs, Bleviq and Qysmia, to enter the market in 2013, adding $200 million to the size of the previously stagnant $450 million U.S. obesity drugs market. We project continued double-digit gains for diet websites such as Weight Watchers.com (paid subscribers), as well as the continued popularity of free diet websites such as Sparkpeople.com and others. Diet review sites should do well also, as consumers seek out the best and most objective opinions about diet companies and the details of their plans. Weight loss services will locate in non-traditional sites (drugstore chain miniclinics, shopping malls, OB/gyn offices). There are now 1,400 healthcare miniclinics located in drug store chains such as CVS and Walgreens, as well as supermarkets and big box mass merchants. Their numbers are expected to nearly double to 2,700 by 2016, fueled by the implementation of the Affordable 19 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Care Act in 2014. The thing these clinics have in common is that profit margins are slim and demand is seasonal. The answer could be selling weight loss programs, which can tip the scales toward profitability. Walmart alone has the potential to add hundreds of clinics to its stores per year. Nurse Practitioners and Physicians Assistants staff can easily provide detailed diet program information, get people registered, and even do counseling. Marketdata estimates that at-work (corporate) weight loss program in the U.S. constitute at least a $215 million market segment. This is just for the top three – Weight Watchers, Jenny Craig and NutriSystem. The market is obviously worth more, probably double this figure, when adding in all other medical and commercial diet and wellness companies that serve corporations (Optifast, Welcoa, Mayo Clinic, ShapeUp, Livestrong, Medifast, Robard, Balance Health and others). We think that more diet companies will pursue this market segment more aggressively, establishing links to major healthcare systems. More foreign companies will enter the U.S. weight loss market this year. Several, such as Slimming World (U.K.), ITrim (Sweden), and The Dukan Diet (France) have already set up operations, either as brick & mortar centers or online. More technology-based weight loss programs will appear in 2013 that are well funded by venture capital firms. One example is Retrofit. They will attempt to sell not only direct to consumers but via large healthcare systems and corporate wellness departments. Marketdata predicts that we will see more weight loss programs appear that cater to the Hispanic and African-American dieter segments, not via structured programs with meetings and counseling but via bilingual websites, online and coaching services. CDC data show that 72% of Hispanics and 84% of African Americans are overweight or obese, versus and 68% of non-Hispanic Whites. 20 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com SAMPLE NEWS STORY NEW WEIGHT LOSS CENTER PUTS HEALTH FIRST Fairwood Health & Body Transition’s Total Body System works to rid the body of health issues that sabotage weight loss How many diets do we have to try and how many times do we have to fail before we realize that diets alone just don’t work? Americans are forecasted to spend $66 billion dollars in the weight loss industry in 2013, yet we are getting fatter every year. In the US, 69 percent of adults are overweight or obese. If the big diet companies are having trouble keeping the weight off of consumers, then where do we go and whom can we trust? A small weight loss center located in Toledo may start to give failed dieters the pioneering technology they need. Fairwood Health & Body Transition has a different and holistic approach to weight loss. According to Dr. Jason Peisley, Founder and Clinic Director, “Diets fail because no one is addressing the problem at the core. At Fairwood Health & Body Transition, we find and put an end to the underlying CAUSE of your weight gain. Then, we teach you how to take the pounds off once and for all. No shots. No drugs. Our proven, science-based approach promotes healthy, natural weight loss for life.” Fairwood Health & Body Transition’s philosophy is a simple solution for a complex problem. Certain health issues such as, thyroid problems, stress, diabetes, hormonal issues, Candida and medications (to name a few) can all hinder weight loss. If these health issues are not addressed, the imbalanced body will “regain” lost weight. Fairwood Health & Body Transition gets rid of the health issues that sabotage weight loss first, then they teach clients how to take the pounds off for good. The Fairwood Health & Body Transition Total Body System works with a combination of natural supplementation, a diet rich in nutrition and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. This sequence causes the body to become primed to stop cravings and burn fat. The company is currently offering discounted coupons worth up to $375 for only $25 to help the public get started making their New Year’s resolutions come true. These special deals include a VIP Spa Tour and Seminar, health evaluation, and fat-burning spa services. See the Fairwood Health & Body Transition ads in The Blade, Toledo City Paper, Toledo Parent Magazine, and Healthy Living News or visit BurnFatToledo.com to get your coupon. 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • 419-517-1030 21 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Ad published in Toledo Parent Magazine January Issue 2014 22 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Article published in Healthy Living News December Issue 2013 23 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Article published in Healthy Living News January Issue 2014 24 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Article published in Healthy Living News February Issue 2014 25 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Ad published in Toledo City Paper January Issue 2014 Ad published in Toledo Parent Magazine February Issue 2014 26 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Ad published in Toledo Parent Magazine December Issue 2013 “Free” Corporate Gift Certificate December 2013 27 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Images: Jason Peisley, D.C. Founder and Clinic Director 28 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Christa Kantner Direct: (727) 372-9136 Email: [email protected] Website: burnfattoledo.com January 6, 2014 Fairwood Health & Body Transition Flattens Fat with LipoLight Non-Surgical Cellulite Deflater to Help Locals with New Year Resolutions to Lose Weight and Inches To help put an end to obesity and the stigma surrounding it, Toledo chiropractor, Dr. Jason Peisley of Fairwood Health & Body Transition launches Lipo-Light, a non-invasive alternative to lipo suction with no pain or side effects. Lipo-Light utilizes LED light technology for spot fat reduction, inch loss and body contouring in almost any area of the body with immediate results. Toledo, OH (PRWeb) January 6, 2014 – Each year, the month of January draws out frustrated dieters looking for effective technology to help them flatten cellulite and lose inches packed on by overeating holiday treats. This year, locals in Toledo can make their resolutions come true by enjoying all of the cellulite-busting services offered at Fairwood Health & Body Transition. “Lipo-Light is the answer everyone is looking for,” says Dr. Peisley, Founder and Clinic Director. “It was specifically designed to target subcutaneous fat and it works with absolutely no pain and no downtime. It even allows you to relax while it does all of the work. After my patients drop a dress size and flatten their belly fat, they always come back for more and bring their friends. Repeat business is the greatest compliment.” The technology is based on the pioneering cold light research of NASA and leading clinicians. Lipo-Light does not use surgery, lasers, heat, freezing, ultrasound cavitation, microwaves, or RF. The entire process works in a simple, yet highly effective way. The red light generated by the Lipo-Light system safely penetrates the skin and is absorbed by fat cells. This stimulation open pores in the fat cells breaking down its contents and allowing the fat to escape–a process known as lypolysis. Fat cells will then “deflate” while the excess fat is safely removed by the body’s natural metabolic process. Lipo-Light offers a safe and effective spot fat reduction solution that can be applied to many problem areas such as, waistline, belly, back, buttocks, thighs and arms. Patients can relax in a comfortable position while a trained Lipo-Light technician secures light paddles to the target area. In 20-minute intervals, patients are free to relax, read and listen to music. Immediately after each treatment session, patients may resume normal activities including exercise. Fairwood Health & Body Transition is Toledo’s most revolutionary weight loss center and spa. Founded by Jason Peisley, D.C., Founder and Clinic Director of Fairwood Chiropractic, Fairwood Health & Body Transition is putting into action a proven, safe and natural Total Body System to shed unwanted pounds, rejuvenate health and transform lives. Without the need for shots or 29 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com drugs, the Fairwood Health & Body Transition’s Total Body System is specifically designed to uncover and put an end to the underlying conditions that continually sabotage weight loss efforts. These discoveries are made through a comprehensive health evaluation and delivered as a personalized program. The company’s pioneering approach to long-term weight loss and enhanced nutrition combines holistic solutions and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. As a result, clients burn fat, stop cravings and lose weight while restoring their health. For more information, visit http://www.burnfattoledo.com. ### Attention Press: MEDIA KIT is available at http://www.burnfattoledo.com. To schedule an interview with Dr. Jason Peisley, please call Christa Kantner at 727-372-9136, or email [email protected]. Attached Photo: Jason Peisley, D.C., Founder and Clinic Director at Fairwood Health & Body Transition 30 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com SPECIAL OFFERS TO KICK OFF 2014 5-Step FAT-BURNING Bundle A $255 Value for only $25! Step 1: Enjoy a VIP Spa Tour and attend the popular "Healthy Weight Loss for Life" Seminar to learn how to stop cravings and burn fat, once and for all… no more yo-yo dieting! Step 2: Benefit from a comprehensive Health Assessment and one-on-one Evaluation. Discover how we put an end to the underlying cause of your weight gain and how we can help you take the pounds off with no shots and no drugs! (Regular Price: $125) Step 3: Delight in Whole Body Vibration to break down stubborn toxins, reduce cellulite and kick start your metabolism! (Regular Price: $50) Step 4: Indulge in a relaxing Infrared Sauna to detoxify your body and melt away the fat from the inside out! (Regular Price: $50) Step 5: Treat yourself to Self-Mastery Technology to harness the power of your mind for a slimmer you! (Regular Price: $30) Slim, Shape & Tone A $375 Value for only $25! Step 1: Enjoy a VIP Spa Tour and attend the popular "Healthy Weight Loss for Life" Seminar to learn how to stop cravings and burn fat, once and for all… no more yo-yo dieting! Benefit from a comprehensive Health Assessment and one-on-one Evaluation. Discover how we put an end to the underlying cause of your weight gain and how we can help you take the pounds off with no shots and no drugs! (Regular Price: $125) Step 2: Lose inches and flatten fat with Lipo-Light non-surgical cellulite-deflater for immediate results! (Regular Price: $250) THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS THE RIGHT TO REFUSE TO PAY, CANCEL PAYMENT OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION OR TREATMENT WHICH IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED OR REDUCED FEE SERVICES, EXAMINATION OR TREATMENT. © 2014 Fairwood Health & Body Transition 31 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com You are cordially invited to attend any of our FREE EVENTS! Please call 419-517-1030 to reserve your seat. January 2014 Free Events Calendar Sunday 5 Monday 6 Tuesday 7 Wednesday Thursday Friday Saturday 1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30 31 6:30 pm Healthy Weight Loss For Life 12 13 SEMINAR 14 6:30 pm Healthy Weight Loss For Life 19 20 SEMINAR 21 6:30 pm Healthy Weight Loss For Life 26 27 SEMINAR 28 6:30 pm Healthy Weight Loss For Life SEMINAR Educational Seminars Fairwood Health & Body Transition presents the “Healthy Weight Loss For Life” Seminar each week at its Toledo spa to help consumers: LEARN 10 must-have Fat-Burning Secrets LEARN how we find and put an end to the underlying CAUSE of your weight gain LEARN how to trigger your 6 Fat-Burning Hormones to work for you and burn fat LEARN how the wrong diet can drain you of energy and jeopardize your health LEARN how to purify your body of toxins that stop the fat burning process LEARN how to take the pounds off once and for all and feel great! PLEASE JOIN US! 32 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Company Principal/Spokesperson Press Contact: Jason Peisley, D.C. Founder and Clinic Director Christa Kantner VP Marketing and Design Direct: 727-372-9136 Email: [email protected] Logo/Images available upon request FAIRWOOD HEALTH & BODY TRANSITION Fact Sheet HISTORY For over 22 years, Dr. Todd Singleton has helped thousands of people reach their health goals using all-natural detox supplementation, fat-burning spa services and nutrition-rich diets. Every year, Dr. Singleton reaches out to doctors across the country to share with them his revolutionary system. Today, holistic weight loss centers based on Dr. Singleton’s system can be found throughout the nation. COMPANY FAIRWOOD HEALTH & BODY TRANSITION PROFILE Fairwood Health & Body Transition is Toledo’s most revolutionary weight loss center. Backed by 22 years of proven results and thousands of testimonials, Fairwood Health & Body Transition is positioned to educate and assist individuals with healthy weight loss for life. Founded by Jason Peisley, D.C., Clinic Director at Fairwood Chiropractic, Fairwood Health & Body Transition is putting into action a proven, safe and natural Total Body System to shed unwanted pounds, rejuvenate health and transform lives. The Fairwood Health & Body Transition Total Body System was established on a foundation of 8 BASIC PRINCIPALS: 1. Education 2. Evaluation 3. Customization 4. Detoxification 5. Nutrition 6. Hydration 7. Relaxation 8. Reduction Fairwood Health & Body Transition’s pioneering, holistic Total Body System puts an end to the underlying cause of weight gain without the need for shots or drugs. Together with natural supplementation, targeted spa amenities and a diet rich in nutrition, the body is primed to burn fat and 33 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com stop cravings for healthy weight loss for life. The Fairwood Health & Body Transition revolutionary approach to enhanced nutrition and long-term weight loss combines holistic solutions and the most advanced cellulite-busting weight loss tools and behavior modification under one roof. And, these science-based solutions to combat stubborn weight issues are 100% natural, safe and proven. MISSION and Guided by a cause to eradicate obesity and a relentless focus VISION on personal excellence, rejuvenation of health and quality of life, Fairwood Health & Body Transition is committed to providing consumers with closely supervised and individualized solutions for renewed health and safe, long-term weight loss. To achieve our vision, we will strive to uncover and put an end to the underlying CAUSES of weight gain for each individual and implement the latest technology for all-natural weight loss, without pharmaceuticals. We will put into practice affordable and convenient continuing support services that will be built on a foundation of trusted ethics and moral principles shared by all associates. SERVICES Fairwood Health & Body Transition services include: Personalized one-on-one Evaluation Customized Weight Loss Programs o Ultimate 12 Week Weight Loss o 20 Day Rejuvenation Weight Loss o 5 Week Candida o 12 Week Candida o Hormone Balancing Program o 5 Week Diabetes Program o 8 Week Fibromyalgia o 30 Day Clear Skin o Insomnia Solutions o Stress-Free Lifestyle o Quit For Life Program o Pain-Free Now Program o Weight Loss Maintenance Weight Loss Treatments o Infrared Sauna o Herbal Body Wraps o Whole Body Vibration o Self-Mastery Technology o Lipo-Light Re-Assessment Re-Evaluation Follow Up Support 34 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com PRODUCTS All-natural and organic supplementation by Solutions4 Internal Health Line: Hormone Balance Liquid Calcium Probiotic Blend Intestinal Cleanser Multivitamin / Multimineral Body Purifier DHEA (Dehydroepiandrosterone) Digestive Enzyme Blend Evening Primrose Oil Fiber Blend Flax Seed Oil Nutritional Shake Joint and Muscle Relief Fiber Sweetener Appetite Appeaser Herbal Stress Relief Antioxidant Vitamin D Thyroid/Adrenal Support Cellulite Cleanse Salmon Oil External Body Line: Exercise Gel Anti-Cellulite Lotion Body Exfoliator Green Tea Cleanser Apple Stem Cell Moisturizer Apricot Exfoliator Body Wrap Cream Green Clay Mask Protein Lift Mask Skin Repair Cream Wild Yam Cream Anti-Inflammatory Gel Aloe Activator Toner Spray Vitamin C Hydrator PROGRAM Program Features: FEATURES No Shots & BENEFITS No Drugs All-Natural 35 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com Science-Based Proven Safe and Effective Education Health Assessment One-on-one Evaluation Customized Plans Easy To Follow Daily Instructions Nutrition-Rich Recipes Nutrition-Rich Store-Bought Food Choices Organic Supplementation for Detoxification Cellulite-Busting Spa Services for Inch Loss Personalized Guidance and Support Long-Term Weight Loss Rejuvenation of Health Common Program Benefits: Accelerated Weight Loss Decreased Food Allergies Increased Energy & Vitality Decreased Cholesterol Improved Digestion Better Elimination Improved Physical Appearance Clearer Thinking Decreased Headaches Enhanced Mood Stronger Libido More Lustrous Hair Reduced or Eliminated Acne Reduced Cellulite Decreased Varicose Veins Complete Body Hydration Improved Muscle Strength Enhanced Detoxification Improved Circulation Enhanced Relaxation Enhanced Wellness/Health 36 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com FREQUENTLY ASKED QUESTIONS for INTERVIEW 1. What types of things do you teach the public during your seminar regarding these issues: a. How unhealthy (or dead) foods, inactivity, certain health conditions and drugs promote weight gain. b. How Americans are mislead about healthy food choices. c. How Americans can overeat and STILL be malnourished. d. Why our bodies think we are STARVING and store fat. e. How to BURN FAT and STOP CRAVINGS. f. How toxins build up in the body and how Fairwood Health & Body Transition helps the body purify itself to get to its proper weight. 2. How is your weight loss program different? 3. Why is the all-natural approach, with NO DRUGS and NO SHOTS, the only sound plan of attack? 4. What if I only want to lose 10 pounds? 5. How safe is your weight loss program? 6. How many years has your weight loss program been tested? 7. Is your program designed for diabetics? 8. Is your program exclusively for women? 9. Are there any age groups not allowed to use this program? 10. What cellulite-busting tools are used in your spa to help clients stay slim and trim? 11. Does your body wrap cause the body to lose water weight? 12. Many people are so frustrated from failed dieting their poor attitude may hinder successful weight loss. How does your Self-Mastery Technology address this? 13. Why don’t you have the same program for everyone? 14. Why types of supplements do you have to take on this program and why? 15. How does getting your body back in balance help with weight loss? 16. What types of foods can you have on this program? 17. How long will it be before you see results? 18. How long is the program? 19. What are some of the benefits of the program? a. Accelerated Weight Loss b. Decreased Food Allergies c. Increased Energy & Vitality d. Decreased Cholesterol e. Improved Digestion f. Better Elimination g. Improved Physical Appearance h. Clearer Thinking i. Decreased Headaches j. Enhanced Mood k. Stronger Libido l. More Lustrous Hair m. Reduced or Eliminated Acne 37 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com n. Reduced Cellulite o. Decreased Varicose Veins p. Complete Body Hydration q. Improved Muscle Strength r. Enhanced Detoxification s. Improved Circulation t. Enhanced Relaxation u. Enhanced Wellness/Health 20. Why it is easier for Fairwood Health & Body Transition clients to keep the weight off for good? 21. What are the costs for the programs? 22. Can people who live in another city participate in the program? 23. What ways can people reach you if they are interested in getting more information or starting a program? 38 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com i Flegal KM, Carroll MD, Kit BK, Ogden CL. Prevalence of obesity and trends in the distribution of body mass index among US adults, 1999–2010. Journal of the American Medical Association. 2012; 307(5): 491–97. Available online: http://jama.ama-assn.org/content/307/5/491 ii Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of obesity and trends in body mass index among US children and adolescents, 1999–2010. Journal of the American Medical Association. 2012; 307(5): 483–90. Available online: http://jama.amaassn.org/content/307/5/483 iii LaRosa. John “U.S. Weight Loss Market Forecast To Hit $66 Billion in 2013,” Available online: http://www.prweb.com/releases/2012/12/prweb10278281.htm (31 December 2012). iv Ogden Cynthia L., Ph.D.; Margaret D. Carroll, M.S.P.H.; Brian K. Kit, M.D., M.P.H.; and Katherine M. Flegal, Ph.D., Prevalence of Obesity in the United States, 2009–2010, Centers for Disease Control and Prevention (CDC), NCHS Data Brief, No. 82, January 2012 Available online: http://www.cdc.gov/obesity/data/adult.html, maps. v Wang Y, Beydoun M, Liang L, Caballero B, Kumanyika S. Will All Americans Become Overweight or Obese? Estimating the Progression and Cost of the US Obesity Epidemic. Obesity advance online publication, 24 July 2008 (DOI 10.1038/sj.oby.2008.351). Researchers at the Johns Hopkins Bloomberg School of Public Health based these projections on trends from the National Health and Nutrition Examination Study (NHANES) data collected over the past three decades. vi Flegal KM, Prevalence of obesity, 1999–2010. vii Ogden CL, Prevalence of obesity, 1999–2010. viii Flegal KM, Prevalence of obesity, 1999–2010. ix Ibid. x Centers for Disease Control and Prevention. Summary health statistics for U.S. adults: National Health Interview Survey, 2010. Hyattsville, MD: National Center for Health Statistics. Vital and Health Statistics 10(252); 2012. Available online: http://www.cdc.gov/nchs/data/series/sr_10/sr10_252.pdf [PDF - 3.8 Mb] xi National Institutes of Health. Clinical guidelines on the identification, evaluation, and treatment of overweight and obesity in adults: The evidence report. National Heart, Lung, and Blood Institute; September 1998. NIH Publication No. 98–4083. Available online: http://www.nhlbi.nih.gov/guidelines/obesity/ob_gdlns.htm xii Ibid. xiii U.S. Department of Health and Human Services. The Surgeon General's call to action to prevent and decrease overweight and obesity. [Rockville, MD]: U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General; [2001]. Available from: US GPO, Washington. xiv Wolf AM, Colditz GA. Current estimates of the economic cost of obesity in the United States. Obesity Research.1998;6(2):97–106. xv Wolf, A. What is the economic case for treating obesity? Obesity Research. 1998;6 (suppl) 2S, S 39 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com xvi Finkelstein, EA, Trogdon, JG, Cohen, JW, and Dietz, W. Annual medical spending attributable to obesity: Payer- and service-specific estimates. Health Affairs 2009; 28(5): w822-w831. xvii LaRosa. John “U.S. Weight Loss Market Forecast, 2012. 40 5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
© Copyright 2024